Description
The project is about A Study and evaluation of management and importance of an event “SAMUHIK VIVAH” (mass weddings)-Case study of Ozar trust, Lenyadri Trust and Kulswami Khanderai Trust, Junnar, Pune).
EXECUTIVE SUMMARY.
The project is about A Study and evaluation of management and importance
of an event ?SAMUHIK VIVAH? (mass weddings)-Case study of Ozar trust,
Lenyadri Trust and Kulswami Khanderai Trust, Junnar, Pune).
As per clause (340, ?Event management? means any service provided in
relation to planning, promotion, organizing or presentation of any arts,
entertainment, business, sports or any other event and includes any
consultation provided in this regard. Events are leisure activities and work
possibilities for people. Events bring people together making good memories.
They enhance the quality of people‘s life; they provide significant economic
benefits and can also provide revenue for special projects.
The findings clearly state that Samuhik Vivah has proved to be the best option
for marriage for low income group as well as high income group. It results in
optimum use of resources and has proved to be beneficial for the
organizations organizing such events and the society too. Also it has proved
to be a worthy investment.
Usually marriages of private scale cause heavy expenditure, but these kind of
marriages are done at affordable prices which has benefited people belonging
to not very higher class preventing the gap between poor and rich.
The main idea behind the case study of Samuhik Vivah is to know get detailed
knowledge about the event management of this tradition; also to know the
important facts and benefits that this ritual has created. The survey was
mainly to know the policies that the organizations implement to organize such
events and to understand the strategies they use to manage such events on a
large scale with regard to time management.
The study has been only done about organizations in Junnar (Pune) who
organize such events of Samuhik Vivah very frequently, that is, The Ozar
trust, Lenyadri trust and Kulswami Khanderai trust, Junnar-Pune. The
important terms covered in the project are planning, managerial skills,
promotions, leadership and time management.
The organizations were personally visited and interviewed about their way of
organization and all the important facts about their organization. The couples
who got married in such a way through the organizations were also personally
visited and they shared their experience of getting married through Samuhik
Vivah and their overall views about Samuhik Vivah.
All the data is collected by personal visit in the form of interviews and
questionnaires. 50 couples and the higher authorities of the organization were
interviewed to have a complete review of Samuhik Vivah for the project.
After the survey, it has been noted that Samuhik Vivah is conducted for social
cause by the organization and not for the motive of making profit. The reviews
from the couples have also been positive and highly satisfactory. Many of
them have also influenced their near ones to undertake this way of conducting
marriages.
Many people are not aware about Samuhik Vivah. Such ideas of conducting
weddings should be promoted in order to benefit the society on a greater
scale. The main motto of the study is to spread the word that Samuhik Vivah
is a very good, easy, tension-free and profitable way of conducting marriages.
Chapter #1 INTRODUCTION TO THE STUDY
1.1 Title
Study and evaluation of management and importance of an event
?SAMUHIK VIVAH?
1.2 Objectives of the study
? To Study the event management of samuhik vivah.
? To identify the importance of samuhik vivah.
? To find the main policies used by the organization in samuhik vivah.
? To understand the strategies adopted by organizers for time
management.
1.3 Hypothesis
? Samuhik vivah is the best option for marriages for low income group as
well as high income group.
? Samuhik vivah results in optimum use of resources.
1.4 Important terms
? Samuhik vivah
? Planning
? Managerial skills
? Promotions
? Leadership
? Time management
1.5 Limitation
The study is limited only in Junnar, Pune, that is, the organizations
organizing the Samuhik Vivah event
1.6 Method of data collection
Primary data- personal visit, interview, questionnaire, survey method,
and expert advice.
Secondary data- website data, organization brochure.
1.7 Population
Organizations organizing Samuhik Vivah.
MANAGEMENT
2.1 INTRODUCTION
?We GENERATE Quality Business Leads
We ENHANCE Your Profile
We CREATE New Business Opportunities
Everyone Knows Us as EVENTS?
?Events are occurrence designed for marketing interests.?
-Philip Kotler
Event management generally means conceptualizing, meticulous
planning, organizing and finally executing an event.
It is a set plan involving networking of a multimedia package, thereby
achieving the client‘s objectives and justifying their needs for associating
with events.
Events can bring community together for purpose of fundraising, change a
town or city‘s image, expand its trade, stimulate its economy, help
companies to market and introduce its product and also for the
entertainment of society.
Not only do events enhance the quality of our life, they can provide
significant economic benefits. Events require a high degree of planning, a
range of skills, a lot of energy and funds.
Keys to successful events:
Organization
Co-operation
Event Management in India is in nascent condition till date it has achieved
only a stature of sector. Still it‘s treated as a part of entertainment industry.
The size of this sector was mere Rs. 580 Cr in financial year 2003. The
future of this sector is very bright and it‘s expected that it will grow with a
growth rate of 15% to 25% and will touch the turnover of Rs. 1400 Cr in
year 2015.
Event marketing is growing at a rate of three times that of traditional
advertising. Though relatively small compared to the major components of
the marketing communications mix-advertising, sales promotions and P-O-
P communications-expenditures on event sponsorship are increasing.
Corporate sponsorships in India in 2001 were estimated at $3.9 billion-with
65% of this total going to sports events and most of the remainder spent
on sponsoring entertainment tours or festival and fairs. Thousands of
companies invest in some form of event sponsorship. Defined, event
marketing is a form of brand promotion that ties a brand to a meaningful
athletic, entertainment, cultural, social or other type of high-interest public
activity. Event marketing is distinct from advertising, sales promotion,
point-of-purchase merchandising, or public relations, but it generally
incorporates elements from all of these promotional tools. Event
promotions have an opportunity to achieve success because, unlike other
forms of marketing communications, events reach people when they are
receptive to marketing messages and capture people in a relaxed
atmosphere.
Event marketing is growing rapidly because it provides companies
alternatives to the cluttered mass media, an ability to segment on a local
or regional basis, and opportunities for reaching narrow lifestyle groups
whose consumption behavior can be linked with the local event.
MasterCard invested an estimated $25 million in sponsoring the nine-city
World Cup soccer championship in the United States in 1994 and will likely
sponsor other big events in many countries as well.
Olympics and its renowned five rings are ?the world‘s most effective
property? in terms of marketing tools. The Olympics sell sponsorship on a
local and global basis, and every couple of year‘s corporation‘s line up to
pay as much as $50 million to be the lord of the rings. The Atlanta games
in 1996 have a reported $3 billion in the bank as a result of negotiating
sponsorship, broadcast, and licensee fees.
The Olympics represents the crème de la crème of event marketing and
corporate sponsorship. Event marketing is a lucrative game of ?what‘s in a
name?, as consumers purchase tickets and expose themselves to
everything. The world of event marketing is a fast growing, high profile
industry worth over $20 billion annually, and one of the most successful
marketing strategies.
Event marketing integrates the corporate sponsorship of an event with a
whole range of marketing elements such as advertising, sales promotion,
and public relations. Corporations both large and small have grown this
industry at a rate of 17 percent per year, and they have achieved a high
level of success.
Every time when you saw a programme like 'Filmfare' awards or those pop
concerts and beauty pageants you would have wondered how people
managed to set up such brilliant shows. Every tiny detail from your
entering the venue to your going out is a result of rigorous planning.
Well…that's event management for you.
One of the fastest and the most glamorous upcoming professions today, it
means rubbing shoulders with who's who of the crème-de-la crème layer
of the city. Event management, the most profound form of advertising and
marketing, is a glamorous and thrilling profession. It provides an
opportunity for unleashing one's creative potential to a very high degree. It
demands a lot of hard work and effort but at the same time offers
enormous scope.
Event management is a process of organizing a professional and focused
event, for a particular target audience. It involves visualizing concepts,
planning, budgeting, organizing and executing events such as fashion
shows, musical concerts, corporate seminars, exhibitions, wedding
celebrations, theme parties, product launching etc.
Event Management is a multi-million dollar industry, growing rapidly, with
mega shows and events hosted regularly. Surprisingly, there is no
formalized research conducted to access the growth of this industry. The
industry includes fields such as the MICE (Meetings, Incentives and
Events), exhibitions, conferences and seminars as well as live music and
sporting events.
On the profession side, event management is a glamorous and exciting
profession that demands a lot of hard work and dynamism.
The logistics side of the industry is paid less than the sales/sponsorship
side, though some may say that these are two different industries.
2.2 MEANING OF THE WORD ?EVENT‘
Culture and social life
In cultural and social life, an event refers to a social gathering or
activity, such as:
A festival, for example a musical festival
A ceremony, for example a marriage
A party, for example a birthday party
Science
In science, an event is something that takes place at a particular place
and time. Specifically, event may refer to:
Phenomenon, something observable at a given time.
A point in space time, a concept of the theory of relativity.
Event (particle physics), a set of elementary particle interactions.
Event (probability theory), a possible outcome of an experiment.
2.3 TYPES OF EVENT
Corporate Events
? Conferences
? Corporate Celebrations
Glamour Events
? Celebrity Appearance
? Fashion Shows
? Music Concerts and entertainment shows
Brand Events
? Promotion and management of Brands
Televised Events
? Events specially created for television channels
Sports Events
? Focused around a sporting event
Concept Events (Theme Based Events)
? Concept conceived by Event Management Company
Hybrid Events
? Mixture of two or more of the above
Others
? Talent Banks
? High Profile Weddings, Dance Parties
2.4 MEANING OF THE WORD ?MANAGEMENT‘
The term "management" characterizes the process of and the
personnel leading and directing all or part of an organization through the
deployment and manipulation of resources (human, financial, material,
intellectual or intangible).
According to the Oxford English Dictionary, the word "manage" comes
from the Italian maneggiare (to handle). Management has to do with power by
position, whereas leadership involves power by influence.
Functions of management
Management operates through various functions, often classified as
planning, organizing, leading/motivating and controlling.
1. Planning: Deciding what has to happen in the future (today, next
week, next month, next year, over the next five years, etc.) and
generating plans for action.
2. Organizing: Making optimum use of the resources required to
enable the successful carrying out of plans.
3. Leading/Motivating: Exhibiting skills in these areas for getting others
to play an effective part in achieving plans.
4. Controlling: Monitoring — checking progress against plans, which
may need modification based on feedback.
5. Staffing: Appointing skill and unskilled workers, and efficient
personnel.
2.5 MEANING OF WORD ?EVENT MANAGEMNT?
EVENT MANAGEMENT
Event management is the application of the management science of
project management to the creation and development of festivals and events.
Event Management involves studying the intricacies of the brand,
identifying the target audience, devising the event concept, planning the
logistics, coordinating the technical aspects before getting down to actually
executing the modalities of the proposed event.
The recent growth of festivals and events as an industry around the
world, means that the management can no longer be ad hoc. Events and
festivals, such as the Asian Games or the Dubai Shopping Festival, have a
large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down
to a breakfast meeting for ten business people. Every industry, charity, society
and group will hold events of some type/size in order to market themselves,
raise money or celebrate.
EVENT MANAGEMENT PROCESS
There are 2 stages of event management process namely, Event planning
and Event control.
1. Event Planning
To plan an event we must consider the following areas of an event, viz,
feasibility, promotion, site choice/design, staging, shutdown, site map, event
proposal.
2. Event Control
To control an event we must look on the following areas logistics,
negotiations, costing & cash flow, event manual, I.T., decision making
and change, risk management.
A}. PLANNING THE EVENT
A significant part of event project management is the planning. It is a
process of mentally fitting all the components together. It includes foreseeing
any problems and solutions. However, to see all the problems is impossibility.
It is more realistic to regard event planning as a method of reducing the
number of problems. In this sense the aim of event planning is to plan all the
tasks that can be planned so that changes and unforeseen problems can be
dealt with in a focused way. Although most aspects of the event can be
organized, the fluidity of event preparation means there is always the
unexpected.
1) Feasibility Study
A major element in a feasibility study is to provide a choice of various
models for the event and discuss the implication of these models.
? Setting out the aims of the study
? Choice of time and place
o Factors in Site Choice
o Draft of Suggested Places
o Factors in the Choice of Date
? Logistics
o Sourcing
o Transport
? Costing
? Revenue
o Ticket scaling
o Ticket distribution
o Funding sources - sponsorship, foundations, grants
? Event Content
? Event Options or Models Comparison of Event Models
? Administration including contracting and organization structure
? Risk issues -including possible insurance
? Assessment of similar events
? Recommended Option
The most important section of the event feasibility study is the
comparison of the choices - options or models. The comparison must use the
same aspects of the event.
