Description
introduction
4ps of adidas
products
swot analysis
pest analysis
Impossible is nothing
Nermin ?atovi? Anas Dughmuch
Introduction
• adidas AG is one of the biggest “players” in apparel industry • impressed how it became such a huge company • new technologies, research and development • constant improvement • Adidas e-Commerce (future of shopping)
adidas AG Project
• History and creation • Products • Mission, vision and slogan SWOT Analysis PEST Analysis Porter’s method
RESEARCH part
History and creation
• he company was founded in Germany in !"#$ by the brothers Adolf and %udolf &assler • hey first named the brand '&assler (hoes' •%udolf decides to start his own company named Puma
)rom then on Adidas grew e*ponentially+ •!"",+ ,,--- sponsored .lympic athletes from // countries win ##- medals, including 0- gold 1apparel sales increase 2-34 •!"""+ (alomon company is bought by Adidas and it5s s6ates ta6e off with high double7digit growth •#---+ the 8uropean (occer 9hampionship 8:%. #--- and the .lympic (ummer Games, where swimmer ;an horpe ta6es three gold medals, contribute to the company5s success #--,+ Adidas closes the %eebo6 , which mar6s a new chapter in the history of the Group<
Mission vision ! slogan
MISSION S A EMEN '.ur mission is to become the best sports brand in the world< o that end, we will never e=uate =uantity with =uality< .ur founder Adi &assler was passionate about sports< )or Adi, the athlete came first< He gave those on the field, the court and the trac6 the une*pected and the little differences that made them more comfortable and improved performance< his is our legacy< his is what the brand stands for< his will never change<' !ISION S A EMEN >ision statement is to ma6e Adidas products as high as s6y and as wise as an owl? COMPAN" S#O$AN ';mpossible is @othing'
Products
• )ootball • ennis • Golf • 9ric6et • Aas6etball • Gymnastics • (6ateboarding • Accessories
e!"ommerce analysis
7 e*tended use of ;nternet since !""-Bs
no%da&s companies %ithout %e' presentation reduce their 'usiness to the (o%est (e)e( e-commerce consists of the buying and selling of products or services
over electronic systems such as the ;nternet and other computer networ6s< Amount of trade conducted electronically has grown e*traordinari(& with widespread ;nternet usage< Inno)ations in electronic funds transfer, supply chain management, ;nternet mar6eting, and online transaction processing
adidas AG e!"ommerce
7 Caunched their web site in spring of #---< which was later integrated with e7 commerce 7 to ma*imiDe their mar6et share they in)ested in 'randing and mar+eting strategies on the ;nternet
Benefits of e-Commerce
! Market research #$ith data they $ere able to e%ploit ne$ mar&eting campaigns and promotions ' ! Consumer buying behaviors #able to analy(e and monitor buying behaviors produce innovative design and improve research'
Barriers of e-Commerce
- technological barrier ranging from infrastructure to security gap in its e-business strategy #online stores available in only restricted regions such as )nited *tates "anada Germany +rance Netherlands and )nited ,ingdom
*-./ analysis
Strengths Strengths
•• Availability 0012 Availability 12hrs hrsa aday day 3 3days daysin ina a$ee& $ee&business businessis isin in
operation4 operation4 • •Ability Abilityto tocompete competewith withother othercompanies companiesglobal globaland and locally: locally:allo$s allo$sadidas adidasto toe%pand e%pandtheir theircustomer customerbase baseto toaaglobal global level level$ithout $ithoutconsiderable considerabletime timeor ore%pense4 e%pense4 • •Low Lowoverhead overheadcost costand andlow lowbarrier barrierto toentry: entry:startup startupcosts costs 5or retail operation are a 5raction o5 the costs o5 starting a 5or retail operation are a 5raction o5 the costs o5 starting a traditional traditionalcompany companydivision4 division4 •Advantage 0 05inancial •Advantageof ofonline onlinepayments payments 5inancialtransaction transactionthrough through electronic electronic5und 5undtrans5er trans5eris isvery very5ast 5astand andcan canbe bedone done5rom 5romany any part parto5 o5the the$orld4 $orld4 • •Advertising AdvertisingAdidas Adidase!"ommerce e!"ommercesystems systemsonline onlineis iscost cost e55ective in compare $ith conventional o55line system4 e55ective in compare $ith conventional o55line system4
*-./ analysis
Weaknesses Weaknesses
•• Personal 0 0a Personalproduct productpurchase purchase alot loto5 o5customers customerspre5er pre5erto tobuy buy
