Description
Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,500 acres (4249 ha). The land value of the plantations is US$250–300 million.
A Lot Can Happen Over A Coffee!
Introduction
?
India's favorite coffee shop where the young at heart unwind.
?
A Rs. 750 crore, ISO 9002 certified company –
ABCTCL
?
Asia's second-largest network of coffee estates and 11,000 small growers.
?
Our Coffee goes all over the world to clients across the USA, Europe and Japan
Product Range
Product Range
Life Cycle
STP
?
Target Market
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India
? ?
Metropolitan Cities – New Delhi, Kolkata, Mumbai, Chennai Other Cities – Pune, Bengaluru, Hyderabad, Nagpur, Nasik, Ranchi, Jamshedpur, Patna, Lucknow, Allahabad, Jaipur, Agra, etc.
?
Target Audience
?
Income Class
? ?
?
A+ A B+
Higher Class Upper Middle Class Middle Class
?
Age Group
?
16+
Young People & those who feel they are still young
SWOT
1. Company Image 2. Quality 3. Well-developed Strategy 4. Market Share 5. Brand strength
1. Storage
1. Health conscious 2. Changing Social Trend 3. Global hub 4. Market growth 5. Limited Coffee Options
1. Government Regulation 2. Increase in competition 3. Labor Costs 4. Inflation rate
Strategies
?
?
Main consumer base in the age group -15-29 years Strategic Alliances
Levi’s ? HUL ? TVS ? Worldspace Radio
?
?
? ?
In-film Advertisements Merchandising Holiday Guides
Strategies II
?
Advertising
?
Ads in the media to reach our Target Audience, People who are young & those young at their heart. Media – Newspapers, Television, Lifestyle Magazines, Fashion & Youth Magazines, Radio Promotions – Jingles Press Releases in the media – Why Cafe Coffee Day?
?
?
Public Relations
?
?
?
Establish credibility of the Brand
Media – Newspapers, Television, Lifestyle Magazines, Fashion & Youth Magazines, Radio Promotions – Jingles
?
Sales Promotion
? ? ?
Seasonal Offers & Gifts Gift Vouchers & Hampers Coupons, etc. Highly interactive portal website –http://www.CafeCoffeeDay.in Ads on Most Visited sites
?
Internet Marketing
? ?
Competitors
?
Direct
? ? ?
Barista Café Mocha Qwicky
?
Indirect
? ?
Mc Donald’ Haldiram’s
?
Global
? ?
Starbucks Coffee Bars
Future
?
Looking at more café formats to try in new outlets. Sports cafes, Singles’ cafes and Fashion cafes. Consumer Segments.
?
?
Thank You!
doc_849602402.pptx
Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,500 acres (4249 ha). The land value of the plantations is US$250–300 million.
A Lot Can Happen Over A Coffee!
Introduction
?
India's favorite coffee shop where the young at heart unwind.
?
A Rs. 750 crore, ISO 9002 certified company –
ABCTCL
?
Asia's second-largest network of coffee estates and 11,000 small growers.
?
Our Coffee goes all over the world to clients across the USA, Europe and Japan
Product Range
Product Range
Life Cycle
STP
?
Target Market
?
India
? ?
Metropolitan Cities – New Delhi, Kolkata, Mumbai, Chennai Other Cities – Pune, Bengaluru, Hyderabad, Nagpur, Nasik, Ranchi, Jamshedpur, Patna, Lucknow, Allahabad, Jaipur, Agra, etc.
?
Target Audience
?
Income Class
? ?
?
A+ A B+
Higher Class Upper Middle Class Middle Class
?
Age Group
?
16+
Young People & those who feel they are still young
SWOT
1. Company Image 2. Quality 3. Well-developed Strategy 4. Market Share 5. Brand strength
1. Storage
1. Health conscious 2. Changing Social Trend 3. Global hub 4. Market growth 5. Limited Coffee Options
1. Government Regulation 2. Increase in competition 3. Labor Costs 4. Inflation rate
Strategies
?
?
Main consumer base in the age group -15-29 years Strategic Alliances
Levi’s ? HUL ? TVS ? Worldspace Radio
?
?
? ?
In-film Advertisements Merchandising Holiday Guides
Strategies II
?
Advertising
?
Ads in the media to reach our Target Audience, People who are young & those young at their heart. Media – Newspapers, Television, Lifestyle Magazines, Fashion & Youth Magazines, Radio Promotions – Jingles Press Releases in the media – Why Cafe Coffee Day?
?
?
Public Relations
?
?
?
Establish credibility of the Brand
Media – Newspapers, Television, Lifestyle Magazines, Fashion & Youth Magazines, Radio Promotions – Jingles
?
Sales Promotion
? ? ?
Seasonal Offers & Gifts Gift Vouchers & Hampers Coupons, etc. Highly interactive portal website –http://www.CafeCoffeeDay.in Ads on Most Visited sites
?
Internet Marketing
? ?
Competitors
?
Direct
? ? ?
Barista Café Mocha Qwicky
?
Indirect
? ?
Mc Donald’ Haldiram’s
?
Global
? ?
Starbucks Coffee Bars
Future
?
Looking at more café formats to try in new outlets. Sports cafes, Singles’ cafes and Fashion cafes. Consumer Segments.
?
?
Thank You!
doc_849602402.pptx