Description
PROJECT ON MAHINDRA AND MAHINDRA
An Analysis by real marketer group- “Group-7”
Humesha Aapke Sath
Presented By-Rahul Majhi -Raktima Chawla -Ramandeep kaur -Saurav Das -Rajat Agarwal -Saurabh Shukla
Contents:? Introduction-Levels of product
? Product life cycle stages ? Core Business Activities
? Business Strategies
? Marketing Strategies ? Competitors
? Reference
Introduction:? Mahindra & Mahindra Limited (M&M)-
Established in 1945 as Mahindra and Mohammed. K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.
? In year 1948 company was renamed as “Mahindra
Malik Mohammed and Mahindra.”
J.C.Mahindra
Anand Mahindra (Chairman & Managing Director – Mahindra & Mahindra)
K.C.Mahindra
?
In year 1845 entered in automobile manufacturing sector. First they introduced Jeeps
?
?
Later expanded itself with light commercial vehicles (LCVs) and agricultural tractors.
Today, Mahindra & Mahindra is a key game player in the utility vehicle manufacturing and branding sectors in the Indian automobile industry (UV Scorpio)
?
My Dream, My Desire
Product life cycle stages
Levels Of Product:
CORE BUSINESS ACTIVITIES
? ? ? ? ? ? ? ? ? ? ? ? ? ?
Agribusiness Automotive components Construction equipment Consulting services Defense Energy Farm Equipments Insurance Industrial equipment Information Technology Leisure and hospitality Logistics Real estate Two Wheelers
BUSINESS STRATERGIES
? Diversification in various sectors ? Equipments for different-different sectors i.e.
Industrial sector, Agriculture Sector, Tertiary Sector
? Joint ventures. ? E-business Initiatives ? Foreign competition.
Market Strategy
? Research methodology? Research design? USP – ruggedness and performance. ? Strong market base in the urban and
semi-urban areas.
Competitors
? Tata ? ? ? ? ? ? ?
Motors Honda Toyota Nissan Hyundai Mitsubishi Maruti Ford
Reference
? ? ? ? ?
?
? ? ?
?
Lecture ppt by Dr. Kavita Pathak ma’am www.mahindra.comhttp://www.managementparadise.com/f...203229-facts-marketing-strategy-mahindra.htmlhttp://www.scribd.com/doc/66064320/Marketing-Strategies-ofMahindra-Tractorshttp://www.mahindra.com/Investors/Mahindra-LifespaceDevelopers#http://www.mbaskool.com/brandguide/automobiles/1298-mahindra-amahindra.htmlhttp://economictimes.indiatimes.com/mahindra-and-mahindraltd/stocks/companyid-11898.cms Asia-Mahindra.com www.google.com www.wikepedia.com
doc_818447294.pptx
PROJECT ON MAHINDRA AND MAHINDRA
An Analysis by real marketer group- “Group-7”
Humesha Aapke Sath
Presented By-Rahul Majhi -Raktima Chawla -Ramandeep kaur -Saurav Das -Rajat Agarwal -Saurabh Shukla
Contents:? Introduction-Levels of product
? Product life cycle stages ? Core Business Activities
? Business Strategies
? Marketing Strategies ? Competitors
? Reference
Introduction:? Mahindra & Mahindra Limited (M&M)-
Established in 1945 as Mahindra and Mohammed. K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.
? In year 1948 company was renamed as “Mahindra
Malik Mohammed and Mahindra.”
J.C.Mahindra
Anand Mahindra (Chairman & Managing Director – Mahindra & Mahindra)
K.C.Mahindra
?
In year 1845 entered in automobile manufacturing sector. First they introduced Jeeps
?
?
Later expanded itself with light commercial vehicles (LCVs) and agricultural tractors.
Today, Mahindra & Mahindra is a key game player in the utility vehicle manufacturing and branding sectors in the Indian automobile industry (UV Scorpio)
?
My Dream, My Desire
Product life cycle stages
Levels Of Product:
CORE BUSINESS ACTIVITIES
? ? ? ? ? ? ? ? ? ? ? ? ? ?
Agribusiness Automotive components Construction equipment Consulting services Defense Energy Farm Equipments Insurance Industrial equipment Information Technology Leisure and hospitality Logistics Real estate Two Wheelers
BUSINESS STRATERGIES
? Diversification in various sectors ? Equipments for different-different sectors i.e.
Industrial sector, Agriculture Sector, Tertiary Sector
? Joint ventures. ? E-business Initiatives ? Foreign competition.
Market Strategy
? Research methodology? Research design? USP – ruggedness and performance. ? Strong market base in the urban and
semi-urban areas.
Competitors
? Tata ? ? ? ? ? ? ?
Motors Honda Toyota Nissan Hyundai Mitsubishi Maruti Ford
Reference
? ? ? ? ?
?
? ? ?
?
Lecture ppt by Dr. Kavita Pathak ma’am www.mahindra.comhttp://www.managementparadise.com/f...203229-facts-marketing-strategy-mahindra.htmlhttp://www.scribd.com/doc/66064320/Marketing-Strategies-ofMahindra-Tractorshttp://www.mahindra.com/Investors/Mahindra-LifespaceDevelopers#http://www.mbaskool.com/brandguide/automobiles/1298-mahindra-amahindra.htmlhttp://economictimes.indiatimes.com/mahindra-and-mahindraltd/stocks/companyid-11898.cms Asia-Mahindra.com www.google.com www.wikepedia.com
doc_818447294.pptx