Description
PROJECT ON ASUS
Company Presentation Yi-Ting Hung
04/11/2012
Product
? ?
?
? ?
?
Tablets All-in-one PCs Desktops Display Notebooks PC Components
? ?
Graphic Cards Motherboards
Financial
? ?
?
Market capitalization: $5.36 B Revenue: $19.07 B Employees: 113,324
History
?
1990
?
?
Founded TH Tung, Ted Hsu, Wayne Hsieh, MT Liao Corporate Restructuring Eee PC Split into three companies: ASUSTek, Pegatron, Unihan
?
2007
? ?
?
2008
?
Story
?
Origin of the Name “ASUS”
?
Comes from the last four letters of Pegasus
?
? ?
On the world's highest peak At the ends of the earth The No. 1 Motherboard Manufacturer in the World
?
almost a 40% market share of the motherboard business
What’s Hot
?
Transformer Prime - Paired and Primed to Perfection
?
?
? ?
4.0 Ice Cream Sandwich Eee Pad Transformer Docking Keyboard => Notebook NVIDIA® Tegra® 3 Quad-core CPU Light weight and Ultra-slim (0.15 lb lighter than the new ipad)
What’s Hot
?
ASUS PadFone – Phone &Pad, Expand your world
?
?
? ?
Smartphone Tablet Notebook Release on April 20th 2012
Secret Sauce
?
The ASUS winning formula:
?
Winning = Marketing (Quality, Speed, Innovation, Service)/Cost
Competition
?
Notebook/Tablets
?
?
? ? ? ?
Acer Apple Dell Hewlett-Packard Lenovo Toshiba EVGA Gigabyte Intel
?
Motherboard
?
?
?
Provision
? ?
No1. Android Phone and Tablet ? Increase visibility
?
?
Sponsor major sport events Celebrity branding
?
Strengthen brand image
Questions?
doc_956563362.pptx
PROJECT ON ASUS
Company Presentation Yi-Ting Hung
04/11/2012
Product
? ?
?
? ?
?
Tablets All-in-one PCs Desktops Display Notebooks PC Components
? ?
Graphic Cards Motherboards
Financial
? ?
?
Market capitalization: $5.36 B Revenue: $19.07 B Employees: 113,324
History
?
1990
?
?
Founded TH Tung, Ted Hsu, Wayne Hsieh, MT Liao Corporate Restructuring Eee PC Split into three companies: ASUSTek, Pegatron, Unihan
?
2007
? ?
?
2008
?
Story
?
Origin of the Name “ASUS”
?
Comes from the last four letters of Pegasus
?
? ?
On the world's highest peak At the ends of the earth The No. 1 Motherboard Manufacturer in the World
?
almost a 40% market share of the motherboard business
What’s Hot
?
Transformer Prime - Paired and Primed to Perfection
?
?
? ?
4.0 Ice Cream Sandwich Eee Pad Transformer Docking Keyboard => Notebook NVIDIA® Tegra® 3 Quad-core CPU Light weight and Ultra-slim (0.15 lb lighter than the new ipad)
What’s Hot
?
ASUS PadFone – Phone &Pad, Expand your world
?
?
? ?
Smartphone Tablet Notebook Release on April 20th 2012
Secret Sauce
?
The ASUS winning formula:
?
Winning = Marketing (Quality, Speed, Innovation, Service)/Cost
Competition
?
Notebook/Tablets
?
?
? ? ? ?
Acer Apple Dell Hewlett-Packard Lenovo Toshiba EVGA Gigabyte Intel
?
Motherboard
?
?
?
Provision
? ?
No1. Android Phone and Tablet ? Increase visibility
?
?
Sponsor major sport events Celebrity branding
?
Strengthen brand image
Questions?
doc_956563362.pptx