1
On Dalda Foods (Pvt) Ltd.
Prepared by: Angela 5545 Danish 5555 Faiza 5539 MBA (2nd Semester)
Submitted to: Mam Amna
2
Acknowledgement
Person is not perfect in all the contexts of life. He has a limited mind and minor thinking approaches. It is the mercy of Almighty Allah that shows the man light in the darkness and the person finds his way in this light. Without mercy of Allah, person is nothing but a helpless creature. Same is the case with us as we faced many difficulties during the completion of this report and have been successful in fulfilling our duty assigned to us only because of the help of Allah and the prays of our Parents and Well-wishers. The teachings of the Holy Prophet (PBUH) were also the continuous source of guidance for us. We are thankful to our teacher who’s throughout guideline helped us for the completion of this report.we learnt much from her and we can never forget her love and kindness.
3
Table of Contents
Introduction Customer relationship mangement Products Pricing Placing Advertisement Distinction 01 03 04 07 08 08 09
4
Executive summary
We were assigned a report on the subject of Marketing by Mam Amna Muneer Our objective was to make a marketing report on Dalda Foods Pvt. Ltd. and get maximum information about their Market Offerings, Market Environment, Business and Consumer Markets and Consumer Relationships, their Pricing trends, Placement and Promotion and Positioning Strategies.
1
Introduction
History
Dalda’s story begins in early 1930’s when Hindustan Vanaspati Manufacturing Co (today’s Hindustan Lever Limited) wanted to start manufacturing Vanaspati locally. At that time hydrogenated vegetable oil was imported in India by a Dutch company, Dada & Co. Dada & Co, insisted that the branded product should reflect their name, hence in a bid to establish their ownership of the brand Hindustan Lever introduced the letter ‘L’ for Lever into the name; giving rise to the name DALDA. Dalda Banaspati through its promise of superior quality & taste has won the hearts millions of consumers making it not only a household name in the sub-continent by synonymous with the genre banaspati. Dalda, in its quest to meet the changing needs of its consumers; entered the oils segment through the launch of Dalda Cooking oil. In 1999 Unilever acquired International Technology to evolve Dalda Banaspati to Dalda VTF, making it the only Virtually Trans-fat Free Bansapati in Pakistan. In July 2004 Unilever Pakistan sold its "Dalda" brand to Westbury Group in collaboration with Unilever Employee Welfare Group, who formed a separate company Under Dalda Foods (Private) Ltd.
Values
Strong businesses are built on Trust, Accountability and an Environment that allows their People to reach their full potential. At Dalda we believe and abide by the following company values when conducting our day to day business: 1. Integrity We act with honesty, integrity and highest ethical standards. Our people are expected to adhere to the laws and regulations pertaining to their work and comply with Dalda’s principles and policies. 2. Fairness We work with people in a way that is fair and just. We treat fairly our customers, suppliers, shareholders and the communities in which we operate. 3. Trust We give our employees complete autonomy and believe that all our employees adhere to our company’s values. Our stakeholders can be sure of our honesty when doing business with our employees and company. 4. Accountability
2 We are a responsible organization and feel accountable to all our stakeholders and the society at large. 5. People reaching their full potential We provide opportunities to our internal and external stakeholders for self-development and growth. We encourage entrepreneurial as well as team spirit. The growth of the company should also incorporate the growth of the individuals in the company.
Needs, Wants and Demands
Dalda is understanding the needs, wants and demands of the target customers plays an important role in an organizations success. Dalda foods give much importance to the needs, wants and demands of its target customer’s. Offering the product in different price ranges corresponding to each specific class also fulfilling the nutritious needs of its customers.
Market Offering
Market offering is some combination of products, services, information, or experiences offered to market to satisfy a need or want. The major offerings of Dalda foods are Vanaspati Ghee and Cooking Oil. Besides these the company also offers some beverages as well. The major offerings are available as a complete product line covering different price and quality ranges.
Customer Relationship Management
The customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. The two building blocks for profitable relations with customers are: • Customer Value • Customer Satisfaction Customer Value A customer buys from the firm that offers the highest Customer Perceived Value. Customer Perceived Value is basically the difference between total customer value and total customer cost. Customer Satisfaction The extent to which a product’s perceived performance matches a buyer’s expectations.
3 Dalda Foods maintain strong customer relations as they offer the best in quality and price and provide best value and satisfaction to their customers. They provide a product corresponding to each market segment and satisfy them according to their demands. Surveys are often conducted to identify what the actual needs and demands of customers are.
