Description
In this particular explanation relating to principles of entrepreneurship franchise module.
ENTR 320 Principles of Entrepreneurship: Franchise Module
Instructor J ohn E. Clarkin, Ph.D. Phone 843.953.4999
Office
Tate Center for Entrepreneurship
209
E-mail [email protected]
Office
Hours
T & R 10:30 a.m. to 12:00 p.m.
Text:
Entrepreneurship: Successfully Launching New ventures (2nd Edition) Barringer & Ireland.
Supplemental Readings and additional materials distributed via WebCT
Description:
This course provides students with a view of entrepreneurship as a process of economic or social
value creation, rather than the single event of opening a business. This process applies equally well
whether the result is a for-profit business enterprise or a not-for-profit social enterprise. The course
reflects the most recent research in this discipline, focusing on the distinct phases of opportunity
recognition, assembly of the financial and human resources needed to exploit the opportunity,
and launching the new venture. The course includes lectures, discussion, class exercises and visits
by entrepreneurs.
Goals:
• Learn the terminology used in franchising.
• Learn the roles of the franchisors and franchisees in successful franchise systems.
• Gain familiarity with Uniform Franchise Offering Circular (UFOC) & franchise agreement.
• Learn how to evaluate and compare franchise opportunities.
• Learn to identify opportunities for franchising businesses.
Requirements:
Students will attend the “Principles of Franchising” lecture conducted by Dr. Clarkin.
Students will actively participate in the franchise evaluation and comparison classroom
exercise. Students will work in teams to develop a franchise concept/model for a local
business owner by learning to apply the terminology and franchising processes
presented by our guest lecturer.
Resources:
Powerpoint slides used in the lecture will be provided by the instructor. Copies of UFOC
documents will be provided in class. Information on franchise opportunities for
evaluation and comparison will be distributed in class.
Evaluation:
Questions related to the lecture and exercise will be included in the course exams.
Students must make a presentation (PPT recommended) to the class
Page 1
Page 2
(including guest entrepreneur) on how to turn the business into a franchise opportunity
including:
• Finalizing the franchise name (make any changes or recommendations)
• Establishing/proposing an expansion/development strategy
• J ustifying a franchise fee, royalties, and start-up costs
Students will be graded on the thoroughness and degree of completion of their franchise
evaluation and comparison consistent with other project assignments in the class. See
course syllabus for details.
doc_842250917.pdf
In this particular explanation relating to principles of entrepreneurship franchise module.
ENTR 320 Principles of Entrepreneurship: Franchise Module
Instructor J ohn E. Clarkin, Ph.D. Phone 843.953.4999
Office
Tate Center for Entrepreneurship
209
E-mail [email protected]
Office
Hours
T & R 10:30 a.m. to 12:00 p.m.
Text:
Entrepreneurship: Successfully Launching New ventures (2nd Edition) Barringer & Ireland.
Supplemental Readings and additional materials distributed via WebCT
Description:
This course provides students with a view of entrepreneurship as a process of economic or social
value creation, rather than the single event of opening a business. This process applies equally well
whether the result is a for-profit business enterprise or a not-for-profit social enterprise. The course
reflects the most recent research in this discipline, focusing on the distinct phases of opportunity
recognition, assembly of the financial and human resources needed to exploit the opportunity,
and launching the new venture. The course includes lectures, discussion, class exercises and visits
by entrepreneurs.
Goals:
• Learn the terminology used in franchising.
• Learn the roles of the franchisors and franchisees in successful franchise systems.
• Gain familiarity with Uniform Franchise Offering Circular (UFOC) & franchise agreement.
• Learn how to evaluate and compare franchise opportunities.
• Learn to identify opportunities for franchising businesses.
Requirements:
Students will attend the “Principles of Franchising” lecture conducted by Dr. Clarkin.
Students will actively participate in the franchise evaluation and comparison classroom
exercise. Students will work in teams to develop a franchise concept/model for a local
business owner by learning to apply the terminology and franchising processes
presented by our guest lecturer.
Resources:
Powerpoint slides used in the lecture will be provided by the instructor. Copies of UFOC
documents will be provided in class. Information on franchise opportunities for
evaluation and comparison will be distributed in class.
Evaluation:
Questions related to the lecture and exercise will be included in the course exams.
Students must make a presentation (PPT recommended) to the class
Page 1
Page 2
(including guest entrepreneur) on how to turn the business into a franchise opportunity
including:
• Finalizing the franchise name (make any changes or recommendations)
• Establishing/proposing an expansion/development strategy
• J ustifying a franchise fee, royalties, and start-up costs
Students will be graded on the thoroughness and degree of completion of their franchise
evaluation and comparison consistent with other project assignments in the class. See
course syllabus for details.
doc_842250917.pdf