2) Event Promotion
In the world of marketing 'promotion' generally refers to a one-off event
that provides a stimulus for the public to buy a service or product. A special
event can be part of a more general promotion campaign of a company
wanting to draw attention to their product. The Absolut Vodka venue at the
Opera House during the Sydney Festival was an example of this. A local
council may create a festival as a way of promoting their region. As used by
the event industry the word promotion has come the full circle. It uses all the
marketing techniques. As it is project based it has a definite life span. The
risks involved in one off or first time events mean that the event manager has
to be acutely aware of the tools of promotion. The audience does not have a
reference point for the event other than that created by the promotion. With
repeat events and festivals the audience and suppliers have at least an idea
of the type of event, venue and scale. For special one off events, the
promotion is strongly linked to the reputation of the organizing company,
sponsors and other stakeholders as well as the actual program or event
content.
As with all areas of event management, event promotion must be
dynamic and able to respond to opportunities as they arise. Other areas of the
event planning should also be able to respond to the unforeseen products of
promotion. A good bit of PR can result in a surge of interest in the event and
the event company needs to be able turn the response to the advantage of
the event.
The promotion schedule is only a tool to assist the planning of the event - not
the event's master.
Tools of Promotion
o Advertising
o Public Relations
o Direct marketing
o Word of mouth
o Hospitality
3) Site Choice And Design
While selecting a site/venue for an event, we have to look into for
following considerations,
o Size of the event – Large scale or on a Medium or for a shorter scale
event has to be carried out.
o Location – Distance, accessibility, neighbours, history of other events,
suitability to the event, etc. are the factors to be considered under
locating a venue for an event.
o Design of the site – Site/venue design is an essential part of event
management. The temporary nature of events means there is limited
time for corrections to the design. Therefore the event manager cannot
forget that any element of design has an aesthetic as well as logistical -
or practical - function.
o Layout of the venue – points to be considered are facilities to be
provided, size and shape of the room, viewing potential, flow of men
and material, etc. while deciding a site.
o Flow of people and equipment - Although it seems obvious, the flow of
people and equipment around a site is often not considered over the
whole event. In particular there are different flow patterns at deferent
times. As well the event manager must be aware of the 'flow' during an
emergency.
4) Staging
The staging of an event involves bringing together all the event
elements around a theme. It is where the 'action' takes place at an event -
where the audience looks. Staging is the heart of event management- it is
basically the 'show'. All other aspects of event management surround it. The
elements of staging revolve around a theme. It could be Children's Circus, the
Blues tent or a corporate dinner party theme. However the theme has to work
within constraints - available resources, what the client expects. The efficient
management of events is dependent on deciding what is most important in the
given time span- i.e. priority. Different types of events place different
emphasis on the staging elements. The staging is all about the
guest/audience experience of the show- whether the 'show' is a sports
competition, fun run or performance. An event manager doesn't need to know
all about lights, sounds, audio-visual effects, special effects, etc. - but it is
imperative that the manager at least knows the special terms used.
5) The Event Proposal
A response to a request for tender is a common way for an event
company to obtain work. In some cases it is the only way a new event
company can enter the field. Government and semi government companies
are required by law to put their needed supplies and services out to tender.
Most private companies will do this as a matter of good business to make
certain they are receiving competitive quotes. The event industry is no
different. An event company will put together tender documents in much the
same way as any other supplier. Depending on the quality of their work they
may be placed on a preferred supplier list and regularly asked to put in a
tender. This can be an arduous task as the event company does not want to
be dropped from the preferred supplier list but may not want the work.
Below is a checklist of what could be contained in the event proposal.
? Cover Letter
? Title Page
? Proprietary Notice - cautions about unauthorized disclosure
? Table of Contents (TOC)
? List of Abbreviations
? Executive Summary
6) Venue /Site Map
With the exception of cyber events, all events have to exist in 3D
space. It sounds obvious but it can be easily overlooked. The place of the
event can create so many problems and provide so many opportunities. All
the event managers place the site of the event as their highest priority. Most
event mangers will not bid on an event unless they have carefully looked at
the site. Professional conference organizers will stay a few days in the
conference hotel venue just to make sure that nothing is overlooked.
The map can be used in these areas:
? Communication
? Planning - event design and logistics
? Promotion
? History and evaluation
However the map is only effective if it can be understood.
7) Planning and Control Documentation
It is one thing to plan the event it is another to communicate this plan to
the various stakeholders. Correct event documentation is vital to effective
management. One of the most common fears in event management is what
happens if the event manager falls ill (?run over by a bus' is the colloquial
saying). As long as the details of any event are in the head of one person
there is this risk. The results of the project management process are
documented as various schedules, responsibility and action sheets. Each
event company has evolved their own style of sheets.
B}. EVENT CONTROL
1) Logistics
Logistics is both a science and an art. It is also a convenient way of
classifying an aspect of event management. In logistics the areas of
importance to the events are supply, transport, linking, flow control, and
information network.
Each of these elements can be thought of as contributing to the
sourcing and flow of the customers. They all require a checklist. The event
product can be intangible as well as tangible items. However they all need to
be supplied efficiently to the event. The facilities are the third element that
needs to be analyzed in logistical terms. Supply - sourcing and flow - both to
the event, around the event and out of the site.
2) Negotiation
It seems obvious but it is often forgotten - an event is a one-time
occurrence. Every year the annual festival is different. Change is fundamental
to event management. Change will mean entering into different business
relationships for every event. The result is that negotiation skills are
fundamental to event management. Negotiation does not mean tricky dealings
- it means coming to a mutually satisfying business arrangement.
3) THE EVENT MANUAL
The Generic Manual
The manual can serve as both a list of procedures to successfully plan
and implement the event, and a record of the procedures. It is part of the
intellectual capital of an event organization. The discipline involved in creating
a manual can assist in the systematic planning of event operations. Many
large companies have a generic operation and logistic manual that can be
used in similar events organized around the world. Of all the areas of event
management, the exhibition industry has created the most comprehensive
event operation manuals. These manuals can take the event manager from
the idea of an exhibition through the suggested marketing schedule to
sourcing venues and creating floor plans. As they are going to be used with
different operation teams, such areas as common terms and definitions and a
plan for the filing system (both digital and paper) become an important section
of the manual. These manuals can be set up on the web or the company
intranet and become part of their knowledge management system.
In general the manual is the document outcome of the project
management process. The event operation manual can vary in its content. It
is the result of the project management process combined with experience
and advice- no matter how informal or unstated.
4) Information Technology for Events
Information Technology is rapidly changing the way events are both
planned and controlled.
Chapter #3
INTRODUCTION TO SAMUHIIK VIVAH (MASS
WEDDINGS)
3.1 INTRODUCTION
WEDDING:
A wedding is a ceremony where people are united in marriage.
Wedding traditions and customs vary greatly between cultures, ethnic, and
grooves, religions, countries and social classes. Most of the wedding
ceremonies involve an exchange of wedding vows by the couple, presentation
of a gift and a public proclamation of marriage by an authority figure or leader.
Special wedding garments are often worn, and the ceremony is sometimes
followed by a wedding reception. Music, poetry, prayers or readings from
religious texts or literature are also commonly incorporated into the ceremony.
SAMUHIK VIVAH (MASS WEDDING):
Samuhik vivah or mass wedding is a marriage ceremony in which
several couples are married at the same time. Samuhik vivah is mostly
conducted by trusts or NGOs, and Many organizations and trusts in the past
few years have taken up the activity of organizing Samuhik Vivah because it
has helped mankind to a great extent. The idea of Samuhik vivah is very old
and had been incorporated in 324 B.C. Not only in India, but Samuhik Vivah is
also conducted in Afghanistan, China, Iran, Japan, Jordan, South Korea, etc.
Since 7
th
November 1960 under the guidance of Sydena Taher Saifuddin
have been conducting mass weddings at several venues called as ?Rasme Saifee”.
This is the Muslim style of Samuhik Vivah.
Christians call Samuhik Vivah as ?Collective Weddings? and at a time more
than 50 couples get married in a church. The church that holds the collective
wedding is known as ?Unification Church?. Parish churches also regularly offer
collective weddings for their low-income congregants, at times in a partnership with
the secular government of that pre-dominantly Catholic Nation.
In the Philippines, mass civil or religious weddings are a common
phenomenon, and are often sponsored by governments and charitable groups as a
form of public service. Local politicians and sometimes celebrities participate as
common wedding sponsors at such mass rites, which enable couples to benefit from
formal state recognition of their unions.
3.2 IMPORTANCE/PURPOSE OF SAMUHIK VIVAH
Samuhik vivah is mostly preferred for economic and social reasons such as
the cost for the venue, officiants, decorations and sometimes celebrations afterwards
can be shared between multiple families. In 2011, collective wedding ceremony in
India involved 3600 couples including Hindus, Christians, Buddhists, Muslims and
adivasi. Many of them were the children of poor farmers.
Samuhik vivah has no caste bars and is conducted in all castes-Hindus,
Muslims, Christians, etc. It also has no restrictions on any class, it is open for all. It
has proved to be a beneficial method for those who cannot afford to spend
thousands and lakhs on weddings. It has helped to reduce the gap between higher
and lower classes. Not only lower class citizens, but also higher class citizens have
taken up this method of conducting marriages because not only it is money saving
but also a tension-free idea. No citizen finds himself low because the marriage is
conducted at the same level with the same kind of arrangements for each and
everyone.
Marriages now-a-days have become so expensive that even rich people
cannot afford to conduct marriages on a large scale. In this case, Samuhik vivah
holds an important purpose as the same arrangements can be done at an affordable
price. In Samuhik Vivah, optimum use of resources is done. Government too has
started supporting Samuhik vivah in different ways. They have introduced many
schemes.
All the facilities and arrangements are made available by the organizations,
so it is also a tension free task. One just has to attend the marriage without taking
any mental stress of arrangements. Some of the organizations and big politicians
have also taken up this method of conducting marriages for their children because
over the years everyone has realized that there is no use of spending so much
money and many people are dying out of starvation and unemployment. For the
reason of unemployment, many organizations have given permissions to school and
college going students to work part-time in order to make earnings in a right way.
3.3 PROCESS OF SAMUHIK VIVAH
FOR CLIENTS:
a) Prior Booking: The clients are supposed to book the dates of the
wedding well in advance in order to get availability and convenient
dates.
b) Advance payment: After making the bookings, the clients are
supposed to make certain advance payments according to the clauses
of the organization and the remaining payments according to the
clauses should be made.
c) Submission of documents: All the necessary documents regarding the
policies should be submitted before the given dates.
d) Confirmation of date: After all the formalities, the dates should be
discussed and confirmed.
Prior
Booking
Advance
payment
Submission
of documents
Confirmation
of date
Marrige
Collection of
marriage
certificates
e) Marriage: The very important part of the cycle is the day of the
marriage.
f) Collection of marriage certificates: After around 15 days of the
wedding, the clients should make it a point to collect their marriage
certificates from the organization.
3.4ACTIVITIES IN SAMUHIK VIVAH
A) PRE-EVENT ACTIVITIES:
The Samuhik Vivah event typically has a team based environment and a
project type of organization structure. Thus, responsibilities are assigned to the
relevant staff members in the team for the Event. Coordination of arrangements
Samuhik
Vivah
Pre-Event
activities
During-event
activities
Post-event
activities
required is divided among the team members. Once the preliminary discussions are
over, and the final concept is decided, the very first step is that the creative team
starts working on the designing. Then the Organization prepares a thorough
schedule after understanding the critical steps ad issues involved in that particular
event. The schedule is planned 3 months prior to the event. External agencies such
as decorators and caterers may be consulted at this stage to understand feasibility of
planned concepts. Then the Organization draws up a cash flow statement, a budget
statement and arranges budget allocation for the event.
Based upon the event requirements critical dates or deadlines are drawn up
and the best possible solution among alternatives to achieve these deadlines is
chosen. The organizers along with the decorators and workers should ensure the
completion of overall design, models of stages, visuals, lights, mandaps etc.
At this stage, the legalities of drawing up the contract, agreements and
finalization by signing of contracts between the organization and clients becomes a
necessity. Keeping the feasibility in mind physical design are finalized and
contractors begin work. Here fire, safety and insurance issues need to be taken care
of. All the necessary documents should be collected from the clients well in advance,
for example, birth certificates of the couple, photo ID proof, residential proof, etc.
A joint team of the concept creator and the main contractors then need to
check out the special-effects equipments and arrangements. At this time day-by-day
tracking of timing and finance has to be maintained with a feedback on possible
changes i.e. increase or decrease in expenditure on various items.
Finalization of cleaning, security, furniture (tables, seating, barricading etc.), décor
(flowers), communication (telephone), and other service hire contracts (couriers) also
take up the organization‘s time at this stage. The project manager handles the
progress report and gets contingency plans drawn up.
