Description
ICICI PRUDENTIAL has maintained its lead amongst the private players of life insurance with a market share of about 39%. The biggest achievement is in pension segment, where company introduced a slew of products and captured around 23% of the total pension market
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
TABLE OF CONTENTS
PARTICULARS PAGE NUMBERS
1. Executive Summary 01-02
2. Introduction 03-14
3. Need for Insurance 15-22
4. Company rofi!e 23-32
5. "ision-#ission 33-3$
$. roducts 3%-43
%. Stress #ana&ement 44-$1
'. Stress #ana&ement at (or) p!ace $2-'2
*. +indin&s , -na!ysis '3-*5
10. Su&&estions *$-*'
11. .imitations of t/e study **-100
12. Conc!usion 101-102
13. -nnexure 103-10$
14. 0i1!io&rap/y 10%-10'
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
EXECUTIVE SUMMARY
Insurance is t/e poo!in& of fortuitous !osses 1y transfer of suc/ ris) to insurers2 (/o
a&reed to provide t/e pecuniary 1enefit on t/eir occurance2 or to render service connected (it/
ris). It is t/e transfer of financia! responsi1i!ity for t/e ris) at t/e point of occurance and
conventiona!!y invo!ves t/e insurer in a commitment to pay. 3/e insurance service !ead to
efficient and productive a!!ocation of capita! resources2 faci!itate &ro(t/ of trade and commerce.
4!o1a!i5ation (i!! certain!y increase insurance penetration and a!! professiona!s s/a!! e6uip
t/emse!ves to exp!oit opportunities offered 1y t/is sector.
ICICI 789EN3I-. /as maintained its !ead amon&st t/e private p!ayers of !ife
insurance (it/ a mar)et s/are of a1out 3*:. 3/e 1i&&est ac/ievement is in pension se&ment2
(/ere company introduced a s!e( of products and captured around 23: of t/e tota! pension
mar)et. ICICI rudentia! /ave a customer centric &ro(t/ strate&y and /as ta)en a num1er of
strate&ies a&ainst t/is.
3/e consumers are t/e !ar&est economic &roup in any country and t/e present day
1usiness activities are 1ecause of consumers on!y. 3/us2 consumers are t/e pi!!ars of t/e
economy. 3/e consumers are not on!y t/e /eart of mar)etin& system2 1ut a!so t/e contro!!er of
mar)etin& functions. 0ut if t/e modern mar)etin& system consumers soverei&nty /as 1ecome a
myt/ on account of t/e variety of pro1!ems in t/e process of merc/andisin&. 3/e study of
consumer 1e/avior ena1!es mar)eters to understand and predict consumer 1e/avior in t/e
mar)et p!ace; It a!so promotes understandin& of t/e ro!e t/at consumption p!ays in t/e !ives of
t/e individua!.
3/is &ives me an opportunity to (or) on (it/ t/is endeavor focusin& on t/e study of
1*12> 3/e Indian .ife -ssurance Companies -ct enacted as t/e first statue to
re&u!ate t/e !ife insurance 1usiness.
1*2'> 3/e Insurance Companies -ct enacted to ena1!e t/e &overnment to
co!!ect statistica! information a1out 1ot/ !ife and non-insurance 1usiness.
1*3'> Ear!ier !e&is!ation conso!idated and amended to 1y t/e Insurance -ct
(it/ t/e o1=ective of protectin& t/e interest of t/e insurin& pu1!ic.
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
1*5$> 245 Indian and forei&n insurers and provident societies are ta)en over
1y t/e centra! &overnment and nationa!i5ed. .IC found 1y an -ct of ar!iament2 vi5. .IC
-ct 1*5$2 (it/ a capita! contri1ution of rupees +ive Crores from t/e 4overnment of
India.
INSURANCE SECTOR REFORMS
In 1**32 #a!/otra Committee2 /eaded 1y former +inance Secretary and 70I
4overnor 7.N. #a!/otra2 (as formed to eva!uate t/e Indian insurance industry and
recommend its future direction. 3/e #a!/otra committee setup (it/ t/e o1=ective of
comp!imentin& t/e reforms initiated in t/e financia! sector. 3/e reforms (/ere aimed at
Fcreatin& a more efficient and competitive financia! system suita1!e for t/e re6uirements
of t/e economy )eepin& in mind t/e structura! c/an&es current!y under(ay and
reco&ni5in& t/at insurance is an important part of t/e overa!! financia! system (/ere it
(as necessary to address t/e need for simi!ar reforms..F
In 1**42 t/e Committee su1mitted t/e report and some of t/e )ey recommendations
inc!uded>
S#$%&#%$'
a. 4overnment sta)e in t/e insurance companies to 1e 1rou&/t do(n to 50:.
