Description
The project will cover an overview of Indian entertainment and media industry and detailed study about Indian advertising industry. The main area of focus will be on socio-economic classification (SEC) i.e, Urban and rural, of the consumers.
A
Grand Project
On
CLASS ADVERTISING
In partial fulfillment of the requirement of two years full time
Masters of Business Administration (MBA) Programme (2008-200)
!f "u#arat $ni%ersity& Ahmeda'ad
UNDER GUIDANCE OF: PREPARED BY:
Juhi Shah Chetan Pandya
Professor ROLL NO. 8066, MBA (2008-2010)
N.R INSTITUTE OF BUSINESS MANAGEMENT
GLS CAMPUS, AHMEDABAD
GUJARAT UNIVERSITY
CERTIFICATE
(his is to )ertify that Mr* +,-(A. PA./0A & 1!22 .! 3 8044& student of .A5.I(2A2
1A.+,!/2A2 I.6(I($(- !7 B$6I.-66 MA.A"-M-.( ("26-MBA) has
su))essfully )ompleted his grand pro#e)t on 8+2A66 A/5-1(I6I." 9 in partial
fulfilment of the MBA program of "$:A1A( $.I5-16I(0* (his is his original wor; and
has not 'een su'mitted elsewhere*
ow many maga@ine$ !o you rea! )er !ayH
/ 0 , / 0 * / 0 7 / 0 & / 0 A / 0 D
%J. >ow muc time !o you $)en! on internet )er weekH
/ 0 ,-*hours / 0 *-Dhours / 0 D-*,hours / 0 *,-7,hours / 0 7,-7Dhours
%,. >ow muc !o you travel )er !ayH
/ 0 ,-Dkms / 0 D-*,kms / 0 *,-*Dkms / 0 *D-7,kms / 0 7,-D,kms
!his 4uestionnaire is part of ;rand 6roject on RClass 5dvertisingS as a part of
$95 studies at F) "nstitute of 9usiness $anagement !hank you for your
valuable time
88
doc_377174127.doc
The project will cover an overview of Indian entertainment and media industry and detailed study about Indian advertising industry. The main area of focus will be on socio-economic classification (SEC) i.e, Urban and rural, of the consumers.
A
Grand Project
On
CLASS ADVERTISING
In partial fulfillment of the requirement of two years full time
Masters of Business Administration (MBA) Programme (2008-200)
!f "u#arat $ni%ersity& Ahmeda'ad
UNDER GUIDANCE OF: PREPARED BY:
Juhi Shah Chetan Pandya
Professor ROLL NO. 8066, MBA (2008-2010)
N.R INSTITUTE OF BUSINESS MANAGEMENT
GLS CAMPUS, AHMEDABAD
GUJARAT UNIVERSITY
CERTIFICATE
(his is to )ertify that Mr* +,-(A. PA./0A & 1!22 .! 3 8044& student of .A5.I(2A2
1A.+,!/2A2 I.6(I($(- !7 B$6I.-66 MA.A"-M-.( ("26-MBA) has
su))essfully )ompleted his grand pro#e)t on 8+2A66 A/5-1(I6I." 9 in partial
fulfilment of the MBA program of "$:A1A( $.I5-16I(0* (his is his original wor; and
has not 'een su'mitted elsewhere*
ow many maga@ine$ !o you rea! )er !ayH
/ 0 , / 0 * / 0 7 / 0 & / 0 A / 0 D
%J. >ow muc time !o you $)en! on internet )er weekH
/ 0 ,-*hours / 0 *-Dhours / 0 D-*,hours / 0 *,-7,hours / 0 7,-7Dhours
%,. >ow muc !o you travel )er !ayH
/ 0 ,-Dkms / 0 D-*,kms / 0 *,-*Dkms / 0 *D-7,kms / 0 7,-D,kms
!his 4uestionnaire is part of ;rand 6roject on RClass 5dvertisingS as a part of
$95 studies at F) "nstitute of 9usiness $anagement !hank you for your
valuable time
88
doc_377174127.doc