Final visit for quality checks and control need to be made to the networking
components to ensure and confirm understanding. These typically include inspection
of dimensions of stage and other critical near finished models for accuracy by the
organization.
The overall coordinator along with the other team members needs to then
arrange for a briefing of site supervising staff depending on category and type of
event. It is essential that the entire briefing and interaction take place before the
event begins. Once the event gets started the clients and the contractors‘ staff need
to be kept away from interfering with the execution by the organization and the event
coordinators. Controlling the panic reactions due to invariable last minute troubles
and final tying up of all loose ends is a very important penultimate task.
B) DURING-EVENT ACTIVITIES:
During the event, softer aspects come into the focus. For overall coordinator,
it is important to pass on all credit to supervisors. Event managers should look
humble and be available to the clients to call on. The conceptualizer‘s efforts should
be appreciated at least during the event. At the same time, there should be constant
surveillances of the specially effects, display objects and the food and beverages.
Thus monitoring is the gist of the during-event execution activity that is involved.
Photographs and other multimedia recording arrangements if so desired also need to
be taken from strategic locations.
All the vidhis of the marriage should be conducted on time. The
organization should keep in mind the traditions that the clients belong to and make
arrangements accordingly. The pandits too should be made well-versed with the
traditions of the clients. Enough space should be provided to all the families and
guests to accommodate.
C) POST-EVENT ACTIVITIES:
Beginning with the physical task of dismantling of the sets, post-event activity
also run into accounting and other such works. Final accounts setting (bills to be paid
on receipt) is accompanied by explanations for overspends. Recording the
photographs taken of the event in the form of a photo-documentary helps a lot.
Performance evaluation of the coordinators during the event should be carried out
immediately so that weak points after the event can be used for learning. Finally, the
overall coordinator should do the formality of thanking all involved for the
wholehearted and extra efforts provided. Letters should go out to clients thanking
them and these should include a post-event questionnaire seeking to measure client
satisfaction. Based on this feedback, improvements and adjustments required should
be worked upon.
This theory states that the function of management can be classified into
planning, organizing, staffing, leading and controlling.
Finally, the most important part of Event Management is the execution of the
Event as planned. We term this activity as Carrying-out the Event. Therefore, when
we use Event Management, it is to denote the production of an Event.
Staging an event takes more than a wish or dream. Preparation is the key to
a successful event.
Marriage certificates should be given to the couples as soon as possible.
3.5 SAMUHIK VIVAH IN JUNNAR-PUNE
Samuhik Vivah is a very popular act in Junnar-Pune. Most of the people take
up Samuhik vivah kind of event to conduct marriages. Also there are many
organizations and trusts in Junnar who have taken up this activity of organizing
Samuhik vivah events. The organizations here conduct best quality marriages at
reasonable and affordable costs. For this reson, locals of Junnar plan to conduct
marriages through these organizations.
The popular trusts in Junnar to organize Samuhik vivah on a large scale are:
a) SHREE VIGNAHAR GANPATI DEVASTHAN TRUST OZAR
b) SHREE KULSWAMI KHANDERAI DEVASTHAN TRUST WADAJ
c) SHREE LENYADRI GANPATI DEVASTHAN TRUST
These trusts have been organizing Samuhik Vivah since many years. Shree
Kulswami Khanderai Devasthan Trust Wadaj is the first trust to start with Samuhik
vivah events in Pune. It has conducted maximum number of weddings all over Pune.
These trusts provides spacious areas that can accommodate thousands of
guests and are rain and sunlight proof. These trusts conducts upto 50 weddings at a
time. They provide good quality food sufficient enough to accommodate the guests.
All the facilities such as, food arrangements, parking space, decorations, sound,
lights etc. are included in the fees.
Chapter #4
PROFILES OF NGO
1. SHREE VIGNAHAR GANPATI DEVASTHAN TRUST OZAR
(JUNNAR,PUNE):
The trust started with Samuhik Vivah in 1990. When the first time they
conducted the event of Samuhik Vivah, only 5 to 6 couples of not very high
society had taken part. Till date, this trust has conducted over more than 6000
weddings successfully. The main motto of the trust for starting with such a
wedding plan was to help the lower class people and reduce the gap
between high and low class people.
The trust has 75 permanent employees to work for managing the
event. They work for the event only when the events are conducted, whereas
the rest of the time they work for the regular activities of the trust. These
employees have double duties on the day of the event and a day prior to the
event. The senior authorities in advance assign the employees with their
respective duties covering all areas. Apart from the employees, the senior
authorities also show active participation in making the event successful. The
main season of Samuhik Vivah in this trust is during the months of May and
June. During these days, more than 30 couples get married at the same time;
and at this period of time they out source co-ordinators. These co-ordinators
are secondary school students. They are paid Rs. 150 per day for working for
2 hours. Sometimes the trust hires them on contract-base paying them a
salary of Rs. 2000 per month. This scheme is called ?KAMVA AANI SHIKA?.
This is beneficial for the students in a right way to carry out their school
expenditures.
When the began with Samuhik Vivah in 1990, they had charged per
couple with Rs. 2500. This amount included all arrangements. But today, they
charge Rs. 18000 per couple for the marriage which includes all
arrangements of the wedding and food for unlimited guests.
Government has introduced a scheme called ?MAHILA BALKALYAN?
which helps poor people. In this scheme, Government gives back Rs. 10000
to the bridegroom‘s family on submission of certain necessary documents.
The documents include- proof of citizenship, copy of wedding card, birth
certificates and proof of no dowry taken by the bride‘s family. When the
bridegroom‘s family is given back Rs. 10000, government gives a separate
amount of Rs. 2000 back to the trust.
This time the event had been scheduled from 23
rd
January, 2014 to 7
th
June, 2014.
SPECIAL FACTS ABOUT THE TRUST:
The area of the hall is 30000 sq. ft. which can accommodate more than
20000 people at a time. It is protective of heat and the monsoon season.
Separate area for parking has been provided. Good quality of food for all
guests and separate area for food has been provided. The amount taken for
the wedding by the trust includes food, pandit, sound and lights, decoration
and all other necessacities.
Within 15 days of marriage, the trust hands over the marriage
certificates to the couples which is an important document.
2. SHREE KULSWAMI KHANDERAI DEVASTHAN TRUST
WADAS (JUNNAR, PUNE):
The trust started organizing Samuhik Vivah in 1974. This trust was first
in Maharashtra to start with Samuhik Vivah. They have completed 36 years.
This trust ranks first in Pune with the highest number of weddings conducted
that is more than 36000. The trust has a committee of 11 members. The trust
itself runs its own primary and secondary school as well as an ITI college. The
teachers of the school and college also work for Samuhik Vivah on the days
of the events. Only students of the ITI college work for the trust on the day of
the events. Students of the college get Rs. 150 per day for working 1-2 hours.
This comes under the ?KAMVA AANI SHIKA? scheme which helps the
students in carrying out their expenditure for college.
November to June is the period when the trust organizes events for
Samuhik vivah. The planning for the event starts in September. Till now, 43 is
the highest number of couples to get married at the same time. Maximum
2000-25000 people come to attend the event at a time. Booking starts well in
advance for wedding.
The trust charges each couple with Rs. 18202. After submitting the
required documents, the bridegroom‘s family can receive a refund of Rs.
10000 from the government under the scheme of ?MAHILA BALKALYAN?.
Once in a year the trust organizes a group wedding free of cost for the
poor ones who cannot afford to carry out the expenses but certain rules have
to be followed by those families.
The trust has received positive response from all over Maharsahtra for
conducting their event of Samuhik Vivah.
SPECIAL FACTS ABOUT THE TRUST:
Special hall, a spacious stage, parking facilities are provided by the
trust. The fees includes all arrangements, including food, decorations, lights,
sounds, and other necessities.
After the wedding, within 15 days the trust provides the couples their
marriage certificates which is mandatory.
3. SHREE LENYADRI GANPATI DEVASTHAN TRUST (JUNNAR,
PUNE):
The trust started organizing Samuhik Vivah in 1998. Till today, more
than 1500 weddings have been conducted by this trust. The trust has 25
permanent employees. At the time of the event, the trust outsources man-
power. They hire 60 lady workers to work on the event days. The lady workers
are trained well before the event. The trust does not allow school students to
work for the events. Each time, more than 5000 guests come to attend the
weddings. The trust charges per couple with an amount of Rs. 18000. The
trust also follows the ?MAHILA BALKALYAN? scheme by the government. All
funds are included in the fees paid by the couples. No extra fund is required
or taken. The collected fund has always been enough for the wedding
management. People belonging to all classes get married in this trust. The
trust does not follow any class or caste bar.
SPECIAL FACTS ABOUT THE TRUST:
Special hall, a spacious stage, parking facilities are provided by the
trust. The fees includes all arrangements, including food, decorations, lights,
sounds, and other necessities.
Chapter #5
LITERATURE REVIEW
Events are leisure activities and work possibilities for people. Events bring people
together and make them have good time. They enhance the quality of people’s life; they
can
provide significant economic benefits and can also provide revenue for special projects.
Regardless of size, events require a high degree of planning, a range of skills and a lot of
energy (Hillary Commission for Sport, 1997). According to Andersson and Wesslau
(2000),
when using events, companies get the possibility to have their own-right to the consumer
during the duration of the event. This means that if a company manages to get the
consumer
to attend the event, the distortion from the competitors will be gone or at least minimized
during the duration of the event. Also, events contain tangible elements, such as food,
beverages and other products sold or given away, but are essentially a service in that they
consist of intangible experiences of finite duration within a temporary, managed
atmosphere.
As with all services, this experiential “product” is produced and consumed
simultaneously, is
highly heterogeneous and very difficult to store or control
In 324 BC Alexander the Great married Barsine, the eldest daughter of Darius, the
king of Persia. In the same ceremony, he wed many of his leading officers and
outstanding soldiers to other Persian women, about 80 couples in all.
[1]
Today,
these ceremonies are now performed in places such
as Afghanistan, China, Iran, Japan, Jordan, Kurdistan, Palestine, South
Korea and Yemen.
Chapter # 6
DATA ANALYSIS
6.1 QUESTIONAIRRE FOR THE ORGANIZATION:
1. Till now how many collective wedding events has your organization
arranged?
2. Maximum how many couples do you allow to get married at a time?
RANGE IN
NUMBER
10 - 20 20 – 25 25 – 30 More than 30
IN % 0 % 25 % 0 % 75 %
0
5000
10000
15000
20000
25000
30000
35000
40000
OZAR TRUST KULSWAMI
KHANDERAI
TRUST
LENYADRI
TRUST
Series1
3. Minimum how many couples do you allow to get married at a time?
RANGE IN
NUMBER
LESS THAN 10 10 – 20 20 - 30
IN % 100 % 0 % 0 %
4. How beneficial has it been to your organization?
FEEDBACK PROFIT LOSS NO PROFIT-
NO LOSS
IN % 25 % 0 % 75 %
IN %
LESS THAN 20
20 – 25
25 – 30
MORE THAN 30
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
LESS THAN
10
10 – 20 20 - 30
Series1
5. What are the sources of fund?
SOURCES DONATION TRUST
FUND
COLLECTIVE OTHER
IN % 0 % 25 % 75 % 0 %
6. What is the approximate budget for a single event?
BUDGET LESS THAN
10 LAKHS
10 – 15
LAKHS
15 – 20
LAKHS
MORE
THAN 20
LAKHS
IN % 100 % 0 % 0 % 0 %
IN %
PROFIT
LOSS
NO PROFIT-NO LOSS
DONATION
TRUST FUND
COLLECTIVE
OTHER
0% 20% 40% 60% 80%
IN %
IN %
7. How many employees work in your organization?
NUMBER OF
EMPLOYEES
25 – 50 50 – 100 100 - 150
IN % 50 % 50 % 0 %
8. Types of employees
TYPE SKILLED NON-SKILLED BOTH
IN % 75 % 0 % 25 %
0%
20%
40%
60%
80%
100%
LESS
THAN 10
LAKHS
10 – 15
LAKHS
15 – 20
LAKHS
MORE
THAN 20
LAKHS
IN %
IN %
IN %
25 – 50
50 – 100
100 - 150
9. On what basis are they hired?
TYPE PERMANENT TEMPORARY
IN % 100 % 0 %
10. What is the method of payment to the employees?
METHOD DAILY WAGES MONTHLY EVENT-WISE
IN % 0 % 100 % 0 %
IN %
SKILLED
NON-SKILLED
BOTH
0%
20%
40%
60%
80%
100%
PERMANENT
TEMPORARY
IN %
IN %
11. How much is the advance payment to be paid by the couples getting
married through your organization?
