Description
Strong heritage and history of brand (built and started by Hidehiko Yamane, a denim connoisseur) since 1991, Strong brand growth (143 stores and concessions in the UK) and extended ranges (see above) and successful extension into womenswear and golf wear
Christine Ritter
Evisu Banbu Report
From the
London College of Fashion
Current brand structure:
Evisu
Evisu European Edition (EEE)
Evisu Heritage
Evisu Bonsai
Evisu Deluxe
Evisu Shoos
Evisu Accessories
Evisu Genes
Evisu Kizzu and Bonsai
Evisu Saburo Special
Evisu Eyewear
Evisu Puma
Current brand structure
Strengths
Strong heritage and history of brand (built and started by Hidehiko
Yamane, a denim connoisseur) since 1991
Strong brand growth (143 stores and concessions in the UK) and
extended ranges (see above) and successful extension into
womenswear and golf wear
D86 and D67 quality selvedge denim used for main collections
Recognised authenticity in production of jeans (inner lining ) and
branding on back pockets
Recognised exclusive brand through strong branding (logo)
Regular fashion shows in Milan and New York
International expansion (Copenhagen, 2007; London Selfridges,
2004)
Hand painted logo service available in-store (Saville Row)
Wide range of customer ‘freebies’ in store (stickers, gift-wrapping
services, etc)
Successful collaboration with Puma for “True Love Never Dies” denim
collection in 2006
Collaboration with WAD Magazine for ‘The Cubicle Gallery’ exhibition
(30 March 2006) in the Paris store.
Cause-related collaboration with DesignersDoDenim to contribute to
the control of AIDS through auctioned designs (involving Martin
Margiela, Raf Simons, Dries Van Noten, etc)
Collaboration with Italian Vogue and the Child Priority Foundation to
produce a ‘One-Off’ magazine and denim furniture range (auctioned
off for fund raising)
SWOT Analysis
Weaknesses
Less developed womenswear collection
Loss of heritage value during brand world expansion due to logo
copyright issues: Evisu jeans logo in Europe are no longer hand
painted but done in factories to measure
Very low dependence on advertising campaigns
Sustainable range not developed (1 jean/style made from bamboo
and denim fibers), without promotions and not available in flagship
store (Saville Row)
Low training of sales staff
Previous collaborations have not been well promoted (low
recognition of charitable activities of brand
Opportunities
Increase womenswear collection
Increase market and market share through integrated PR,
advertising and promotional campaigns
Reposition brand as sustainable and eco-friendly and increase
bamboo range
Threats
Increasing competition in ethical fashion
Ethical brands may not always be taken seriously by the public (due
to the ‘greenwashing’ of companies)
High prices and competition may decrease loyalty towards brand
Source: MINTEL, Green and Ethical fashion and Beauty, UK, January 2007
Political
Increasing number of laws regarding the recycling of waste
appearing in the UK
China and some EU countries (ie Austria) full ban on free plastic
bags since 2007
Environmental
Increasing awareness and interest in global warming and
environmental issues amongst consumers
Increasing amount of laws regarding recycling and littering
Increasing congestion charge for heavy carbon emissive vehicles
Social
24% of consumers are ‘Keen to be Green’ (try their hardest when
they can)
23% of consumers are confused but willing to be green
Increasing number of celebrities ‘going green’
59% of consumers think it is important that a company acts
ethically
However, only 19% would buy from companies whose ethics they
agree with
PESTLE Analysis
Technological
Increasing technology advances and usage for sustainable
products
Increasing development of technology involving new product
development (ie bamboo fabrics, sasawashi fabrics, oak tree
fabrics, eucalyptus fabrics, etc)
Legal
Increasing number of laws regarding the recycling of waste
appearing in the UK
Levi’s logo on back pocket has lead Evisu to stop hand-painting
their logo for copyright issues, in the EU.
Economical
Interest rates on hold in response to credit crisis but expected
to increase before the end of 2010 (Manon Gaeta, Corporate and
Investment Bank, Societe Generale)
Decrease in consumer confidence and consumption as a result
of the credit crisis
Current corporate structure
(UK)
Current financial status
Due to the lower UK income of Evisu, the following is suggested to raise initial funding:
• Raise funding from mother brand Bestford (HK) Ltd.
