PRODUCT Strategy
Amul should concentrate on Pizzas more rather than thinking it as a means to increase the sales of it mozzarella cheese.
It should give more emphasis on the taste and quality of pizzas and improve the same.
It should introduce more variety of pizzas to cater to different segments of customers.
It should also be health focused.
Since the majority of its target customers are middle class people, it should introduce the variant of pizzas, which can either be heated on a pan or a tava, as in most cases consumers don’t have an oven or a microwave.
Amul should not compromise on quality, as even if it charges a little high price or a premium, people will pay it because of the brand name.
Packaging of the pizzas should be improved a lot as its always the eye appeal that counts.
Amul should concentrate on Pizzas more rather than thinking it as a means to increase the sales of it mozzarella cheese.
It should give more emphasis on the taste and quality of pizzas and improve the same.
It should introduce more variety of pizzas to cater to different segments of customers.
It should also be health focused.
Since the majority of its target customers are middle class people, it should introduce the variant of pizzas, which can either be heated on a pan or a tava, as in most cases consumers don’t have an oven or a microwave.
Amul should not compromise on quality, as even if it charges a little high price or a premium, people will pay it because of the brand name.
Packaging of the pizzas should be improved a lot as its always the eye appeal that counts.