1. 4overnment s/ou!d ta)e over t/e /o!din&s of 4IC and its su1sidiaries so
t/at t/ese su1sidiaries can act as independent corporations.
c. -!! t/e insurance company s/ou!d 1e &iven &reater freedom to operate.
C()*'#+#+(,
- rivate companies (it/ a minimum paid up capita! of 7s. 11n s/ou!d 1e
a!!o(ed to enter t/e industry.
1. No company s/ou!d dea! 1ot/ t/e !ife insurance and &enera! insurance
t/rou&/ a sin&!e entity.
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
c. +orei&n companies may 1e a!!o(ed to enter t/e industry in co!!a1oration
(it/ t/e domestic companies.
c. osta! .ife Insurance s/ou!d 1e a!!o(ed to operate in t/e rura! mar)et.
d. @n!y one state !eve! .ife Insurance Company s/ou!d 1e a!!o(ed to
operated in eac/ state.
R'-%./#($0 1(20
a. 3/e Insurance -ct s/ou!d 1e c/an&ed.
1. -n Insurance re&u!atory 1ody s/ou!d 1e setup.
7eforms in t/e insurance sector (ere initiated (it/ t/e passa&e of t/e I79- 0i!!
in t/e ar!iament in 9ecem1er 1***. 3/e I79- since its incorporation as statutory 1ody
in -pri! 2000 /as fastidious!y stuc) to its sc/edu!e of framin& re&u!ations and re&isterin&
t/e private sector insurance companies.
3/e ot/er decisions ta)en simu!taneous!y to provide t/e supportin& systems to t/e
insurance sector and in particu!ar t/e !ife insurance companies (as t/e !aunc/ of t/e
I79-
a. - !ump sum payment to t/e nominees at t/e time of t/e deat/ of t/e po!icy/o!der;
1. - re&u!ar payment to t/e nominees in t/e event of t/e deat/ of t/e po!icy/o!der;
c. 3ax 1enefits2 as premium paid to reduce t/e !ia1i!ity of tax;
d. 7e!ieves economic /ards/ips in t/e fami!y on t/e uneventfu! deat/ of t/e so!e income
/o!der;
e. Incu!cates t/e /a1it of savin&.
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
NEED FOR INSURANCE
3/e need for !ife insurance comes from t/e need to safe&uard our fami!y. If you
care for your fami!y
1C .ife Insurance 1usiness
2C +ire
3C #arine
4C #isce!!aneous Insurance.
.ife Insurers transact !ife insurance 1usiness; t/e rest is transacted 1y 4enera!
Insurers. No composites are permitted as per !a(. 3/e 1usiness of Insurance essentia!!y
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
means defrayin& ris)s attac/ed to any activity over time Binc!udin& !ifeC and s/arin& t/e
ris)s 1et(een various entities2 1ot/ persons and or&ani5ations. Insurance companies BICsC
are important p!ayers in financia!
#ar)ets as t/ey co!!ect and invest !ar&e amounts of premium. Insurance products
are mu!ti purpose and offer t/e fo!!o(in& 1enefits>
1. rotection to t/e investors
2. -ccumu!ate savin&s
3. Cana!i5e savin&s into sectors needin& /u&e !on& term investments.
ICs receive2 (it/out muc/ defau!t2 a steady cas/ stream of premium or
contri1utions to pension p!ans. "arious actuary studies and mode!s ena1!e t/em to
predict2 re!ative!y accurate!y2 t/eir expected cas/ outf!o(s. .ia1i!ities of ICs 1ein& !on&-
term or contin&ent in nature2 !i6uidity is exce!!ent and t/eir investments are a!so !on&-
term in nature. Since t/ey offer more t/an t/e return on savin&s in t/e s/ape of !ife-cover
to t/e investors2 t/e rate of return &uaranteed in t/eir insurance po!icies is re!ative!y !o(.