• Issue of preference shares
Competing denim and ethical companies:
• Levis – ‘Green Jeans’ from Organic Cotton
• Diesel – ‘Global Warming Ready’ advertising campaign
• Wrangler
• Abercrombie and Fitch
• Ekyog – all sustainable items only
• Primark (due to ‘primark effect’) – organic range
Competitor profile
• ACORN Type
• Urban Prosperity: Type 15 (Affluent young professionals), type 16 (prosperous young professionals),
type 20 (student flats and cosmopolitan sharers), type 23 (student terraces)
• Sex
• Male and female
• Age
• 16 to 35
• Housing
• Flats located in urban and wealthy suburban areas
• Family structure
• Single or married without children
• Education
• Degree or equivalent
• Work
• Professional managerial, lower managerial
• or self employed/student
• Interests
• Fashion, cinema, snow sports, outdoor sports, theatre and cultural arts.
• Finance
• 30,000/year or more
• Holidays
• 2 or more a year, mainly overseas (outside UK)
• Car Ownership
• High
• Internet usage
• Very high
• Mobile phone usage
• Very high
• Editorial media
• Financial Times, The Sunday Time, The Guardian, Telegraph, Vogue, Dazed and Confused, etc.
UK population constitution (total July 2007 est. 60,776,238): 3.1% (or 1,884,063 people)
The target market
The strategic alliances
This is my Jungle. And this is my Denim.
The concept of this campaign is to relate each and every consumer to his/her own jungle (concrete jungle, bamboo jungle, etc) and for them to
realize they are responsible for their own jungle. However, as many urban jungles do not involve forests or vast green areas, the new Evisu campaign
is to make people realize that there are little things one can do to make their jungle a better place. And by helping the little jungles (the personal
ones), the main jungle (being the world) may be helped. Hence this campaign’s objective is to convince consumers (without being considered as a
‘greenwashed’ brand) that by buying sustainable clothing, they can actually help reduce pollution (made by factories and consumers themselves),
reduce the use of pesticides that are destroying the soil and therefore help reduce global warming and the well-being of the earth.
Every Little Helps (Tesco, 2007).
The campaign concept
To launch a range that is strategically
profitable to both Evisu and the Earth.
New product developments
EVISU BANBU.
An ethical denim range for trendsetting men
and women
EVISU YUKI.
An ethical limited edition denim snowear
range for trendsetting men and women.
? Logo registration and trade marking
? Bamboo fabric sourcing and production factory: China Zhejiang Texwell Textile Co. Ltd. Factory (sole producers)
? The Institute for Marketecology (IMO) Certification of products
? EKO Quality certification of products issued by SKAL International
Operational modifications
• Reposition brand as ethical and sustainable brand
• Create new successful denim and clothing range (menswear and womenswear) and expand range into ethical winter sportswear
• To create a stable foundation in the ethical industry of the winter sportswear market
• Increase footfall by 65% within 3 months from launch of public campaign
• Increase sales by 25% within 3 months from launch of public campaign
• Become UK’s no. 1 ethical company of 2010 recognized by the public
Marketing objectives
Brand communications strategy
Objectives:
To showcase new usage and trend-setting fabric (Evisu Yuki)
To increase awareness of brand and campaign within the business
sector of the industry
To increase awareness of brand and campaign within group of
opinion formers
Strategy:
Professional filming of fashion show (for Evisu TV and social
networking)
Set denim/bamboo snow wear trend at Texworld A/W exhibition
January 2009
Public relations
TexWorld
Exhibition
Press
communications
Objectives:
To obtain over GBP 500,000 worth of column inch in business press
To showcase new fabric usage (Evisu Yuki) at TexWorld, USA
Strategy:
Press event (including fashion show of Evisu Yuki items to be
auctioned off)
TexWorld fashion show
Launch event
Showroom exhibition
Photoshoot (for catalogues)
Press Kit
Objectives:
• To obtain over GBP 1,000,000 worth of column inch in consumer press
Strategy:
• Send out press release to press list
• Press Kit to include:
– Advertising Bamboo in recycled bottle
– Evisu Yuki print catalogue
– Press release
– Campaign calendar (printed on Washi paper)
• Press List:
• MediaWeek.com
• Adweek.com
• Vogue
• Harper’s Bazaar
• The Times
• The Financial Times
• FT Magazine
• The Economist
• Another Magazine
• Intelligent Life
• GQ
Consumer involvement and
