Description
PROJECT ON LAKME
SWOT ANALYSIS
DISTRIBUTION CHANNEL
contents
? Introduction ? About the industry ? About the company ? Competitors of Lakme ? SWOT analysis ? Distributional channels ? Services ? Clips
INTRODUTION
? The name ‘Lakme’ is borrowed from Lakshmi, the name of the priestess. ? The rate is high in the skin-care segment as compared to colour cosmetics. ? In the skin-care segment, price and volume played an equal role in value growth. ? Lakme has a range of beauty products to offer to its consumers.
About the industry
? The cosmetic industry is a profitable business for most of the manufacturers of cosmetic products.
? The cosmetic industry world wide seems to be continuously developing, many famous companies sell their cosmetic products online also in countries in which they do not have representatives.
ABOUT THE COMPANY
? Lakme is an Indian brand of cosmetics founded by Hindustan Unilever in 1973. ? Lakme started as a 100% subsidiary of Tata Group.
? Tata’s entered into a 50-50 joint venture with Hindustan Lever Limited In 1995.
? In 1998 Tata sold off their stakes in Lakme Lever to Hindustan Lakme Lever, for Rs 200 Crore.
Competitors of lakme
Major Multinational companies such as:? REVLON ? YARDLY ? GARNIER ? L’OREAL ? PONDS
SWOT ANALYSIS
STRENGTH
? High quality man power resources.
? Brand name .
? Wide range of products and services. ? Distribution channel. ? Unilever global technology capability.
WEAKNESSES
? High service cost. ? Use of hard chemicals.
OPPORTUNITIES
? Brand growth through increased consumption depth.
? Growth in business of beauty parlor. ? Lakme beauty training academy in New Delhi, Mumbai and Chennai.
THREATS
? Aggressive price competition from local and multinational players. ? Availability of cheap beauty products. ? Reports regarding presence of LEAD in lipsticks.
DISTRIBUTION CHANNELS
There is a significant change in market distributional channel of cosmetic products. Distribution places are:? Hyper market. ? Super market. ? Departmental stores.
Lakme distribution merged with Hindustan Unilever and have three thousand distributers around the country.
services
? Lakme beauty salons were established in Hyderabad, Delhi,
Mumbai and Chennai 30 years ago.
? The beauty parlor has beauticians who have been trained by Lakme.
? The staff is required to attend classes conducted by doctors
and cosmetologists. ? Every six months their skills are polished further.
Continued..
? Proper attention towards each and every customer. ? Using branded products. ? Maintaining morning freshness throughout the day.
? Proper assistance at the time of taking appointments.
? Hospitality of premium standards.
products
?Lakme Fruit Blast Face Wash
?Lakme Discover Glow
?Lakme Night Fever summer
?Lakme perfect Readience fairness range
?Cleansers
?Moisturisers
doc_950929202.pptx
PROJECT ON LAKME
SWOT ANALYSIS
DISTRIBUTION CHANNEL
contents
? Introduction ? About the industry ? About the company ? Competitors of Lakme ? SWOT analysis ? Distributional channels ? Services ? Clips
INTRODUTION
? The name ‘Lakme’ is borrowed from Lakshmi, the name of the priestess. ? The rate is high in the skin-care segment as compared to colour cosmetics. ? In the skin-care segment, price and volume played an equal role in value growth. ? Lakme has a range of beauty products to offer to its consumers.
About the industry
? The cosmetic industry is a profitable business for most of the manufacturers of cosmetic products.
? The cosmetic industry world wide seems to be continuously developing, many famous companies sell their cosmetic products online also in countries in which they do not have representatives.
ABOUT THE COMPANY
? Lakme is an Indian brand of cosmetics founded by Hindustan Unilever in 1973. ? Lakme started as a 100% subsidiary of Tata Group.
? Tata’s entered into a 50-50 joint venture with Hindustan Lever Limited In 1995.
? In 1998 Tata sold off their stakes in Lakme Lever to Hindustan Lakme Lever, for Rs 200 Crore.
Competitors of lakme
Major Multinational companies such as:? REVLON ? YARDLY ? GARNIER ? L’OREAL ? PONDS
SWOT ANALYSIS
STRENGTH
? High quality man power resources.
? Brand name .
? Wide range of products and services. ? Distribution channel. ? Unilever global technology capability.
WEAKNESSES
? High service cost. ? Use of hard chemicals.
OPPORTUNITIES
? Brand growth through increased consumption depth.
? Growth in business of beauty parlor. ? Lakme beauty training academy in New Delhi, Mumbai and Chennai.
THREATS
? Aggressive price competition from local and multinational players. ? Availability of cheap beauty products. ? Reports regarding presence of LEAD in lipsticks.
DISTRIBUTION CHANNELS
There is a significant change in market distributional channel of cosmetic products. Distribution places are:? Hyper market. ? Super market. ? Departmental stores.
Lakme distribution merged with Hindustan Unilever and have three thousand distributers around the country.
services
? Lakme beauty salons were established in Hyderabad, Delhi,
Mumbai and Chennai 30 years ago.
? The beauty parlor has beauticians who have been trained by Lakme.
? The staff is required to attend classes conducted by doctors
and cosmetologists. ? Every six months their skills are polished further.
Continued..
? Proper attention towards each and every customer. ? Using branded products. ? Maintaining morning freshness throughout the day.
? Proper assistance at the time of taking appointments.
? Hospitality of premium standards.
products
?Lakme Fruit Blast Face Wash
?Lakme Discover Glow
?Lakme Night Fever summer
?Lakme perfect Readience fairness range
?Cleansers
?Moisturisers
doc_950929202.pptx