Conse6uent!y2 t/e need to see) /i&/ rates of returns on t/eir investments is a!so !o(. 3/e
ris)-return trade off is /eavi!y ti!ted in favour of ris). -s a com1ined resu!t of a!! t/is2
investments of insurance companies /ave 1een !ar&e!y in 1onds f!oated 1y 4@I2 S8s2
state &overnments2 !oca! 1odies2 corporate 1odies and mort&a&es of !on& term nature. 3/e
!ast p!ace (/ere Insurance companies are expected to 1e over-active is 1ourses.
.ate!y ICs /ave ventured into pension sc/emes and mutua! funds a!so. ?o(ever2
!ife insurance2 constitutes t/e ma=or s/are of insurance 1usiness. .ife Insurance depends
upon t/e !a(s of morta!ity and t/ere !ies t/e difference 1et(een !ife and &enera!
insurance 1usinesses. .ife /as to extin&uis/ sooner or !ater and t/e c!aim in respect of !ife
is certain. In case of &enera! insurance2 /o(ever2 t/ere may never 1e a c!aim and t/e
amount can never 1e ascertained in advance. ?ence2 .ife Insurance inc!udes2 1esides
coverin& t/e ris) of ear!y /appenin& of an event2 an e!ement of savin&s a!so for t/e
1eneficiaries. ension 1usiness a!so derives from !ife insurance in as muc/ as t/e pension
out&o a&ain depends upon t/e !a(s of morta!ity. 3/e forays made 1y insurance
companies in t/is area are2 t/erefore2 natura! coro!!ary of t/eir 1usiness.
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
TYPES OF INSURANCE POLICIES
0road!y t/ere are 3 types of !ife insurance po!icies>
a. 3erm Insurance !ans
1. I/o!e .ife Insurance
c. Endo(ment Insurance !ans
T'$) I,4%$/,&' P./,4>
ure !ife covers (/ere you pay for ris) cover and do not expect to receive
anyt/in& e!se in return is no( avai!a1!e in India. @ptin& for suc/ po!icy (i!! improve t/e
efficiency of po!icy premium and ena1!e you for a 1i&&er ris) cover for t/e same cost.
3/ese are term insurance p!ans (it/ maturity 1enefits; some term p!ans &ive your
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
premium amounts 1ac) (it/ interest. 3/is is a mar)etin& po!icy to suit t/e &enera!
psyc/o!o&y and s/ou!d norma!!y invo!ve /i&/er premium cost.
WD(.' .+3' +,4%$/,&' *./,4:
I/o!e !ife po!icies re6uire you to pay premium t/rou&/ out your !ife and cover
ris) for (/o!e !ife. 3/e po!icies (it/out profit are c/eaper.
E,2(C)',# I,4%$/,&' *./,4 (C+#D ($ C+#D(%# )(,'0 1/& 9e!iver t/e promise.
• .isten active!y2 stretc/ continua!!y to add va!ue to customers and c/anne!
partners
BOUNDARYLESS
• Never say Fits not my =o1F &o 1eyond t/e ca!! of duty.
• Experiment- 1e!ieve anyt/in& is possi1!e
• See) ne( ideas re&ard!ess of source
• S/are ideas and t/ou&/ts free!y across !eve!s and functions
OWNERSHIP
• If it is to 1e2 it is up to me
• 0ias for action
• @(n mista)es. .earn from fai!ures
• Confront /ard facts2 pursue &oa!s re!ent!ess!y
• -ccounta1!e for team performance
PASSION
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
• Iinnin& instinct- transmit 1ound!ess ener&y and ent/usiasm to drive
resu!ts
• Stand up and ma)e a difference - c/a!!en&e status 6uo and drive c/an&e
• 9emonstrate speed for competitive advanta&e
• assionate!y nurture and re(ard exce!!ence
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
PRODUCTS
PRODUCTS
I,4%$/,&' S(.%#+(,4 F($ I,2+8+2%/.4:
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
ICICI 789EN3I-. .ife Insurance offers a ran&e of innovative2 customer centric
products t/at meet t/e needs of customer at every !ife sta&e. Its 13 products can 1e en/anced (it/
up to four riders2 to create a customi5ed so!ution for eac/ po!icy/o!der.
S/8+,- S(.%#+(,4
ICICI 789EN3I-. Save and rotect is a traditiona! endo(ment savin&s p!an
t/at offers !ife protection a!on& (it/ ade6uate returns.