education
Marketing strategy:
Cause-related promotions
The National Geographic Campaign
Marketing strategy:
Loyalty Marketing with The Jungle Card
Objectives:
• To create a relationship with the customer on a personal level
• To encourage repeat purchase
• To establish brand loyalty
• To measure customer satisfaction
•
Strategy:
• Phone call will be made to the customer (using Evisu database) or text message will be sent (see http://www.e-txt.co.uk/)
• Evisu staff to thank customer for having participated to the fund raising (whether it is for a book purchase, clothing purchase, or uploaded
video/image)
• Evisu staff will ensure that the money has been transferred to the National Geographic This is Our Jungle fund
• Evisu staff will inform customer of campaign and possible further involvements
Marketing strategy:
Direct Marketing
Marketing Week, March 2008 and Universal McCann Wave 3 Survey 2008 figures:
• 88.64% of internet users watch videos online (under 35s)
• 73.97% of internet user watch videos online (over 35s)
• 57% have signed up to a social networking website
• 55% have uploaded pictures
• 22% have uploaded videos – High frequency involvement: 20% upload everyday
• 34% post opinion of products and brands
• Social networking companies funding have increased exponentially, with some firms raising over $100 million (Spot Runner, Adweek, Brian Morissey,
07 May 2008)
Objectives:
• To target a specific market
• To raise awareness
• To encourage regular website visits
• To control and observe public opinions
Strategy:
• Post all edited footage that has been uploaded by the public on www.evisu.com
• Send web link through viral marketing strategy
• Inform customers of these websites in-store
• Post ‘Comment’ feature and read through carefully and utilize to optimize the effects of the campaign if possible/needed.
Marketing strategy:
Social Networking and branded entertainment
• Objectives:
• To keep customers updated
• To keep customers interested
• To receive feedback from customers
•
• An updated version of www.evisu.com will contain:
• Campaign information
• Campaign updates (Evisu news)
• A discussion board (for products and campaign)
• Evisu TV and llinks to social networking sites
Marketing strategy:
www.evisu.com
Objectives:
• To raise awareness of brand and campaign by 75% in 2 weeks
• To increase website and Evisu TV hits by 75% in 3 weeks
• To hand out 10,000 bamboos in 3 days
• To create initial ethical image for brand
Strategy:
• Hand our recycled bottles with a flexible denim sleeve (to be re-used) containing a bamboo stick
• Each bamboo stick will have a hang tag informing consumer of website links and campaign
• The hang tag will also inform consumer of Online advertisement available on social networks
• Each bottle will have a painted Evisu logo branding
• The bottle will be made to be re-used by the consumers
Areas to cover:
• Picadilly Circus: for proximity to Evisu flagship store and high tourist footfall
• Covent Garden: for high consumer and tourist footfall
• Bond Street: for proximity to Evisu flagship store and high target market footfall
Marketing strategy:
Guerilla advertising strategy
A long-term commitment: MyHab 100% recycled festival tents:
Advertising on sustainable cardboard tents available at www.myhab.com for GBP 240 per
festival:
Objectives:
• To raise awareness of brand and campaign by 75% 3 months (from festival)
• To increase website and Evisu TV and website hits by 75% in 3 months (from festival)
• To create continuous ethical image for brand
Strategy:
• Advertise on sustainable camping gear available at www.myhab.com
• To target outdoor festival consumers, particularly at the Glastonbury Festival and 2009
The Big WeekEnd (Radio 1)
• Target and reach a young market interested in sustainable items and who are not aware
of Evisu Banbu
Objectives:
• Raise awareness of campaign by 25% in 1 month internationally
• To create interest within different market segment
• Create link between the National Geographic and Evisu
• Raise awareness of Evisu Yuki and Auction
Strategy:
• Target male readership (64.8% of total readership) aged between 18 and 44
(34.9% of total readership)
• Target adventurous readership, potentially interested in Evisu Yuki
• Use image from product catalogue
• Inform consumers of possibility to participate in campaign
Media strategy:
Packaging
Timeline
Expected outcome
Measuring the developments through:
Column/inch analysis
Editorial analysis
Second Primary research analysis
Evisu Yuki personal service
Online comments analysis
Viral Marketing
