netrashetty
Netra Shetty
Airgas, Inc. (NYSE: ARG), headquartered in Radnor Township, Pennsylvania, through its subsidiaries, is the largest U.S. distributor of industrial, medical and specialty gases (delivered in packaged or cylinder form), and hardgoods (welding, safety and related products).
Kick your passive revenue into high gear with this article, "Master The First Step Of Successful Product Development". Coco Fossland shows you how to increase and stabilize business profits. Learn what it takes to have an amazing product plan. Watch the endless benefits of understanding the formula necessary for creating an effective product. Take advantage of this often overlooked and misunderstood business-art and watch profits soar!
Ready to create and launch an information product that will have a indelibly positive affect on your business? ...a product that brings you recurring passive revenue, pronounces you as an expert in your field, and produces a lower entry product to get prospects into your marketing channel? If you are, then put on your seatbelt, because you're in for the ride of your life! A ride that can be exciting, empowering, exhilarating, and life-changing! The first step of any successful product creation, and often the step forgotten and minimized, is the step of creating a well thought out Product Definition Blueprint. A Product Definition Blueprint describes in detail, what your product is, what it does, and who it's for. It tells you what your product is, and what it is not. A well written Product Definition Blueprint offers several key benefits:
First, it helps you stay focused, on track, and committed to a clear, tangible goal. Without clear boundaries about what your product is and what ultimate benefit it provides customers, you might get stuck in the trap many first-time product producers fall into... the trap of never completing... It only makes sense that if you don't know what you're completing up front, how do you know when you've finished it??Second, it enables you to effectively describe your product to others. Chances are, when launching a new product, you will enroll the help or support of others during the process. Whether you decide to get input from experts, enlist a sales copywriter, or hire a web designer, having a clear, concise description of what your product is, what it does, and who it's for will make enrolling the support of others seamless.
Third, it lays the foundation for excellent marketing messaging. If you begin product development with a well defined audience and a specific ultimate benefit, you've made marketing a cinch! So often inexperienced product developers build a product first and then find an audience later. This can lead to having a product that no one really wants to buy. However, by considering your audience from the get-go, you can deliver the message and value throughout the product development process. At the end, building your marketing materials is an easy, seamless process. To build your own Product Definition Blueprint, answer the following twelve questions:
1. Name five reasons you would like to create an information product.
2. What subject(s) would you like to explore in your new information product? List 5 possible subjects.
3. What solutions or benefits could you provide to your audience in an information product format? List at least 10 possible solutions and benefits.
4. If you could only create one information product in the next 4 months, which one would be most exciting and rewarding for you to produce?
6. Who is your target audience? Who is your audio product for? Describe them in as much detail as possible. Describe their demographics, psychographics, interests, career, hobby, gender, marital status, etc.
7. What needs does your target audience have, that your product could in some way solve? Why do they need your product now?
8. What ultimate benefit or result will your information product deliver to your target audience?
9. What will your customer expect from this product?
10. In what format would you like to deliver your information product? Downloadable PDF files, downloadable mp3/wma files, software system, online accessible webpage, physical CD's, workbooks, special tools, reports, eMail delivery of content, other?
11. What is the name of your product?
12. By when will your product be complete?
Strengths. As mobile manufacturers increasingly compete on price, Nokia’s vast production volume is an obvious strength. In fact, when Nokia streamlined in the 1990s, it already had the advantage of size. With several consecutive years of multibillion-euro profits despite a sagging economy and struggling telecommunications market (and rather flat sales at Nokia itself), the company has outshined its major competitors to become a model firm. Also, Nokia’s decision to focus on only one market after years of diversity was a courageous one, but it has led to its current position as one of the top global brands. The firm has likewise been characterised by many analysts to have an ability to adapt to changing market conditions in order to maximise profit. Listening to and identifying with consumers has allowed Nokia to construct a corporate culture that bears little resemblance to the Nokia of the past.
