Product faillure

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A flop or product failure is a product that doesn't reach expectations of success, failing to come even close. A major flop goes one step further and is recognized for its almost complete lack of success.
However, most of the items listed below are ones that had high expectations, large amounts of money or widespread publicity, but fell far short of success. Obviously, due to the subjective nature of "success" and "meeting expectations", there can be disagreement about what constitutes a "major flop".

Two examples: David McReynolds ran for President of the United States in 1980 and 2000 on the socialist ticket, but came nowhere near winning. However, he would never characterize his campaign as a flop because he ran for president in order to get his causes recognized, without any hope of being elected. But the creation of New Coke is generally regarded indisputably a "major flop".
 
A product is a failure when its presence in the market leads to:

The withdrawal of the product from the market for any reason;
The inability of a product to realize the required market share to sustain its presence in the market;
The inability of a product to achieve the anticipated life cycle as defined by the organization due to any reason; or,
The ultimate failure of a product to achieve profitability.


Product failures are not necessarily financial failures, though they may result in bankruptcy!
 
Cosmopolitan has 58 international editions, is published in 36 languages and is distributed in more than 100 countries, making it one of the most dynamic brands on the planet. You could say it's got this "magazine thing" down pat. All the more reason why it should stick to what it does best. One thing Cosmo does not do best is brand and sell yogurt. Yes, yogurt. From the time of its release, the yogurt was supposedly off of the shelves in 18 months
 
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