Description
strategic management covers topics like Competitive scope, Strategic intent, Market share, Competitive, Strategic posture, Competitive strategy
Profiling competitors’
Objectives and Strategies
Weapons that rivals use in their efforts to out compete one another
Competitive Scope ---------------- Local - Regional - National - Global
Strategic Market share Intent Objectives ---------------------- --------------------- Be dominant leader for low cost - Overtake leader
Competitive Strategic position Posture ---------------------- ---------------
Competitive Strategy ------------------------Striving for leadership
- Aggressive expansion - Getting stronger - Mostly offensive via acquisition and on the move internal growth internal growth - Well entrenched - Mostly defensive - Stuck in middle -Aggressive risk taker
- Focusing on market niche
- Be among top 5 - Expansion through organic growth via - Move into top 10 - Expansion - Overtake a acquisition particular rival - Hold on to - Maintain position present share - Just survive - Give up share for short term profit
- Try to move from - Conservative follower - Focusing on weaker to stronger differentiation position bases on - Quality, - Losing ground - Service -Technology -Range -Image - Value
doc_190550579.doc
strategic management covers topics like Competitive scope, Strategic intent, Market share, Competitive, Strategic posture, Competitive strategy
Profiling competitors’
Objectives and Strategies
Weapons that rivals use in their efforts to out compete one another
Competitive Scope ---------------- Local - Regional - National - Global
Strategic Market share Intent Objectives ---------------------- --------------------- Be dominant leader for low cost - Overtake leader
Competitive Strategic position Posture ---------------------- ---------------
Competitive Strategy ------------------------Striving for leadership
- Aggressive expansion - Getting stronger - Mostly offensive via acquisition and on the move internal growth internal growth - Well entrenched - Mostly defensive - Stuck in middle -Aggressive risk taker
- Focusing on market niche
- Be among top 5 - Expansion through organic growth via - Move into top 10 - Expansion - Overtake a acquisition particular rival - Hold on to - Maintain position present share - Just survive - Give up share for short term profit
- Try to move from - Conservative follower - Focusing on weaker to stronger differentiation position bases on - Quality, - Losing ground - Service -Technology -Range -Image - Value
doc_190550579.doc