Description
PROJECT ON BISLERI
PRESENTED BY –
1 PRATIK.A.DHAKE
PRATIK.A.DHAKE S.Y.BTECH
?CONTENTS
1. INTRODUCTION 2. HISTORY 3. BRANDS 4. COMPOSITION 5. COMPETITORS 6. OPERATION OF BISLERI 7. MARKET ANALYSIS 8. PURIFICATION PROCESS 9. MISSION 10. REFERNCES & EXTERNAL LINKS
2 PRATIK.A.DHAKE
?INTRODUCTION
? Bisleri is a brand of bottled water in India. Bisleri
?
?
?
?
3
has 60% market share in packaged drinking water in India. Product range comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water. It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India. As of 2007, Bisleri has 8 plants & 11 franchisees all PRATIK.A.DHAKE over India.
?HISTORY
FOUNDED 1965
HEADQUARTERS
KEY PEOPLE
MUMBAI,INDIA
FELICE BISLERI(FOUNDER) RAMESH.J.CHAUHAN(CHA IRMAN) BOTTELED WATER
PRODUCTS
PARENT WEBSITE
4 PRATIK.A.DHAKE
PARLE BISLERI LTD
www.bisleri.com
cont….
? Bisleri was originally an Italian company created by
Felice Bisleri, who first brought the idea of selling bottled water in India. ? Bisleri then was introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965. ? Parle bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name „Bisleri?. ? The brand name Bisleri is so popular in India that it is used as generic name for bottled water.
5
PRATIK.A.DHAKE
CONT….
? Later Parle switched over to PVC non-returnable
bottles & finally advanced to PET containers. ? In 1995 Ramesh J. Chauhan started expanding Bisleri operations. ? In 2003 Bisleri announced its venture to Europe. ? After that Ramesh J. Chauhan sold his stake to Wakharikar & Sons,but all operations are under Ramesh J.Chauhan.
6
PRATIK.A.DHAKE
7
PRATIK.A.DHAKE
?COMPOSITION
? The composition of Bisleri Water in milligrams per
?
? ?
?
? ?
?
? ?
8
litre (mg/l): 160-TDS 7.2-ph factor 13.6-Calcium 22-Chlorides 58-Bicarbonate 7.8-Magnesium 2-Nitrate 19.3-Sulphates 66.1-Hardness PRATIK.A.DHAKE
?BRANDS
? MOUNTAIN WATER
• Bisleri mountain water emanates
from a natural string,located in Uttranchal and Himachal nestled in vest Shivalik Mountain ranges. • It is available 250ml,500 ml,1L,1.2L 2L,1.5L and 5L.
9
PRATIK.A.DHAKE
?MINERAL WATER
? Bisleri mineral water contains minerals
such as magnesium sulphate and potassium bicarbonate which are essential for healthy living.
10
PRATIK.A.DHAKE
?FIZZY SODA
? It is the most recent
product of bisleri. ? Fizzy soda is carbonated water and comes under Soft water segment.
11
PRATIK.A.DHAKE
?BISLERI VEDICA
? Mountain water from the natural himalayas.
12
PRATIK.A.DHAKE
?COMPETITORS
?KINLEY –
• Kinley is a product of
coca – cola.
13
PRATIK.A.DHAKE
?AQUAFINA
? Aquafina is a product
of pepsico pvt Ltd.
14
PRATIK.A.DHAKE
?HIMALAYAN WATER
? Himalayan water is a product of tata group.
15
PRATIK.A.DHAKE
?KINGFISHER PREMIUM
? Kingfisher premium is a product of
United Breweries group.
16
PRATIK.A.DHAKE
?OPERATIONS OF BISLERI
? The Bisleri bottled water range comprises of:-
?
? ?
?
? ?
500 ml 1 litre, 1.2 litre 2 litre 5 litre and 20 litre jars .
17
PRATIK.A.DHAKE
?OPERATIONS OF BISELRI(cont…)
? 250 ml cups and 330 ml bottles though in very limited
numbers for now
? 20-litre jar comprises about 40 per cent of overall
Bisleri sales, the one-litre bottles account for approximately 25 per cent brand sales.
? The main source of water is bore well.
18
PRATIK.A.DHAKE
Cont…
`
? There are 250 workers working in Sahibabad plant.
? The production process adopted by Bisleri is batch
production.
? The time taken to fill one bottle is approximately 5
minutes.
? The workers work in 3 shifts which comprises of 60-
70 workers per shift.
? The maintenance of the machines is done every
19 PRATIK.A.DHAKE month and every 45 days there is sanitation and cleaning of the machine.
?MARKET ANALYSIS
? Pie chart
shows the sale wise distribution of various pack sizes.
20
PRATIK.A.DHAKE
? Piechart showing percentage sales of following
mineral water in aweek ? 45%10%8%20%17% ? Bisleri Aquafina Kinley Hello Others
21
PRATIK.A.DHAKE
?WASTE MANAGEMENT
? PET garbage is purchased about 5000 kg every
month, processed it and sold it to other companies . ? PET waste can be recycled into carpets, car parts, fabrics, Fiberfil (for products like pillows and jackets), etc. ? The PET powder enhances the bonding ability of asphalt which strengthens the roads.