products productsin inperson personthan thanpurchasing purchasingit itonline online • •High 0 0sometimes Hightransportation transportationcosts costs sometimestransportation transportationcosts costs increases increasesthe theproduct productcost cost • •Number Numberof ofpotential potentialbuyers buyers$ho $hocan canpurchase purchaseAdidas Adidas products is still not enough4 products is still not enough4 • •No 0 0there Nodirect directcommunication communication thereis isno nodirect directinteraction interaction bet$een bet$eenthe thecustomer customerand andthe theseller4 seller4/here5ore /here5ore the thescope scopeo5 o5 convincing convincingthe thecustomer customerdoes doesnot note%ist4 e%ist4
*-./ analysis
Opportunities Opportunities
• •Number Numberof ofinternet internetusers usersis isincreasing increasingin inrapid rapid$ay4 $ay4 • •The Theopinion opinionof ofpeople peopleis ischanging changingand andno$adays no$adaysthey they5eel 5eel more com5ortable buying products online than 5e$ years ago more com5ortable buying products online than 5e$ years ago • •Other Othercompanies companiesare arealready alreadyusing usinge-commerce e-commerce$hich $hich ma&es ma&esit itmore morenatural naturalto topeople people and andma&es ma&esthem themmore more con5ident con5identin inthis thistype typeo5 o5purchasing purchasingproducts4 products4 • •Online Onlinemar mar eting etingis isstarting startingto tohave havemore moree55ect e55ectthan thanany any other $ay o5 promotion other $ay o5 promotion • •!ndustry 0 0Adidas !ndustrygrowth growth Adidasindustry industryis isgro$ing gro$ingmore moreand andis is e%pected e%pectedto tocontinue continueat athigh highrates6 rates6having havingan anonline onlinestore storeallo$s allo$s Adidas Adidasto tobe bein ina aposition positionto tobene5it bene5itmore more5rom 5romthis thise%pansion4 e%pansion4
*-./ analysis
Threats Threats
• •"ompetition: "ompetition:the thee!commerce e!commerceimplementation implementationcosts costsare are relatively relativelycheap cheapand andallo$ allo$easy easymar&et mar&etentry entryto toany anyne$ ne$ company interested in selling their products4 company interested in selling their products4 • •!nnovation ::5uture !nnovation 5utureinnovations innovations products productsand andtechnologies technologiescan can have havenegative negativee55ect e55ecton one!commerce e!commercebusiness business • •#rauds ::+a&e #rauds +a&eand andcopied copiedproducts productso5 o5.riginal .riginalAdidas Adidasbrand brandcan can be besold sold$orld$ide $orld$ideby bydi55erent di55erentretailers4 retailers4 educating educatingvisitors visitors-- buying buyingin inonly onlyofficial officialadidas adidas stores !" stores !" • •Technological Technologicalsecurity securityo5 o5the thesite sitecan canal$ays al$aysbe bea athreat threat • •"ustomer 0 0some "ustomerprivacy privacyissues issues someconsumers consumerspre5er pre5ernot notto togive give any anypersonal personalin5ormation in5ormationout outover overthe theInternet Internet • •#uture Legislation: internet sales only #uture Legislation: internet sales onlyhave haveta% ta%applied appliedto tothe the purchase purchasei5 i5the thebuyer buyerand andseller sellerreside residein inthe thesame samestate4 state4
P7*/ analysis
#olitical
8a$ changes regarding products
$conomical ! Most businesses online and o55
reali(e the e55ect o5 9surviving the do$nturn: li&e credit crunch recession ! Monitoring cash 5lo$ and more importantly pro5it is crucial 5or success
Social $ffects
*ocial a$areness o5 the $orld;s environmental needs a55ects the products that many people buy4 -here possible they should advertise in the online social net$or&s that are attractive to their target audience4
Technological
/echnology that $as once e%pensive can no$ be very cheap4 /hat;s $hy Adidas should invest more in promotion over internet and in it;s e!"ommerce
Porter;s method
• • • • • Barriers to Entry Bargaining Power of Buyers Bargaining Power of Suppliers Threats of Substitutes Rivalry among Existing Competitors
<esearch
• 9reated using Google (preadsheet • 8asily distributed to young people E/- years • /7$ minutes to fill the data
