Description
PROJECT ON STRATEGY PLANNING OF DETTOL
Presented By: Philomen Prem Mayur Gupta Rahul Pawar Jayesh Raut Pawan Sharma Sanjeev Kumar Khandu Chaudhari Swapnil Rathore
Under The Guidance of :Mr.Nimish Deshpande1Sir
Introduction
The world's leading brand of antiseptics and a trusted champion of family health. The brand has stayed contemporary through the launch of new products These include bar soaps, hand sanitizers, liquid hand washes, shower gels and antibacterial wipes
Usage of the brand DETTOL gives rise to many emotions in the consumers’ minds.
tagline says ? Be 100% Sure
Dettol Antiseptic Liquid is a versatile product, which has many uses for protecting your family from germs
For first aid and personal care uses, Dettol Antiseptic Liquid must always be used
Available in a wide range of sizes from 50 ml to 500 ml.
Brand evokes positive imageries and emotions.
2
Product level:
Expected Product:
Basic Product:
Core Benefit:
Potential Product:
3
Market Potential:
a) Market Size:
2005
Market Size Value (Rs Crore) 90.1
2006
103.3 6499
2007
120.2 7339
Market Size 5719 Volume (Kilo Litre)
B) MARKET SHARES:
Market Share (Value) Dettol Savlon Suthol 2005 86% 13% 0% 2006 85% 13% 1% 2007 84% 13% 2%
4
PRODUCT STRATEGY:
5
Promotion Strategy:
6
Segmentation:
Benefit User Status
Selfconcept
Family Life Cycle
Personality
Lifestyle
7
Targeting:
8
Positioning:
9
Dettol: Be 100% Sure
Dettol is the trade name for a line of hygiene products manufactured by Reckitt Benckiser.
Dettol Products:
• • • • • • • • • • • • • • Antiseptic Liquid Original Soap Skincare Soap Re-Energize Soap Original Handwash Skincare Handwash Sensitive Handwash Fresh Handwash No Touch Handwash Hand Sanitizer Skincare Bodywash Soothing Bodywash Shaving Cream with Fresh Fragrance Washproof Medicated Plaster
10
11
doc_632668590.pptx
PROJECT ON STRATEGY PLANNING OF DETTOL
Presented By: Philomen Prem Mayur Gupta Rahul Pawar Jayesh Raut Pawan Sharma Sanjeev Kumar Khandu Chaudhari Swapnil Rathore
Under The Guidance of :Mr.Nimish Deshpande1Sir
Introduction
The world's leading brand of antiseptics and a trusted champion of family health. The brand has stayed contemporary through the launch of new products These include bar soaps, hand sanitizers, liquid hand washes, shower gels and antibacterial wipes
Usage of the brand DETTOL gives rise to many emotions in the consumers’ minds.
tagline says ? Be 100% Sure
Dettol Antiseptic Liquid is a versatile product, which has many uses for protecting your family from germs
For first aid and personal care uses, Dettol Antiseptic Liquid must always be used
Available in a wide range of sizes from 50 ml to 500 ml.
Brand evokes positive imageries and emotions.
2
Product level:
Expected Product:
Basic Product:
Core Benefit:
Potential Product:
3
Market Potential:
a) Market Size:
2005
Market Size Value (Rs Crore) 90.1
2006
103.3 6499
2007
120.2 7339
Market Size 5719 Volume (Kilo Litre)
B) MARKET SHARES:
Market Share (Value) Dettol Savlon Suthol 2005 86% 13% 0% 2006 85% 13% 1% 2007 84% 13% 2%
4
PRODUCT STRATEGY:
5
Promotion Strategy:
6
Segmentation:
Benefit User Status
Selfconcept
Family Life Cycle
Personality
Lifestyle
7
Targeting:
8
Positioning:
9
Dettol: Be 100% Sure
Dettol is the trade name for a line of hygiene products manufactured by Reckitt Benckiser.
Dettol Products:
• • • • • • • • • • • • • • Antiseptic Liquid Original Soap Skincare Soap Re-Energize Soap Original Handwash Skincare Handwash Sensitive Handwash Fresh Handwash No Touch Handwash Hand Sanitizer Skincare Bodywash Soothing Bodywash Shaving Cream with Fresh Fragrance Washproof Medicated Plaster
10
11
doc_632668590.pptx