Description
It includes all the marketing strategies of allen solly
F R I D A Y S Are Now So Much Fun With Allen Solly
Team INIVICTUS- Course MBA Tushar Arora [email protected] 9176633879 Sushant Midha [email protected] 9176610426 Vikram Choudhary [email protected] 9381766572 Great Lakes Institute of Management, Chennai
Theme INTRODUCTION Waiting for something cheerful.. Anticipating something good to happen.. Always gives one a high…an adrenaline rush!! ?We have tried to build upon this element by introducing the theme
“Finally Its Friday !”
?We have tried to showcase Allen Solly Friday casual wear as not just an attire, but as something which people would expectantly look forward to induce that “fun” element. ?Through this theme we want to create Allen Solly an Aspirational brand, not in monetary sense but as a brand to rejuvenate and invigorate one’s life. So get away from the monotony of life…with Allen Solly Friday casuals… because… “Finally Its Friday !”?
F R I D A Y S Are Now So Much Fun With Allen Solly
Corporate Collaboration Program ? Collaborate with various corporate houses and sponsor corporate events. ? Discount coupons of ‘Finally it’s Friday’ Allen Solly dressing will be given to foster sales. ? Open outlets in campus of companies like Infosys, TCS etc. ? Give exclusive membership cards to the employees of collaborated organizations. Pre-Friday Launches ? Introduce new designs of ‘Finally it’s Friday” collection on Thursdays to initiate the Friday buzz. ? Special discounts on Thursdays to promote ‘Finally it’s Friday’ dressing. ? Launch new ‘Finally it’s Friday’ collection especially through fashion shows held in corporate houses. The models in these fashion shows could be the companies’ executives itself to bring in the sense of belongingness to the collection.
F R I D A Y S Are Now So Much Fun With Allen Solly
Online Promotion
? Allen Solly fan club- Friday Freaks specially for Friday dressing lovers. ? Use online shopping store and avail vicarious trial options to try on dresses online-by creating your own profile on our website. ? Online contests on Allen Solly FB page like - upload your office photo in your ‘Finally it’s Friday’ attire. Best photo gets to become the profile picture of Allen Solly FB page for a day. ? Send email with flyers and special invites to corporate people for exclusive exhibitions and product line launches. ? Create a buzz on online social media by encouraging people to discuss what should be the new Friday flavor, it would set up the momentum for the upcoming Friday fever.
Telecommunication Promotion ? Send SMS to customers to let them know new designer line launch or give special discounts and offers. ? Call exclusive customers to personally invite them for launch of season product line and exhibitions. ? Call and wish premium customers on their birthdays and anniversaries.
F R I D A Y S Are Now So Much Fun With Allen Solly
Print Media Promotion ? Newspaper – Start contests to make a collage of your Friday office moments in the space provided and bring it to store to avail special discounts. Display these collages in your shop on a dedicated “Finally it’s Friday” customer board. The prize should be discount coupons to encourage more buying. ? Magazines - Feature adds and discount coupons in magazines most read by the target audience.
F R I D A Y S Are Now So Much Fun With Allen Solly
Lady Luck this Friday
Launch a range of accessories exclusively for ladies to give them numerous options to make Friday dressing more fun as never before
Friday dressing ‘Ab more affordable’ A small collection of low price merchandise can be launched to attract larger number of customers. This will give customers a platform to start using Allen Solly brand and aspire them to buy the premium range products also. Friday Fragrances What mist are you wearing this Friday? Launch a new range of peppy perfumes for men and women to spice up their Friday dressing. Friday Timewear A range of cool watches for men and women to match up with their Friday dressing fun.
F R I D A Y S Are Now So Much Fun With Allen Solly
Dress Code Combos
F R I D A Y S
A ready made solution for your complete dressing to pep up your Fridays.
And the much awaited Friday is here! Its time to endorse your favorite Friday dressing and feel on the top of the world yet again….