1. Choose your favorite brand: Ni e! Adidas! Puma! "eebo ! Oasi#s! Converse $. Are you familiar %ith the term e&#ommer#e' (. )ave you ever used e#ommer#e' *. )ave you bou+ht ,rodu#t online' -. .o you ,refer buyin+ ,rodu#ts online or in ,erson' /. 0s buyin+ online easier than sho,,in+' 1. .o you thin online sho,,in+ is se#ure' 2. .o you easily +ive you #redit #ard number %hen sho,,in+ online' 3. .o you visit only offi#ial brand stores' 14. .o you rate store a##ordin+ to its visual loo s 5 desi+n! estheti#s et#6 11. .o you thin the a,,li#ation of e& #ommer#e has in#reased over years in the %orld 1$. .o you a+ree that e&#ommer#e as #ommer#ial means has its advanta+e over the traditional #ommer#ial method 1(. )o% does the future of e&#ommer#e 5for you6 loo '
<esearch
he ,- resu(ts show that there is a “tight” fight between Adidas and @i6e, where in our case Ni+e %ins %ith ./0 over Adidas1s .-02
his result shows that Adidas still has to wor6 on its promotion, new designs, and attractiveness to young people< his survey shows that basically Adidas and @i6e are two strongest brands<
<esearch
3-0 of )isitors ha)e heard a'out the term e-Commerce %hi(e at the same time on(& 440 of them ha)e actua((& used it2
)rom this information we can conclude that Adidas should invest more in promoting online shopping and e79ommerce and attracting young customers to use it<
<esearch
,5 sho%s us that there is a larger amount of people who have actually bought product online< /60 is %a& a'o)e the e*pected and rea( resu(ts2 Aut this shows that maFority of internet users have purchased some product online< Adidas can use this for its further promotion< ;t shows the increased interest of people who want to buy something online compared to previous years<
<esearch
And one of the most interesting =uestions and result found out in ,4 states that 370 of peop(e prefer to 'u& products in person than on(ine2 @atural answer you would sayG Hes, but in modern %or(d e)en the -50 %ho prefer 'u&ing on(ine is ama8ing2 ;t shows that people are starting to change their mind about e79ommerce<
<esearch
At the same time in ,/9 5/0 of peop(e consider that on(ine shopping is easier than 'u&ing in person< his is a perfect opportunity and data to use for Adidas promotion<
<esearch
3:0 of peop(e don1t gi)e out their credit card numbers easily, ,6 the results show that people are still not certain about security of online shopping< On(& 570 of peop(e thin+ it1s secure9 %hi(e ./0 consider it non-secure2 Adidas should invest more time, money and people who will spea6 about internet shopping security and protection<
<esearch
his =uestion shows us that nearly 340 of peop(e care a'out )isua( (oo+s of the online store they are purchasing from< 2/3 of them rate it, and /#3 sometimes rate online stores, but only -50 don1t care about that< his is why Adidas shou(d in)est more in this area9 design9 )isua( attraction and functiona(ities, because this is important for customers<
<esearch
Ie wanted to 6now what is opinion of people about past and future of any e7 9ommerce, and what can we e*pect< 360 of sur)e& )isitors answered that application of e79ommerce and its populariDation has increased over years< On(& -0 has said no< //0 of )isitors stated that e-Commerce as a commercial mean, has its advantage over traditional commercial methods<
<esearch
How does the future of e- ommer e !for you" loo#$ It looks really bright with development of new technologies and new secure system for transactions. In my opinion ecommerce is going to be the most popular way of shopping.. 'ecurity 'ecuritywill willbe bethe the problem( problem(but butthe the trust trustin inonline online services servicesis is increasing .. increasing I think every Online shops for small everything, lazy business people, who buying could everything they e$pand to need seating on a a bigger chair and not going mar et outside.... I don't like with onit! ...the future &-commerce line is &-commerce isbooming booming of eand continue commerce andwill will continueto to commerce is boom ,, boom very bright %%%the main as it saves a disadvantage is that lot of time you can not try product and money%
"onclusion
e-Commerce web site successfully portrays Adidas5s product portfolio in an interactive and informational manner< G%8A transformation from “small player” in !""-Bs to number two position in footwear and apparel industry ??? ;ncreased emphasis on customiDation and differentiation of products
Adidas is not slo$ing do$n $ith their continuous $eb site innovations setting a high standard
The future should prove to be interesting and 5ull o5 developments =
adidas A$ e-Commerce 9ase (tudy
/HAN, @.) +.< >)7*/I.N* @.)< A//7N/I.N ".MM7N/* ?
