Description
PROJECT ON CLUB MAHINDRA
CLUB MAHINDRA
PRESENTED BY: AMIT SONI
AFTER 20 MIN YOU WILL BE AWARE ABOUT…..
• • • • • • • WHAT IS TOURISM ? MAJOR PLAYERS ABOUT CLUB MAHINDRA PROFILE OF THE COMPANY HISTORY OF THE COMPANY HOTELS OF THE COMPANY PRODUCT AND SERVICES
CONTD….
• FINANCIAL STATUS • ACHIEVEMENTS & MILESTONES • IMPORTANT FACTS OF CLUB MAHINDRA • COMPETITORS • MARKETING STRATEGY • SWOT ANALYSIS
WHAT IS TOURISM ?
• Tourism is travel for recreational or leisure purposes. • Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work.
• It includes movements for all purposes.
MAJOR PLAYERS
• Paradise Resorts. • Pappion Tours • Cox and Kings (India) Limited • Kuoni Travel Group, India
• Yatra.com
• SkyLink Travels
ABOUT CLUB MAHINDRA
• Mahindra Holidays & Resorts (popular under its flagship brand Club Mahindra Holidays) was founded in 1996 to provide holidays tour packages. • It is part of the Infrastructure Development division of Mahindra and Mahindra Limited.
PROFILE OF THE COMPANY
Corporate ID: Club Mahindra Corporate Name: Mahindra Holidays and Resorts Ltd Founded : 1996 Type: Public Key People: Ramesh Ramanathan C.E.O Mr. Anand Mahindra Website: www.clubmahindra.com
HISTORY OF THE COMPANY
• Club Mahindra was set up in 1996 • First resort at Munnar became operational the next year. • Many were surprised that Mahindra which many consider to be a "Jeep and Tractor company" to get into the lifetime holiday business. • It was part of diversification plan of Anand Mahindra, the group vice-chairman
HOTELS OF COMPANY….
PRODUCT & SERVICES OF THE COMPANY
• LIFE TIME HOLIDAYS.
• CLUB MAHINDRA TRAVEL. • ONE TIME HOLIDAY. • FUN DAYS.
FINANCIAL STATUS
Equity capital Total Assets Sales Revenue Profit Reserves & Surplus 431 Million 4.5 Million 7.87 Million 3.75 Million 4.65 Million 4.48 Million
ACHIEVEMENTS & MILESTONES
• January, 2007 Launched club Mahindra travel, travel related services • November, 2006 Launched “Zest”, a product to cater to short break holiday needs • October, 2006 Launched “Club Mahindra Fun days” • March, 2005 Club Mahindra Kodagu Valley resort was opened in Coorg, Karnataka • January 2003 First Club Mahindra Holiday World opened in Chennai
IMPORTANT FACTS ABOUT CLUB MAHINDRA
• Club Mahindra Holidays is the largest vacation ownership brand outside the U S • 39% of new members have enrolled through referrals from existing members • Club Mahindra’s Munnar, Goa and Coorg resorts have been accredited with 5-star rating by the Department of Tourism, Government of India • Five Club Mahindra resorts have won RCI Gold Crown Awards for the year 2007/08
CLUB MAHINDRA WORLD
COMPETITORS
• COUNTRY CLUB INDIA LTD
• THOMAS COOK PVT LTD • COX AND KINGS • KUONI TRAVEL GROUP
MAKETTING STRATEGY
• Segmentation • Targeting
• Positioning
SWOT ANALYSIS
• STRENGTH -BRAND -FINANCIAL BACKGROUND • WEAKNESS -PROMOTION -PRICING
CONTD….
• OPPORTUNITIES -MIDDLE CLASS PEOPLE -INTERNATIONAL MARKET • THREAT -EXTERNAL FACTOR - COMPITETORS
doc_745850148.ppt
PROJECT ON CLUB MAHINDRA
CLUB MAHINDRA
PRESENTED BY: AMIT SONI
AFTER 20 MIN YOU WILL BE AWARE ABOUT…..
• • • • • • • WHAT IS TOURISM ? MAJOR PLAYERS ABOUT CLUB MAHINDRA PROFILE OF THE COMPANY HISTORY OF THE COMPANY HOTELS OF THE COMPANY PRODUCT AND SERVICES
CONTD….
• FINANCIAL STATUS • ACHIEVEMENTS & MILESTONES • IMPORTANT FACTS OF CLUB MAHINDRA • COMPETITORS • MARKETING STRATEGY • SWOT ANALYSIS
WHAT IS TOURISM ?
• Tourism is travel for recreational or leisure purposes. • Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work.
• It includes movements for all purposes.
MAJOR PLAYERS
• Paradise Resorts. • Pappion Tours • Cox and Kings (India) Limited • Kuoni Travel Group, India
• Yatra.com
• SkyLink Travels
ABOUT CLUB MAHINDRA
• Mahindra Holidays & Resorts (popular under its flagship brand Club Mahindra Holidays) was founded in 1996 to provide holidays tour packages. • It is part of the Infrastructure Development division of Mahindra and Mahindra Limited.
PROFILE OF THE COMPANY
Corporate ID: Club Mahindra Corporate Name: Mahindra Holidays and Resorts Ltd Founded : 1996 Type: Public Key People: Ramesh Ramanathan C.E.O Mr. Anand Mahindra Website: www.clubmahindra.com
HISTORY OF THE COMPANY
• Club Mahindra was set up in 1996 • First resort at Munnar became operational the next year. • Many were surprised that Mahindra which many consider to be a "Jeep and Tractor company" to get into the lifetime holiday business. • It was part of diversification plan of Anand Mahindra, the group vice-chairman
HOTELS OF COMPANY….
PRODUCT & SERVICES OF THE COMPANY
• LIFE TIME HOLIDAYS.
• CLUB MAHINDRA TRAVEL. • ONE TIME HOLIDAY. • FUN DAYS.
FINANCIAL STATUS
Equity capital Total Assets Sales Revenue Profit Reserves & Surplus 431 Million 4.5 Million 7.87 Million 3.75 Million 4.65 Million 4.48 Million
ACHIEVEMENTS & MILESTONES
• January, 2007 Launched club Mahindra travel, travel related services • November, 2006 Launched “Zest”, a product to cater to short break holiday needs • October, 2006 Launched “Club Mahindra Fun days” • March, 2005 Club Mahindra Kodagu Valley resort was opened in Coorg, Karnataka • January 2003 First Club Mahindra Holiday World opened in Chennai
IMPORTANT FACTS ABOUT CLUB MAHINDRA
• Club Mahindra Holidays is the largest vacation ownership brand outside the U S • 39% of new members have enrolled through referrals from existing members • Club Mahindra’s Munnar, Goa and Coorg resorts have been accredited with 5-star rating by the Department of Tourism, Government of India • Five Club Mahindra resorts have won RCI Gold Crown Awards for the year 2007/08
CLUB MAHINDRA WORLD
COMPETITORS
• COUNTRY CLUB INDIA LTD
• THOMAS COOK PVT LTD • COX AND KINGS • KUONI TRAVEL GROUP
MAKETTING STRATEGY
• Segmentation • Targeting
• Positioning
SWOT ANALYSIS
• STRENGTH -BRAND -FINANCIAL BACKGROUND • WEAKNESS -PROMOTION -PRICING
CONTD….
• OPPORTUNITIES -MIDDLE CLASS PEOPLE -INTERNATIONAL MARKET • THREAT -EXTERNAL FACTOR - COMPITETORS
doc_745850148.ppt