The firm’s weapon in this industry is their research and development department. The latter has gained increasing importance from company planners in its effort to stave off the competition. Nokia has been found to devote 10% of its revenue to research and development concentrated specifically on telecommunications mobility and Internet Protocol advancements (‘Nokia’s Success Story Pushing Wireless World’s Envelope’, 1999). This current research and development focus has allowed the company to maintain an appropriate balance between high-tech development and phones that are better-suited for first-time users in emerging markets. Further, part of the company’s innate strengths has also been attributed to its early adoption of the RossettaNet supply-chain management system, which is being adopted by many of the most important links in Nokia’s supply chain, which consists nearly of 2000 companies (Miller & Morey, 2004). Recognising that speed and scale matters in the telecommunications industry, RosettaNet implementation is just another example of how the insurgent Nokia stays ahead of the competition. Further, the company has strategies that generate sustained successes: rapid technology development, fuelled by innovative research and development, and keen market awareness, characterised by frequent product launches and updates. The ability to continuously renew and improve their product mix while effectively managing demand and supply is the key to maintaining Nokia’s leader status. Only by continuously using the insurgent strategies of global brand building, effective communications, supply-chain management, and control of the telecommunications dialogue through rapid product development is Nokia able to continue dominating the world market.
Weaknesses. Not all of their products are successful, which exposes a flaw in their research and development area. Take for example the N-gage series, which was widely considered as a flop. Also, they have shown slowness in adopting new paradigms of thinking. For instance, clamshell phones, which are favoured by many customers was taken for granted by Nokia until last year, when they finally launched its first model. They have also been shown to not have a strong market presence in China, as Motorola has taken over the said region. This is a very significant weakness on the part of Nokia, as China is has very fast-growing wireless market. A weakness in the mid-range portfolio is also notable. Analysts have accused the company of focusing too much on their high-end products. And in some countries, the value of their phones depreciates very quickly. This may be due to the reason that they have a lot of models to choose from ,and peoples’ attention are thus distracted very easily with new Nokia models that come out. Market analysts have also been shown to detect complacency and arrogance on the part of the company, and also of a failure to predict market trends and adapt to them accordingly. Furthermore, Nokia has been lagging in design innovation
Kick your passive revenue into high gear with this article, "Master The First Step Of Successful Product Development". Coco Fossland shows you how to increase and stabilize business profits. Learn what it takes to have an amazing product plan. Watch the endless benefits of understanding the formula necessary for creating an effective product. Take advantage of this often overlooked and misunderstood business-art and watch profits soar!
Ready to create and launch an information product that will have a indelibly positive affect on your business? ...a product that brings you recurring passive revenue, pronounces you as an expert in your field, and produces a lower entry product to get prospects into your marketing channel? If you are, then put on your seatbelt, because you're in for the ride of your life! A ride that can be exciting, empowering, exhilarating, and life-changing! The first step of any successful product creation, and often the step forgotten and minimized, is the step of creating a well thought out Product Definition Blueprint. A Product Definition Blueprint describes in detail, what your product is, what it does, and who it's for. It tells you what your product is, and what it is not. A well written Product Definition Blueprint offers several key benefits:
First, it helps you stay focused, on track, and committed to a clear, tangible goal. Without clear boundaries about what your product is and what ultimate benefit it provides customers, you might get stuck in the trap many first-time product producers fall into... the trap of never completing... It only makes sense that if you don't know what you're completing up front, how do you know when you've finished it??Second, it enables you to effectively describe your product to others. Chances are, when launching a new product, you will enroll the help or support of others during the process. Whether you decide to get input from experts, enlist a sales copywriter, or hire a web designer, having a clear, concise description of what your product is, what it does, and who it's for will make enrolling the support of others seamless.
