Description
The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India, the Nano is the cheapest car in the world today. Before it went on sale, a price of 1 lakh (US$1,700) was widely touted. Since its 2009 debut, the price has increased. Nevertheless, the Nano remains the lowest-cost four-wheeled passenger vehicle in India.
Subject:- Tata Nano Car Presentation
Tata Nano - world's cheapest new car is unveiled in India
INDIA'S BIGGEST CAR COMPANIES RECENTLY LAUNCHED THEIR LONG AWAITED ONE LAKH RUPEE CAR IN INDIA WITH THE NAME ? "TATA NANO". ?W I T H T H E L A U N C H O F T A T A NANO, IT BECAME THE WORLD'S CHEAPEST CAR. THE CRITICS INITIALLY DERIDED THE CONCEPT MAINLY ON THE BASIS OF THE PRICE
?T A T A M O T O R S , O N E O F T H E
But Ratan Tata still kept his promise and delivered the Nano almost at his target price, forcing global car makers to take note. In fact, many top automobile giants are now scurrying for their own versions to meet growing environmental and cost concerns.
Quick Specification
Price: Engine: Power: Torque: Gearbox: Top Speed: Fuel Efficiency: Length: Width: Height: Wheelbase: Ground Clearance: Fuel Tank Capacity: Kerb Weight: ~
1.2lakh onwards 624cc, in-line, twin-cylinder 34PS@5500rpm 48Nm@2500rpm 4-speed manual; Cable operated 95-100kmph (Speculated) 20kmpl (claimed) 3100mm 1500mm 1600mm 2230mm 180mm 15lt. 600kg.
Specifications of Tata Nano
?The Standard Variant of the Car has a dealer price of rupees one lakh (US $2500) and is the cheapest car in the world. (Transport costs and Value-Added Taxes exclusive) ?A four-door car that can seat four-five passengers. ?As compared to Maruti 800, it is eight per cent smaller on the outside but on the inside it provides 21 per cent more leg space than the Maruti 800. ?A 33-bhp car with a 624 cc engine. ?It will provide a mileage of 23 km/litre. ?The Nano Car will have two variants - a Standard and two Deluxe (Air Conditioned) versions. ?There is no power steering in the car.
What makes the TATA NANO so cheap!!!
Design
The People’s Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Four doors with high seating position make ingress and egress easy.
Fuel Efficiency
? The People’s Car has a rear-wheel drive, all-aluminum,
two-cylinder, 623 cc, 33 PS, multi point fuel injection petrol engine. This is the first time that a two-cylinder gasoline engine is being used in a car with single balancer shaft.
Safety & Comfort
? By adhering to the fact that less weight requires
less power, the 1 lakh car is made of light weighing steel. This has made the Tatas come up with a cheap alternative with out compromising on safety and performance
Controversies Involved
? Controversies also arose about Tata's planned
manufacturing unit for the car in Singur, West Bengal, where the state government of West Bengal has allocated 997 acres (4.03 km²) to Tata Motors.
Critics
? Among its notable critics are columnists from the New York
Times, Newsweek, and several media outlets. Only a few years ago, author and NYT columnist Thomas Friedman wrote that the world was divided into those who want a Toyota Lexus and those who are searching for an olive tree (in his book The Lexus and the Olive Tree).
3D view of TATA NANO
Top View of TATA NANO
Performance & Specificance
?F U E L E F F I C I E N C Y : 2 3 k m / l i t r e c e r t i f i e d b y t h e a u t o m o t i v e
research association of india (ARAI) .
?E M I S S I O N : T h e h i g h f u e l e f f i c i e n c y ?S A F E T Y : T h e t a t a n a n o ’ s s a f e t y p e r f o r m a n c e e x c e e d s
current regulatory requirements
PREFERRED FINANCIERS
?T H E P R E F E R R E D F I N A N C I A L I N S T I T U T I O N S A R E : S t a t e b a n k
of india, tata motor finance, state bank of patiala, ICICI bank, state bank of travancore, state bank of mysore, state bank of hyderabad, state bank of bikaner and jaipur, state bank of indore, axis bank, punjab national bank, federal bank, corporation bank, indian bank, and the central bank of india.
Marketing Mix
?P R O D U C T : T a t a h a s a v e r y w i d e r a n g e o f p r o d u c t s i t h a s
passenger cars, utility vehicles, trucks, commercial passenger carriers and defence Vehicles.
