Description
Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public.
Organized Retail in Pune
What is Retail?
• The word retail is derived from the French word “retailler”
which mean “to cut a piece of ”or “ to break bulk”.
• Retail is the transaction from the service provider to the end consumer after which no further value addition takes place.
• Selling
to
ultimate
consumer
for
their
personal
&
family/household use from a fixed location such as a department store or kiosk, in small lots.
• Retailing is the interface between the producer and the
individual consumer buying for personal consumption.
Size of organized retail in India as per Industry
Indian Retail Scenario
• World Ranking of Indian Retail Industry (growth) : 4th as per the
Global Retail Development Index 2011.
• Size of the Indian Retail Market (2010): 550 Billion USD, roughly 28 Lakh Crore rupees, as per the Boston Consultancy Group.
• Percentage of retail contribution to total GDP in India: 10% in 2010
as per report by Business Monitor International.
Organized Retail
Organized retailing is corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses
O-3: One On One
Unorganized Retail
formats of low-cost retailing - the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc.
O-3: One On One
CUSTOMER POINT OF VIEW
1. Which is most preferred outlet?
Preferrence
80
70 60 50 40 30 20 10 0 Big Bazar D mart Spencer's Reliance mart 13 37 Preferrence 69
52
25
7 6
More Star bazar Others
2. Which is the most important factor which you consider while purchasing from the organized retail store?
Most Imp. Factor
70 60 50
60
60
40
30 20 10 0 Quality of product Services 31
40
Most Imp. Factor
17
8
Range of products price of product Location of Ambience outlet of outlet
3. How often you visit these outlets?
No. of visits
Once in 2 month 14
1-2 Times
59 No. of visits
3-4 Times
28
More than 5 times
9 0 10 20 30 40 50 60 70
4. Preferred time for shopping.
, 0 8.30am-12.00pm, 7
12.00-m-17.00pm, 26
17.00-22.00pm, 77
5. Which line of products you often purchase from these retail stores?
home Appliances, 37 FMCG, 96 clothing, 42
Electronics, 19
6. (a): How much do you spend in purchasing the products from retail outlet during single visit?
Sales
80 70
60
50 40 30 20 10 0 less than 1000
67
Sales
26
14
3 1000-5000 5000-10000 above 10000
6. (b): How much do you spend in purchasing from organised retail outlets during seasonal offer visit?
less than 1000 Rs , 3 above 10000 Rs, 18
5000-10000 Rs, 43
1000-5000 Rs, 56
7. What attracts you most and persuades increase in your purchase?
Point of attraction
70 60 50 40 30 20 10 22 10 Quick transaction hourly offers One stop shop wow Value Point of attraction 62 56
0
8. (a): Is there any difference in quality of service being offered during the seasonal offers?
no, 29
Yes, 81
8. (b): If Yes then what is the difference you observed?
Differences
45
40
35 30 25 20 15 10 5 0 Customer Service 21
40
38
Differences 14 11 0 Range of products Brand Offers Quality Others
9. What kind of seasonal offer do you generally go for?
Shop & get guaranteed givt voucher,6
Buy & get Free, 43 Shop & Get Discount, 61
10. Are you satisfied with the range or collection during these seasons?
No, 16
Yes, 94
11. Do you get any post sales service?
Post-Purchase behaviour
Post-Purchase behaviour 80 70 60 72
50
40
57
38 30 20 10 0 Warrantee Exchange Offer reminder Special Discount 0 Others 22
COMPANY POINT OF VIEW
1. Seasons which you promote.
Responses
14
12
10 8
13
13
8 5 3 2 1 5 Responses
6
4 2 0
2. Are your customer satisfied with the Variety/Range during offers?
customer satisfied
25
20
20
15 customer satisfied
10
5 0 Yes No
0
3. What is the key element that differentiates you?
USP of retail outlet
10 9 8 7 6 5 4 3 2 1 0 Price Location Services Quality Brands Variety Exclusive ranges Post sales services USP of retail outlet
4. Is there any special training provided to your employees for better customer services?
Training provided
retail operations mgt workshop
4
customer relationship management
14
Training provided
soft skill development
7
0
5
10
15
5. What is the peak time to generate the maximum revenue?
Maximum revenue
16 14 12 10 8 6 4 2 0 Sunday Saturday Weekdays Month start Month end 3 7 8 Maximum revenue
14
6
Observation & Findings
• Consumer’s life style and spending pattern is changing. • After surveying 110 customers 69 customers prefer to go to BIG BAZAAR and 52 among the 110 customers prefer to go to D-Mart. • Customers rushes on weekends to the outlets. • One Stop Shop attracts customers most. • Customers prefer FMCG products & Cloths during the seasonal offers. • Festive Seasons are mostly used to attract customers by retailers.
RECOMENDATION & SUGGESTION
• It is wise to increase marketing efforts during slower sales periods because there is more competition and fewer consumers. In other words advertise more. • Consider hosting classes, meetings or other networking events in your retail store. • • Use a unique promotional event to generate a buzz about your business. Be sure you are aware of the cost of goods and that your retail shop is able to make a profit at that price point. • Your product price should be competitive, but still profitable.
•
Play videos for product education, customer entertainment and any other
upsell.
THANK YOU
doc_727766171.pptx
Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public.