ICICI 789EN3I-! Cas/0an) is an anticipated endo(ment po!icy idea! for
meetin& mi!estone expenses !i)e a c/i!d
ICICI PRUDENTIAL has maintained its lead amongst the private players of life insurance with a market share of about 39%. The biggest achievement is in pension segment, where company introduced a slew of products and captured around 23% of the total pension market
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
TABLE OF CONTENTS
PARTICULARS PAGE NUMBERS
1. Executive Summary 01-02
2. Introduction 03-14
3. Need for Insurance 15-22
4. Company rofi!e 23-32
5. "ision-#ission 33-3$
$. roducts 3%-43
%. Stress #ana&ement 44-$1
'. Stress #ana&ement at (or) p!ace $2-'2
*. +indin&s , -na!ysis '3-*5
10. Su&&estions *$-*'
11. .imitations of t/e study **-100
12. Conc!usion 101-102
13. -nnexure 103-10$
14. 0i1!io&rap/y 10%-10'
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
EXECUTIVE SUMMARY
Insurance is t/e poo!in& of fortuitous !osses 1y transfer of suc/ ris) to insurers2 (/o
a&reed to provide t/e pecuniary 1enefit on t/eir occurance2 or to render service connected (it/
ris). It is t/e transfer of financia! responsi1i!ity for t/e ris) at t/e point of occurance and
conventiona!!y invo!ves t/e insurer in a commitment to pay. 3/e insurance service !ead to
efficient and productive a!!ocation of capita! resources2 faci!itate &ro(t/ of trade and commerce.
4!o1a!i5ation (i!! certain!y increase insurance penetration and a!! professiona!s s/a!! e6uip
t/emse!ves to exp!oit opportunities offered 1y t/is sector.
ICICI 789EN3I-. /as maintained its !ead amon&st t/e private p!ayers of !ife
insurance (it/ a mar)et s/are of a1out 3*:. 3/e 1i&&est ac/ievement is in pension se&ment2
(/ere company introduced a s!e( of products and captured around 23: of t/e tota! pension
mar)et. ICICI rudentia! /ave a customer centric &ro(t/ strate&y and /as ta)en a num1er of
strate&ies a&ainst t/is.
3/e consumers are t/e !ar&est economic &roup in any country and t/e present day
1usiness activities are 1ecause of consumers on!y. 3/us2 consumers are t/e pi!!ars of t/e
economy. 3/e consumers are not on!y t/e /eart of mar)etin& system2 1ut a!so t/e contro!!er of
mar)etin& functions. 0ut if t/e modern mar)etin& system consumers soverei&nty /as 1ecome a
myt/ on account of t/e variety of pro1!ems in t/e process of merc/andisin&. 3/e study of
consumer 1e/avior ena1!es mar)eters to understand and predict consumer 1e/avior in t/e
mar)et p!ace; It a!so promotes understandin& of t/e ro!e t/at consumption p!ays in t/e !ives of
t/e individua!.
3/is &ives me an opportunity to (or) on (it/ t/is endeavor focusin& on t/e study of
1*12> 3/e Indian .ife -ssurance Companies -ct enacted as t/e first statue to
re&u!ate t/e !ife insurance 1usiness.
1*2'> 3/e Insurance Companies -ct enacted to ena1!e t/e &overnment to
co!!ect statistica! information a1out 1ot/ !ife and non-insurance 1usiness.
1*3'> Ear!ier !e&is!ation conso!idated and amended to 1y t/e Insurance -ct
(it/ t/e o1=ective of protectin& t/e interest of t/e insurin& pu1!ic.
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
1*5$> 245 Indian and forei&n insurers and provident societies are ta)en over
1y t/e centra! &overnment and nationa!i5ed. .IC found 1y an -ct of ar!iament2 vi5. .IC
-ct 1*5$2 (it/ a capita! contri1ution of rupees +ive Crores from t/e 4overnment of
India.
INSURANCE SECTOR REFORMS
In 1**32 #a!/otra Committee2 /eaded 1y former +inance Secretary and 70I
4overnor 7.N. #a!/otra2 (as formed to eva!uate t/e Indian insurance industry and
recommend its future direction. 3/e #a!/otra committee setup (it/ t/e o1=ective of
comp!imentin& t/e reforms initiated in t/e financia! sector. 3/e reforms (/ere aimed at
Fcreatin& a more efficient and competitive financia! system suita1!e for t/e re6uirements
of t/e economy )eepin& in mind t/e structura! c/an&es current!y under(ay and
reco&ni5in& t/at insurance is an important part of t/e overa!! financia! system (/ere it
(as necessary to address t/e need for simi!ar reforms..F
In 1**42 t/e Committee su1mitted t/e report and some of t/e )ey recommendations
inc!uded>
S#$%&#%$'
a. 4overnment sta)e in t/e insurance companies to 1e 1rou&/t do(n to 50:.