Direct Marketing
Measuring and overseeing the
development
doc_296695832.pptx
Strong heritage and history of brand (built and started by Hidehiko Yamane, a denim connoisseur) since 1991, Strong brand growth (143 stores and concessions in the UK) and extended ranges (see above) and successful extension into womenswear and golf wear
Christine Ritter
Evisu Banbu Report
From the
London College of Fashion
Current brand structure:
Evisu
Evisu European Edition (EEE)
Evisu Heritage
Evisu Bonsai
Evisu Deluxe
Evisu Shoos
Evisu Accessories
Evisu Genes
Evisu Kizzu and Bonsai
Evisu Saburo Special
Evisu Eyewear
Evisu Puma
Current brand structure
Strengths
Strong heritage and history of brand (built and started by Hidehiko
Yamane, a denim connoisseur) since 1991
Strong brand growth (143 stores and concessions in the UK) and
extended ranges (see above) and successful extension into
womenswear and golf wear
D86 and D67 quality selvedge denim used for main collections
Recognised authenticity in production of jeans (inner lining ) and
branding on back pockets
Recognised exclusive brand through strong branding (logo)
Regular fashion shows in Milan and New York
International expansion (Copenhagen, 2007; London Selfridges,
2004)
Hand painted logo service available in-store (Saville Row)
Wide range of customer ‘freebies’ in store (stickers, gift-wrapping
services, etc)
Successful collaboration with Puma for “True Love Never Dies” denim
collection in 2006
Collaboration with WAD Magazine for ‘The Cubicle Gallery’ exhibition
(30 March 2006) in the Paris store.
Cause-related collaboration with DesignersDoDenim to contribute to
the control of AIDS through auctioned designs (involving Martin
Margiela, Raf Simons, Dries Van Noten, etc)
Collaboration with Italian Vogue and the Child Priority Foundation to
produce a ‘One-Off’ magazine and denim furniture range (auctioned
off for fund raising)
SWOT Analysis
Weaknesses
Less developed womenswear collection
Loss of heritage value during brand world expansion due to logo
copyright issues: Evisu jeans logo in Europe are no longer hand
painted but done in factories to measure
Very low dependence on advertising campaigns
Sustainable range not developed (1 jean/style made from bamboo
and denim fibers), without promotions and not available in flagship
store (Saville Row)
Low training of sales staff
Previous collaborations have not been well promoted (low
recognition of charitable activities of brand
Opportunities
Increase womenswear collection
Increase market and market share through integrated PR,
advertising and promotional campaigns
Reposition brand as sustainable and eco-friendly and increase
bamboo range
Threats
Increasing competition in ethical fashion
Ethical brands may not always be taken seriously by the public (due
to the ‘greenwashing’ of companies)
High prices and competition may decrease loyalty towards brand
Source: MINTEL, Green and Ethical fashion and Beauty, UK, January 2007
Political
Increasing number of laws regarding the recycling of waste
appearing in the UK
China and some EU countries (ie Austria) full ban on free plastic
bags since 2007
Environmental
Increasing awareness and interest in global warming and
environmental issues amongst consumers
Increasing amount of laws regarding recycling and littering
Increasing congestion charge for heavy carbon emissive vehicles
Social
24% of consumers are ‘Keen to be Green’ (try their hardest when
they can)
23% of consumers are confused but willing to be green
Increasing number of celebrities ‘going green’
59% of consumers think it is important that a company acts
ethically
However, only 19% would buy from companies whose ethics they
agree with
PESTLE Analysis
Technological
Increasing technology advances and usage for sustainable
products
Increasing development of technology involving new product
development (ie bamboo fabrics, sasawashi fabrics, oak tree
fabrics, eucalyptus fabrics, etc)
Legal
Increasing number of laws regarding the recycling of waste
appearing in the UK
Levi’s logo on back pocket has lead Evisu to stop hand-painting
their logo for copyright issues, in the EU.
Economical
Interest rates on hold in response to credit crisis but expected
to increase before the end of 2010 (Manon Gaeta, Corporate and
Investment Bank, Societe Generale)
Decrease in consumer confidence and consumption as a result
of the credit crisis
Current corporate structure
(UK)
Current financial status
Due to the lower UK income of Evisu, the following is suggested to raise initial funding:
• Raise funding from mother brand Bestford (HK) Ltd.