AMOUNT LESS THAN
25 %
25 % 50 % 75 %
IN % 50 % 0 % 50 % 0 %
12. How prior are the couples supposed to make bookings?
DURATION 1 MONTH 3 MONTHS 2 WEEKS ACCORDING
TO
VACANCY
IN % 25 % 0 % 25 % 50 %
0%
20%
40%
60%
80%
100%
DAILY WAGES
MONTHLY
EVENT-WISE
IN %
IN %
13. How do you plan the dates?
DEPENDING ON
VACANCY
ACCORDING TO THE
CLIENT
IN % 50 % 50 %
0%
10%
20%
30%
40%
50%
IN %
IN %
IN %
DEPENDING ON
VACANCY
ACCORDING TO THE
CLIENT
14. How do you plan the arrangements?
METHOD DIVIDE WORK
UNDER DIFFERENT
SECTIONS
WORK AS A WHOLE
UNIT
IN % 50 % 50 %
15. Till now how many events organized by your organization have
been successful?
IN NUMBER 25 – 50 % 50 – 75 % MORE THAN
75 %
IN % 0 % 0 % 100 %
0% 20% 40% 60%
DIVIDE WORK UNDER
DIFFERENT SECTIONS
WORK AS A WHOLE
UNIT
IN %
IN %
IN %
0%
20%
40%
60%
80%
100%
25 – 50 % 50 – 75 % MORE
THAN 75 %
IN %
IN %
16.In order to make the event successful what are the things you keep into
consideration?
PLANNING ADVANCE
PLANNING
SCHEDULE
WISE
IN % 100 % 0 % 0 %
17.As compared to the evenst organized before, do you think you have made
improvements in your recent organizations?
YES NO
IN % 100 % 0 %
PLANNING
ADVANCE PLANNING
SCHEDULE WISE
0%
50%
100%
IN %
IN %
0%
20%
40%
60%
80%
100%
YES
NO
IN %
IN %
18. Do you take feedback from couples?
YES NO
IN % 75 % 25 %
19. If you do accept feedbacks, what have been the feedbacks so far?
AVERAGE GOOD BEST
IN % 0 % 0 % 100 %
0%
10%
20%
30%
40%
50%
60%
70%
80%
0 0.5 1 1.5 2 2.5
IN %
IN %
0%
20%
40%
60%
80%
100%
AVERAGE
GOOD
BEST
IN %
IN %
6.2 QUESTIONAIRRE FOR THE COUPLES:
1. Through which trust did you get married?
NAME OF
THE TRUST
OZAR
TRUST
KULSWAMI
KHANDERAI
TRUST
LENYADRI
TRUST
OTHERS
IN % 25 %(13
COUPLES)
60 %(30
COUPLES)
10 %(5
COUPLES)
5 %(2
COUPLES)
2. How many other couples had got married along with you?
NUMBER LESS THAN
10
15 - 20 20 - 25 MORE THAN
25
IN % 10 %(5
COUPLES)
10 %(5
COUPLES)
70 %(35
COUPLES)
10 %(5
COUPLES)
IN %
OZAR TRUST
KULSWAMI
KHANDERAI TRUST
LENYADRI TRUST
OTHERS
0%
20%
40%
60%
80%
LESS
THAN
10
15-20
20 - 25
MORE
THAN
25
IN %
IN %
3. Was everything managed according to time?
YES NO
IN % 100 % (50 COUPLES) 0 %
4. Was the area enough to accommodate all the guests?
YES NO
IN % 100 % (50 COUPLES) 0 %
0%
20%
40%
60%
80%
100%
YES NO
IN %
IN %
0% 20% 40% 60% 80% 100% 120%
YES
NO
IN %
IN %
5. Rate the quality of the food.
COMMENT EXCELLENT GOOD AVERAGE POOR
IN % 60 % (30
COUPLES)
20 % (10
COUPLES)
20 % (10
COUPLES)
0 %
6. Was the quantity of food sufficient for all?
YES NO
IN % 100 % (50 COUPLES) 0 %
IN %
EXCELLENT
GOOD
AVERAGE
POOR
0%
20%
40%
60%
80%
100%
YES
NO
IN %
IN %
7. Was the arrangement of seating of mandap enough to accommodate
everyone?
YES NO
IN % 100 %(50 COUPLES) 0 %
8. Rate the setup, lights, sound and the overall decoration.
COMMENT EXCELLENT GOOD AVERAGE POOR
IN % 20 % (10
COUPLES)
70 % (35
COUPLES)
10 % (5
COUPLES)
0 %
0% 20% 40% 60% 80% 100%
YES
NO
IN %
IN %
0%
10%
20%
30%
40%
50%
60%
70%
EXCELLENT GOOD AVERAGE POOR
IN %
IN %
9. Was the marriage conducted according to your traditional customs?
YES NO
IN % 100 %(50 COUPLES) 0 %
10. Was the pandit well-versed with your style of tradition?
YES NO
IN % 100 %(50 COUPLES) 0 %
0%
20%
40%
60%
80%
100%
120%
YES NO
IN %
IN %
0% 20% 40% 60% 80% 100%
YES
NO
IN %
IN %
11. Were all the routines of the wedding managed properly?
YES NO
IN % 100 %(50 COUPLES) 0 %
12. Was the main vidhi of the wedding on time?
YES NO
IN % 100 %(50 COUPLES) 0 %
IN %
YES
NO
0%
20%
40%
60%
80%
100%
YES NO
IN %
IN %
13. Rate the overall management.
COMMENT EXCELLENT GOOD AVERAGE POOR
IN % 46 % (23
COUPLES)
50 % (25
COUPLES)
4 % (2
COUPLES)
0 %
14. According to you, is Samuhik Vivah financially beneficial?
YES NO
IN % 100 %(50 COUPLES) 0 %
0% 20% 40% 60% 80% 100%
YES
NO
IN %
IN %
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
EXCELLENT GOOD AVERAGE POOR
IN %
IN %
15. Will you further want to recommend your relatives and friends to
undertake Samuhik Vivah?
YES NO
IN % 100 %(50 COUPLES) 0 %
0%
20%
40%
60%
80%
100%
YES NO
IN %
IN %
Chapter #7
CONCLUSION:
Event management is a glamorous and exciting profession which
demands a lot of hard work and dynamism. As the name suggests, it means
conceptualizing, planning, organizing and finally executing an event.
As per the survey done, it is found that no matter how modern the
generation gets, some traditions and practices still exist in the society.
Samuhik vivah sounds an ordinary practice but holds great importance for the
society. Many organizations, though belonging to the urban areas, have
started promoting Samuhik vivah beause it is not only profitable but also used
for a social cause. It has made marriage ceremonies easier as compared to
the weddings held on a private scale. The organizations have also worked
towards helping the unemployed people by giving them right work
opportunities. The organizations have also taken up various schemes, for
example, the ?MAHILA BALKALYAN? scheme for the bridegrooms. The
organization have not started with this practice in order to earn money but to
help their own village people. They have been making improvements each
time they conduct a new event in order to achieve 100% success.
The couples also have given a good feedback about Samuhik vivah
and the organizations. As per the survey, all the arrangements of the venue,
the lights, sound, decoration have been satisfactory and as per expectations.
Also the food quality and quantity have been sufficient enough for all the
guests. The area is sufficient enough for all the guests to accommodate with
ease. All the arrangements and facilities provided are at a very low and
affordable cost. As said by the couples, it is preferable to recommend other
people too to undertake Samuhik vivah and that Samuhik vivah should be
promoted even more.
The future outlook of Samuhik vivah is that this might be an integral
practice for event companies because not only can they lower the operations,
they can also rip the benefits of partnering with a relatively related event
organizer to enable their event to scale to a greater heights.
Chapter #8 Annexures
8.1 QUESTIONAIRRE FOR THE ORGANIZATION
VIDYALANKAR SCHOOL OF INFORMATION TECHNOLOGY
WADALA (EAST) MUMBAI 400037
PROJECT QUESTIONNAIRE
I am the student of B.M.S (bachelor of management studies) in the
above mentioned college, and presently doing a project on Study and
evaluation of management and importance of an event
?SAMUHIK VIVAH?. I request to kindly fill the questionnaire given
below and assure you that the data generated shall be kept
confidential.
1. Till now how many collective wedding events has your organization
arranged?
2. Maximum how many couples do you allow to get married at a time?
o 10 – 20
o 20 – 25
o 25 – 30
o MORE THAN 30
3. Minimum how many couples do you allow to get married at a time?
o LESS THAN 10
o 10 – 20
o 20 – 30
4. How beneficial has it been to your organization?
o PROFIT
o LOSS
o NO PROFIT- NO LOSS
5. What are the sources of fund?
o DONATION
o TRUST FUND
o COLLECTIVE
o OTHERS
6. What is the approximate budget for a single event?
o LESS THAN 10 LAKHS
o 10 – 15 LAKHS
o 15 – 20 LAKHS
o MORE THAN 20 LAKHS
7. How many employees work in your organization?
o 25 – 50
o 50 – 100
o 100 - 150
8. Types of employees
o SKILLED
o NON-SKILLED
o BOTH
9. On what basis are they hired?
o PERMANENT
o TEMPORARY
10. What is the method of payment to the employees?
o DAILY WAGES
o MONTHLY
o EVENT-WISE
11. How much is the advance payment to be paid by the couples getting
married through your organization?
o LESS THAN 25 %
o 25 %
o 50 %
o 75 %
12. How prior are the couples supposed to make bookings?
o 1 MONTH
o 3 MONTHS
o 2 WEEKS
o ACCORDING TO VACANCY
13. How do you plan the dates?
o DEPENDING ON VACANCY
o ACCORDING TO THE CLIENT
14. How do you plan the arrangements?
o DIVIDE WORK UNDER DIFFERENT SECTIONS
o WORK AS A WHOLE UNIT
15. Till now how many events organized by your organization have been
successful?
o 25 – 50 %
o 50 – 75 %
o MORE THAN 75 %
16. In order to make the event successful what are the things you keep into
consideration?
o PLANNING
o ADVANCE PLANNING
o SCHEDULE WISE
17. As compared to the evenst organized before, do you think you have
made improvements in your recent organizations?
o YES
o NO
18. Do you take feedback from couples?
o YES
o NO
19. If you do accept feedbacks, what have been the feedbacks so far?
o EXCELLENT
o GOOD
o AVERAGE
20. What influenced you to start with Samuhik vivah events?
________________________________________________________
8.2 QUESTIONAIRRE FOR THE COUPLES
VIDYALANKAR SCHOOL OF INFORMATION TECHNOLOGY
WADALA (EAST) MUMBAI 400037
PROJECT QUESTIONNAIRE
I am the student of B.M.S (bachelor of management studies) in the
above mentioned college, and presently doing a project on Study and
evaluation of management and importance of an event
?SAMUHIK VIVAH?. I request to kindly fill the questionnaire given
below and assure you that the data generated shall be kept
confidential.
1. Through which trust did you get married?
o OZAR TRUST
o KULSWAMI KHANDERAI TRUST
o LENYADRI TRUST
o OTHERS
2. On which day did you tie the knot?
3. How many other couples had got married along with you?
o LESS THAN 10
o 15 – 20
o 20 – 25
o MORE THAN 25
4. Was everything managed according to time?
o YES
o NO
5.. Was the area enough to accommodate all the guests?
o YES
o N0
6. Rate the quality of the food.
o EXCELLENT
o GOOD
o AVERAGE
o POOR
7. Was the quantity of food sufficient for all?
o YES
o NO
8. Was the arrangement of seating of mandap enough to accommodate
everyone?
o YES
o NO
9. Rate the setup, lights, sound and the overall decoration.
o EXCELLENT
o GOOD
o AVERAGE
o POOR
10. Was the marriage conducted according to your traditional customs?
o YES
o NO
11. Was the pandit well-versed with your style of tradition?
o YES
o NO
12. Were all the routines of the wedding managed properly?
o YES
o NO
13. Was the main vidhi of the wedding on time?
o YES
o NO
14. Rate the overall management.
o EXCELLENT
o GOOD
o AVERAGE
o POOR
15. According to you, is Samuhik Vivah financially beneficial?
o YES
o NO
16. Will you further want to recommend your relatives and friends to
undertake Samuhik Vivah?
o YES
o NO
Chapter #9 BIBLIOGRAPHY
? Bowdin, Glenn; Johnny Allen, William O'Toole, Rob Harris, Ian
McDonnell. Events Management (Events Management S.).
? Brochure of Vignhar Ganpati Devasthan trust, Ozar
? Brochure of Kulswami Khanderai Devasthan trust
? Brochure of Shree Lenyadri Ganpati Devasthan trust
? Wikipedia.com
doc_508148391.docx
The project is about A Study and evaluation of management and importance of an event “SAMUHIK VIVAH” (mass weddings)-Case study of Ozar trust, Lenyadri Trust and Kulswami Khanderai Trust, Junnar, Pune).