doc_774948022.ppt
introduction
4ps of adidas
products
swot analysis
pest analysis
Impossible is nothing
Nermin ?atovi? Anas Dughmuch
Introduction
• adidas AG is one of the biggest “players” in apparel industry • impressed how it became such a huge company • new technologies, research and development • constant improvement • Adidas e-Commerce (future of shopping)
adidas AG Project
• History and creation • Products • Mission, vision and slogan SWOT Analysis PEST Analysis Porter’s method
RESEARCH part
History and creation
• he company was founded in Germany in !"#$ by the brothers Adolf and %udolf &assler • hey first named the brand '&assler (hoes' •%udolf decides to start his own company named Puma
)rom then on Adidas grew e*ponentially+ •!"",+ ,,--- sponsored .lympic athletes from // countries win ##- medals, including 0- gold 1apparel sales increase 2-34 •!"""+ (alomon company is bought by Adidas and it5s s6ates ta6e off with high double7digit growth •#---+ the 8uropean (occer 9hampionship 8:%. #--- and the .lympic (ummer Games, where swimmer ;an horpe ta6es three gold medals, contribute to the company5s success #--,+ Adidas closes the %eebo6 , which mar6s a new chapter in the history of the Group<
Mission vision ! slogan
MISSION S A EMEN '.ur mission is to become the best sports brand in the world< o that end, we will never e=uate =uantity with =uality< .ur founder Adi &assler was passionate about sports< )or Adi, the athlete came first< He gave those on the field, the court and the trac6 the une*pected and the little differences that made them more comfortable and improved performance< his is our legacy< his is what the brand stands for< his will never change<' !ISION S A EMEN >ision statement is to ma6e Adidas products as high as s6y and as wise as an owl? COMPAN" S#O$AN ';mpossible is @othing'
Products
• )ootball • ennis • Golf • 9ric6et • Aas6etball • Gymnastics • (6ateboarding • Accessories
e!"ommerce analysis
7 e*tended use of ;nternet since !""-Bs
no%da&s companies %ithout %e' presentation reduce their 'usiness to the (o%est (e)e( e-commerce consists of the buying and selling of products or services
over electronic systems such as the ;nternet and other computer networ6s< Amount of trade conducted electronically has grown e*traordinari(& with widespread ;nternet usage< Inno)ations in electronic funds transfer, supply chain management, ;nternet mar6eting, and online transaction processing
adidas AG e!"ommerce
7 Caunched their web site in spring of #---< which was later integrated with e7 commerce 7 to ma*imiDe their mar6et share they in)ested in 'randing and mar+eting strategies on the ;nternet
Benefits of e-Commerce
! Market research #$ith data they $ere able to e%ploit ne$ mar&eting campaigns and promotions ' ! Consumer buying behaviors #able to analy(e and monitor buying behaviors produce innovative design and improve research'
Barriers of e-Commerce
- technological barrier ranging from infrastructure to security gap in its e-business strategy #online stores available in only restricted regions such as )nited *tates "anada Germany +rance Netherlands and )nited ,ingdom
*-./ analysis
Strengths Strengths
•• Availability 0012 Availability 12hrs hrsa aday day 3 3days daysin ina a$ee& $ee&business businessis isin in
operation4 operation4 • •Ability Abilityto tocompete competewith withother othercompanies companiesglobal globaland and locally: locally:allo$s allo$sadidas adidasto toe%pand e%pandtheir theircustomer customerbase baseto toaaglobal global level level$ithout $ithoutconsiderable considerabletime timeor ore%pense4 e%pense4 • •Low Lowoverhead overheadcost costand andlow lowbarrier barrierto toentry: entry:startup startupcosts costs 5or retail operation are a 5raction o5 the costs o5 starting a 5or retail operation are a 5raction o5 the costs o5 starting a traditional traditionalcompany companydivision4 division4 •Advantage 0 05inancial •Advantageof ofonline onlinepayments payments 5inancialtransaction transactionthrough through electronic electronic5und 5undtrans5er trans5eris isvery very5ast 5astand andcan canbe bedone done5rom 5romany any part parto5 o5the the$orld4 $orld4 • •Advertising AdvertisingAdidas Adidase!"ommerce e!"ommercesystems systemsonline onlineis iscost cost e55ective in compare $ith conventional o55line system4 e55ective in compare $ith conventional o55line system4
*-./ analysis
Weaknesses Weaknesses
•• Personal 0 0a Personalproduct productpurchase purchase alot loto5 o5customers customerspre5er pre5erto tobuy buy
