PROJECT ON HUL PRODUCTS

Description
PROJECT ON HUL PRODUCTS
BRIEF DESCRIPTION

By Yasmin

Company

LOGO

Company

LOGO

About Unilever

? Unilever is a British–Dutch multinational consumer goods company. Its products includes foods, beverages, cleaning agents and personal care products. ? It is the world’s third largest consumer goods company (according to 2011 revenues). ? Unilever is a Dual listed company consisted of Unilever N.V. and Unilever PLC.

Company

LOGO

A brief Introduction on HUL
? HUL is India’s largest Fast Moving Consumer Goods (FMCG) Company. ? It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. ? It has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). ? HUL has a heritage of over 75 years.

Company

LOGO

Establishment of HUL

?

HUL primarily known as Lever Brothers India Limited in 1933 and came into being as Hindustan Lever Limited in 1956 through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.

?

Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).
The company was renamed in June 2007 as “Hindustan Unilever Limited”.

?

Company

LOGO

Expansion Of HUL

? In 1933 they joint with Hindustan Vanaspati manufacturing company. ? In 1935 they joint with United traders limited. ? In1912 Brooke bond with its brand Red Label joined with lever brothers. ? Unilever acquired LIPTON in 1972 ? Ponds India ltd is working in India since 1947 and it is acquired by HUL in 1986 by an international acquisition. ? Tata oil Mills Company merged with HUL in 1993. ? In 1996 Tata made 50-50% joint venture for LAKME with HUL and in 1998 it was completely sold to HUL. ? HUL made 50-50% joint venture with Kimberley Clark corp. in1994 as Kimberley clark lever ltd which makes haggis diapers and kotex sanitary pads.

Company

LOGO

HUL Products in India
Laundry Surf Excel Sun Light Rin Wheel Ala Bleech Hair Care Sunsilk Clinic Dove Foods Kissan Annapurna Knorr Soup Modern Bread
Beauty Products

Personal Wash Lux Lifebuoy Liril Hamam Breeze Moti Dove Pears Rexona

Fair & Lovely Lakme Pond’s vaseline

Company

LOGO

HUL Products In India
Oral care

Ice Cream

Kwality walls
Beverages:Tea

Pepsodent
Close Up Deo Spray

Brooke Bond
Lipton Taj Mahal Coffee Brook Bond Bru

Axe Rexona
Water Purifier Pure It Dishwasher Vim

Company

LOGO

HUL Organisational Structure

Company

LOGO

Companies Merged with HUL
? Tea Estate India Ltd

? Bon Ltd.

?

?

BON Ltd is a leading producer and supplier of Bulgarian striped sunflower seeds and natural winter bird food. Bon Ltd was in 50% stake of HUL but because it has not engaged in any sufficient activity since 2003 so with effect from April 1, 2010, it merges to a wholly owned subsidiary of HUL.

?

TEIL was incorporated on 12 August 1922 with the main objective of acquiring lands for cultivation in “Bengal, Assam and elsewhere in British India”. Estates were established for the cultivation of tea and coffee in Tamil Nadu, Kerala and Karnataka and also in Assam.

?

Company

LOGO

Companies Merged with HUL
? Pond’s export Limited

? Unilever India Exports Limited
? Unilever India Exports Limited provides grocery home shopping services in Mumbai. ? The company offers a range of branded and unbranded products. ? The company home delivers the products by taking orders through the Web site or Phone from the Customers. ? The company was formerly known as Indexport, Ltd.

? Established in 1981. ? Manufactures and exports Leather Shoe Uppers and Shoes to UK, Germany, France, Singapore, Italy, Canada, & Middle East with a turnover of Rs.70 Crores.

Company

LOGO

Brief Description Of HUL Co.

? TOMCO:

TATA Oil Mills Co. Ltd. merged with HUL, effective from April 1, 1993. In 1996, HUL and yet another Tata company, Lakme Limited, formed a 50:50 joint venture.

? Kwality Walls foods Pvt Ltd.:major producer and
distributor of ice cream and other dessert products in India, Pakistan Sri Lanka, Malaysia and Singapore.

? Aviance Limited: Aviance ltd beauty solutions
started in 2003 which makes beauty products for women.

Company

LOGO

Controversy
? In 2008 Hindustan Unilever made former Miss World Priyanka Chopra a brand ambassador for Pond's ? These advertisements, showing Priyanka's face with a clearly darker complexion against the visibly fairer Neha Dhupia, were widely criticized for perpetuating racism.

Pond’s White Beaty Ad



doc_405604130.ppt
 

Attachments

Back
Top