Description
Parle -G PLC as per marketing Research
PRODUCT LIFE CYCLE PARLE-G
Group No:26
Theres Mona Vrushali Patil Pramila Gawand Seema Vedante Sonali Sumsg Sameer Y Subhas Das
Points:
Introduction History & Product range Basics of PLC Application of PLC concept to PARLE ²G Introduction Phase of PARLE-G Growth Phase of PARLE-G (Turn over, Financial details, Competition & Challenges.) Conclusion
Product Life Cycle
Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures.
The four main stages of a product's life cycle :
1. Market introduction stage 2. Growth stage 3. Maturity stage 4. Saturation and decline stage
Different stages of Product Life Cycle
Parle-G Biscuit·s Product Life Cycle
History of Parle
G means GENIUS 1929- The Beginning 1939- From Sweets to Biscuits Parle Glucose, Parle Monaco 75 years, Multi million Dollar company
History of Parle ² Continued«
Manufacturing Units
History of Parle ² Continued«
Market Share Expansion
History of Parle ² continued«
Consumer Centered
33,00,000 Distribution outlets
Parle-G Biscuits
Identification Known for large sale Availability Ingredients Advertising Value for money
Some of the Parle products
MONACO MELODY MANGO BITE HIDE AND SEEK CRACK JACK PARLE G MAGIX ORANGE CANDY POPPINS TOFFIES MARIE CHIOCE
Facts of Parle-G Biscuits
Importance to Quality and price
Light weight biscuits
Money saving packs
Financial Turnover of Parle-G
Sales in Percentage Sales in Corers
The annual growth in total Biscuit Market
Annual Growth
15000 10000 5000 0 FY 08-09 FY 09-10 FY 10-11 12662 Cr 11206 Cr
Annual Growth
Turnover Of Parle G in Glucose Biscuits Market
Glucose Biscuits Market
80% 60% 40% 20% 0%
Sales / Biscuits
Parle - G
Glucose Market
15% 35% 50%
Milk Shakti Magik
65% Glucose Biscuits Market Captured By Parle 50% Captured By Parle ² G Parle ² G Largest Glucose Biscuit Brand In the world
Parle-G: Source of Nourishment
One of the most popular and largest selling biscuits in India
¶G for Genius· has been Parle-G·s positioning line since 2004 In 2006-07, the line was changed to ¶Hindustan ki Taakat· In 2008 changed to
Swaad bhare, shakti bhare Parle-G
Hindustan ki Taakat
Availability outside India
Parle-G is available in Europe, UK, USA, Canada, Singapore, etc. In Canada, it is sold by Zehrs, Food Basics, Loblaws etc. for only 99 cents for a 418 gram pack. Western Europe and USA
Rewards and Recognitions
The Brand Trust Report ranked Parle in the 58th place as the Most Trusted brands of India.
US-based Bakery Manufacturers' Association has certified Parle-G has already topped charts worldwide.
Social Responsibility
the Parle Centre of Excellence Parle Saraswati Vandana My Green Planet
The Bhaskar Genius Scholarship
Thank You
doc_415898600.pptx
Parle -G PLC as per marketing Research
PRODUCT LIFE CYCLE PARLE-G
Group No:26
Theres Mona Vrushali Patil Pramila Gawand Seema Vedante Sonali Sumsg Sameer Y Subhas Das
Points:
Introduction History & Product range Basics of PLC Application of PLC concept to PARLE ²G Introduction Phase of PARLE-G Growth Phase of PARLE-G (Turn over, Financial details, Competition & Challenges.) Conclusion
Product Life Cycle
Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures.
The four main stages of a product's life cycle :
1. Market introduction stage 2. Growth stage 3. Maturity stage 4. Saturation and decline stage
Different stages of Product Life Cycle
Parle-G Biscuit·s Product Life Cycle
History of Parle
G means GENIUS 1929- The Beginning 1939- From Sweets to Biscuits Parle Glucose, Parle Monaco 75 years, Multi million Dollar company
History of Parle ² Continued«
Manufacturing Units
History of Parle ² Continued«
Market Share Expansion
History of Parle ² continued«
Consumer Centered
33,00,000 Distribution outlets
Parle-G Biscuits
Identification Known for large sale Availability Ingredients Advertising Value for money
Some of the Parle products
MONACO MELODY MANGO BITE HIDE AND SEEK CRACK JACK PARLE G MAGIX ORANGE CANDY POPPINS TOFFIES MARIE CHIOCE
Facts of Parle-G Biscuits
Importance to Quality and price
Light weight biscuits
Money saving packs
Financial Turnover of Parle-G
Sales in Percentage Sales in Corers
The annual growth in total Biscuit Market
Annual Growth
15000 10000 5000 0 FY 08-09 FY 09-10 FY 10-11 12662 Cr 11206 Cr
Annual Growth
Turnover Of Parle G in Glucose Biscuits Market
Glucose Biscuits Market
80% 60% 40% 20% 0%
Sales / Biscuits
Parle - G
Glucose Market
15% 35% 50%
Milk Shakti Magik
65% Glucose Biscuits Market Captured By Parle 50% Captured By Parle ² G Parle ² G Largest Glucose Biscuit Brand In the world
Parle-G: Source of Nourishment
One of the most popular and largest selling biscuits in India
¶G for Genius· has been Parle-G·s positioning line since 2004 In 2006-07, the line was changed to ¶Hindustan ki Taakat· In 2008 changed to
Swaad bhare, shakti bhare Parle-G
Hindustan ki Taakat
Availability outside India
Parle-G is available in Europe, UK, USA, Canada, Singapore, etc. In Canada, it is sold by Zehrs, Food Basics, Loblaws etc. for only 99 cents for a 418 gram pack. Western Europe and USA
Rewards and Recognitions
The Brand Trust Report ranked Parle in the 58th place as the Most Trusted brands of India.
US-based Bakery Manufacturers' Association has certified Parle-G has already topped charts worldwide.
Social Responsibility
the Parle Centre of Excellence Parle Saraswati Vandana My Green Planet
The Bhaskar Genius Scholarship
Thank You
doc_415898600.pptx