products productsin inperson personthan thanpurchasing purchasingit itonline online • •High 0 0sometimes Hightransportation transportationcosts costs sometimestransportation transportationcosts costs increases increasesthe theproduct productcost cost • •Number Numberof ofpotential potentialbuyers buyers$ho $hocan canpurchase purchaseAdidas Adidas products is still not enough4 products is still not enough4 • •No 0 0there Nodirect directcommunication communication thereis isno nodirect directinteraction interaction bet$een bet$eenthe thecustomer customerand andthe theseller4 seller4/here5ore /here5ore the thescope scopeo5 o5 convincing convincingthe thecustomer customerdoes doesnot note%ist4 e%ist4
*-./ analysis
Opportunities Opportunities
• •Number Numberof ofinternet internetusers usersis isincreasing increasingin inrapid rapid$ay4 $ay4 • •The Theopinion opinionof ofpeople peopleis ischanging changingand andno$adays no$adaysthey they5eel 5eel more com5ortable buying products online than 5e$ years ago more com5ortable buying products online than 5e$ years ago • •Other Othercompanies companiesare arealready alreadyusing usinge-commerce e-commerce$hich $hich ma&es ma&esit itmore morenatural naturalto topeople people and andma&es ma&esthem themmore more con5ident con5identin inthis thistype typeo5 o5purchasing purchasingproducts4 products4 • •Online Onlinemar mar eting etingis isstarting startingto tohave havemore moree55ect e55ectthan thanany any other $ay o5 promotion other $ay o5 promotion • •!ndustry 0 0Adidas !ndustrygrowth growth Adidasindustry industryis isgro$ing gro$ingmore moreand andis is e%pected e%pectedto tocontinue continueat athigh highrates6 rates6having havingan anonline onlinestore storeallo$s allo$s Adidas Adidasto tobe bein ina aposition positionto tobene5it bene5itmore more5rom 5romthis thise%pansion4 e%pansion4
*-./ analysis
Threats Threats
• •"ompetition: "ompetition:the thee!commerce e!commerceimplementation implementationcosts costsare are relatively relativelycheap cheapand andallo$ allo$easy easymar&et mar&etentry entryto toany anyne$ ne$ company interested in selling their products4 company interested in selling their products4 • •!nnovation ::5uture !nnovation 5utureinnovations innovations products productsand andtechnologies technologiescan can have havenegative negativee55ect e55ecton one!commerce e!commercebusiness business • •#rauds ::+a&e #rauds +a&eand andcopied copiedproducts productso5 o5.riginal .riginalAdidas Adidasbrand brandcan can be besold sold$orld$ide $orld$ideby bydi55erent di55erentretailers4 retailers4 educating educatingvisitors visitors-- buying buyingin inonly onlyofficial officialadidas adidas stores !" stores !" • •Technological Technologicalsecurity securityo5 o5the thesite sitecan canal$ays al$aysbe bea athreat threat • •"ustomer 0 0some "ustomerprivacy privacyissues issues someconsumers consumerspre5er pre5ernot notto togive give any anypersonal personalin5ormation in5ormationout outover overthe theInternet Internet • •#uture Legislation: internet sales only #uture Legislation: internet sales onlyhave haveta% ta%applied appliedto tothe the purchase purchasei5 i5the thebuyer buyerand andseller sellerreside residein inthe thesame samestate4 state4
P7*/ analysis
#olitical
8a$ changes regarding products
$conomical ! Most businesses online and o55
reali(e the e55ect o5 9surviving the do$nturn: li&e credit crunch recession ! Monitoring cash 5lo$ and more importantly pro5it is crucial 5or success
Social $ffects
*ocial a$areness o5 the $orld;s environmental needs a55ects the products that many people buy4 -here possible they should advertise in the online social net$or&s that are attractive to their target audience4
Technological
/echnology that $as once e%pensive can no$ be very cheap4 /hat;s $hy Adidas should invest more in promotion over internet and in it;s e!"ommerce
Porter;s method
• • • • • Barriers to Entry Bargaining Power of Buyers Bargaining Power of Suppliers Threats of Substitutes Rivalry among Existing Competitors
<esearch
• 9reated using Google (preadsheet • 8asily distributed to young people E/- years • /7$ minutes to fill the data