Are Now So Much Fun With Allen Solly
doc_433933990.pptx
It includes all the marketing strategies of allen solly
F R I D A Y S Are Now So Much Fun With Allen Solly
Team INIVICTUS- Course MBA Tushar Arora [email protected] 9176633879 Sushant Midha [email protected] 9176610426 Vikram Choudhary [email protected] 9381766572 Great Lakes Institute of Management, Chennai
Theme INTRODUCTION Waiting for something cheerful.. Anticipating something good to happen.. Always gives one a high…an adrenaline rush!! ?We have tried to build upon this element by introducing the theme
“Finally Its Friday !”
?We have tried to showcase Allen Solly Friday casual wear as not just an attire, but as something which people would expectantly look forward to induce that “fun” element. ?Through this theme we want to create Allen Solly an Aspirational brand, not in monetary sense but as a brand to rejuvenate and invigorate one’s life. So get away from the monotony of life…with Allen Solly Friday casuals… because… “Finally Its Friday !”?
F R I D A Y S Are Now So Much Fun With Allen Solly
Corporate Collaboration Program ? Collaborate with various corporate houses and sponsor corporate events. ? Discount coupons of ‘Finally it’s Friday’ Allen Solly dressing will be given to foster sales. ? Open outlets in campus of companies like Infosys, TCS etc. ? Give exclusive membership cards to the employees of collaborated organizations. Pre-Friday Launches ? Introduce new designs of ‘Finally it’s Friday” collection on Thursdays to initiate the Friday buzz. ? Special discounts on Thursdays to promote ‘Finally it’s Friday’ dressing. ? Launch new ‘Finally it’s Friday’ collection especially through fashion shows held in corporate houses. The models in these fashion shows could be the companies’ executives itself to bring in the sense of belongingness to the collection.
F R I D A Y S Are Now So Much Fun With Allen Solly
Online Promotion
? Allen Solly fan club- Friday Freaks specially for Friday dressing lovers. ? Use online shopping store and avail vicarious trial options to try on dresses online-by creating your own profile on our website. ? Online contests on Allen Solly FB page like - upload your office photo in your ‘Finally it’s Friday’ attire. Best photo gets to become the profile picture of Allen Solly FB page for a day. ? Send email with flyers and special invites to corporate people for exclusive exhibitions and product line launches. ? Create a buzz on online social media by encouraging people to discuss what should be the new Friday flavor, it would set up the momentum for the upcoming Friday fever.
Telecommunication Promotion ? Send SMS to customers to let them know new designer line launch or give special discounts and offers. ? Call exclusive customers to personally invite them for launch of season product line and exhibitions. ? Call and wish premium customers on their birthdays and anniversaries.
F R I D A Y S Are Now So Much Fun With Allen Solly
Print Media Promotion ? Newspaper – Start contests to make a collage of your Friday office moments in the space provided and bring it to store to avail special discounts. Display these collages in your shop on a dedicated “Finally it’s Friday” customer board. The prize should be discount coupons to encourage more buying. ? Magazines - Feature adds and discount coupons in magazines most read by the target audience.
F R I D A Y S Are Now So Much Fun With Allen Solly
Lady Luck this Friday
Launch a range of accessories exclusively for ladies to give them numerous options to make Friday dressing more fun as never before
Friday dressing ‘Ab more affordable’ A small collection of low price merchandise can be launched to attract larger number of customers. This will give customers a platform to start using Allen Solly brand and aspire them to buy the premium range products also. Friday Fragrances What mist are you wearing this Friday? Launch a new range of peppy perfumes for men and women to spice up their Friday dressing. Friday Timewear A range of cool watches for men and women to match up with their Friday dressing fun.
F R I D A Y S Are Now So Much Fun With Allen Solly
Dress Code Combos
F R I D A Y S
A ready made solution for your complete dressing to pep up your Fridays.
And the much awaited Friday is here! Its time to endorse your favorite Friday dressing and feel on the top of the world yet again….
Are Now So Much Fun With Allen Solly
doc_433933990.pptx