1. 4overnment s/ou!d ta)e over t/e /o!din&s of 4IC and its su1sidiaries so
t/at t/ese su1sidiaries can act as independent corporations.
c. -!! t/e insurance company s/ou!d 1e &iven &reater freedom to operate.
C()*'#+#+(,
- rivate companies (it/ a minimum paid up capita! of 7s. 11n s/ou!d 1e
a!!o(ed to enter t/e industry.
1. No company s/ou!d dea! 1ot/ t/e !ife insurance and &enera! insurance
t/rou&/ a sin&!e entity.
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
c. +orei&n companies may 1e a!!o(ed to enter t/e industry in co!!a1oration
(it/ t/e domestic companies.
c. osta! .ife Insurance s/ou!d 1e a!!o(ed to operate in t/e rura! mar)et.
d. @n!y one state !eve! .ife Insurance Company s/ou!d 1e a!!o(ed to
operated in eac/ state.
R'-%./#($0 1(20
a. 3/e Insurance -ct s/ou!d 1e c/an&ed.
1. -n Insurance re&u!atory 1ody s/ou!d 1e setup.
7eforms in t/e insurance sector (ere initiated (it/ t/e passa&e of t/e I79- 0i!!
in t/e ar!iament in 9ecem1er 1***. 3/e I79- since its incorporation as statutory 1ody
in -pri! 2000 /as fastidious!y stuc) to its sc/edu!e of framin& re&u!ations and re&isterin&
t/e private sector insurance companies.
3/e ot/er decisions ta)en simu!taneous!y to provide t/e supportin& systems to t/e
insurance sector and in particu!ar t/e !ife insurance companies (as t/e !aunc/ of t/e
I79-
a. - !ump sum payment to t/e nominees at t/e time of t/e deat/ of t/e po!icy/o!der;
1. - re&u!ar payment to t/e nominees in t/e event of t/e deat/ of t/e po!icy/o!der;
c. 3ax 1enefits2 as premium paid to reduce t/e !ia1i!ity of tax;
d. 7e!ieves economic /ards/ips in t/e fami!y on t/e uneventfu! deat/ of t/e so!e income
/o!der;
e. Incu!cates t/e /a1it of savin&.
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
NEED FOR INSURANCE
3/e need for !ife insurance comes from t/e need to safe&uard our fami!y. If you
care for your fami!y
1C .ife Insurance 1usiness
2C +ire
3C #arine
4C #isce!!aneous Insurance.
.ife Insurers transact !ife insurance 1usiness; t/e rest is transacted 1y 4enera!
Insurers. No composites are permitted as per !a(. 3/e 1usiness of Insurance essentia!!y
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
means defrayin& ris)s attac/ed to any activity over time Binc!udin& !ifeC and s/arin& t/e
ris)s 1et(een various entities2 1ot/ persons and or&ani5ations. Insurance companies BICsC
are important p!ayers in financia!
#ar)ets as t/ey co!!ect and invest !ar&e amounts of premium. Insurance products
are mu!ti purpose and offer t/e fo!!o(in& 1enefits>
1. rotection to t/e investors
2. -ccumu!ate savin&s
3. Cana!i5e savin&s into sectors needin& /u&e !on& term investments.
ICs receive2 (it/out muc/ defau!t2 a steady cas/ stream of premium or
contri1utions to pension p!ans. "arious actuary studies and mode!s ena1!e t/em to
predict2 re!ative!y accurate!y2 t/eir expected cas/ outf!o(s. .ia1i!ities of ICs 1ein& !on&-
term or contin&ent in nature2 !i6uidity is exce!!ent and t/eir investments are a!so !on&-
term in nature. Since t/ey offer more t/an t/e return on savin&s in t/e s/ape of !ife-cover
to t/e investors2 t/e rate of return &uaranteed in t/eir insurance po!icies is re!ative!y !o(.
