PRICE DECISIONS : SOFT DRINK INDUSTRY
Some examples of pricing decisions to be made include:
1. Pricing strategy (skim, penetration, etc)
2. Suggested retail price
3. Volume discounts and wholesale pricing
4. Cash and early payment discounts
5. Seasonal pricing
6. Bundling
7. Price flexibility
8. Price discrimination
15
PRICE:
TETRA PACK PACKAGING
QUANTITY PRICE (Rs.)
65 ml 2.50
200 ml 10.00
250 ml 12.00
PET BOTTLE PACKAGING
QUANTITY PRICE (Rs.)
250 ml 10.00
500 ml 18.00
1000 ml 30.00
In order to maintain its position as a market leader, Frooti is offering
its product in different quantities and prices depending upon the
consumer requirements, preferences and income-levels.
As we can see from the above table, Frooti’s new 65 ml packaging is
priced at Rs 2.50 only, targeting the lower income-group and it has also
been introduced in PET bottle packaging as it is more cost-effective as
compared to Tetra-pack packaging to become more competitive in the
market.
Some examples of pricing decisions to be made include:
1. Pricing strategy (skim, penetration, etc)
2. Suggested retail price
3. Volume discounts and wholesale pricing
4. Cash and early payment discounts
5. Seasonal pricing
6. Bundling
7. Price flexibility
8. Price discrimination
15
PRICE:
TETRA PACK PACKAGING
QUANTITY PRICE (Rs.)
65 ml 2.50
200 ml 10.00
250 ml 12.00
PET BOTTLE PACKAGING
QUANTITY PRICE (Rs.)
250 ml 10.00
500 ml 18.00
1000 ml 30.00
In order to maintain its position as a market leader, Frooti is offering
its product in different quantities and prices depending upon the
consumer requirements, preferences and income-levels.
As we can see from the above table, Frooti’s new 65 ml packaging is
priced at Rs 2.50 only, targeting the lower income-group and it has also
been introduced in PET bottle packaging as it is more cost-effective as
compared to Tetra-pack packaging to become more competitive in the
market.