Kalpana Heliya
Par 100 posts (V.I.P)
Pringles is one of the Brand with Strong Reputation in US. according to Forbes.com
Pringles is a brand of potato snack produced by Procter & Gamble. Pringles are sold in over 30 countries and have yearly sales of over $1 billion.
Procter & Gamble chose the "Pringles" name from a Cincinnati telephone book, having been inspired by the street name of Pringle Drive in Finneytown, Ohio, simply due to its pleasing sound. The original Pringles television commercials were written, produced and directed by Thomas Scott Cadden (composer of the original Mr. Clean jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago.
Even though the Pringles brand of potato crisps was first sold in the United States in October 1968, this product was not rolled out across America until the mid-1970s.They were originally known as "Pringle's Newfangled Potato Chips", but other snack manufacturers objected, saying that Pringles failed to meet the definition of a potato "chip". The US Food and Drug Administration weighed in on the matter, and in 1975 ruled that Pringles could only use the word chip in their product name within the following phrase: "potato chips made from dried potatoes". Faced with such an unpalatable appellation, Pringles eventually opted to rename their product "potato crisps" instead of chips. However, this later led to other issues in the UK, where the term "potato crisp" refers to the product that Americans call "potato chips.
Marketing
Pringles is advertised in the United States, the United Kingdom, Australia and Ireland with the slogan "Once you pop, you can't stop" and elsewhere with the slogan "Everything pops with Pringles".
Pringles, as a product brand, is especially known for its packaging, a tubular can with a foil-lined interior and a resealable plastic lid, which was invented by Fredric J. Baur. Baur was an organic chemist and food storage technician who specialized in research and development and quality control for Cincinnati-based Procter & Gamble Co. He died on March 4, 2008. Baur's children honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave.
The Pringles logo is a stylized cartoon caricature of the head of a male figure (commonly known as "Julius Pringles"), with a large mustache and parted bangs (until 2001, the character had eyebrows and his bow tie framed the product name). The crisps are made to a uniform size and with a hyperbolic paraboloid saddle shape, so that they can be stacked very neatly within the container, rather than being packaged loosely in a bag. The cans come in 230g, 181g, 163g, 100g, 160g, 155g, 145g, 80g, 50g, and 23g sizes.
PRINGLES ADVERTS/VIDEOS visit the following link:
Pringles, adverts / video clips | visit4info