• Issue of preference shares
Competing denim and ethical companies:
• Levis – ‘Green Jeans’ from Organic Cotton
• Diesel – ‘Global Warming Ready’ advertising campaign
• Wrangler
• Abercrombie and Fitch
• Ekyog – all sustainable items only
• Primark (due to ‘primark effect’) – organic range
Competitor profile
• ACORN Type
• Urban Prosperity: Type 15 (Affluent young professionals), type 16 (prosperous young professionals),
type 20 (student flats and cosmopolitan sharers), type 23 (student terraces)
• Sex
• Male and female
• Age
• 16 to 35
• Housing
• Flats located in urban and wealthy suburban areas
• Family structure
• Single or married without children
• Education
• Degree or equivalent
• Work
• Professional managerial, lower managerial
• or self employed/student
• Interests
• Fashion, cinema, snow sports, outdoor sports, theatre and cultural arts.
• Finance
• 30,000/year or more
• Holidays
• 2 or more a year, mainly overseas (outside UK)
• Car Ownership
• High
• Internet usage
• Very high
• Mobile phone usage
• Very high
• Editorial media
• Financial Times, The Sunday Time, The Guardian, Telegraph, Vogue, Dazed and Confused, etc.
UK population constitution (total July 2007 est. 60,776,238): 3.1% (or 1,884,063 people)
The target market
The strategic alliances
This is my Jungle. And this is my Denim.
The concept of this campaign is to relate each and every consumer to his/her own jungle (concrete jungle, bamboo jungle, etc) and for them to
realize they are responsible for their own jungle. However, as many urban jungles do not involve forests or vast green areas, the new Evisu campaign
is to make people realize that there are little things one can do to make their jungle a better place. And by helping the little jungles (the personal
ones), the main jungle (being the world) may be helped. Hence this campaign’s objective is to convince consumers (without being considered as a
‘greenwashed’ brand) that by buying sustainable clothing, they can actually help reduce pollution (made by factories and consumers themselves),
reduce the use of pesticides that are destroying the soil and therefore help reduce global warming and the well-being of the earth.
Every Little Helps (Tesco, 2007).
The campaign concept
To launch a range that is strategically
profitable to both Evisu and the Earth.
New product developments
EVISU BANBU.
An ethical denim range for trendsetting men
and women
EVISU YUKI.
An ethical limited edition denim snowear
range for trendsetting men and women.
? Logo registration and trade marking
? Bamboo fabric sourcing and production factory: China Zhejiang Texwell Textile Co. Ltd. Factory (sole producers)
? The Institute for Marketecology (IMO) Certification of products
? EKO Quality certification of products issued by SKAL International
Operational modifications
• Reposition brand as ethical and sustainable brand
• Create new successful denim and clothing range (menswear and womenswear) and expand range into ethical winter sportswear
• To create a stable foundation in the ethical industry of the winter sportswear market
• Increase footfall by 65% within 3 months from launch of public campaign
• Increase sales by 25% within 3 months from launch of public campaign
• Become UK’s no. 1 ethical company of 2010 recognized by the public
Marketing objectives
Brand communications strategy
Objectives:
To showcase new usage and trend-setting fabric (Evisu Yuki)
To increase awareness of brand and campaign within the business
sector of the industry
To increase awareness of brand and campaign within group of
opinion formers
Strategy:
Professional filming of fashion show (for Evisu TV and social
networking)
Set denim/bamboo snow wear trend at Texworld A/W exhibition
January 2009
Public relations
TexWorld
Exhibition
Press
communications
Objectives:
To obtain over GBP 500,000 worth of column inch in business press
To showcase new fabric usage (Evisu Yuki) at TexWorld, USA
Strategy:
Press event (including fashion show of Evisu Yuki items to be
auctioned off)
TexWorld fashion show
Launch event
Showroom exhibition
Photoshoot (for catalogues)
Press Kit
Objectives:
• To obtain over GBP 1,000,000 worth of column inch in consumer press
Strategy:
• Send out press release to press list
• Press Kit to include:
– Advertising Bamboo in recycled bottle
– Evisu Yuki print catalogue
– Press release
– Campaign calendar (printed on Washi paper)
• Press List:
• MediaWeek.com
• Adweek.com
• Vogue
• Harper’s Bazaar
• The Times
• The Financial Times
• FT Magazine
• The Economist
• Another Magazine
• Intelligent Life
• GQ
Consumer involvement and
education
Marketing strategy:
Cause-related promotions
The National Geographic Campaign
Marketing strategy:
Loyalty Marketing with The Jungle Card
Objectives:
• To create a relationship with the customer on a personal level
• To encourage repeat purchase
• To establish brand loyalty
• To measure customer satisfaction
•
Strategy:
• Phone call will be made to the customer (using Evisu database) or text message will be sent (see http://www.e-txt.co.uk/)
• Evisu staff to thank customer for having participated to the fund raising (whether it is for a book purchase, clothing purchase, or uploaded
video/image)
• Evisu staff will ensure that the money has been transferred to the National Geographic This is Our Jungle fund
• Evisu staff will inform customer of campaign and possible further involvements
Marketing strategy:
Direct Marketing
Marketing Week, March 2008 and Universal McCann Wave 3 Survey 2008 figures:
• 88.64% of internet users watch videos online (under 35s)
• 73.97% of internet user watch videos online (over 35s)
• 57% have signed up to a social networking website
• 55% have uploaded pictures
• 22% have uploaded videos – High frequency involvement: 20% upload everyday
• 34% post opinion of products and brands
• Social networking companies funding have increased exponentially, with some firms raising over $100 million (Spot Runner, Adweek, Brian Morissey,
07 May 2008)
Objectives:
• To target a specific market
• To raise awareness
• To encourage regular website visits
• To control and observe public opinions
Strategy:
• Post all edited footage that has been uploaded by the public on www.evisu.com
• Send web link through viral marketing strategy
• Inform customers of these websites in-store
• Post ‘Comment’ feature and read through carefully and utilize to optimize the effects of the campaign if possible/needed.
Marketing strategy:
Social Networking and branded entertainment
• Objectives:
• To keep customers updated
• To keep customers interested
• To receive feedback from customers
•
• An updated version of www.evisu.com will contain:
• Campaign information
• Campaign updates (Evisu news)
• A discussion board (for products and campaign)
• Evisu TV and llinks to social networking sites
Marketing strategy:
www.evisu.com
Objectives:
• To raise awareness of brand and campaign by 75% in 2 weeks
• To increase website and Evisu TV hits by 75% in 3 weeks
• To hand out 10,000 bamboos in 3 days
• To create initial ethical image for brand
Strategy:
• Hand our recycled bottles with a flexible denim sleeve (to be re-used) containing a bamboo stick
• Each bamboo stick will have a hang tag informing consumer of website links and campaign
• The hang tag will also inform consumer of Online advertisement available on social networks
• Each bottle will have a painted Evisu logo branding
• The bottle will be made to be re-used by the consumers
Areas to cover:
• Picadilly Circus: for proximity to Evisu flagship store and high tourist footfall
• Covent Garden: for high consumer and tourist footfall
• Bond Street: for proximity to Evisu flagship store and high target market footfall
Marketing strategy:
Guerilla advertising strategy
A long-term commitment: MyHab 100% recycled festival tents:
Advertising on sustainable cardboard tents available at www.myhab.com for GBP 240 per
festival:
Objectives:
• To raise awareness of brand and campaign by 75% 3 months (from festival)
• To increase website and Evisu TV and website hits by 75% in 3 months (from festival)
• To create continuous ethical image for brand
Strategy:
• Advertise on sustainable camping gear available at www.myhab.com
• To target outdoor festival consumers, particularly at the Glastonbury Festival and 2009
The Big WeekEnd (Radio 1)
• Target and reach a young market interested in sustainable items and who are not aware
of Evisu Banbu
Objectives:
• Raise awareness of campaign by 25% in 1 month internationally
• To create interest within different market segment
• Create link between the National Geographic and Evisu
• Raise awareness of Evisu Yuki and Auction
Strategy:
• Target male readership (64.8% of total readership) aged between 18 and 44
(34.9% of total readership)
• Target adventurous readership, potentially interested in Evisu Yuki
• Use image from product catalogue
• Inform consumers of possibility to participate in campaign
Media strategy:
Packaging
Timeline
Expected outcome
Measuring the developments through:
Column/inch analysis
Editorial analysis
Second Primary research analysis
Evisu Yuki personal service
Online comments analysis
Viral Marketing
Direct Marketing
Measuring and overseeing the
development
doc_296695832.pptx