1. Choose your favorite brand: Ni e! Adidas! Puma! "eebo ! Oasi#s! Converse $. Are you familiar %ith the term e&#ommer#e' (. )ave you ever used e#ommer#e' *. )ave you bou+ht ,rodu#t online' -. .o you ,refer buyin+ ,rodu#ts online or in ,erson' /. 0s buyin+ online easier than sho,,in+' 1. .o you thin online sho,,in+ is se#ure' 2. .o you easily +ive you #redit #ard number %hen sho,,in+ online' 3. .o you visit only offi#ial brand stores' 14. .o you rate store a##ordin+ to its visual loo s 5 desi+n! estheti#s et#6 11. .o you thin the a,,li#ation of e& #ommer#e has in#reased over years in the %orld 1$. .o you a+ree that e&#ommer#e as #ommer#ial means has its advanta+e over the traditional #ommer#ial method 1(. )o% does the future of e&#ommer#e 5for you6 loo '
<esearch
he ,- resu(ts show that there is a “tight” fight between Adidas and @i6e, where in our case Ni+e %ins %ith ./0 over Adidas1s .-02
his result shows that Adidas still has to wor6 on its promotion, new designs, and attractiveness to young people< his survey shows that basically Adidas and @i6e are two strongest brands<
<esearch
3-0 of )isitors ha)e heard a'out the term e-Commerce %hi(e at the same time on(& 440 of them ha)e actua((& used it2
)rom this information we can conclude that Adidas should invest more in promoting online shopping and e79ommerce and attracting young customers to use it<
<esearch
,5 sho%s us that there is a larger amount of people who have actually bought product online< /60 is %a& a'o)e the e*pected and rea( resu(ts2 Aut this shows that maFority of internet users have purchased some product online< Adidas can use this for its further promotion< ;t shows the increased interest of people who want to buy something online compared to previous years<
<esearch
And one of the most interesting =uestions and result found out in ,4 states that 370 of peop(e prefer to 'u& products in person than on(ine2 @atural answer you would sayG Hes, but in modern %or(d e)en the -50 %ho prefer 'u&ing on(ine is ama8ing2 ;t shows that people are starting to change their mind about e79ommerce<
<esearch
At the same time in ,/9 5/0 of peop(e consider that on(ine shopping is easier than 'u&ing in person< his is a perfect opportunity and data to use for Adidas promotion<
<esearch
3:0 of peop(e don1t gi)e out their credit card numbers easily, ,6 the results show that people are still not certain about security of online shopping< On(& 570 of peop(e thin+ it1s secure9 %hi(e ./0 consider it non-secure2 Adidas should invest more time, money and people who will spea6 about internet shopping security and protection<
<esearch
his =uestion shows us that nearly 340 of peop(e care a'out )isua( (oo+s of the online store they are purchasing from< 2/3 of them rate it, and /#3 sometimes rate online stores, but only -50 don1t care about that< his is why Adidas shou(d in)est more in this area9 design9 )isua( attraction and functiona(ities, because this is important for customers<
<esearch
Ie wanted to 6now what is opinion of people about past and future of any e7 9ommerce, and what can we e*pect< 360 of sur)e& )isitors answered that application of e79ommerce and its populariDation has increased over years< On(& -0 has said no< //0 of )isitors stated that e-Commerce as a commercial mean, has its advantage over traditional commercial methods<
<esearch
How does the future of e- ommer e !for you" loo#$ It looks really bright with development of new technologies and new secure system for transactions. In my opinion ecommerce is going to be the most popular way of shopping.. 'ecurity 'ecuritywill willbe bethe the problem( problem(but butthe the trust trustin inonline online services servicesis is increasing .. increasing I think every Online shops for small everything, lazy business people, who buying could everything they e$pand to need seating on a a bigger chair and not going mar et outside.... I don't like with onit! ...the future &-commerce line is &-commerce isbooming booming of eand continue commerce andwill will continueto to commerce is boom ,, boom very bright %%%the main as it saves a disadvantage is that lot of time you can not try product and money%
"onclusion
e-Commerce web site successfully portrays Adidas5s product portfolio in an interactive and informational manner< G%8A transformation from “small player” in !""-Bs to number two position in footwear and apparel industry ??? ;ncreased emphasis on customiDation and differentiation of products
Adidas is not slo$ing do$n $ith their continuous $eb site innovations setting a high standard
The future should prove to be interesting and 5ull o5 developments =
adidas A$ e-Commerce 9ase (tudy
/HAN, @.) +.< >)7*/I.N* @.)< A//7N/I.N ".MM7N/* ?
doc_774948022.ppt