Description
PROJECT ON PRODUCT SAMPLING METHOD
Product Sampling methods
Product sampling generally involves products being given away as freebies to customers to attract the customer and build trust on the product. There are various kinds of product sampling. Dry sampling as well as Wet sampling are basically methods which invite a customer to test the product. Dry sampling mainly addresses the mass market through super markers and events. Wet sampling is more specific. The below mentioned table will give further classification for Dry and Wet sampling.
TYPE
Super Market Sampling
REACH
Low as desired target Audience may not be addressed
COST
Cost is reasonably low as primary cost is sample distribution cost
DESIRED RESULT
Event Based Sampling
Depends on the relevance of the Event with the Personality of the brand for e.g. Product Sampling of an Energy Drink in a Rock Concert satisfies the Customer’s Need, Product, Context, Role
Depends on the product being sampled for e.g. FMCG product can benefit from the exercise as it gives the opportunity to redirect customers from competitors product or gain awareness and trial which can help the product to be considered during the next purchase decision Cost can be high as If the Product, it may include the Context, Role sample distribution attributes are matched cost along with effectively then the sponsorship cost effectively then the sampling can offer rich dividends for the company and it can simultaneously
Selective Sampling
matrix and the effective target audience is reached Most effective reach as the samples are targeted towards the desired audience and can initiate a life long association with the brand but it can often ignore the potential future prospects of the brand.
Guerilla Street Team Sampling
Very high reach as every possible set of customers can be addressed
Cost is very high as profiling and segmenting cost for the entire population is high, along with this product distribution cost is also high as area to be covered is very high High cost as an Effective if targeted at experienced the potential distribution team is Consumer required along with innovative package to attract attention
increase usage and find new users for the brand. This form of sampling has the most effective as it is directed towards the target audience and it can generate the desired effect.
doc_724173378.docx
PROJECT ON PRODUCT SAMPLING METHOD
Product Sampling methods
Product sampling generally involves products being given away as freebies to customers to attract the customer and build trust on the product. There are various kinds of product sampling. Dry sampling as well as Wet sampling are basically methods which invite a customer to test the product. Dry sampling mainly addresses the mass market through super markers and events. Wet sampling is more specific. The below mentioned table will give further classification for Dry and Wet sampling.
TYPE
Super Market Sampling
REACH
Low as desired target Audience may not be addressed
COST
Cost is reasonably low as primary cost is sample distribution cost
DESIRED RESULT
Event Based Sampling
Depends on the relevance of the Event with the Personality of the brand for e.g. Product Sampling of an Energy Drink in a Rock Concert satisfies the Customer’s Need, Product, Context, Role
Depends on the product being sampled for e.g. FMCG product can benefit from the exercise as it gives the opportunity to redirect customers from competitors product or gain awareness and trial which can help the product to be considered during the next purchase decision Cost can be high as If the Product, it may include the Context, Role sample distribution attributes are matched cost along with effectively then the sponsorship cost effectively then the sampling can offer rich dividends for the company and it can simultaneously
Selective Sampling
matrix and the effective target audience is reached Most effective reach as the samples are targeted towards the desired audience and can initiate a life long association with the brand but it can often ignore the potential future prospects of the brand.
Guerilla Street Team Sampling
Very high reach as every possible set of customers can be addressed
Cost is very high as profiling and segmenting cost for the entire population is high, along with this product distribution cost is also high as area to be covered is very high High cost as an Effective if targeted at experienced the potential distribution team is Consumer required along with innovative package to attract attention
increase usage and find new users for the brand. This form of sampling has the most effective as it is directed towards the target audience and it can generate the desired effect.
doc_724173378.docx