After the completion and approval of the copy and the illustrations the ad is sent to the production department.
Generally agencies do not actually produce the finished ads; instead they hire printers, photographers, engravers, typographers and others to complete the finished ad.
For the production of the approved TV commercial, the production department may supervise the casting of actors to appear in the ad, the setting for scenes and selecting an independent production studio.
The production department sometimes hires an outside director to transform the creative concept to a commercial.
Generally agencies do not actually produce the finished ads; instead they hire printers, photographers, engravers, typographers and others to complete the finished ad.
For the production of the approved TV commercial, the production department may supervise the casting of actors to appear in the ad, the setting for scenes and selecting an independent production studio.
The production department sometimes hires an outside director to transform the creative concept to a commercial.