EXECUTIVE SUMMARY.
The project is about A Study and evaluation of management and importance
of an event ?SAMUHIK VIVAH? (mass weddings)-Case study of Ozar trust,
Lenyadri Trust and Kulswami Khanderai Trust, Junnar, Pune).
As per clause (340, ?Event management? means any service provided in
relation to planning, promotion, organizing or presentation of any arts,
entertainment, business, sports or any other event and includes any
consultation provided in this regard. Events are leisure activities and work
possibilities for people. Events bring people together making good memories.
They enhance the quality of people‘s life; they provide significant economic
benefits and can also provide revenue for special projects.
The findings clearly state that Samuhik Vivah has proved to be the best option
for marriage for low income group as well as high income group. It results in
optimum use of resources and has proved to be beneficial for the
organizations organizing such events and the society too. Also it has proved
to be a worthy investment.
Usually marriages of private scale cause heavy expenditure, but these kind of
marriages are done at affordable prices which has benefited people belonging
to not very higher class preventing the gap between poor and rich.
The main idea behind the case study of Samuhik Vivah is to know get detailed
knowledge about the event management of this tradition; also to know the
important facts and benefits that this ritual has created. The survey was
mainly to know the policies that the organizations implement to organize such
events and to understand the strategies they use to manage such events on a
large scale with regard to time management.
The study has been only done about organizations in Junnar (Pune) who
organize such events of Samuhik Vivah very frequently, that is, The Ozar
trust, Lenyadri trust and Kulswami Khanderai trust, Junnar-Pune. The
important terms covered in the project are planning, managerial skills,
promotions, leadership and time management.
The organizations were personally visited and interviewed about their way of
organization and all the important facts about their organization. The couples
who got married in such a way through the organizations were also personally
visited and they shared their experience of getting married through Samuhik
Vivah and their overall views about Samuhik Vivah.
All the data is collected by personal visit in the form of interviews and
questionnaires. 50 couples and the higher authorities of the organization were
interviewed to have a complete review of Samuhik Vivah for the project.
After the survey, it has been noted that Samuhik Vivah is conducted for social
cause by the organization and not for the motive of making profit. The reviews
from the couples have also been positive and highly satisfactory. Many of
them have also influenced their near ones to undertake this way of conducting
marriages.
Many people are not aware about Samuhik Vivah. Such ideas of conducting
weddings should be promoted in order to benefit the society on a greater
scale. The main motto of the study is to spread the word that Samuhik Vivah
is a very good, easy, tension-free and profitable way of conducting marriages.
Chapter #1 INTRODUCTION TO THE STUDY
1.1 Title
Study and evaluation of management and importance of an event
?SAMUHIK VIVAH?
1.2 Objectives of the study
? To Study the event management of samuhik vivah.
? To identify the importance of samuhik vivah.
? To find the main policies used by the organization in samuhik vivah.
? To understand the strategies adopted by organizers for time
management.
1.3 Hypothesis
? Samuhik vivah is the best option for marriages for low income group as
well as high income group.
? Samuhik vivah results in optimum use of resources.
1.4 Important terms
? Samuhik vivah
? Planning
? Managerial skills
? Promotions
? Leadership
? Time management
1.5 Limitation
The study is limited only in Junnar, Pune, that is, the organizations
organizing the Samuhik Vivah event
1.6 Method of data collection
Primary data- personal visit, interview, questionnaire, survey method,
and expert advice.
Secondary data- website data, organization brochure.
1.7 Population
Organizations organizing Samuhik Vivah.
MANAGEMENT
2.1 INTRODUCTION
?We GENERATE Quality Business Leads
We ENHANCE Your Profile
We CREATE New Business Opportunities
Everyone Knows Us as EVENTS?
?Events are occurrence designed for marketing interests.?
-Philip Kotler
Event management generally means conceptualizing, meticulous
planning, organizing and finally executing an event.
It is a set plan involving networking of a multimedia package, thereby
achieving the client‘s objectives and justifying their needs for associating
with events.
Events can bring community together for purpose of fundraising, change a
town or city‘s image, expand its trade, stimulate its economy, help
companies to market and introduce its product and also for the
entertainment of society.
Not only do events enhance the quality of our life, they can provide
significant economic benefits. Events require a high degree of planning, a
range of skills, a lot of energy and funds.
Keys to successful events:
Organization
Co-operation
Event Management in India is in nascent condition till date it has achieved
only a stature of sector. Still it‘s treated as a part of entertainment industry.
The size of this sector was mere Rs. 580 Cr in financial year 2003. The
future of this sector is very bright and it‘s expected that it will grow with a
growth rate of 15% to 25% and will touch the turnover of Rs. 1400 Cr in
year 2015.
Event marketing is growing at a rate of three times that of traditional
advertising. Though relatively small compared to the major components of
the marketing communications mix-advertising, sales promotions and P-O-
P communications-expenditures on event sponsorship are increasing.
Corporate sponsorships in India in 2001 were estimated at $3.9 billion-with
65% of this total going to sports events and most of the remainder spent
on sponsoring entertainment tours or festival and fairs. Thousands of
companies invest in some form of event sponsorship. Defined, event
marketing is a form of brand promotion that ties a brand to a meaningful
athletic, entertainment, cultural, social or other type of high-interest public
activity. Event marketing is distinct from advertising, sales promotion,
point-of-purchase merchandising, or public relations, but it generally
incorporates elements from all of these promotional tools. Event
promotions have an opportunity to achieve success because, unlike other
forms of marketing communications, events reach people when they are
receptive to marketing messages and capture people in a relaxed
atmosphere.
Event marketing is growing rapidly because it provides companies
alternatives to the cluttered mass media, an ability to segment on a local
or regional basis, and opportunities for reaching narrow lifestyle groups
whose consumption behavior can be linked with the local event.
MasterCard invested an estimated $25 million in sponsoring the nine-city
World Cup soccer championship in the United States in 1994 and will likely
sponsor other big events in many countries as well.
Olympics and its renowned five rings are ?the world‘s most effective
property? in terms of marketing tools. The Olympics sell sponsorship on a
local and global basis, and every couple of year‘s corporation‘s line up to
pay as much as $50 million to be the lord of the rings. The Atlanta games
in 1996 have a reported $3 billion in the bank as a result of negotiating
sponsorship, broadcast, and licensee fees.
The Olympics represents the crème de la crème of event marketing and
corporate sponsorship. Event marketing is a lucrative game of ?what‘s in a
name?, as consumers purchase tickets and expose themselves to
everything. The world of event marketing is a fast growing, high profile
industry worth over $20 billion annually, and one of the most successful
marketing strategies.
Event marketing integrates the corporate sponsorship of an event with a
whole range of marketing elements such as advertising, sales promotion,
and public relations. Corporations both large and small have grown this
industry at a rate of 17 percent per year, and they have achieved a high
level of success.
Every time when you saw a programme like 'Filmfare' awards or those pop
concerts and beauty pageants you would have wondered how people
managed to set up such brilliant shows. Every tiny detail from your
entering the venue to your going out is a result of rigorous planning.
Well…that's event management for you.
One of the fastest and the most glamorous upcoming professions today, it
means rubbing shoulders with who's who of the crème-de-la crème layer
of the city. Event management, the most profound form of advertising and
marketing, is a glamorous and thrilling profession. It provides an
opportunity for unleashing one's creative potential to a very high degree. It
demands a lot of hard work and effort but at the same time offers
enormous scope.
Event management is a process of organizing a professional and focused
event, for a particular target audience. It involves visualizing concepts,
planning, budgeting, organizing and executing events such as fashion
shows, musical concerts, corporate seminars, exhibitions, wedding
celebrations, theme parties, product launching etc.
Event Management is a multi-million dollar industry, growing rapidly, with
mega shows and events hosted regularly. Surprisingly, there is no
formalized research conducted to access the growth of this industry. The
industry includes fields such as the MICE (Meetings, Incentives and
Events), exhibitions, conferences and seminars as well as live music and
sporting events.
On the profession side, event management is a glamorous and exciting
profession that demands a lot of hard work and dynamism.
The logistics side of the industry is paid less than the sales/sponsorship
side, though some may say that these are two different industries.
2.2 MEANING OF THE WORD ?EVENT‘
Culture and social life
In cultural and social life, an event refers to a social gathering or
activity, such as:
A festival, for example a musical festival
A ceremony, for example a marriage
A party, for example a birthday party
Science
In science, an event is something that takes place at a particular place
and time. Specifically, event may refer to:
Phenomenon, something observable at a given time.
A point in space time, a concept of the theory of relativity.
Event (particle physics), a set of elementary particle interactions.
Event (probability theory), a possible outcome of an experiment.
2.3 TYPES OF EVENT
Corporate Events
? Conferences
? Corporate Celebrations
Glamour Events
? Celebrity Appearance
? Fashion Shows
? Music Concerts and entertainment shows
Brand Events
? Promotion and management of Brands
Televised Events
? Events specially created for television channels
Sports Events
? Focused around a sporting event
Concept Events (Theme Based Events)
? Concept conceived by Event Management Company
Hybrid Events
? Mixture of two or more of the above
Others
? Talent Banks
? High Profile Weddings, Dance Parties
2.4 MEANING OF THE WORD ?MANAGEMENT‘
The term "management" characterizes the process of and the
personnel leading and directing all or part of an organization through the
deployment and manipulation of resources (human, financial, material,
intellectual or intangible).
According to the Oxford English Dictionary, the word "manage" comes
from the Italian maneggiare (to handle). Management has to do with power by
position, whereas leadership involves power by influence.
Functions of management
Management operates through various functions, often classified as
planning, organizing, leading/motivating and controlling.
1. Planning: Deciding what has to happen in the future (today, next
week, next month, next year, over the next five years, etc.) and
generating plans for action.
2. Organizing: Making optimum use of the resources required to
enable the successful carrying out of plans.
3. Leading/Motivating: Exhibiting skills in these areas for getting others
to play an effective part in achieving plans.
4. Controlling: Monitoring — checking progress against plans, which
may need modification based on feedback.
5. Staffing: Appointing skill and unskilled workers, and efficient
personnel.
2.5 MEANING OF WORD ?EVENT MANAGEMNT?
EVENT MANAGEMENT
Event management is the application of the management science of
project management to the creation and development of festivals and events.
Event Management involves studying the intricacies of the brand,
identifying the target audience, devising the event concept, planning the
logistics, coordinating the technical aspects before getting down to actually
executing the modalities of the proposed event.
The recent growth of festivals and events as an industry around the
world, means that the management can no longer be ad hoc. Events and
festivals, such as the Asian Games or the Dubai Shopping Festival, have a
large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down
to a breakfast meeting for ten business people. Every industry, charity, society
and group will hold events of some type/size in order to market themselves,
raise money or celebrate.
EVENT MANAGEMENT PROCESS
There are 2 stages of event management process namely, Event planning
and Event control.
1. Event Planning
To plan an event we must consider the following areas of an event, viz,
feasibility, promotion, site choice/design, staging, shutdown, site map, event
proposal.
2. Event Control
To control an event we must look on the following areas logistics,
negotiations, costing & cash flow, event manual, I.T., decision making
and change, risk management.
A}. PLANNING THE EVENT
A significant part of event project management is the planning. It is a
process of mentally fitting all the components together. It includes foreseeing
any problems and solutions. However, to see all the problems is impossibility.
It is more realistic to regard event planning as a method of reducing the
number of problems. In this sense the aim of event planning is to plan all the
tasks that can be planned so that changes and unforeseen problems can be
dealt with in a focused way. Although most aspects of the event can be
organized, the fluidity of event preparation means there is always the
unexpected.
1) Feasibility Study
A major element in a feasibility study is to provide a choice of various
models for the event and discuss the implication of these models.
? Setting out the aims of the study
? Choice of time and place
o Factors in Site Choice
o Draft of Suggested Places
o Factors in the Choice of Date
? Logistics
o Sourcing
o Transport
? Costing
? Revenue
o Ticket scaling
o Ticket distribution
o Funding sources - sponsorship, foundations, grants
? Event Content
? Event Options or Models Comparison of Event Models
? Administration including contracting and organization structure
? Risk issues -including possible insurance
? Assessment of similar events
? Recommended Option
The most important section of the event feasibility study is the
comparison of the choices - options or models. The comparison must use the
same aspects of the event.
