Description
The challenge was based around the concept of learners forming small teams and engaging in a business simulation activity in which they were a chocolate manufacturer trying to secure an order to supply a new market.
THE CHOCOLATE BOX
CHALLENGE
An Enterprise and Employability Activity
Final Summary Report
Background
NYBEP in partnership with Nestlé UK as part of York Business Week 2012 and
Global Entrepreneurship Week 2012 delivered The Chocolate Box Challenge. The
challenge was based around the concept of learners forming small teams and
engaging in a business simulation activity in which they were a chocolate
manufacturer trying to secure an order to supply a new market. Working in teams
using sound management, planning skills and creativity, students had to design and
quote for a new brand of chocolates. Winning teams selected were invited to ‘pitch’
their new brand of chocolates to the marketing experts at Nestlé and take part in an
Insight Day on 14
th
November 2012. The challenge was open to all ten schools in
York and aimed at 14-19 year olds.
The project in numbers
6 York schools took part in the challenge during October
600+ young people benefited from the experience
20 Nestlé employees from across the business acted as challenge mentors
23 young people were selected to pitch their new brand of chocolates to Nestlé
1 Insight Day inspired and enthused young people about careers in the business
Feedback
Feedback from the ‘in school’ challenges was extremely positive and all schools
welcomed Nestlé supporting young people with the development of their knowledge
of business and understanding of job roles and careers within Nestlé. They also
valued the opportunity to provide young people with the development of employability
skills such as working in teams, problem solving, financial capability, time
management and creativity.
Young people who took part commented on how much they enjoyed this ‘real life’
challenge; and to be given the opportunity to use and develop their skills in the pitch
to experts was invaluable.
Quotes from young people:
"I really enjoyed the visit to Nestlé. The things you do there are amazing and the
chocolates were great, cheers! I really felt that the Dragon's Den interviews gave me
the confidence to talk in front of others in the workplace."
"Last week we went to Nestlé to pitch our idea to a Dragon's Den audience – this was
a great experience. We got a tour around the factory which I really enjoyed.”
“My visit to Nestlé really made me think about Apprenticeships as a possible
progression route.”
Nestlé staff also provided feedback on the challenges with most comments focusing
on the fantastic level of engagement and involvement from the students – it made
picking winning teams a difficult job!
Feedback on the Insight Day was extremely positive, all teachers commented on the
fantastic facilities at the Insight Centre and how the content of the programme was
well suited to their students – a great day and well organised (expectations do it all
again next year!).
Added Value
The ‘Insight Day’ was promoted as part of York
Business Week and Global Entrepreneurship
Week (GEW) 2012 and was listed on both websites.
NYBEP registered the challenge for a’ Badge of
Honour’ which is annually awarded by GEW for
events that meet the high impact criteria*.
The challenge and Insight Day were subsequently
awarded the Badge of Honour, which may be used on
the Nestlé website and on email signatures.
http://www.gew.org.uk/about/high_impact/high_impact_criteria
And finally…
The challenge was well received by the schools and varied in each school as to
audience – the challenge was open to 14-19 year olds. The challenge fitted well with
post 16 Business Studies; providing a real life brief for students to work to which
enriched their studies and provided them with an opportunity to put classroom
learning into practice (three of the final teams were Post 16).
Other schools aimed the project at Year 10 students and used the challenge to
engage their learners in enterprise education activities. The difference in age was
reflected in the style of the presentations and if this challenge was to be repeated
next year we suggest that we award in two categories: pre 16 and post 16.
We have thoroughly enjoyed working on this challenge with Nestlé and the internal
organisation from Nestlé has been fantastic! Thank you.
Yvonne Emerson
NYBEP Ltd
November 2012
The winning team from Archbishop Holgate’s School
doc_809367607.pdf
The challenge was based around the concept of learners forming small teams and engaging in a business simulation activity in which they were a chocolate manufacturer trying to secure an order to supply a new market.
THE CHOCOLATE BOX
CHALLENGE
An Enterprise and Employability Activity
Final Summary Report
Background
NYBEP in partnership with Nestlé UK as part of York Business Week 2012 and
Global Entrepreneurship Week 2012 delivered The Chocolate Box Challenge. The
challenge was based around the concept of learners forming small teams and
engaging in a business simulation activity in which they were a chocolate
manufacturer trying to secure an order to supply a new market. Working in teams
using sound management, planning skills and creativity, students had to design and
quote for a new brand of chocolates. Winning teams selected were invited to ‘pitch’
their new brand of chocolates to the marketing experts at Nestlé and take part in an
Insight Day on 14
th
November 2012. The challenge was open to all ten schools in
York and aimed at 14-19 year olds.
The project in numbers
6 York schools took part in the challenge during October
600+ young people benefited from the experience
20 Nestlé employees from across the business acted as challenge mentors
23 young people were selected to pitch their new brand of chocolates to Nestlé
1 Insight Day inspired and enthused young people about careers in the business
Feedback
Feedback from the ‘in school’ challenges was extremely positive and all schools
welcomed Nestlé supporting young people with the development of their knowledge
of business and understanding of job roles and careers within Nestlé. They also
valued the opportunity to provide young people with the development of employability
skills such as working in teams, problem solving, financial capability, time
management and creativity.
Young people who took part commented on how much they enjoyed this ‘real life’
challenge; and to be given the opportunity to use and develop their skills in the pitch
to experts was invaluable.
Quotes from young people:
"I really enjoyed the visit to Nestlé. The things you do there are amazing and the
chocolates were great, cheers! I really felt that the Dragon's Den interviews gave me
the confidence to talk in front of others in the workplace."
"Last week we went to Nestlé to pitch our idea to a Dragon's Den audience – this was
a great experience. We got a tour around the factory which I really enjoyed.”
“My visit to Nestlé really made me think about Apprenticeships as a possible
progression route.”
Nestlé staff also provided feedback on the challenges with most comments focusing
on the fantastic level of engagement and involvement from the students – it made
picking winning teams a difficult job!
Feedback on the Insight Day was extremely positive, all teachers commented on the
fantastic facilities at the Insight Centre and how the content of the programme was
well suited to their students – a great day and well organised (expectations do it all
again next year!).
Added Value
The ‘Insight Day’ was promoted as part of York
Business Week and Global Entrepreneurship
Week (GEW) 2012 and was listed on both websites.
NYBEP registered the challenge for a’ Badge of
Honour’ which is annually awarded by GEW for
events that meet the high impact criteria*.
The challenge and Insight Day were subsequently
awarded the Badge of Honour, which may be used on
the Nestlé website and on email signatures.
http://www.gew.org.uk/about/high_impact/high_impact_criteria
And finally…
The challenge was well received by the schools and varied in each school as to
audience – the challenge was open to 14-19 year olds. The challenge fitted well with
post 16 Business Studies; providing a real life brief for students to work to which
enriched their studies and provided them with an opportunity to put classroom
learning into practice (three of the final teams were Post 16).
Other schools aimed the project at Year 10 students and used the challenge to
engage their learners in enterprise education activities. The difference in age was
reflected in the style of the presentations and if this challenge was to be repeated
next year we suggest that we award in two categories: pre 16 and post 16.
We have thoroughly enjoyed working on this challenge with Nestlé and the internal
organisation from Nestlé has been fantastic! Thank you.
Yvonne Emerson
NYBEP Ltd
November 2012
The winning team from Archbishop Holgate’s School
doc_809367607.pdf