Customer Driven marketing strategy
Market Segmentation
Dividing a market into smaller groups of buyers distinct needs, characteristics, or behavior that might require separate products or marketing mixes.
Target Marketing
The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
Market Positioning
Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. Market Segmentation by Dalda Foods
Premium B Market: 900 K Tons DFL’s Brand: Manpasand Competition: Sufi, Zaiqa & Kashmir Premium A Market: 300 K Tons DFL’s Brand: Dalda Competition: Habib, Rafhan, Soya Supreme & imported Mid Price A: 500 K Tons DFL’s Brand: Tullo Competition: Kissan, Meezan, G.Sun , Sunny & Bulk Segment of Zaiqa and Sufi
Premium Segment …………... ………………..
………………………. Mid Price B: 400 K Tons DFL’s Brand: Pride Competition: Shan, Lateef, Data, Dastarkhuan, Handi & Shama
Mid Price Segment
Mass Market
4
Products
Dalda VTF Banaspati
Over time keeping in line with the changing consumer needs Dalda Banaspati evolved to become Dalda VTF Banaspati. Dalda VTF Banaspati is the only banaspati in Pakistan which is Virtually Trans-fats Free (VTF). Trans-fats cause significant and serious lowering of HDL (good) cholesterol and a significant and serious increase in LDL (bad) cholesterol; make the arteries more rigid; cause major clogging of arteries; cause insulin resistance; cause or contribute to type 2 diabetes; and cause or contribute to other serious health problems. This is why a worldwide campaign against Trans-fats has led to a ban on its use in major developed countries. Dalda Cooking Oil
Not only was Dalda the pioneer in banaspati but also keeping in mind the changing lifestyle of its consumers Dalda introduced cooking oil to the market. Dalda Cooking Oil is a premium blend of canola, sunflower and soybean oil, which is then hygienically refined to perfection using Dalda’s state of the art plant and International Technology and Expertise. This process of refining is specially designed to preserve the natural goodness of each of the individual oils in the blend. Hence the optimum goodness of each canola, sunflower and soybean reaches the consumers. Dalda Cooking Oil is 100% cholesterol free and contains Vitamin A and D together with Vitamin E which protects from skin and heart diseases. It also contains essential fatty acids, Omega 3 and 6 and natural antioxidants that boost the immune system of the body.
5 Thus food cooked in Dalda Cooking Oil is not only delicious but also exceptionally nutritional. Planta Cooking Oil
In its quest for innovation Dalda introduced Planta Cooking Oil for consumers who were reluctant to shift to cooking oil from desi ghee. Thus Planta Cooking Oil became the only cooking oil to contain the goodness of oil and the delectable taste of ghee. It is a blend of soybean, canola and sunflower oil and is 100% cholesterol free. It also contains Vitamins A and D. This makes food cooked in Planta Cooking Oil tasty as well as very healthy. Dalda Canola Oil with Vitamin Power
Dalda also expanded its product range to include Dalda Canola Oil with Vitamin Power. Extracted from fresh canola seeds, Dalda Canola Oil with Vitamin Power not only provides the benefits of Canola oil but also additional nutrients to give consumers extra energy, superior health and great taste essential for a modern and demanding lifestyle. It is these properties and the additional Vitamin Power in Dalda Canola Oil which make it a much superior product and an ideal choice for Canola oil consumers.
6 Dalda Olive Oil
Another novel product by Dalda is Dalda Olive Oil. Dalda Olive Oil is packaged and imported from Spain. Using its International Technology and Expertise, Dalda ensures that its olive oil is extracted from the purest and freshest hand picked olives from the fertile lands of Spain, which are then refined to perfection using the most advanced International Technology under stringent quality standards within Spain. Dalda Olive Oil is 100% cholesterol free and enriched with exceptional Shifa and health benefits of olives, and fortified with additional Vitamin A and E to provide its consumers’ life with the smile and sparkle that it deserves.
Manpasand
Manpasand Banaspati Manpasand Banaspati is produced using the most advanced technology and fully automatic plant under stringent international quality and health standards. It is manufactured using similar plant/technology which is used to make Dalda. Manpasand Banaspati with its granular texture; has a distinguished aroma and taste which enhances the flavor of the food to an unprecedented level. Manpasand Banaspati is economical in use and enriched with Vitamins A & D to ensure healthy and great tasting food for your family. Manpasand Cooking Oil
7 Manpasand Cooking Oil is produced using the world’s best vegetable oils on Pakistan’s most advanced plant under stringent international health and hygiene standards. Manpasand Cooking Oil is a premium blend of Canola, Soybean and Cottonseed Oil. Manpasand Cooking Oil is best suited for all types of cooking, as it is economical in use and cholesterol free. It is enriched with Vitamins A and D, which provide your family the health and care they deserve.