Conse6uent!y2 t/e need to see) /i&/ rates of returns on t/eir investments is a!so !o(. 3/e
ris)-return trade off is /eavi!y ti!ted in favour of ris). -s a com1ined resu!t of a!! t/is2
investments of insurance companies /ave 1een !ar&e!y in 1onds f!oated 1y 4@I2 S8s2
state &overnments2 !oca! 1odies2 corporate 1odies and mort&a&es of !on& term nature. 3/e
!ast p!ace (/ere Insurance companies are expected to 1e over-active is 1ourses.
.ate!y ICs /ave ventured into pension sc/emes and mutua! funds a!so. ?o(ever2
!ife insurance2 constitutes t/e ma=or s/are of insurance 1usiness. .ife Insurance depends
upon t/e !a(s of morta!ity and t/ere !ies t/e difference 1et(een !ife and &enera!
insurance 1usinesses. .ife /as to extin&uis/ sooner or !ater and t/e c!aim in respect of !ife
is certain. In case of &enera! insurance2 /o(ever2 t/ere may never 1e a c!aim and t/e
amount can never 1e ascertained in advance. ?ence2 .ife Insurance inc!udes2 1esides
coverin& t/e ris) of ear!y /appenin& of an event2 an e!ement of savin&s a!so for t/e
1eneficiaries. ension 1usiness a!so derives from !ife insurance in as muc/ as t/e pension
out&o a&ain depends upon t/e !a(s of morta!ity. 3/e forays made 1y insurance
companies in t/is area are2 t/erefore2 natura! coro!!ary of t/eir 1usiness.
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
TYPES OF INSURANCE POLICIES
0road!y t/ere are 3 types of !ife insurance po!icies>
a. 3erm Insurance !ans
1. I/o!e .ife Insurance
c. Endo(ment Insurance !ans
T'$) I,4%$/,&' P./,4>
ure !ife covers (/ere you pay for ris) cover and do not expect to receive
anyt/in& e!se in return is no( avai!a1!e in India. @ptin& for suc/ po!icy (i!! improve t/e
efficiency of po!icy premium and ena1!e you for a 1i&&er ris) cover for t/e same cost.
3/ese are term insurance p!ans (it/ maturity 1enefits; some term p!ans &ive your
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
premium amounts 1ac) (it/ interest. 3/is is a mar)etin& po!icy to suit t/e &enera!
psyc/o!o&y and s/ou!d norma!!y invo!ve /i&/er premium cost.
WD(.' .+3' +,4%$/,&' *./,4:
I/o!e !ife po!icies re6uire you to pay premium t/rou&/ out your !ife and cover
ris) for (/o!e !ife. 3/e po!icies (it/out profit are c/eaper.
E,2(C)',# I,4%$/,&' *./,4 (C+#D ($ C+#D(%# )(,'0 1/& 9e!iver t/e promise.
• .isten active!y2 stretc/ continua!!y to add va!ue to customers and c/anne!
partners
BOUNDARYLESS
• Never say Fits not my =o1F &o 1eyond t/e ca!! of duty.
• Experiment- 1e!ieve anyt/in& is possi1!e
• See) ne( ideas re&ard!ess of source
• S/are ideas and t/ou&/ts free!y across !eve!s and functions
OWNERSHIP
• If it is to 1e2 it is up to me
• 0ias for action
• @(n mista)es. .earn from fai!ures
• Confront /ard facts2 pursue &oa!s re!ent!ess!y
• -ccounta1!e for team performance
PASSION
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
• Iinnin& instinct- transmit 1ound!ess ener&y and ent/usiasm to drive
resu!ts
• Stand up and ma)e a difference - c/a!!en&e status 6uo and drive c/an&e
• 9emonstrate speed for competitive advanta&e
• assionate!y nurture and re(ard exce!!ence
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
PRODUCTS
PRODUCTS
I,4%$/,&' S(.%#+(,4 F($ I,2+8+2%/.4:
STRESS MANAGEMENT AT ICICI-PRUDENTIAL
ICICI 789EN3I-. .ife Insurance offers a ran&e of innovative2 customer centric
products t/at meet t/e needs of customer at every !ife sta&e. Its 13 products can 1e en/anced (it/
up to four riders2 to create a customi5ed so!ution for eac/ po!icy/o!der.
S/8+,- S(.%#+(,4
ICICI 789EN3I-. Save and rotect is a traditiona! endo(ment savin&s p!an
t/at offers !ife protection a!on& (it/ ade6uate returns.
ICICI 789EN3I-! Cas/0an) is an anticipated endo(ment po!icy idea! for
meetin& mi!estone expenses !i)e a c/i!d