Organized Retail in Pune
What is Retail?
• The word retail is derived from the French word “retailler”
which mean “to cut a piece of ”or “ to break bulk”.
• Retail is the transaction from the service provider to the end consumer after which no further value addition takes place.
• Selling
to
ultimate
consumer
for
their
personal
&
family/household use from a fixed location such as a department store or kiosk, in small lots.
• Retailing is the interface between the producer and the
individual consumer buying for personal consumption.
Size of organized retail in India as per Industry
Indian Retail Scenario
• World Ranking of Indian Retail Industry (growth) : 4th as per the
Global Retail Development Index 2011.
• Size of the Indian Retail Market (2010): 550 Billion USD, roughly 28 Lakh Crore rupees, as per the Boston Consultancy Group.
• Percentage of retail contribution to total GDP in India: 10% in 2010
as per report by Business Monitor International.
Organized Retail
Organized retailing is corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses
O-3: One On One
Unorganized Retail
formats of low-cost retailing - the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc.
O-3: One On One
CUSTOMER POINT OF VIEW
1. Which is most preferred outlet?
Preferrence
80
70 60 50 40 30 20 10 0 Big Bazar D mart Spencer's Reliance mart 13 37 Preferrence 69
52
25
7 6
More Star bazar Others
2. Which is the most important factor which you consider while purchasing from the organized retail store?
Most Imp. Factor
70 60 50
60
60
40
30 20 10 0 Quality of product Services 31
40
Most Imp. Factor
17
8
Range of products price of product Location of Ambience outlet of outlet
3. How often you visit these outlets?
No. of visits
Once in 2 month 14
1-2 Times
59 No. of visits
3-4 Times
28
More than 5 times
9 0 10 20 30 40 50 60 70
4. Preferred time for shopping.
, 0 8.30am-12.00pm, 7
12.00-m-17.00pm, 26
17.00-22.00pm, 77
5. Which line of products you often purchase from these retail stores?
home Appliances, 37 FMCG, 96 clothing, 42
Electronics, 19
6. (a): How much do you spend in purchasing the products from retail outlet during single visit?
Sales
80 70
60
50 40 30 20 10 0 less than 1000
67
Sales
26
14
3 1000-5000 5000-10000 above 10000
6. (b): How much do you spend in purchasing from organised retail outlets during seasonal offer visit?
less than 1000 Rs , 3 above 10000 Rs, 18
5000-10000 Rs, 43
1000-5000 Rs, 56
7. What attracts you most and persuades increase in your purchase?
Point of attraction
70 60 50 40 30 20 10 22 10 Quick transaction hourly offers One stop shop wow Value Point of attraction 62 56
0
8. (a): Is there any difference in quality of service being offered during the seasonal offers?
no, 29
Yes, 81
8. (b): If Yes then what is the difference you observed?
Differences
45
40
35 30 25 20 15 10 5 0 Customer Service 21
40
38
Differences 14 11 0 Range of products Brand Offers Quality Others
9. What kind of seasonal offer do you generally go for?
Shop & get guaranteed givt voucher,6
Buy & get Free, 43 Shop & Get Discount, 61
10. Are you satisfied with the range or collection during these seasons?
No, 16
Yes, 94
11. Do you get any post sales service?
Post-Purchase behaviour
Post-Purchase behaviour 80 70 60 72
50
40
57
38 30 20 10 0 Warrantee Exchange Offer reminder Special Discount 0 Others 22
COMPANY POINT OF VIEW
1. Seasons which you promote.
Responses
14
12
10 8
13
13
8 5 3 2 1 5 Responses
6
4 2 0
2. Are your customer satisfied with the Variety/Range during offers?
customer satisfied
25
20
20
15 customer satisfied
10
5 0 Yes No
0
3. What is the key element that differentiates you?
USP of retail outlet
10 9 8 7 6 5 4 3 2 1 0 Price Location Services Quality Brands Variety Exclusive ranges Post sales services USP of retail outlet
4. Is there any special training provided to your employees for better customer services?
Training provided
retail operations mgt workshop
4
customer relationship management
14
Training provided
soft skill development
7
0
5
10
15
5. What is the peak time to generate the maximum revenue?
Maximum revenue
16 14 12 10 8 6 4 2 0 Sunday Saturday Weekdays Month start Month end 3 7 8 Maximum revenue
14
6
Observation & Findings
• Consumer’s life style and spending pattern is changing. • After surveying 110 customers 69 customers prefer to go to BIG BAZAAR and 52 among the 110 customers prefer to go to D-Mart. • Customers rushes on weekends to the outlets. • One Stop Shop attracts customers most. • Customers prefer FMCG products & Cloths during the seasonal offers. • Festive Seasons are mostly used to attract customers by retailers.
RECOMENDATION & SUGGESTION
• It is wise to increase marketing efforts during slower sales periods because there is more competition and fewer consumers. In other words advertise more. • Consider hosting classes, meetings or other networking events in your retail store. • • Use a unique promotional event to generate a buzz about your business. Be sure you are aware of the cost of goods and that your retail shop is able to make a profit at that price point. • Your product price should be competitive, but still profitable.
•
Play videos for product education, customer entertainment and any other
upsell.
THANK YOU
doc_727766171.pptx