Pricing
Companies use different pricing strategies to position their brand effectively in the market. Dalda foods have set prices that are easily affordable by its target customers. Price ranges in Premium A Segment: Price for banaspati ghee ranges from 200-230/kg Price for Cooking Oil ranges from 225-240/litre Price ranges in Premium B Segment: Price for banaspati ghee ranges from 200-215/kg Price for Cooking Oil ranges from 210-225/litre Price ranges in Mid Price A Segment: Price for banaspati ghee ranges from 195-200/kg Price for Cooking Oil ranges from 200-210/litre Price ranges in Mid Price B Segment: Price for banaspati ghee ranges from 185-195/kg Price for Cooking Oil ranges from 190-200/litre
Placing
The Companies need to place their products effectively in the market for effective sales performance. Dalda foods have their own distribution strategy. They have divided the shopkeepers into five major categories wholesalers, A, B, C and D and have specified the minimum SKU’s that they should posses.
8
Promotion
Advertisement
The Company does its Marketing itself. They don’t have any organization involved for marketing concerns. The advertisement is done by an advertisement organization “Makan Ericson”.
Dalda planta TVC
The main focus of that TVC is the consumers who were reluctant to shift to cooking oil from desi ghee. Thus Planta Cooking Oil became the only cooking oil to contain the goodness of oil and the delectable taste of ghee. It contains Vitamins A and D. This makes food cooked in Planta Cooking Oil tasty as well as very healthy. It gives taste and health together in a single product
Dalda Olive Oil (TVC)
In this TVC Dalda is conveying a message that the Olive Oil is packaged and imported from Spain. Using its International Technology and Expertise, Dalda is ensuring that its olive oil is extracted from the purest and freshest handpicked olives from the fertile lands of Spain, which are then refined to perfection using the most advanced International Technology under stringent quality standards within Spain. Dalda Olive Oil is 100% cholesterol free and enriched with exceptional Shifa and health benefits of olives, and fortified with additional Vitamin A and E to provide its consumers’ life with the smile and sparkle that it deserves.
Dalda VTF Banaspati (VTF)
Dalda’s journey into the lives of its consumers started almost 60 years ago when Dalda’s food scientists pioneered a way of preserving the goodness of vegetable oils in a manner which not only preserved the taste of desi ghee but was a healthier alternative cooking medium- thus Dalda Banaspati was born. Over time keeping in line with the changing consumer needs Dalda Banaspati evolved to become Dalda VTF Banaspati. Dalda VTF Banaspati is the only banaspati in Pakistan which is Virtually Trans-fats Free (VTF). Any ordinary banaspati brand contains up to 25% of these harmful Trans-fats; however Dalda using its International Technology and Expertise has reduced the amount of Transfats in its banaspati to less than 1%. This makes Dalda VTF Banaspati the healthiest banaspati available in Pakistan.
9
Distinction
ISO certifications for performance on matters of Quality, Environmental Care and Health and Safety are influencing the way companies do business around the globe.. Dalda’s commitment to quality, environmental and corporate social responsibility is signified from the fact that it is the only edible oil and fats brand which has:
•
•
Bureau Veritas Quality (BVQI) certification of: o ISO 9001-2000 for Quality o ISO 14001-2004 for Environment o ISO 22000-2005 for Food Safety o OHSAS 18001-1999 for Occupational Health and Safety HACCP certification for Hazard Analysis and Critical Control Points
Dalda is the only National Brand:
• • •
That has a Virtually Trans-fat Free (VTF) Banaspati since 1999 With enhanced vitamins as per UNESCO’s recommendation; which necessitates the addition of more quantity of vitamins, than any other brand in Pakistan Which is being exported to EU countries because it meets International Quality Standards
References
http://www.scribd.com/doc/36225654/35783809-Dalda-Marketing-1#archive_trial http://www.scribd.com/doc/24486313/Dalda-Foods-Ltd-Complete-Project-Iiui http://www.scribd.com/doc/24278985/Dalda-pakistan M. Aurangzeb Khan TSO Dalda Foods (Pvt.) Ltd. Multan Region Email: [email protected]
doc_179918749.doc
On Dalda Foods (Pvt) Ltd.
