Description
it includes swift variant ,distribution sysytem,and advertisement process
TERM PAPER ON MARKETING STRATEGIES OF
MARUTHI SUZUKI SWIFT
By Nithyanandan.N Team 6 Miracle Team
Maruti Suzuki india limited
Suzuki motor Corporation. Market share of 44.9% Headquarters are located in new Delhi. In February 2012, - 10th million vehicle in india
yil
The Suzuki Swift is a subcompact car produced by Suzuki in Japan since 2000
launched in India may 2005
2007 2010 In August 2011, New third generation Swift, with 1.2L K-serious petrol and 1.3L DDiS engine
Petrol
Maruti swift LXI
1197cc, Manual, Petrol 15.7-18.1 kmpl
Maruti swift VXI
1197cc, Manual, 15.7-18.1 kmpl
Maruti Swift ZXI
1197cc, manual, 15.7-18.1 kmpl
Diesel
Maruti swift LDI BS IV
1248cc, manual, 18.1-22.9 kmpl
Maruti swift VDI BS IV
1248cc, manual, 18.1-22.9 kmpl
Maruti swift ZDI
1248cc, manual, 18.1-22.9 kmpl
varients
New delhi
Bangalore
Mumbai
Chennai
hyderabad
LXI VXI ZXI
444616 453751 465332 453131 456031 490707 494666 507068 494102 497126 568710 580201 595547 580180 583036
varients
New Delhi
Bangalore
Mumbai
Chennai
hyderabad
LDI BSIV 553982 VDI BSIV 598264 ZDI 676911
557779 605224 688419
575464 621138 703788
563812 608779 688900
566360 611446 691567
Exclusive distribution
Maruti suzuki
Exclusive
Dealer
530 dealers in india 16 dealers in Tamilnadu 3 in Coimbatore
Consumer
Advertising
Magazines / newspapers
TV / Cinema
Public relations - using the press to your advantage Press launches Press releases
Digital marketing Social media applications such as Facebook or Twitter
Blogging
YouTube
SEGMENTING
B- Segmentation car
Premium hatchback segment
18-45 years old Feature loving User friendly people who prefer value for money compact car
TARGETING
Middle class and upper-middle class Youngsters and young business people Customer seeking a stylish, powerful and a premium car for city driving
POSITIONING
Stylish car
A Vehicle that provides comfort, power and luxury in small package Style, modern looks and young attitude
Major respondents know about the Maruti swift through Advertisement
40 20 0
Word of mouth
Advertaisement
1
2
3
Others
Agent
4
Major respondents are aware about swift through newspaper
16 14 12 10 8 6 4 2 0 varient News paper Notice and leaflets Posters and banners Television Internet
Major respondents look all the features
30 25 20
15
10 5 0 Comfort Mileage looks price safety All
Major respondents prefer red and silver colour
15 10 5
0
red blue Gray silver black
Popular compact cars in Indian market Good and high brand visibility Diesel and petrol variants available Colors, features, mileage and low maintenance are its special features Safety and good car control
Limited market share in intensely competitive hatchback segment
Intense competition Fast growing automobile market
Government regulations
Increasing purchasing power parity Petrol price and TAX Use the strong global brand presence Improvement in public transport
Investment for startup a car business is very high & lot of competitors, it will be enough barriers to New entry
It is likely that the suppliers to the manufacturers have considerable bargaining power.