?P R I C I N G S T R A T E G I E S : P e n e t r a t i o n p r i c i n g
low
pricing policy with minimum profit margin.
SWOT ANALYSIS
STRENGTHS: LOW PRICE & STYLISH HIGH FUEL EFFICIENCY BRAND NAME, FIRST INNOVATION
Environmental friendly- Green House Effect
?B a r o m e t r i c g e a r s y s t e m -
magnifies torque
?T e s t e d s u c c e s s f u ll y f o r c r u m p l e
zones
Marketing Mix
? Product: Tata has a very wide range of products it has
passenger cars, utility vehicles, trucks, commercial passenger carriers and defence vehicle.
?P r i c e : t h e p r i c e s o f T a t a m o t o r s a r e g e n e r a l l y
affordable acceptable by the general public at large.
?P l a c e : T A T A m o t o r s h a s a n e x t e n s i v e d e a l e r n e t w o r k
covering INDIAN and international markets.
Promotion: Tata motors promote their products via Advertising and
after sales services.
SWOT ANALYSIS
STRENGTHS:
Low price & stylish high fuel efficiency brand name,
First innovation
35 patents for innovation
Weaknesses:
Fibre body, Low suspension power, Low engine capacity, Light vehicle, Not suitable fir hilly areas Less Boot space Poor engine cooling & hence over heating No headlight levellers
Target market
?E x e c u t i v e t w o w h e e l e r p e o p l e – p e o p l e t h a t a r e
working professionals.
?C a n n o t a f f o r d t o b u y a t h r e e l a k h c a r w h i c h i s t h e
average cost of a small car in india .
?S e c o n d h a n d c a r u s e r – t h o s e p e o p l e t h a t c a n n o t a f f o r d
to buy a new car.
?A u t o r i c k s h a w m a r k e t – m o s t o f t h e a u t o r i c k s h a w s a l s o c o s t
same as the price of nano.
PRODUCT LIFE CYCLE
?T h e g r o w t h o f T A T A N A N O i s i n c r e a s i n g l y d a y b y
day. ?D u e t o l a c k o f p r o b l e m s t h a t o c c u r r e d d u r i n g p a s t days they have recovered their sales after the problem. ?T a t a m o t o r s a n n o u n c e d 1 1 . 6 9 % j u m p i n s a l e s i n t h e month of feb 2011
GRAPH TO COMPARE OTHER
COMPANY’S OVERVIEW
?E s t a b l i s h e d i n 1 9 4 5 , T a t a m o t o r s i s n o w o n e o f t h e l e a d i n g
automakers in India. ?F r o m 2 0 0 1 - 2 0 0 6 , T a t a m o t o r s f l o u r i s h e d m o r e a n d w a s l i s t e d in the list of top ten wealth creators in India. ?A b o u t f i v e y e a r s a g o , R a t a n T a t a , d e c l a r e d t o i n t r o d u c e a car with a price level of Rs. 100,000. ?C u r r e n t l y , T A T A m o t o r s i s r e p o r t e d l y m a n u f a c t u r i n g NANO at its existing Pantnagar (Uttarakhand) plant and a mother plant has been proposed for Sanand Gujarat
TATA NANO DIESEL MODEL
?T a t a m o t o r s p l a n s t o u n v e i l i t s d i e s e l v e r s i o n o f t h e n a n o
small car to the indian market in september 2011.
?D i e s e l w i l l b e p o w e r e d w i t h a t a t a a c e e n g i n e f o r g a i n i n g
better mileage.
?T h e t a t a n a n o d i e s e l i s b e l i e v e d t o b e e c o n o m i c a l i n t e r m s o f
fuel efficiency.
?T a t a n a n o d i e s e l c a r s w i l l s t a r t i n t h e r a n g e o f r s . 1 5 0 0 0 0 .
TATA NANO DIESEL CRDI
PRICE:RS. 150000 ONWARDS
ENGINE TYPE:- 0.75L CRDI DISPLACEMENT:- 750 CC
As we all Know that … Every Coin Has Two Sides Head n Tail… so in this Case Some Adv and DisAdv Of Launching New Nano CAR….!!!!
YA ! This is the Benefit of Our Nano Car
It’s Also one of the Fact after Launching Nano Car
Nano
Opps…!!! What the People Do If No Space For Parking….
