i am also doing a project on hero honda. Karizma to be precise and i am looking for the following specific details
a) -Analysis of the competitive market environment,
b) -research and analysis of key marketing information on customer and competitive behavior
–Segmentation and Target customer group
-Current Product and Brand Positioning
-Current communication strategy (Advertising and Promotion strategy)
-Current Channel design
-Logistics Approach
-Pricing Strategy
-Marketing strategy (Integration of all the above mentioned)
–Sales and Marketing Organization
-Marketing Implementation ie systems and processes