Hyundai i20 Alto Chevrolet Beat Ford Figo Hyundai i10 Nissan Micra
Buyers in india have a wide variety of choice. So Bargaining power is there
It has both the Petrol and diesel model, LPG Model is substitute
P
Indian govt launched AUTO POLICY for its Self Sustained growth. Allowed Foreign Equity Investment up to 100% Formulation of FUEL POLICY Diesel demand
E
Swift car price increased because of union budget 12-13 Standard excise duty to be raised from 10 to 12% Manufacturing sector has grown 8-10 % for last few years
S
Changed Lifestyle of people The Average family size is 4 Increase in per capita income levels Indian Customers are Highly educated and well informed and they are price sensitive. Preference for small and compact car Preference for Fuel efficient cars with low maintenance
T
More & more emphasis on R&D. Govt is promoting NATRIP Customized solutions can be provided with proliferation of technology. Entry of global brands
doc_333344009.pptx
it includes swift variant ,distribution sysytem,and advertisement process
TERM PAPER ON MARKETING STRATEGIES OF
MARUTHI SUZUKI SWIFT
By Nithyanandan.N Team 6 Miracle Team
Maruti Suzuki india limited
Suzuki motor Corporation. Market share of 44.9% Headquarters are located in new Delhi. In February 2012, - 10th million vehicle in india
yil
The Suzuki Swift is a subcompact car produced by Suzuki in Japan since 2000
launched in India may 2005
2007 2010 In August 2011, New third generation Swift, with 1.2L K-serious petrol and 1.3L DDiS engine
Petrol
Maruti swift LXI
1197cc, Manual, Petrol 15.7-18.1 kmpl
Maruti swift VXI
1197cc, Manual, 15.7-18.1 kmpl
Maruti Swift ZXI
1197cc, manual, 15.7-18.1 kmpl
Diesel
Maruti swift LDI BS IV
1248cc, manual, 18.1-22.9 kmpl
Maruti swift VDI BS IV
1248cc, manual, 18.1-22.9 kmpl
Maruti swift ZDI
1248cc, manual, 18.1-22.9 kmpl
varients
New delhi
Bangalore
Mumbai
Chennai
hyderabad
LXI VXI ZXI
444616 453751 465332 453131 456031 490707 494666 507068 494102 497126 568710 580201 595547 580180 583036
varients
New Delhi
Bangalore
Mumbai
Chennai
hyderabad
LDI BSIV 553982 VDI BSIV 598264 ZDI 676911
557779 605224 688419
575464 621138 703788
563812 608779 688900
566360 611446 691567
Exclusive distribution
Maruti suzuki
Exclusive
Dealer
530 dealers in india 16 dealers in Tamilnadu 3 in Coimbatore
Consumer
Advertising
Magazines / newspapers
TV / Cinema
Public relations - using the press to your advantage Press launches Press releases
Digital marketing Social media applications such as Facebook or Twitter
Blogging
YouTube
SEGMENTING
B- Segmentation car
Premium hatchback segment
18-45 years old Feature loving User friendly people who prefer value for money compact car
TARGETING
Middle class and upper-middle class Youngsters and young business people Customer seeking a stylish, powerful and a premium car for city driving
POSITIONING
Stylish car
A Vehicle that provides comfort, power and luxury in small package Style, modern looks and young attitude
Major respondents know about the Maruti swift through Advertisement
40 20 0
Word of mouth
Advertaisement
1
2
3
Others
Agent
4
Major respondents are aware about swift through newspaper
16 14 12 10 8 6 4 2 0 varient News paper Notice and leaflets Posters and banners Television Internet
Major respondents look all the features
30 25 20
15
10 5 0 Comfort Mileage looks price safety All
Major respondents prefer red and silver colour
15 10 5
0
red blue Gray silver black
Popular compact cars in Indian market Good and high brand visibility Diesel and petrol variants available Colors, features, mileage and low maintenance are its special features Safety and good car control
Limited market share in intensely competitive hatchback segment
Intense competition Fast growing automobile market
Government regulations
Increasing purchasing power parity Petrol price and TAX Use the strong global brand presence Improvement in public transport
Investment for startup a car business is very high & lot of competitors, it will be enough barriers to New entry
It is likely that the suppliers to the manufacturers have considerable bargaining power.
Hyundai i20 Alto Chevrolet Beat Ford Figo Hyundai i10 Nissan Micra
Buyers in india have a wide variety of choice. So Bargaining power is there
It has both the Petrol and diesel model, LPG Model is substitute
P
Indian govt launched AUTO POLICY for its Self Sustained growth. Allowed Foreign Equity Investment up to 100% Formulation of FUEL POLICY Diesel demand
E
Swift car price increased because of union budget 12-13 Standard excise duty to be raised from 10 to 12% Manufacturing sector has grown 8-10 % for last few years
S
Changed Lifestyle of people The Average family size is 4 Increase in per capita income levels Indian Customers are Highly educated and well informed and they are price sensitive. Preference for small and compact car Preference for Fuel efficient cars with low maintenance
T
More & more emphasis on R&D. Govt is promoting NATRIP Customized solutions can be provided with proliferation of technology. Entry of global brands
doc_333344009.pptx