Description
PROJECT ON MARKETING STRATEGY OF APPLE AND SAMSUNG
Apple & Samsung Marketing Strategy
Apple Marketing Strategy
Price
• Pricing their product from RM199 until RM7999. • Customer will feel that why their product so expensive, because Apple’s products are good in quality and technology so that the price will be higher.
Product
• Ipod, Ipod shuffle, Ipod nano, and the most popular products are Iphone, Ipad, and Mac book. • Apple’s products let customer feel it very convenience when using it.
Promotion
• Give some stuff when you buy their product, such as iphone casing or free to installing some application. • They also offer free wifi to their customer.
Place
• Branches located in everywhere • Customer can easily to get the information about their product and services. • Customer also can buy those stuff for their iphone or ipad easily.
Samsung Marketing Strategy
Price
• Samsung’s pricing their product Samsung galaxy S II for RM1499. • Samsung’s products are good in quality and technology so that the price will be higher.
Product
• Samsung’s product, such as Samsung galaxy series, television, and computer product.
Promotion
• They will give some stuff when you buy their product, such casing or free to installing some application. • They also offer free wifi to their customer.
Place
• Samsung’s company got many branches mostly located in everywhere. • Customer can easily to get the information about their product and services.
Apple & Samsung Advertising Method
Apple Advertising Method
• Apple Company advertise their product through their website. • They also held campaign to advertise their product, so that customer can see their product directly. • This kind of promotion can let many people know their product and start to use it.
Samsung Advertising Method
• Samsung using direct and indirect method. • Direct method, for example, Samsung advertise their product through television, internet, and other else. • Indirect method, for example, Samsung let customer try their new product and let customer know that their new product is good to use.
doc_816181194.pptx
PROJECT ON MARKETING STRATEGY OF APPLE AND SAMSUNG
Apple & Samsung Marketing Strategy
Apple Marketing Strategy
Price
• Pricing their product from RM199 until RM7999. • Customer will feel that why their product so expensive, because Apple’s products are good in quality and technology so that the price will be higher.
Product
• Ipod, Ipod shuffle, Ipod nano, and the most popular products are Iphone, Ipad, and Mac book. • Apple’s products let customer feel it very convenience when using it.
Promotion
• Give some stuff when you buy their product, such as iphone casing or free to installing some application. • They also offer free wifi to their customer.
Place
• Branches located in everywhere • Customer can easily to get the information about their product and services. • Customer also can buy those stuff for their iphone or ipad easily.
Samsung Marketing Strategy
Price
• Samsung’s pricing their product Samsung galaxy S II for RM1499. • Samsung’s products are good in quality and technology so that the price will be higher.
Product
• Samsung’s product, such as Samsung galaxy series, television, and computer product.
Promotion
• They will give some stuff when you buy their product, such casing or free to installing some application. • They also offer free wifi to their customer.
Place
• Samsung’s company got many branches mostly located in everywhere. • Customer can easily to get the information about their product and services.
Apple & Samsung Advertising Method
Apple Advertising Method
• Apple Company advertise their product through their website. • They also held campaign to advertise their product, so that customer can see their product directly. • This kind of promotion can let many people know their product and start to use it.
Samsung Advertising Method
• Samsung using direct and indirect method. • Direct method, for example, Samsung advertise their product through television, internet, and other else. • Indirect method, for example, Samsung let customer try their new product and let customer know that their new product is good to use.
doc_816181194.pptx