Prepared by: Angela 5545 Danish 5555 Faiza 5539 MBA (2nd Semester)
Submitted to: Mam Amna
2
Acknowledgement
Person is not perfect in all the contexts of life. He has a limited mind and minor thinking approaches. It is the mercy of Almighty Allah that shows the man light in the darkness and the person finds his way in this light. Without mercy of Allah, person is nothing but a helpless creature. Same is the case with us as we faced many difficulties during the completion of this report and have been successful in fulfilling our duty assigned to us only because of the help of Allah and the prays of our Parents and Well-wishers. The teachings of the Holy Prophet (PBUH) were also the continuous source of guidance for us. We are thankful to our teacher who’s throughout guideline helped us for the completion of this report.we learnt much from her and we can never forget her love and kindness.
3
Table of Contents
Introduction Customer relationship mangement Products Pricing Placing Advertisement Distinction 01 03 04 07 08 08 09
4
Executive summary
We were assigned a report on the subject of Marketing by Mam Amna Muneer Our objective was to make a marketing report on Dalda Foods Pvt. Ltd. and get maximum information about their Market Offerings, Market Environment, Business and Consumer Markets and Consumer Relationships, their Pricing trends, Placement and Promotion and Positioning Strategies.
1
Introduction
History
Dalda’s story begins in early 1930’s when Hindustan Vanaspati Manufacturing Co (today’s Hindustan Lever Limited) wanted to start manufacturing Vanaspati locally. At that time hydrogenated vegetable oil was imported in India by a Dutch company, Dada & Co. Dada & Co, insisted that the branded product should reflect their name, hence in a bid to establish their ownership of the brand Hindustan Lever introduced the letter ‘L’ for Lever into the name; giving rise to the name DALDA. Dalda Banaspati through its promise of superior quality & taste has won the hearts millions of consumers making it not only a household name in the sub-continent by synonymous with the genre banaspati. Dalda, in its quest to meet the changing needs of its consumers; entered the oils segment through the launch of Dalda Cooking oil. In 1999 Unilever acquired International Technology to evolve Dalda Banaspati to Dalda VTF, making it the only Virtually Trans-fat Free Bansapati in Pakistan. In July 2004 Unilever Pakistan sold its "Dalda" brand to Westbury Group in collaboration with Unilever Employee Welfare Group, who formed a separate company Under Dalda Foods (Private) Ltd.
Values
Strong businesses are built on Trust, Accountability and an Environment that allows their People to reach their full potential. At Dalda we believe and abide by the following company values when conducting our day to day business: 1. Integrity We act with honesty, integrity and highest ethical standards. Our people are expected to adhere to the laws and regulations pertaining to their work and comply with Dalda’s principles and policies. 2. Fairness We work with people in a way that is fair and just. We treat fairly our customers, suppliers, shareholders and the communities in which we operate. 3. Trust We give our employees complete autonomy and believe that all our employees adhere to our company’s values. Our stakeholders can be sure of our honesty when doing business with our employees and company. 4. Accountability
2 We are a responsible organization and feel accountable to all our stakeholders and the society at large. 5. People reaching their full potential We provide opportunities to our internal and external stakeholders for self-development and growth. We encourage entrepreneurial as well as team spirit. The growth of the company should also incorporate the growth of the individuals in the company.
Needs, Wants and Demands
Dalda is understanding the needs, wants and demands of the target customers plays an important role in an organizations success. Dalda foods give much importance to the needs, wants and demands of its target customer’s. Offering the product in different price ranges corresponding to each specific class also fulfilling the nutritious needs of its customers.
Market Offering
Market offering is some combination of products, services, information, or experiences offered to market to satisfy a need or want. The major offerings of Dalda foods are Vanaspati Ghee and Cooking Oil. Besides these the company also offers some beverages as well. The major offerings are available as a complete product line covering different price and quality ranges.
Customer Relationship Management
The customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. The two building blocks for profitable relations with customers are: • Customer Value • Customer Satisfaction Customer Value A customer buys from the firm that offers the highest Customer Perceived Value. Customer Perceived Value is basically the difference between total customer value and total customer cost. Customer Satisfaction The extent to which a product’s perceived performance matches a buyer’s expectations.
3 Dalda Foods maintain strong customer relations as they offer the best in quality and price and provide best value and satisfaction to their customers. They provide a product corresponding to each market segment and satisfy them according to their demands. Surveys are often conducted to identify what the actual needs and demands of customers are.