Third, it lays the foundation for excellent marketing messaging. If you begin product development with a well defined audience and a specific ultimate benefit, you've made marketing a cinch! So often inexperienced product developers build a product first and then find an audience later. This can lead to having a product that no one really wants to buy. However, by considering your audience from the get-go, you can deliver the message and value throughout the product development process. At the end, building your marketing materials is an easy, seamless process. To build your own Product Definition Blueprint, answer the following twelve questions:
1. Name five reasons you would like to create an information product.
2. What subject(s) would you like to explore in your new information product? List 5 possible subjects.
3. What solutions or benefits could you provide to your audience in an information product format? List at least 10 possible solutions and benefits.
4. If you could only create one information product in the next 4 months, which one would be most exciting and rewarding for you to produce?
6. Who is your target audience? Who is your audio product for? Describe them in as much detail as possible. Describe their demographics, psychographics, interests, career, hobby, gender, marital status, etc.
7. What needs does your target audience have, that your product could in some way solve? Why do they need your product now?
8. What ultimate benefit or result will your information product deliver to your target audience?
9. What will your customer expect from this product?
10. In what format would you like to deliver your information product? Downloadable PDF files, downloadable mp3/wma files, software system, online accessible webpage, physical CD's, workbooks, special tools, reports, eMail delivery of content, other?
11. What is the name of your product?
12. By when will your product be complete?
Strengths. As mobile manufacturers increasingly compete on price, Nokia’s vast production volume is an obvious strength. In fact, when Nokia streamlined in the 1990s, it already had the advantage of size. With several consecutive years of multibillion-euro profits despite a sagging economy and struggling telecommunications market (and rather flat sales at Nokia itself), the company has outshined its major competitors to become a model firm. Also, Nokia’s decision to focus on only one market after years of diversity was a courageous one, but it has led to its current position as one of the top global brands. The firm has likewise been characterised by many analysts to have an ability to adapt to changing market conditions in order to maximise profit. Listening to and identifying with consumers has allowed Nokia to construct a corporate culture that bears little resemblance to the Nokia of the past.
The firm’s weapon in this industry is their research and development department. The latter has gained increasing importance from company planners in its effort to stave off the competition. Nokia has been found to devote 10% of its revenue to research and development concentrated specifically on telecommunications mobility and Internet Protocol advancements (‘Nokia’s Success Story Pushing Wireless World’s Envelope’, 1999). This current research and development focus has allowed the company to maintain an appropriate balance between high-tech development and phones that are better-suited for first-time users in emerging markets. Further, part of the company’s innate strengths has also been attributed to its early adoption of the RossettaNet supply-chain management system, which is being adopted by many of the most important links in Nokia’s supply chain, which consists nearly of 2000 companies (Miller & Morey, 2004). Recognising that speed and scale matters in the telecommunications industry, RosettaNet implementation is just another example of how the insurgent Nokia stays ahead of the competition. Further, the company has strategies that generate sustained successes: rapid technology development, fuelled by innovative research and development, and keen market awareness, characterised by frequent product launches and updates. The ability to continuously renew and improve their product mix while effectively managing demand and supply is the key to maintaining Nokia’s leader status. Only by continuously using the insurgent strategies of global brand building, effective communications, supply-chain management, and control of the telecommunications dialogue through rapid product development is Nokia able to continue dominating the world market.
Weaknesses. Not all of their products are successful, which exposes a flaw in their research and development area. Take for example the N-gage series, which was widely considered as a flop. Also, they have shown slowness in adopting new paradigms of thinking. For instance, clamshell phones, which are favoured by many customers was taken for granted by Nokia until last year, when they finally launched its first model. They have also been shown to not have a strong market presence in China, as Motorola has taken over the said region. This is a very significant weakness on the part of Nokia, as China is has very fast-growing wireless market. A weakness in the mid-range portfolio is also notable. Analysts have accused the company of focusing too much on their high-end products. And in some countries, the value of their phones depreciates very quickly. This may be due to the reason that they have a lot of models to choose from ,and peoples’ attention are thus distracted very easily with new Nokia models that come out. Market analysts have also been shown to detect complacency and arrogance on the part of the company, and also of a failure to predict market trends and adapt to them accordingly. Furthermore, Nokia has been lagging in design innovation
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