2) Event Promotion
In the world of marketing 'promotion' generally refers to a one-off event
that provides a stimulus for the public to buy a service or product. A special
event can be part of a more general promotion campaign of a company
wanting to draw attention to their product. The Absolut Vodka venue at the
Opera House during the Sydney Festival was an example of this. A local
council may create a festival as a way of promoting their region. As used by
the event industry the word promotion has come the full circle. It uses all the
marketing techniques. As it is project based it has a definite life span. The
risks involved in one off or first time events mean that the event manager has
to be acutely aware of the tools of promotion. The audience does not have a
reference point for the event other than that created by the promotion. With
repeat events and festivals the audience and suppliers have at least an idea
of the type of event, venue and scale. For special one off events, the
promotion is strongly linked to the reputation of the organizing company,
sponsors and other stakeholders as well as the actual program or event
content.
As with all areas of event management, event promotion must be
dynamic and able to respond to opportunities as they arise. Other areas of the
event planning should also be able to respond to the unforeseen products of
promotion. A good bit of PR can result in a surge of interest in the event and
the event company needs to be able turn the response to the advantage of
the event.
The promotion schedule is only a tool to assist the planning of the event - not
the event's master.
Tools of Promotion
o Advertising
o Public Relations
o Direct marketing
o Word of mouth
o Hospitality
3) Site Choice And Design
While selecting a site/venue for an event, we have to look into for
following considerations,
o Size of the event – Large scale or on a Medium or for a shorter scale
event has to be carried out.
o Location – Distance, accessibility, neighbours, history of other events,
suitability to the event, etc. are the factors to be considered under
locating a venue for an event.
o Design of the site – Site/venue design is an essential part of event
management. The temporary nature of events means there is limited
time for corrections to the design. Therefore the event manager cannot
forget that any element of design has an aesthetic as well as logistical -
or practical - function.
o Layout of the venue – points to be considered are facilities to be
provided, size and shape of the room, viewing potential, flow of men
and material, etc. while deciding a site.
o Flow of people and equipment - Although it seems obvious, the flow of
people and equipment around a site is often not considered over the
whole event. In particular there are different flow patterns at deferent
times. As well the event manager must be aware of the 'flow' during an
emergency.
4) Staging
The staging of an event involves bringing together all the event
elements around a theme. It is where the 'action' takes place at an event -
where the audience looks. Staging is the heart of event management- it is
basically the 'show'. All other aspects of event management surround it. The
elements of staging revolve around a theme. It could be Children's Circus, the
Blues tent or a corporate dinner party theme. However the theme has to work
within constraints - available resources, what the client expects. The efficient
management of events is dependent on deciding what is most important in the
given time span- i.e. priority. Different types of events place different
emphasis on the staging elements. The staging is all about the
guest/audience experience of the show- whether the 'show' is a sports
competition, fun run or performance. An event manager doesn't need to know
all about lights, sounds, audio-visual effects, special effects, etc. - but it is
imperative that the manager at least knows the special terms used.
5) The Event Proposal
A response to a request for tender is a common way for an event
company to obtain work. In some cases it is the only way a new event
company can enter the field. Government and semi government companies
are required by law to put their needed supplies and services out to tender.
Most private companies will do this as a matter of good business to make
certain they are receiving competitive quotes. The event industry is no
different. An event company will put together tender documents in much the
same way as any other supplier. Depending on the quality of their work they
may be placed on a preferred supplier list and regularly asked to put in a
tender. This can be an arduous task as the event company does not want to
be dropped from the preferred supplier list but may not want the work.
Below is a checklist of what could be contained in the event proposal.
? Cover Letter
? Title Page
? Proprietary Notice - cautions about unauthorized disclosure
? Table of Contents (TOC)
? List of Abbreviations
? Executive Summary
6) Venue /Site Map
With the exception of cyber events, all events have to exist in 3D
space. It sounds obvious but it can be easily overlooked. The place of the
event can create so many problems and provide so many opportunities. All
the event managers place the site of the event as their highest priority. Most
event mangers will not bid on an event unless they have carefully looked at
the site. Professional conference organizers will stay a few days in the
conference hotel venue just to make sure that nothing is overlooked.
The map can be used in these areas:
? Communication
? Planning - event design and logistics
? Promotion
? History and evaluation
However the map is only effective if it can be understood.
7) Planning and Control Documentation
It is one thing to plan the event it is another to communicate this plan to
the various stakeholders. Correct event documentation is vital to effective
management. One of the most common fears in event management is what
happens if the event manager falls ill (?run over by a bus' is the colloquial
saying). As long as the details of any event are in the head of one person
there is this risk. The results of the project management process are
documented as various schedules, responsibility and action sheets. Each
event company has evolved their own style of sheets.
B}. EVENT CONTROL
1) Logistics
Logistics is both a science and an art. It is also a convenient way of
classifying an aspect of event management. In logistics the areas of
importance to the events are supply, transport, linking, flow control, and
information network.
Each of these elements can be thought of as contributing to the
sourcing and flow of the customers. They all require a checklist. The event
product can be intangible as well as tangible items. However they all need to
be supplied efficiently to the event. The facilities are the third element that
needs to be analyzed in logistical terms. Supply - sourcing and flow - both to
the event, around the event and out of the site.
2) Negotiation
It seems obvious but it is often forgotten - an event is a one-time
occurrence. Every year the annual festival is different. Change is fundamental
to event management. Change will mean entering into different business
relationships for every event. The result is that negotiation skills are
fundamental to event management. Negotiation does not mean tricky dealings
- it means coming to a mutually satisfying business arrangement.
3) THE EVENT MANUAL
The Generic Manual
The manual can serve as both a list of procedures to successfully plan
and implement the event, and a record of the procedures. It is part of the
intellectual capital of an event organization. The discipline involved in creating
a manual can assist in the systematic planning of event operations. Many
large companies have a generic operation and logistic manual that can be
used in similar events organized around the world. Of all the areas of event
management, the exhibition industry has created the most comprehensive
event operation manuals. These manuals can take the event manager from
the idea of an exhibition through the suggested marketing schedule to
sourcing venues and creating floor plans. As they are going to be used with
different operation teams, such areas as common terms and definitions and a
plan for the filing system (both digital and paper) become an important section
of the manual. These manuals can be set up on the web or the company
intranet and become part of their knowledge management system.
In general the manual is the document outcome of the project
management process. The event operation manual can vary in its content. It
is the result of the project management process combined with experience
and advice- no matter how informal or unstated.
4) Information Technology for Events
Information Technology is rapidly changing the way events are both
planned and controlled.
Chapter #3
INTRODUCTION TO SAMUHIIK VIVAH (MASS
WEDDINGS)
3.1 INTRODUCTION
WEDDING:
A wedding is a ceremony where people are united in marriage.
Wedding traditions and customs vary greatly between cultures, ethnic, and
grooves, religions, countries and social classes. Most of the wedding
ceremonies involve an exchange of wedding vows by the couple, presentation
of a gift and a public proclamation of marriage by an authority figure or leader.
Special wedding garments are often worn, and the ceremony is sometimes
followed by a wedding reception. Music, poetry, prayers or readings from
religious texts or literature are also commonly incorporated into the ceremony.
SAMUHIK VIVAH (MASS WEDDING):
Samuhik vivah or mass wedding is a marriage ceremony in which
several couples are married at the same time. Samuhik vivah is mostly
conducted by trusts or NGOs, and Many organizations and trusts in the past
few years have taken up the activity of organizing Samuhik Vivah because it
has helped mankind to a great extent. The idea of Samuhik vivah is very old
and had been incorporated in 324 B.C. Not only in India, but Samuhik Vivah is
also conducted in Afghanistan, China, Iran, Japan, Jordan, South Korea, etc.
Since 7
th
November 1960 under the guidance of Sydena Taher Saifuddin
have been conducting mass weddings at several venues called as ?Rasme Saifee”.
This is the Muslim style of Samuhik Vivah.
Christians call Samuhik Vivah as ?Collective Weddings? and at a time more
than 50 couples get married in a church. The church that holds the collective
wedding is known as ?Unification Church?. Parish churches also regularly offer
collective weddings for their low-income congregants, at times in a partnership with
the secular government of that pre-dominantly Catholic Nation.
In the Philippines, mass civil or religious weddings are a common
phenomenon, and are often sponsored by governments and charitable groups as a
form of public service. Local politicians and sometimes celebrities participate as
common wedding sponsors at such mass rites, which enable couples to benefit from
formal state recognition of their unions.
3.2 IMPORTANCE/PURPOSE OF SAMUHIK VIVAH
Samuhik vivah is mostly preferred for economic and social reasons such as
the cost for the venue, officiants, decorations and sometimes celebrations afterwards
can be shared between multiple families. In 2011, collective wedding ceremony in
India involved 3600 couples including Hindus, Christians, Buddhists, Muslims and
adivasi. Many of them were the children of poor farmers.
Samuhik vivah has no caste bars and is conducted in all castes-Hindus,
Muslims, Christians, etc. It also has no restrictions on any class, it is open for all. It
has proved to be a beneficial method for those who cannot afford to spend
thousands and lakhs on weddings. It has helped to reduce the gap between higher
and lower classes. Not only lower class citizens, but also higher class citizens have
taken up this method of conducting marriages because not only it is money saving
but also a tension-free idea. No citizen finds himself low because the marriage is
conducted at the same level with the same kind of arrangements for each and
everyone.
Marriages now-a-days have become so expensive that even rich people
cannot afford to conduct marriages on a large scale. In this case, Samuhik vivah
holds an important purpose as the same arrangements can be done at an affordable
price. In Samuhik Vivah, optimum use of resources is done. Government too has
started supporting Samuhik vivah in different ways. They have introduced many
schemes.
All the facilities and arrangements are made available by the organizations,
so it is also a tension free task. One just has to attend the marriage without taking
any mental stress of arrangements. Some of the organizations and big politicians
have also taken up this method of conducting marriages for their children because
over the years everyone has realized that there is no use of spending so much
money and many people are dying out of starvation and unemployment. For the
reason of unemployment, many organizations have given permissions to school and
college going students to work part-time in order to make earnings in a right way.
3.3 PROCESS OF SAMUHIK VIVAH
FOR CLIENTS:
a) Prior Booking: The clients are supposed to book the dates of the
wedding well in advance in order to get availability and convenient
dates.
b) Advance payment: After making the bookings, the clients are
supposed to make certain advance payments according to the clauses
of the organization and the remaining payments according to the
clauses should be made.
c) Submission of documents: All the necessary documents regarding the
policies should be submitted before the given dates.
d) Confirmation of date: After all the formalities, the dates should be
discussed and confirmed.
Prior
Booking
Advance
payment
Submission
of documents
Confirmation
of date
Marrige
Collection of
marriage
certificates
e) Marriage: The very important part of the cycle is the day of the
marriage.
f) Collection of marriage certificates: After around 15 days of the
wedding, the clients should make it a point to collect their marriage
certificates from the organization.
3.4ACTIVITIES IN SAMUHIK VIVAH
A) PRE-EVENT ACTIVITIES:
The Samuhik Vivah event typically has a team based environment and a
project type of organization structure. Thus, responsibilities are assigned to the
relevant staff members in the team for the Event. Coordination of arrangements
Samuhik
Vivah
Pre-Event
activities
During-event
activities
Post-event
activities
required is divided among the team members. Once the preliminary discussions are
over, and the final concept is decided, the very first step is that the creative team
starts working on the designing. Then the Organization prepares a thorough
schedule after understanding the critical steps ad issues involved in that particular
event. The schedule is planned 3 months prior to the event. External agencies such
as decorators and caterers may be consulted at this stage to understand feasibility of
planned concepts. Then the Organization draws up a cash flow statement, a budget
statement and arranges budget allocation for the event.
Based upon the event requirements critical dates or deadlines are drawn up
and the best possible solution among alternatives to achieve these deadlines is
chosen. The organizers along with the decorators and workers should ensure the
completion of overall design, models of stages, visuals, lights, mandaps etc.
At this stage, the legalities of drawing up the contract, agreements and
finalization by signing of contracts between the organization and clients becomes a
necessity. Keeping the feasibility in mind physical design are finalized and
contractors begin work. Here fire, safety and insurance issues need to be taken care
of. All the necessary documents should be collected from the clients well in advance,
for example, birth certificates of the couple, photo ID proof, residential proof, etc.
A joint team of the concept creator and the main contractors then need to
check out the special-effects equipments and arrangements. At this time day-by-day
tracking of timing and finance has to be maintained with a feedback on possible
changes i.e. increase or decrease in expenditure on various items.
Finalization of cleaning, security, furniture (tables, seating, barricading etc.), décor
(flowers), communication (telephone), and other service hire contracts (couriers) also
take up the organization‘s time at this stage. The project manager handles the
progress report and gets contingency plans drawn up.