22
PRATIK.A.DHAKE
?PURIFICATION PROCESS
? It takes a lot to bring out the sweet taste of purity. ? Every single drop of water that drips into a bottle of
bisleri has to go through a stringent 6-step purification process. ? First,groundwater is ozonized to destroy virus and bacteria.The next step of purification involves a sand filter which removes coarse particles up to 30 microns in size.
23
PRATIK.A.DHAKE
Cont…
? A carbon filter is then used to remove colour and
odour,followed by Reverse Osomosis to filter harmful minerals and salts. ? The penultimate step is the fortification of water with minerals. ? Finally,the water is Ozonized once more to ensure zero-contamination during bottling and storage. ? Now,you can go ahead and enjoy the sweet taste of purity.
24
PRATIK.A.DHAKE
?MISSION
? “To
provide the highest quality product, k eeping in mind all aspects including freshness, purity and safety, and making it easily available to the consumer at a very affordable price”.
25
PRATIK.A.DHAKE
?Quick info -? And you thought it’s only water ? Bisleri has been around for over four decades. ? Origin: Italian entrepreneur Felice Bisleri brings the bottled water
? ?
?
?
? ? ? ? ? ?
26
brand to India in 1965 Early avatar: In glass bottles, in two variants: Bubbly and Still The Chauhan factor: In 1969, Chauhan buys the brand (for its club soda) Big break: In 1993, when Bisleri was sold in half-litre packages for Rs 5 Big gamble: A foray into transportation. It worked. Today, Chauhan has some 2,000 trucks nationwide Annual growth rate of Bisleri: 35-40 per cent. Bottles sold per day: 15 million Number of retail outlets covered: 3,15,000 Exclusive distributors: 3,400 Number of factories: 54, will have another 30-32 more by March 2010 New variants: Bisleri Mountain Water, Bisleri Mountain Water from the Himalayas. Contemplating launch of enhanced water, vitamin PRATIK.A.DHAKE water and flavoured water
?REFERENCES AND EXTERNAL LINKS
? wikipedia
? www.bisleri.com
? www.business-standard.com
27
PRATIK.A.DHAKE
28
PRATIK.A.DHAKE
29
PRATIK.A.DHAKE
doc_367114303.pptx
PROJECT ON BISLERI
PRESENTED BY –
1 PRATIK.A.DHAKE
PRATIK.A.DHAKE S.Y.BTECH
?CONTENTS
1. INTRODUCTION 2. HISTORY 3. BRANDS 4. COMPOSITION 5. COMPETITORS 6. OPERATION OF BISLERI 7. MARKET ANALYSIS 8. PURIFICATION PROCESS 9. MISSION 10. REFERNCES & EXTERNAL LINKS
2 PRATIK.A.DHAKE
?INTRODUCTION
? Bisleri is a brand of bottled water in India. Bisleri
?
?
?
?
3
has 60% market share in packaged drinking water in India. Product range comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water. It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India. As of 2007, Bisleri has 8 plants & 11 franchisees all PRATIK.A.DHAKE over India.
?HISTORY
FOUNDED 1965
HEADQUARTERS
KEY PEOPLE
MUMBAI,INDIA
FELICE BISLERI(FOUNDER) RAMESH.J.CHAUHAN(CHA IRMAN) BOTTELED WATER
PRODUCTS
PARENT WEBSITE
4 PRATIK.A.DHAKE
PARLE BISLERI LTD
www.bisleri.com
cont….
? Bisleri was originally an Italian company created by
Felice Bisleri, who first brought the idea of selling bottled water in India. ? Bisleri then was introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965. ? Parle bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name „Bisleri?. ? The brand name Bisleri is so popular in India that it is used as generic name for bottled water.
5
PRATIK.A.DHAKE
CONT….
? Later Parle switched over to PVC non-returnable
bottles & finally advanced to PET containers. ? In 1995 Ramesh J. Chauhan started expanding Bisleri operations. ? In 2003 Bisleri announced its venture to Europe. ? After that Ramesh J. Chauhan sold his stake to Wakharikar & Sons,but all operations are under Ramesh J.Chauhan.
6
PRATIK.A.DHAKE
7
PRATIK.A.DHAKE
?COMPOSITION
? The composition of Bisleri Water in milligrams per
?
? ?
?
? ?
?
? ?
8
litre (mg/l): 160-TDS 7.2-ph factor 13.6-Calcium 22-Chlorides 58-Bicarbonate 7.8-Magnesium 2-Nitrate 19.3-Sulphates 66.1-Hardness PRATIK.A.DHAKE
?BRANDS
? MOUNTAIN WATER
• Bisleri mountain water emanates
from a natural string,located in Uttranchal and Himachal nestled in vest Shivalik Mountain ranges. • It is available 250ml,500 ml,1L,1.2L 2L,1.5L and 5L.
