Description
PROJECT ON BRAND IDENTITY
Brand identity maps of
Colgate Dental Cream Close Up Toothpaste Pepsodent Toothpaste Dabour Red Toothpaste
Prepared by AL-Shafee Meeran Iconz S2 MBA MACFAST
Method of study
Few customers were randomly selected from the locality and some questions were asked regarding the consumption of the toothpastes considered for the study. Based on their response the brand identity maps of the respective toothpastes were made.
Types of consumers
• • • • The different types of consumers referred were according to Age Income Social status Life style & etc
The question types
The questions were regarding • Price • Brand • Knowledge ( advertisement) • Recommendations
COLGATE BRAND IDENTITY MAP
EASILY AVALIABLE IN THE MARKET
COMMAN BRAND NAME
GRAND ADVERTISEMENTS
COMMON MAN IS FAMILIERE WITH IT
A LOT OF VARIENTS ALLMOST IN ALL THE SHOPS ITS AVALIABLE GREAT REPUTATION AND GOODWILL ATTRACTIVE PACKING
PEPSODENT BRAND IDENTITY MAP
EASILY AVALIABLE IN THE MARKET
OLD COMMAN BRAND
GOOD ADVERTISEMENTS
COMMON MAN IS FAMILIERE WITH IT
ALL MOST IN ALL STORES GOOD REPUTATION
CLOSE UP BRAND IDENTITY MAP
FAMILER TO ALL
GOOD BRAND NAME
GOOD ADVERTISEMENTS
COMMON MAN IS FAMILIERE WITH IT
AVALIABLE IN ALL STORES GOOD REPUTATION ATTRACTIVE PACKING
DHABOR RED BRAND IDENTITY MAP
NOT SO FAMILER TO ALL
GOOD BRAND NAME
GOOD ADVERTISEMENTS PEOPLE WHO PREFER AYURVERIC CHOOSE THEM AVALIABLE IN ALL STORES GOOD REPUTATION ATTRACTIVE PACKING
doc_521930204.pptx
PROJECT ON BRAND IDENTITY
Brand identity maps of
Colgate Dental Cream Close Up Toothpaste Pepsodent Toothpaste Dabour Red Toothpaste
Prepared by AL-Shafee Meeran Iconz S2 MBA MACFAST
Method of study
Few customers were randomly selected from the locality and some questions were asked regarding the consumption of the toothpastes considered for the study. Based on their response the brand identity maps of the respective toothpastes were made.
Types of consumers
• • • • The different types of consumers referred were according to Age Income Social status Life style & etc
The question types
The questions were regarding • Price • Brand • Knowledge ( advertisement) • Recommendations
COLGATE BRAND IDENTITY MAP
EASILY AVALIABLE IN THE MARKET
COMMAN BRAND NAME
GRAND ADVERTISEMENTS
COMMON MAN IS FAMILIERE WITH IT
A LOT OF VARIENTS ALLMOST IN ALL THE SHOPS ITS AVALIABLE GREAT REPUTATION AND GOODWILL ATTRACTIVE PACKING
PEPSODENT BRAND IDENTITY MAP
EASILY AVALIABLE IN THE MARKET
OLD COMMAN BRAND
GOOD ADVERTISEMENTS
COMMON MAN IS FAMILIERE WITH IT
ALL MOST IN ALL STORES GOOD REPUTATION
CLOSE UP BRAND IDENTITY MAP
FAMILER TO ALL
GOOD BRAND NAME
GOOD ADVERTISEMENTS
COMMON MAN IS FAMILIERE WITH IT
AVALIABLE IN ALL STORES GOOD REPUTATION ATTRACTIVE PACKING
DHABOR RED BRAND IDENTITY MAP
NOT SO FAMILER TO ALL
GOOD BRAND NAME
GOOD ADVERTISEMENTS PEOPLE WHO PREFER AYURVERIC CHOOSE THEM AVALIABLE IN ALL STORES GOOD REPUTATION ATTRACTIVE PACKING
doc_521930204.pptx