Final visit for quality checks and control need to be made to the networking
components to ensure and confirm understanding. These typically include inspection
of dimensions of stage and other critical near finished models for accuracy by the
organization.
The overall coordinator along with the other team members needs to then
arrange for a briefing of site supervising staff depending on category and type of
event. It is essential that the entire briefing and interaction take place before the
event begins. Once the event gets started the clients and the contractors‘ staff need
to be kept away from interfering with the execution by the organization and the event
coordinators. Controlling the panic reactions due to invariable last minute troubles
and final tying up of all loose ends is a very important penultimate task.
B) DURING-EVENT ACTIVITIES:
During the event, softer aspects come into the focus. For overall coordinator,
it is important to pass on all credit to supervisors. Event managers should look
humble and be available to the clients to call on. The conceptualizer‘s efforts should
be appreciated at least during the event. At the same time, there should be constant
surveillances of the specially effects, display objects and the food and beverages.
Thus monitoring is the gist of the during-event execution activity that is involved.
Photographs and other multimedia recording arrangements if so desired also need to
be taken from strategic locations.
All the vidhis of the marriage should be conducted on time. The
organization should keep in mind the traditions that the clients belong to and make
arrangements accordingly. The pandits too should be made well-versed with the
traditions of the clients. Enough space should be provided to all the families and
guests to accommodate.
C) POST-EVENT ACTIVITIES:
Beginning with the physical task of dismantling of the sets, post-event activity
also run into accounting and other such works. Final accounts setting (bills to be paid
on receipt) is accompanied by explanations for overspends. Recording the
photographs taken of the event in the form of a photo-documentary helps a lot.
Performance evaluation of the coordinators during the event should be carried out
immediately so that weak points after the event can be used for learning. Finally, the
overall coordinator should do the formality of thanking all involved for the
wholehearted and extra efforts provided. Letters should go out to clients thanking
them and these should include a post-event questionnaire seeking to measure client
satisfaction. Based on this feedback, improvements and adjustments required should
be worked upon.
This theory states that the function of management can be classified into
planning, organizing, staffing, leading and controlling.
Finally, the most important part of Event Management is the execution of the
Event as planned. We term this activity as Carrying-out the Event. Therefore, when
we use Event Management, it is to denote the production of an Event.
Staging an event takes more than a wish or dream. Preparation is the key to
a successful event.
Marriage certificates should be given to the couples as soon as possible.
3.5 SAMUHIK VIVAH IN JUNNAR-PUNE
Samuhik Vivah is a very popular act in Junnar-Pune. Most of the people take
up Samuhik vivah kind of event to conduct marriages. Also there are many
organizations and trusts in Junnar who have taken up this activity of organizing
Samuhik vivah events. The organizations here conduct best quality marriages at
reasonable and affordable costs. For this reson, locals of Junnar plan to conduct
marriages through these organizations.
The popular trusts in Junnar to organize Samuhik vivah on a large scale are:
a) SHREE VIGNAHAR GANPATI DEVASTHAN TRUST OZAR
b) SHREE KULSWAMI KHANDERAI DEVASTHAN TRUST WADAJ
c) SHREE LENYADRI GANPATI DEVASTHAN TRUST
These trusts have been organizing Samuhik Vivah since many years. Shree
Kulswami Khanderai Devasthan Trust Wadaj is the first trust to start with Samuhik
vivah events in Pune. It has conducted maximum number of weddings all over Pune.
These trusts provides spacious areas that can accommodate thousands of
guests and are rain and sunlight proof. These trusts conducts upto 50 weddings at a
time. They provide good quality food sufficient enough to accommodate the guests.
All the facilities such as, food arrangements, parking space, decorations, sound,
lights etc. are included in the fees.
Chapter #4
PROFILES OF NGO
1. SHREE VIGNAHAR GANPATI DEVASTHAN TRUST OZAR
(JUNNAR,PUNE):
The trust started with Samuhik Vivah in 1990. When the first time they
conducted the event of Samuhik Vivah, only 5 to 6 couples of not very high
society had taken part. Till date, this trust has conducted over more than 6000
weddings successfully. The main motto of the trust for starting with such a
wedding plan was to help the lower class people and reduce the gap
between high and low class people.
The trust has 75 permanent employees to work for managing the
event. They work for the event only when the events are conducted, whereas
the rest of the time they work for the regular activities of the trust. These
employees have double duties on the day of the event and a day prior to the
event. The senior authorities in advance assign the employees with their
respective duties covering all areas. Apart from the employees, the senior
authorities also show active participation in making the event successful. The
main season of Samuhik Vivah in this trust is during the months of May and
June. During these days, more than 30 couples get married at the same time;
and at this period of time they out source co-ordinators. These co-ordinators
are secondary school students. They are paid Rs. 150 per day for working for
2 hours. Sometimes the trust hires them on contract-base paying them a
salary of Rs. 2000 per month. This scheme is called ?KAMVA AANI SHIKA?.
This is beneficial for the students in a right way to carry out their school
expenditures.
When the began with Samuhik Vivah in 1990, they had charged per
couple with Rs. 2500. This amount included all arrangements. But today, they
charge Rs. 18000 per couple for the marriage which includes all
arrangements of the wedding and food for unlimited guests.
Government has introduced a scheme called ?MAHILA BALKALYAN?
which helps poor people. In this scheme, Government gives back Rs. 10000
to the bridegroom‘s family on submission of certain necessary documents.
The documents include- proof of citizenship, copy of wedding card, birth
certificates and proof of no dowry taken by the bride‘s family. When the
bridegroom‘s family is given back Rs. 10000, government gives a separate
amount of Rs. 2000 back to the trust.
This time the event had been scheduled from 23
rd
January, 2014 to 7
th
June, 2014.
SPECIAL FACTS ABOUT THE TRUST:
The area of the hall is 30000 sq. ft. which can accommodate more than
20000 people at a time. It is protective of heat and the monsoon season.
Separate area for parking has been provided. Good quality of food for all
guests and separate area for food has been provided. The amount taken for
the wedding by the trust includes food, pandit, sound and lights, decoration
and all other necessacities.
Within 15 days of marriage, the trust hands over the marriage
certificates to the couples which is an important document.
2. SHREE KULSWAMI KHANDERAI DEVASTHAN TRUST
WADAS (JUNNAR, PUNE):
The trust started organizing Samuhik Vivah in 1974. This trust was first
in Maharashtra to start with Samuhik Vivah. They have completed 36 years.
This trust ranks first in Pune with the highest number of weddings conducted
that is more than 36000. The trust has a committee of 11 members. The trust
itself runs its own primary and secondary school as well as an ITI college. The
teachers of the school and college also work for Samuhik Vivah on the days
of the events. Only students of the ITI college work for the trust on the day of
the events. Students of the college get Rs. 150 per day for working 1-2 hours.
This comes under the ?KAMVA AANI SHIKA? scheme which helps the
students in carrying out their expenditure for college.
November to June is the period when the trust organizes events for
Samuhik vivah. The planning for the event starts in September. Till now, 43 is
the highest number of couples to get married at the same time. Maximum
2000-25000 people come to attend the event at a time. Booking starts well in
advance for wedding.
The trust charges each couple with Rs. 18202. After submitting the
required documents, the bridegroom‘s family can receive a refund of Rs.
10000 from the government under the scheme of ?MAHILA BALKALYAN?.
Once in a year the trust organizes a group wedding free of cost for the
poor ones who cannot afford to carry out the expenses but certain rules have
to be followed by those families.
The trust has received positive response from all over Maharsahtra for
conducting their event of Samuhik Vivah.
SPECIAL FACTS ABOUT THE TRUST:
Special hall, a spacious stage, parking facilities are provided by the
trust. The fees includes all arrangements, including food, decorations, lights,
sounds, and other necessities.
After the wedding, within 15 days the trust provides the couples their
marriage certificates which is mandatory.
3. SHREE LENYADRI GANPATI DEVASTHAN TRUST (JUNNAR,
PUNE):
The trust started organizing Samuhik Vivah in 1998. Till today, more
than 1500 weddings have been conducted by this trust. The trust has 25
permanent employees. At the time of the event, the trust outsources man-
power. They hire 60 lady workers to work on the event days. The lady workers
are trained well before the event. The trust does not allow school students to
work for the events. Each time, more than 5000 guests come to attend the
weddings. The trust charges per couple with an amount of Rs. 18000. The
trust also follows the ?MAHILA BALKALYAN? scheme by the government. All
funds are included in the fees paid by the couples. No extra fund is required
or taken. The collected fund has always been enough for the wedding
management. People belonging to all classes get married in this trust. The
trust does not follow any class or caste bar.
SPECIAL FACTS ABOUT THE TRUST:
Special hall, a spacious stage, parking facilities are provided by the
trust. The fees includes all arrangements, including food, decorations, lights,
sounds, and other necessities.
Chapter #5
LITERATURE REVIEW
Events are leisure activities and work possibilities for people. Events bring people
together and make them have good time. They enhance the quality of people’s life; they
can
provide significant economic benefits and can also provide revenue for special projects.
Regardless of size, events require a high degree of planning, a range of skills and a lot of
energy (Hillary Commission for Sport, 1997). According to Andersson and Wesslau
(2000),
when using events, companies get the possibility to have their own-right to the consumer
during the duration of the event. This means that if a company manages to get the
consumer
to attend the event, the distortion from the competitors will be gone or at least minimized
during the duration of the event. Also, events contain tangible elements, such as food,
beverages and other products sold or given away, but are essentially a service in that they
consist of intangible experiences of finite duration within a temporary, managed
atmosphere.
As with all services, this experiential “product” is produced and consumed
simultaneously, is
highly heterogeneous and very difficult to store or control
In 324 BC Alexander the Great married Barsine, the eldest daughter of Darius, the
king of Persia. In the same ceremony, he wed many of his leading officers and
outstanding soldiers to other Persian women, about 80 couples in all.
[1]
Today,
these ceremonies are now performed in places such
as Afghanistan, China, Iran, Japan, Jordan, Kurdistan, Palestine, South
Korea and Yemen.
Chapter # 6
DATA ANALYSIS
6.1 QUESTIONAIRRE FOR THE ORGANIZATION:
1. Till now how many collective wedding events has your organization
arranged?
2. Maximum how many couples do you allow to get married at a time?
RANGE IN
NUMBER
10 - 20 20 – 25 25 – 30 More than 30
IN % 0 % 25 % 0 % 75 %
0
5000
10000
15000
20000
25000
30000
35000
40000
OZAR TRUST KULSWAMI
KHANDERAI
TRUST
LENYADRI
TRUST
Series1
3. Minimum how many couples do you allow to get married at a time?
RANGE IN
NUMBER
LESS THAN 10 10 – 20 20 - 30
IN % 100 % 0 % 0 %
4. How beneficial has it been to your organization?
FEEDBACK PROFIT LOSS NO PROFIT-
NO LOSS
IN % 25 % 0 % 75 %
IN %
LESS THAN 20
20 – 25
25 – 30
MORE THAN 30
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
LESS THAN
10
10 – 20 20 - 30
Series1
5. What are the sources of fund?
SOURCES DONATION TRUST
FUND
COLLECTIVE OTHER
IN % 0 % 25 % 75 % 0 %
6. What is the approximate budget for a single event?
BUDGET LESS THAN
10 LAKHS
10 – 15
LAKHS
15 – 20
LAKHS
MORE
THAN 20
LAKHS
IN % 100 % 0 % 0 % 0 %
IN %
PROFIT
LOSS
NO PROFIT-NO LOSS
DONATION
TRUST FUND
COLLECTIVE
OTHER
0% 20% 40% 60% 80%
IN %
IN %
7. How many employees work in your organization?
NUMBER OF
EMPLOYEES
25 – 50 50 – 100 100 - 150
IN % 50 % 50 % 0 %
8. Types of employees
TYPE SKILLED NON-SKILLED BOTH
IN % 75 % 0 % 25 %
0%
20%
40%
60%
80%
100%
LESS
THAN 10
LAKHS
10 – 15
LAKHS
15 – 20
LAKHS
MORE
THAN 20
LAKHS
IN %
IN %
IN %
25 – 50
50 – 100
100 - 150
9. On what basis are they hired?
TYPE PERMANENT TEMPORARY
IN % 100 % 0 %
10. What is the method of payment to the employees?
METHOD DAILY WAGES MONTHLY EVENT-WISE
IN % 0 % 100 % 0 %
IN %
SKILLED
NON-SKILLED
BOTH
0%
20%
40%
60%
80%
100%
PERMANENT
TEMPORARY
IN %
IN %
11. How much is the advance payment to be paid by the couples getting
married through your organization?