9
PRATIK.A.DHAKE
?MINERAL WATER
? Bisleri mineral water contains minerals
such as magnesium sulphate and potassium bicarbonate which are essential for healthy living.
10
PRATIK.A.DHAKE
?FIZZY SODA
? It is the most recent
product of bisleri. ? Fizzy soda is carbonated water and comes under Soft water segment.
11
PRATIK.A.DHAKE
?BISLERI VEDICA
? Mountain water from the natural himalayas.
12
PRATIK.A.DHAKE
?COMPETITORS
?KINLEY –
• Kinley is a product of
coca – cola.
13
PRATIK.A.DHAKE
?AQUAFINA
? Aquafina is a product
of pepsico pvt Ltd.
14
PRATIK.A.DHAKE
?HIMALAYAN WATER
? Himalayan water is a product of tata group.
15
PRATIK.A.DHAKE
?KINGFISHER PREMIUM
? Kingfisher premium is a product of
United Breweries group.
16
PRATIK.A.DHAKE
?OPERATIONS OF BISLERI
? The Bisleri bottled water range comprises of:-
?
? ?
?
? ?
500 ml 1 litre, 1.2 litre 2 litre 5 litre and 20 litre jars .
17
PRATIK.A.DHAKE
?OPERATIONS OF BISELRI(cont…)
? 250 ml cups and 330 ml bottles though in very limited
numbers for now
? 20-litre jar comprises about 40 per cent of overall
Bisleri sales, the one-litre bottles account for approximately 25 per cent brand sales.
? The main source of water is bore well.
18
PRATIK.A.DHAKE
Cont…
`
? There are 250 workers working in Sahibabad plant.
? The production process adopted by Bisleri is batch
production.
? The time taken to fill one bottle is approximately 5
minutes.
? The workers work in 3 shifts which comprises of 60-
70 workers per shift.
? The maintenance of the machines is done every
19 PRATIK.A.DHAKE month and every 45 days there is sanitation and cleaning of the machine.
?MARKET ANALYSIS
? Pie chart
shows the sale wise distribution of various pack sizes.
20
PRATIK.A.DHAKE
? Piechart showing percentage sales of following
mineral water in aweek ? 45%10%8%20%17% ? Bisleri Aquafina Kinley Hello Others
21
PRATIK.A.DHAKE
?WASTE MANAGEMENT
? PET garbage is purchased about 5000 kg every
month, processed it and sold it to other companies . ? PET waste can be recycled into carpets, car parts, fabrics, Fiberfil (for products like pillows and jackets), etc. ? The PET powder enhances the bonding ability of asphalt which strengthens the roads.
22
PRATIK.A.DHAKE
?PURIFICATION PROCESS
? It takes a lot to bring out the sweet taste of purity. ? Every single drop of water that drips into a bottle of
bisleri has to go through a stringent 6-step purification process. ? First,groundwater is ozonized to destroy virus and bacteria.The next step of purification involves a sand filter which removes coarse particles up to 30 microns in size.
23
PRATIK.A.DHAKE
Cont…
? A carbon filter is then used to remove colour and
odour,followed by Reverse Osomosis to filter harmful minerals and salts. ? The penultimate step is the fortification of water with minerals. ? Finally,the water is Ozonized once more to ensure zero-contamination during bottling and storage. ? Now,you can go ahead and enjoy the sweet taste of purity.
24
PRATIK.A.DHAKE
?MISSION
? “To
provide the highest quality product, k eeping in mind all aspects including freshness, purity and safety, and making it easily available to the consumer at a very affordable price”.
25
PRATIK.A.DHAKE
?Quick info -? And you thought it’s only water ? Bisleri has been around for over four decades. ? Origin: Italian entrepreneur Felice Bisleri brings the bottled water
? ?
?
?
? ? ? ? ? ?
26
brand to India in 1965 Early avatar: In glass bottles, in two variants: Bubbly and Still The Chauhan factor: In 1969, Chauhan buys the brand (for its club soda) Big break: In 1993, when Bisleri was sold in half-litre packages for Rs 5 Big gamble: A foray into transportation. It worked. Today, Chauhan has some 2,000 trucks nationwide Annual growth rate of Bisleri: 35-40 per cent. Bottles sold per day: 15 million Number of retail outlets covered: 3,15,000 Exclusive distributors: 3,400 Number of factories: 54, will have another 30-32 more by March 2010 New variants: Bisleri Mountain Water, Bisleri Mountain Water from the Himalayas. Contemplating launch of enhanced water, vitamin PRATIK.A.DHAKE water and flavoured water
?REFERENCES AND EXTERNAL LINKS
? wikipedia
? www.bisleri.com
? www.business-standard.com
27
PRATIK.A.DHAKE
28
PRATIK.A.DHAKE
29
PRATIK.A.DHAKE
doc_367114303.pptx