Description
Twitter…Facebook…YouTube…blogs—Social media is everywhere and we all take part in the growing conversation in one shape or form whether we want to or not.
Leveraging Social Media to
Grow Your Business.
Sales and Marketing Services
Social Media Workshop
Twitter…Facebook…YouTube…blogs—Social
media is everywhere and we all take part in the
growing conversation in one shape or form
whether we want to or not. As technology
brings the global marketplace within reach of
just about everyone, today’s businesses are
seeing more and more of the value of social
media to help reach new markets across the
street and around the world. Statistics show, in
fact, that a staggering 90% of companies
today report that social media is an important
tool for growing their customer base—and
their bottom line.*
How is your business leveraging the power of
social media? How can you increase the
potential and reach of the social media tools
you already use? Discover how you can do more
with social media than ever before with this
special business workshop from Xerox.
*2011 Social Media Industry Report
Sales and Marketing Services
Keep the conversation going to build relationships—
and delight more customers.
Building and maintaining business relationships start with
communication. This insightful workshop can show you how today’s
businesses are using modern marketing tools like micro-blogging,
blogging, social networking, video distribution, product review
websites, customer-driven customer service sites—and more—to
share information and content with current and potential customers,
whenever and wherever they like.
Change the way you think about communicating
using the Print Providers Guide to Social Media.
No matter what the size of your business or your specialty, investing
some time to improve your current social media methods or try new
ones, can create a better connection with your customers and prospects.
The Print Providers Guide to Social Media, your learning tool for this
workshop, can show you how.
Learn more about your communication skills, your customers’ wants and
needs and how social media can bring them all together to help grow
your business. We’ll help you discover:
• Questions that should be answered by you to chart your future success
• Ways to create great content worth sharing
• An overview of the popular social media channels, how they’re used,
how they work and how to put them to work for your business
• A look at the services, challenges and opportunities of offering social
media as a service
• How-to guides to social media for beginners and experienced users
The Print Providers Guide to Social
Media is also available to assist you in
understanding how social media can
play a role in your overall marketing and
promotional strategies. You’ll learn about
the popular social media channels, how
they are being used and how you can
leverage them for your business. How-to
guides and best practice examples, along
with recommendations, are also included.
Plan your social media strategy.
Learn how social media ?ts within your marketing strategy,
sales efforts and customer service initiatives and how you can
use it to reduce costs and drive Return On Investment (ROI).
Topics covered include:
• The social media journey—to participate or not?
• Selecting a social media starting point
• Target audience research
• Managing your presence
• Generating content
• Measuring ROI
The Social Media Workshop is available in North America.
Speak to your local Xerox representative for
more information.
©2011 Xerox Corporation. All rights reserved. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States
and/or other countries. 08/11 BR422
702P00376
For more information on our comprehensive collection of
business development tools and services, contact your Xerox
representative or visit us at www.xerox.com/drivepro?t
doc_578166145.pdf
Twitter…Facebook…YouTube…blogs—Social media is everywhere and we all take part in the growing conversation in one shape or form whether we want to or not.
Leveraging Social Media to
Grow Your Business.
Sales and Marketing Services
Social Media Workshop
Twitter…Facebook…YouTube…blogs—Social
media is everywhere and we all take part in the
growing conversation in one shape or form
whether we want to or not. As technology
brings the global marketplace within reach of
just about everyone, today’s businesses are
seeing more and more of the value of social
media to help reach new markets across the
street and around the world. Statistics show, in
fact, that a staggering 90% of companies
today report that social media is an important
tool for growing their customer base—and
their bottom line.*
How is your business leveraging the power of
social media? How can you increase the
potential and reach of the social media tools
you already use? Discover how you can do more
with social media than ever before with this
special business workshop from Xerox.
*2011 Social Media Industry Report
Sales and Marketing Services
Keep the conversation going to build relationships—
and delight more customers.
Building and maintaining business relationships start with
communication. This insightful workshop can show you how today’s
businesses are using modern marketing tools like micro-blogging,
blogging, social networking, video distribution, product review
websites, customer-driven customer service sites—and more—to
share information and content with current and potential customers,
whenever and wherever they like.
Change the way you think about communicating
using the Print Providers Guide to Social Media.
No matter what the size of your business or your specialty, investing
some time to improve your current social media methods or try new
ones, can create a better connection with your customers and prospects.
The Print Providers Guide to Social Media, your learning tool for this
workshop, can show you how.
Learn more about your communication skills, your customers’ wants and
needs and how social media can bring them all together to help grow
your business. We’ll help you discover:
• Questions that should be answered by you to chart your future success
• Ways to create great content worth sharing
• An overview of the popular social media channels, how they’re used,
how they work and how to put them to work for your business
• A look at the services, challenges and opportunities of offering social
media as a service
• How-to guides to social media for beginners and experienced users
The Print Providers Guide to Social
Media is also available to assist you in
understanding how social media can
play a role in your overall marketing and
promotional strategies. You’ll learn about
the popular social media channels, how
they are being used and how you can
leverage them for your business. How-to
guides and best practice examples, along
with recommendations, are also included.
Plan your social media strategy.
Learn how social media ?ts within your marketing strategy,
sales efforts and customer service initiatives and how you can
use it to reduce costs and drive Return On Investment (ROI).
Topics covered include:
• The social media journey—to participate or not?
• Selecting a social media starting point
• Target audience research
• Managing your presence
• Generating content
• Measuring ROI
The Social Media Workshop is available in North America.
Speak to your local Xerox representative for
more information.
©2011 Xerox Corporation. All rights reserved. XEROX® and XEROX and Design® are trademarks of Xerox Corporation in the United States
and/or other countries. 08/11 BR422
702P00376
For more information on our comprehensive collection of
business development tools and services, contact your Xerox
representative or visit us at www.xerox.com/drivepro?t
doc_578166145.pdf