AMOUNT LESS THAN
25 %
25 % 50 % 75 %
IN % 50 % 0 % 50 % 0 %
12. How prior are the couples supposed to make bookings?
DURATION 1 MONTH 3 MONTHS 2 WEEKS ACCORDING
TO
VACANCY
IN % 25 % 0 % 25 % 50 %
0%
20%
40%
60%
80%
100%
DAILY WAGES
MONTHLY
EVENT-WISE
IN %
IN %
13. How do you plan the dates?
DEPENDING ON
VACANCY
ACCORDING TO THE
CLIENT
IN % 50 % 50 %
0%
10%
20%
30%
40%
50%
IN %
IN %
IN %
DEPENDING ON
VACANCY
ACCORDING TO THE
CLIENT
14. How do you plan the arrangements?
METHOD DIVIDE WORK
UNDER DIFFERENT
SECTIONS
WORK AS A WHOLE
UNIT
IN % 50 % 50 %
15. Till now how many events organized by your organization have
been successful?
IN NUMBER 25 – 50 % 50 – 75 % MORE THAN
75 %
IN % 0 % 0 % 100 %
0% 20% 40% 60%
DIVIDE WORK UNDER
DIFFERENT SECTIONS
WORK AS A WHOLE
UNIT
IN %
IN %
IN %
0%
20%
40%
60%
80%
100%
25 – 50 % 50 – 75 % MORE
THAN 75 %
IN %
IN %
16.In order to make the event successful what are the things you keep into
consideration?
PLANNING ADVANCE
PLANNING
SCHEDULE
WISE
IN % 100 % 0 % 0 %
17.As compared to the evenst organized before, do you think you have made
improvements in your recent organizations?
YES NO
IN % 100 % 0 %
PLANNING
ADVANCE PLANNING
SCHEDULE WISE
0%
50%
100%
IN %
IN %
0%
20%
40%
60%
80%
100%
YES
NO
IN %
IN %
18. Do you take feedback from couples?
YES NO
IN % 75 % 25 %
19. If you do accept feedbacks, what have been the feedbacks so far?
AVERAGE GOOD BEST
IN % 0 % 0 % 100 %
0%
10%
20%
30%
40%
50%
60%
70%
80%
0 0.5 1 1.5 2 2.5
IN %
IN %
0%
20%
40%
60%
80%
100%
AVERAGE
GOOD
BEST
IN %
IN %
6.2 QUESTIONAIRRE FOR THE COUPLES:
1. Through which trust did you get married?
NAME OF
THE TRUST
OZAR
TRUST
KULSWAMI
KHANDERAI
TRUST
LENYADRI
TRUST
OTHERS
IN % 25 %(13
COUPLES)
60 %(30
COUPLES)
10 %(5
COUPLES)
5 %(2
COUPLES)
2. How many other couples had got married along with you?
NUMBER LESS THAN
10
15 - 20 20 - 25 MORE THAN
25
IN % 10 %(5
COUPLES)
10 %(5
COUPLES)
70 %(35
COUPLES)
10 %(5
COUPLES)
IN %
OZAR TRUST
KULSWAMI
KHANDERAI TRUST
LENYADRI TRUST
OTHERS
0%
20%
40%
60%
80%
LESS
THAN
10
15-20
20 - 25
MORE
THAN
25
IN %
IN %
3. Was everything managed according to time?
YES NO
IN % 100 % (50 COUPLES) 0 %
4. Was the area enough to accommodate all the guests?
YES NO
IN % 100 % (50 COUPLES) 0 %
0%
20%
40%
60%
80%
100%
YES NO
IN %
IN %
0% 20% 40% 60% 80% 100% 120%
YES
NO
IN %
IN %
5. Rate the quality of the food.
COMMENT EXCELLENT GOOD AVERAGE POOR
IN % 60 % (30
COUPLES)
20 % (10
COUPLES)
20 % (10
COUPLES)
0 %
6. Was the quantity of food sufficient for all?
YES NO
IN % 100 % (50 COUPLES) 0 %
IN %
EXCELLENT
GOOD
AVERAGE
POOR
0%
20%
40%
60%
80%
100%
YES
NO
IN %
IN %
7. Was the arrangement of seating of mandap enough to accommodate
everyone?
YES NO
IN % 100 %(50 COUPLES) 0 %
8. Rate the setup, lights, sound and the overall decoration.
COMMENT EXCELLENT GOOD AVERAGE POOR
IN % 20 % (10
COUPLES)
70 % (35
COUPLES)
10 % (5
COUPLES)
0 %
0% 20% 40% 60% 80% 100%
YES
NO
IN %
IN %
0%
10%
20%
30%
40%
50%
60%
70%
EXCELLENT GOOD AVERAGE POOR
IN %
IN %
9. Was the marriage conducted according to your traditional customs?
YES NO
IN % 100 %(50 COUPLES) 0 %
10. Was the pandit well-versed with your style of tradition?
YES NO
IN % 100 %(50 COUPLES) 0 %
0%
20%
40%
60%
80%
100%
120%
YES NO
IN %
IN %
0% 20% 40% 60% 80% 100%
YES
NO
IN %
IN %
11. Were all the routines of the wedding managed properly?
YES NO
IN % 100 %(50 COUPLES) 0 %
12. Was the main vidhi of the wedding on time?
YES NO
IN % 100 %(50 COUPLES) 0 %
IN %
YES
NO
0%
20%
40%
60%
80%
100%
YES NO
IN %
IN %
13. Rate the overall management.
COMMENT EXCELLENT GOOD AVERAGE POOR
IN % 46 % (23
COUPLES)
50 % (25
COUPLES)
4 % (2
COUPLES)
0 %
14. According to you, is Samuhik Vivah financially beneficial?
YES NO
IN % 100 %(50 COUPLES) 0 %
0% 20% 40% 60% 80% 100%
YES
NO
IN %
IN %
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
EXCELLENT GOOD AVERAGE POOR
IN %
IN %
15. Will you further want to recommend your relatives and friends to
undertake Samuhik Vivah?
YES NO
IN % 100 %(50 COUPLES) 0 %
0%
20%
40%
60%
80%
100%
YES NO
IN %
IN %
Chapter #7
CONCLUSION:
Event management is a glamorous and exciting profession which
demands a lot of hard work and dynamism. As the name suggests, it means
conceptualizing, planning, organizing and finally executing an event.
As per the survey done, it is found that no matter how modern the
generation gets, some traditions and practices still exist in the society.
Samuhik vivah sounds an ordinary practice but holds great importance for the
society. Many organizations, though belonging to the urban areas, have
started promoting Samuhik vivah beause it is not only profitable but also used
for a social cause. It has made marriage ceremonies easier as compared to
the weddings held on a private scale. The organizations have also worked
towards helping the unemployed people by giving them right work
opportunities. The organizations have also taken up various schemes, for
example, the ?MAHILA BALKALYAN? scheme for the bridegrooms. The
organization have not started with this practice in order to earn money but to
help their own village people. They have been making improvements each
time they conduct a new event in order to achieve 100% success.
The couples also have given a good feedback about Samuhik vivah
and the organizations. As per the survey, all the arrangements of the venue,
the lights, sound, decoration have been satisfactory and as per expectations.
Also the food quality and quantity have been sufficient enough for all the
guests. The area is sufficient enough for all the guests to accommodate with
ease. All the arrangements and facilities provided are at a very low and
affordable cost. As said by the couples, it is preferable to recommend other
people too to undertake Samuhik vivah and that Samuhik vivah should be
promoted even more.
The future outlook of Samuhik vivah is that this might be an integral
practice for event companies because not only can they lower the operations,
they can also rip the benefits of partnering with a relatively related event
organizer to enable their event to scale to a greater heights.
Chapter #8 Annexures
8.1 QUESTIONAIRRE FOR THE ORGANIZATION
VIDYALANKAR SCHOOL OF INFORMATION TECHNOLOGY
WADALA (EAST) MUMBAI 400037
PROJECT QUESTIONNAIRE
I am the student of B.M.S (bachelor of management studies) in the
above mentioned college, and presently doing a project on Study and
evaluation of management and importance of an event
?SAMUHIK VIVAH?. I request to kindly fill the questionnaire given
below and assure you that the data generated shall be kept
confidential.
1. Till now how many collective wedding events has your organization
arranged?
2. Maximum how many couples do you allow to get married at a time?
o 10 – 20
o 20 – 25
o 25 – 30
o MORE THAN 30
3. Minimum how many couples do you allow to get married at a time?
o LESS THAN 10
o 10 – 20
o 20 – 30
4. How beneficial has it been to your organization?
o PROFIT
o LOSS
o NO PROFIT- NO LOSS
5. What are the sources of fund?
o DONATION
o TRUST FUND
o COLLECTIVE
o OTHERS
6. What is the approximate budget for a single event?
o LESS THAN 10 LAKHS
o 10 – 15 LAKHS
o 15 – 20 LAKHS
o MORE THAN 20 LAKHS
7. How many employees work in your organization?
o 25 – 50
o 50 – 100
o 100 - 150
8. Types of employees
o SKILLED
o NON-SKILLED
o BOTH
9. On what basis are they hired?
o PERMANENT
o TEMPORARY
10. What is the method of payment to the employees?
o DAILY WAGES
o MONTHLY
o EVENT-WISE
11. How much is the advance payment to be paid by the couples getting
married through your organization?
o LESS THAN 25 %
o 25 %
o 50 %
o 75 %
12. How prior are the couples supposed to make bookings?
o 1 MONTH
o 3 MONTHS
o 2 WEEKS
o ACCORDING TO VACANCY
13. How do you plan the dates?
o DEPENDING ON VACANCY
o ACCORDING TO THE CLIENT
14. How do you plan the arrangements?
o DIVIDE WORK UNDER DIFFERENT SECTIONS
o WORK AS A WHOLE UNIT
15. Till now how many events organized by your organization have been
successful?
o 25 – 50 %
o 50 – 75 %
o MORE THAN 75 %
16. In order to make the event successful what are the things you keep into
consideration?
o PLANNING
o ADVANCE PLANNING
o SCHEDULE WISE
17. As compared to the evenst organized before, do you think you have
made improvements in your recent organizations?
o YES
o NO
18. Do you take feedback from couples?
o YES
o NO
19. If you do accept feedbacks, what have been the feedbacks so far?
o EXCELLENT
o GOOD
o AVERAGE
20. What influenced you to start with Samuhik vivah events?
________________________________________________________
8.2 QUESTIONAIRRE FOR THE COUPLES
VIDYALANKAR SCHOOL OF INFORMATION TECHNOLOGY
WADALA (EAST) MUMBAI 400037
PROJECT QUESTIONNAIRE
I am the student of B.M.S (bachelor of management studies) in the
above mentioned college, and presently doing a project on Study and
evaluation of management and importance of an event
?SAMUHIK VIVAH?. I request to kindly fill the questionnaire given
below and assure you that the data generated shall be kept
confidential.
1. Through which trust did you get married?
o OZAR TRUST
o KULSWAMI KHANDERAI TRUST
o LENYADRI TRUST
o OTHERS
2. On which day did you tie the knot?
3. How many other couples had got married along with you?
o LESS THAN 10
o 15 – 20
o 20 – 25
o MORE THAN 25
4. Was everything managed according to time?
o YES
o NO
5.. Was the area enough to accommodate all the guests?
o YES
o N0
6. Rate the quality of the food.
o EXCELLENT
o GOOD
o AVERAGE
o POOR
7. Was the quantity of food sufficient for all?
o YES
o NO
8. Was the arrangement of seating of mandap enough to accommodate
everyone?
o YES
o NO
9. Rate the setup, lights, sound and the overall decoration.
o EXCELLENT
o GOOD
o AVERAGE
o POOR
10. Was the marriage conducted according to your traditional customs?
o YES
o NO
11. Was the pandit well-versed with your style of tradition?
o YES
o NO
12. Were all the routines of the wedding managed properly?
o YES
o NO
13. Was the main vidhi of the wedding on time?
o YES
o NO
14. Rate the overall management.
o EXCELLENT
o GOOD
o AVERAGE
o POOR
15. According to you, is Samuhik Vivah financially beneficial?
o YES
o NO
16. Will you further want to recommend your relatives and friends to
undertake Samuhik Vivah?
o YES
o NO
Chapter #9 BIBLIOGRAPHY
? Bowdin, Glenn; Johnny Allen, William O'Toole, Rob Harris, Ian
McDonnell. Events Management (Events Management S.).
? Brochure of Vignhar Ganpati Devasthan trust, Ozar
? Brochure of Kulswami Khanderai Devasthan trust
? Brochure of Shree Lenyadri Ganpati Devasthan trust
? Wikipedia.com
doc_508148391.docx