THANK YOU
doc_193761747.ppt
The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India, the Nano is the cheapest car in the world today. Before it went on sale, a price of 1 lakh (US$1,700) was widely touted. Since its 2009 debut, the price has increased. Nevertheless, the Nano remains the lowest-cost four-wheeled passenger vehicle in India.
Subject:- Tata Nano Car Presentation
Tata Nano - world's cheapest new car is unveiled in India
INDIA'S BIGGEST CAR COMPANIES RECENTLY LAUNCHED THEIR LONG AWAITED ONE LAKH RUPEE CAR IN INDIA WITH THE NAME ? "TATA NANO". ?W I T H T H E L A U N C H O F T A T A NANO, IT BECAME THE WORLD'S CHEAPEST CAR. THE CRITICS INITIALLY DERIDED THE CONCEPT MAINLY ON THE BASIS OF THE PRICE
?T A T A M O T O R S , O N E O F T H E
But Ratan Tata still kept his promise and delivered the Nano almost at his target price, forcing global car makers to take note. In fact, many top automobile giants are now scurrying for their own versions to meet growing environmental and cost concerns.
Quick Specification
Price: Engine: Power: Torque: Gearbox: Top Speed: Fuel Efficiency: Length: Width: Height: Wheelbase: Ground Clearance: Fuel Tank Capacity: Kerb Weight: ~
1.2lakh onwards 624cc, in-line, twin-cylinder 34PS@5500rpm 48Nm@2500rpm 4-speed manual; Cable operated 95-100kmph (Speculated) 20kmpl (claimed) 3100mm 1500mm 1600mm 2230mm 180mm 15lt. 600kg.
Specifications of Tata Nano
?The Standard Variant of the Car has a dealer price of rupees one lakh (US $2500) and is the cheapest car in the world. (Transport costs and Value-Added Taxes exclusive) ?A four-door car that can seat four-five passengers. ?As compared to Maruti 800, it is eight per cent smaller on the outside but on the inside it provides 21 per cent more leg space than the Maruti 800. ?A 33-bhp car with a 624 cc engine. ?It will provide a mileage of 23 km/litre. ?The Nano Car will have two variants - a Standard and two Deluxe (Air Conditioned) versions. ?There is no power steering in the car.
What makes the TATA NANO so cheap!!!
Design
The People’s Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Four doors with high seating position make ingress and egress easy.
Fuel Efficiency
? The People’s Car has a rear-wheel drive, all-aluminum,
two-cylinder, 623 cc, 33 PS, multi point fuel injection petrol engine. This is the first time that a two-cylinder gasoline engine is being used in a car with single balancer shaft.
Safety & Comfort
? By adhering to the fact that less weight requires
less power, the 1 lakh car is made of light weighing steel. This has made the Tatas come up with a cheap alternative with out compromising on safety and performance
Controversies Involved
? Controversies also arose about Tata's planned
manufacturing unit for the car in Singur, West Bengal, where the state government of West Bengal has allocated 997 acres (4.03 km²) to Tata Motors.
Critics
? Among its notable critics are columnists from the New York
Times, Newsweek, and several media outlets. Only a few years ago, author and NYT columnist Thomas Friedman wrote that the world was divided into those who want a Toyota Lexus and those who are searching for an olive tree (in his book The Lexus and the Olive Tree).
3D view of TATA NANO
Top View of TATA NANO
Performance & Specificance
?F U E L E F F I C I E N C Y : 2 3 k m / l i t r e c e r t i f i e d b y t h e a u t o m o t i v e
research association of india (ARAI) .
?E M I S S I O N : T h e h i g h f u e l e f f i c i e n c y ?S A F E T Y : T h e t a t a n a n o ’ s s a f e t y p e r f o r m a n c e e x c e e d s
current regulatory requirements
PREFERRED FINANCIERS
?T H E P R E F E R R E D F I N A N C I A L I N S T I T U T I O N S A R E : S t a t e b a n k
of india, tata motor finance, state bank of patiala, ICICI bank, state bank of travancore, state bank of mysore, state bank of hyderabad, state bank of bikaner and jaipur, state bank of indore, axis bank, punjab national bank, federal bank, corporation bank, indian bank, and the central bank of india.
Marketing Mix
?P R O D U C T : T a t a h a s a v e r y w i d e r a n g e o f p r o d u c t s i t h a s
passenger cars, utility vehicles, trucks, commercial passenger carriers and defence Vehicles.