Customer Driven marketing strategy
Market Segmentation
Dividing a market into smaller groups of buyers distinct needs, characteristics, or behavior that might require separate products or marketing mixes.
Target Marketing
The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
Market Positioning
Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. Market Segmentation by Dalda Foods
Premium B Market: 900 K Tons DFL’s Brand: Manpasand Competition: Sufi, Zaiqa & Kashmir Premium A Market: 300 K Tons DFL’s Brand: Dalda Competition: Habib, Rafhan, Soya Supreme & imported Mid Price A: 500 K Tons DFL’s Brand: Tullo Competition: Kissan, Meezan, G.Sun , Sunny & Bulk Segment of Zaiqa and Sufi
Premium Segment …………... ………………..
………………………. Mid Price B: 400 K Tons DFL’s Brand: Pride Competition: Shan, Lateef, Data, Dastarkhuan, Handi & Shama
Mid Price Segment
Mass Market
4
Products
Dalda VTF Banaspati
Over time keeping in line with the changing consumer needs Dalda Banaspati evolved to become Dalda VTF Banaspati. Dalda VTF Banaspati is the only banaspati in Pakistan which is Virtually Trans-fats Free (VTF). Trans-fats cause significant and serious lowering of HDL (good) cholesterol and a significant and serious increase in LDL (bad) cholesterol; make the arteries more rigid; cause major clogging of arteries; cause insulin resistance; cause or contribute to type 2 diabetes; and cause or contribute to other serious health problems. This is why a worldwide campaign against Trans-fats has led to a ban on its use in major developed countries. Dalda Cooking Oil
Not only was Dalda the pioneer in banaspati but also keeping in mind the changing lifestyle of its consumers Dalda introduced cooking oil to the market. Dalda Cooking Oil is a premium blend of canola, sunflower and soybean oil, which is then hygienically refined to perfection using Dalda’s state of the art plant and International Technology and Expertise. This process of refining is specially designed to preserve the natural goodness of each of the individual oils in the blend. Hence the optimum goodness of each canola, sunflower and soybean reaches the consumers. Dalda Cooking Oil is 100% cholesterol free and contains Vitamin A and D together with Vitamin E which protects from skin and heart diseases. It also contains essential fatty acids, Omega 3 and 6 and natural antioxidants that boost the immune system of the body.
5 Thus food cooked in Dalda Cooking Oil is not only delicious but also exceptionally nutritional. Planta Cooking Oil
In its quest for innovation Dalda introduced Planta Cooking Oil for consumers who were reluctant to shift to cooking oil from desi ghee. Thus Planta Cooking Oil became the only cooking oil to contain the goodness of oil and the delectable taste of ghee. It is a blend of soybean, canola and sunflower oil and is 100% cholesterol free. It also contains Vitamins A and D. This makes food cooked in Planta Cooking Oil tasty as well as very healthy. Dalda Canola Oil with Vitamin Power
Dalda also expanded its product range to include Dalda Canola Oil with Vitamin Power. Extracted from fresh canola seeds, Dalda Canola Oil with Vitamin Power not only provides the benefits of Canola oil but also additional nutrients to give consumers extra energy, superior health and great taste essential for a modern and demanding lifestyle. It is these properties and the additional Vitamin Power in Dalda Canola Oil which make it a much superior product and an ideal choice for Canola oil consumers.
6 Dalda Olive Oil
Another novel product by Dalda is Dalda Olive Oil. Dalda Olive Oil is packaged and imported from Spain. Using its International Technology and Expertise, Dalda ensures that its olive oil is extracted from the purest and freshest hand picked olives from the fertile lands of Spain, which are then refined to perfection using the most advanced International Technology under stringent quality standards within Spain. Dalda Olive Oil is 100% cholesterol free and enriched with exceptional Shifa and health benefits of olives, and fortified with additional Vitamin A and E to provide its consumers’ life with the smile and sparkle that it deserves.
Manpasand
Manpasand Banaspati Manpasand Banaspati is produced using the most advanced technology and fully automatic plant under stringent international quality and health standards. It is manufactured using similar plant/technology which is used to make Dalda. Manpasand Banaspati with its granular texture; has a distinguished aroma and taste which enhances the flavor of the food to an unprecedented level. Manpasand Banaspati is economical in use and enriched with Vitamins A & D to ensure healthy and great tasting food for your family. Manpasand Cooking Oil
7 Manpasand Cooking Oil is produced using the world’s best vegetable oils on Pakistan’s most advanced plant under stringent international health and hygiene standards. Manpasand Cooking Oil is a premium blend of Canola, Soybean and Cottonseed Oil. Manpasand Cooking Oil is best suited for all types of cooking, as it is economical in use and cholesterol free. It is enriched with Vitamins A and D, which provide your family the health and care they deserve.
