Description
PROJECT ON AIRTEL PRODUCT MIX
Pushpak Elleedu (BG 31) Karthik Gummadi(BG 30)
AIRTEL
Personal
Airtel Shop
Airtel Live
Phone
TV
Post-paid Mobile
Internet
Music Airtel Gifts Cricket Airtel Money. Games Astrology Antivirus Hello tunes
Prepaid Mobile
IPTV
Broadband Internet
Landline Telephony
Digital TV GPRS Airtel Movies
Mobiles
3G
Laptops TV
Alerts
4G LTE
Landline phones mobile accessories computer accessories
News
Corporate
Airtel
Enterprise and government
Emerging Business
Global Business
Voice
Data & IP
Global Voice
Date Voice Global coverage
Application media
Business application
Global digital media
Applications and solutions
Data centre and managed service
Global data
Integrated management solutions
Digital media
Global interested managed solutions
? On
the basis of Geography.
?Asia ?Africa
? On
basis of countries. 21 Countries. market is Divided into 22 Telecom regions. states category into Metro circles or A, B and C
? Indian
? Subdivided
circles based on population being serviced.
? Further
divided based on Personal use or Corporate use.
? Corporate ? Targeted
people and Business with Corporate plans.
youth by introducing “YOUTOPIA” and
“My Buddy” plans.
? Targeted
women's and senior citizen’s by introducing
post paid plans.
? Targeting
cost conscious consumers with cost cutting
plans and SMS pack plans.
? Tagline ? Change
“Dil jo chahe pass laye”. of symbol so as to appeal to global consumers. and life style brand.
? Aspirational ? Positioned
towards youth with commercials such as
o “Har ek Friend Jharoori ho tha hai”.
o Race Partnership for 2012 Formula One Airtel Indian Grand Prix. o “Airtel Rising Stars” football sponsorship.
? Positioned
in corporate segment as a reliable brand with
high quality services.
doc_774548522.pptx
PROJECT ON AIRTEL PRODUCT MIX
Pushpak Elleedu (BG 31) Karthik Gummadi(BG 30)
AIRTEL
Personal
Airtel Shop
Airtel Live
Phone
TV
Post-paid Mobile
Internet
Music Airtel Gifts Cricket Airtel Money. Games Astrology Antivirus Hello tunes
Prepaid Mobile
IPTV
Broadband Internet
Landline Telephony
Digital TV GPRS Airtel Movies
Mobiles
3G
Laptops TV
Alerts
4G LTE
Landline phones mobile accessories computer accessories
News
Corporate
Airtel
Enterprise and government
Emerging Business
Global Business
Voice
Data & IP
Global Voice
Date Voice Global coverage
Application media
Business application
Global digital media
Applications and solutions
Data centre and managed service
Global data
Integrated management solutions
Digital media
Global interested managed solutions
? On
the basis of Geography.
?Asia ?Africa
? On
basis of countries. 21 Countries. market is Divided into 22 Telecom regions. states category into Metro circles or A, B and C
? Indian
? Subdivided
circles based on population being serviced.
? Further
divided based on Personal use or Corporate use.
? Corporate ? Targeted
people and Business with Corporate plans.
youth by introducing “YOUTOPIA” and
“My Buddy” plans.
? Targeted
women's and senior citizen’s by introducing
post paid plans.
? Targeting
cost conscious consumers with cost cutting
plans and SMS pack plans.
? Tagline ? Change
“Dil jo chahe pass laye”. of symbol so as to appeal to global consumers. and life style brand.
? Aspirational ? Positioned
towards youth with commercials such as
o “Har ek Friend Jharoori ho tha hai”.
o Race Partnership for 2012 Formula One Airtel Indian Grand Prix. o “Airtel Rising Stars” football sponsorship.
? Positioned
in corporate segment as a reliable brand with
high quality services.
doc_774548522.pptx