?P R I C I N G S T R A T E G I E S : P e n e t r a t i o n p r i c i n g
low
pricing policy with minimum profit margin.
SWOT ANALYSIS
STRENGTHS: LOW PRICE & STYLISH HIGH FUEL EFFICIENCY BRAND NAME, FIRST INNOVATION
Environmental friendly- Green House Effect
?B a r o m e t r i c g e a r s y s t e m -
magnifies torque
?T e s t e d s u c c e s s f u ll y f o r c r u m p l e
zones
Marketing Mix
? Product: Tata has a very wide range of products it has
passenger cars, utility vehicles, trucks, commercial passenger carriers and defence vehicle.
?P r i c e : t h e p r i c e s o f T a t a m o t o r s a r e g e n e r a l l y
affordable acceptable by the general public at large.
?P l a c e : T A T A m o t o r s h a s a n e x t e n s i v e d e a l e r n e t w o r k
covering INDIAN and international markets.
Promotion: Tata motors promote their products via Advertising and
after sales services.
SWOT ANALYSIS
STRENGTHS:
Low price & stylish high fuel efficiency brand name,
First innovation
35 patents for innovation
Weaknesses:
Fibre body, Low suspension power, Low engine capacity, Light vehicle, Not suitable fir hilly areas Less Boot space Poor engine cooling & hence over heating No headlight levellers
Target market
?E x e c u t i v e t w o w h e e l e r p e o p l e – p e o p l e t h a t a r e
working professionals.
?C a n n o t a f f o r d t o b u y a t h r e e l a k h c a r w h i c h i s t h e
average cost of a small car in india .
?S e c o n d h a n d c a r u s e r – t h o s e p e o p l e t h a t c a n n o t a f f o r d
to buy a new car.
?A u t o r i c k s h a w m a r k e t – m o s t o f t h e a u t o r i c k s h a w s a l s o c o s t
same as the price of nano.
PRODUCT LIFE CYCLE
?T h e g r o w t h o f T A T A N A N O i s i n c r e a s i n g l y d a y b y
day. ?D u e t o l a c k o f p r o b l e m s t h a t o c c u r r e d d u r i n g p a s t days they have recovered their sales after the problem. ?T a t a m o t o r s a n n o u n c e d 1 1 . 6 9 % j u m p i n s a l e s i n t h e month of feb 2011
GRAPH TO COMPARE OTHER
COMPANY’S OVERVIEW
?E s t a b l i s h e d i n 1 9 4 5 , T a t a m o t o r s i s n o w o n e o f t h e l e a d i n g
automakers in India. ?F r o m 2 0 0 1 - 2 0 0 6 , T a t a m o t o r s f l o u r i s h e d m o r e a n d w a s l i s t e d in the list of top ten wealth creators in India. ?A b o u t f i v e y e a r s a g o , R a t a n T a t a , d e c l a r e d t o i n t r o d u c e a car with a price level of Rs. 100,000. ?C u r r e n t l y , T A T A m o t o r s i s r e p o r t e d l y m a n u f a c t u r i n g NANO at its existing Pantnagar (Uttarakhand) plant and a mother plant has been proposed for Sanand Gujarat
TATA NANO DIESEL MODEL
?T a t a m o t o r s p l a n s t o u n v e i l i t s d i e s e l v e r s i o n o f t h e n a n o
small car to the indian market in september 2011.
?D i e s e l w i l l b e p o w e r e d w i t h a t a t a a c e e n g i n e f o r g a i n i n g
better mileage.
?T h e t a t a n a n o d i e s e l i s b e l i e v e d t o b e e c o n o m i c a l i n t e r m s o f
fuel efficiency.
?T a t a n a n o d i e s e l c a r s w i l l s t a r t i n t h e r a n g e o f r s . 1 5 0 0 0 0 .
TATA NANO DIESEL CRDI
PRICE:RS. 150000 ONWARDS
ENGINE TYPE:- 0.75L CRDI DISPLACEMENT:- 750 CC
As we all Know that … Every Coin Has Two Sides Head n Tail… so in this Case Some Adv and DisAdv Of Launching New Nano CAR….!!!!
YA ! This is the Benefit of Our Nano Car
It’s Also one of the Fact after Launching Nano Car
Nano
Opps…!!! What the People Do If No Space For Parking….
THANK YOU
doc_193761747.ppt