Pricing
Companies use different pricing strategies to position their brand effectively in the market. Dalda foods have set prices that are easily affordable by its target customers. Price ranges in Premium A Segment: Price for banaspati ghee ranges from 200-230/kg Price for Cooking Oil ranges from 225-240/litre Price ranges in Premium B Segment: Price for banaspati ghee ranges from 200-215/kg Price for Cooking Oil ranges from 210-225/litre Price ranges in Mid Price A Segment: Price for banaspati ghee ranges from 195-200/kg Price for Cooking Oil ranges from 200-210/litre Price ranges in Mid Price B Segment: Price for banaspati ghee ranges from 185-195/kg Price for Cooking Oil ranges from 190-200/litre
Placing
The Companies need to place their products effectively in the market for effective sales performance. Dalda foods have their own distribution strategy. They have divided the shopkeepers into five major categories wholesalers, A, B, C and D and have specified the minimum SKU’s that they should posses.
8
Promotion
Advertisement
The Company does its Marketing itself. They don’t have any organization involved for marketing concerns. The advertisement is done by an advertisement organization “Makan Ericson”.
Dalda planta TVC
The main focus of that TVC is the consumers who were reluctant to shift to cooking oil from desi ghee. Thus Planta Cooking Oil became the only cooking oil to contain the goodness of oil and the delectable taste of ghee. It contains Vitamins A and D. This makes food cooked in Planta Cooking Oil tasty as well as very healthy. It gives taste and health together in a single product
Dalda Olive Oil (TVC)
In this TVC Dalda is conveying a message that the Olive Oil is packaged and imported from Spain. Using its International Technology and Expertise, Dalda is ensuring that its olive oil is extracted from the purest and freshest handpicked olives from the fertile lands of Spain, which are then refined to perfection using the most advanced International Technology under stringent quality standards within Spain. Dalda Olive Oil is 100% cholesterol free and enriched with exceptional Shifa and health benefits of olives, and fortified with additional Vitamin A and E to provide its consumers’ life with the smile and sparkle that it deserves.
Dalda VTF Banaspati (VTF)
Dalda’s journey into the lives of its consumers started almost 60 years ago when Dalda’s food scientists pioneered a way of preserving the goodness of vegetable oils in a manner which not only preserved the taste of desi ghee but was a healthier alternative cooking medium- thus Dalda Banaspati was born. Over time keeping in line with the changing consumer needs Dalda Banaspati evolved to become Dalda VTF Banaspati. Dalda VTF Banaspati is the only banaspati in Pakistan which is Virtually Trans-fats Free (VTF). Any ordinary banaspati brand contains up to 25% of these harmful Trans-fats; however Dalda using its International Technology and Expertise has reduced the amount of Transfats in its banaspati to less than 1%. This makes Dalda VTF Banaspati the healthiest banaspati available in Pakistan.
9
Distinction
ISO certifications for performance on matters of Quality, Environmental Care and Health and Safety are influencing the way companies do business around the globe.. Dalda’s commitment to quality, environmental and corporate social responsibility is signified from the fact that it is the only edible oil and fats brand which has:
•
•
Bureau Veritas Quality (BVQI) certification of: o ISO 9001-2000 for Quality o ISO 14001-2004 for Environment o ISO 22000-2005 for Food Safety o OHSAS 18001-1999 for Occupational Health and Safety HACCP certification for Hazard Analysis and Critical Control Points
Dalda is the only National Brand:
• • •
That has a Virtually Trans-fat Free (VTF) Banaspati since 1999 With enhanced vitamins as per UNESCO’s recommendation; which necessitates the addition of more quantity of vitamins, than any other brand in Pakistan Which is being exported to EU countries because it meets International Quality Standards
References
http://www.scribd.com/doc/36225654/35783809-Dalda-Marketing-1#archive_trial http://www.scribd.com/doc/24486313/Dalda-Foods-Ltd-Complete-Project-Iiui http://www.scribd.com/doc/24278985/Dalda-pakistan M. Aurangzeb Khan TSO Dalda Foods (Pvt.) Ltd. Multan Region Email: [email protected]
doc_179918749.doc