Description
The small appliances market continues to grow strongly. The increased purchasing
power and evolving lifestyle has made the market extremely attractive. Need for
enhanced convenience in the household is driving the rapidly growing demand for
home appliances.
This market which for long was dominated by only 2 brands and local/ regional
brands is witnessing the entry of new players as well as expansion of existing
ones. Distribution networks covering multiple sales channels including modern
retail are being ramped up to reach consumers in the smallest of towns.
This report is a detailed diagnosis of the pressure cookers market to understand
the category and brand performance trends over the past 1 year.
PRESSURE COOKERS: INDIA MARKET
ANALYSIS
September, 2012
Irons: India Market Analysis
2
REPORT HIGHLIGHTS
The small appliances market continues to grow strongly. The increased purchasing
power and evolving lifestyle has made the market extremely attractive. Need for
enhanced convenience in the household is driving the rapidly growing demand for
home appliances.
This market which for long was dominated by only 2 brands and local/ regional
brands is witnessing the entry of new players as well as expansion of existing
ones. Distribution networks covering multiple sales channels including modern
retail are being ramped up to reach consumers in the smallest of towns.
This report is a detailed diagnosis of the pressure cookers market to understand
the category and brand performance trends over the past 1 year.
Market Size and Structure
Out of the 17 million pressure cookers sold annually, 6.5 million pressure cookers units
were sold in south zone alone in the year 2011. South accounts for almost 40% of
pressure cookers sales in India.
Brand Performance
TTK Prestige is the market leader in this category with highest sales in South and West.
Hawkins is giving stiff competition to Prestige in West while it leads in North and East.
Irons: India Market Analysis
3
Channel and Distribution
There are close to 35,000 general trade outlets retailing pressure cookers with south
having the highest number of outlets selling the same. Kitchen Utensil outlets contribute
highest to the sales of pressure cookers.
Trade Scheme
Trade schemes include target based schemes with incentives like trips abroad. Other
trade schemes include free gifts over purchases of specific amounts and attractive
discounts.
Contents:
Introduction & Research Methodology
Summary of Key Findings
Chapter 1: Product Features, Range & Pricing
Chapter 2: Market Size & Structure
Chapter 3: Sales Channel & Distribution Network
Chapter 4: Category Insight
Chapter 5: Brand Performance: All India & Zone-wise
Chapter 6: Brand Performance: Key Cities
Chapter 7: Brand Performance: Key Cities
Chapter 8: Trade Dynamics
doc_428603056.pdf
The small appliances market continues to grow strongly. The increased purchasing
power and evolving lifestyle has made the market extremely attractive. Need for
enhanced convenience in the household is driving the rapidly growing demand for
home appliances.
This market which for long was dominated by only 2 brands and local/ regional
brands is witnessing the entry of new players as well as expansion of existing
ones. Distribution networks covering multiple sales channels including modern
retail are being ramped up to reach consumers in the smallest of towns.
This report is a detailed diagnosis of the pressure cookers market to understand
the category and brand performance trends over the past 1 year.
PRESSURE COOKERS: INDIA MARKET
ANALYSIS
September, 2012
Irons: India Market Analysis
2
REPORT HIGHLIGHTS
The small appliances market continues to grow strongly. The increased purchasing
power and evolving lifestyle has made the market extremely attractive. Need for
enhanced convenience in the household is driving the rapidly growing demand for
home appliances.
This market which for long was dominated by only 2 brands and local/ regional
brands is witnessing the entry of new players as well as expansion of existing
ones. Distribution networks covering multiple sales channels including modern
retail are being ramped up to reach consumers in the smallest of towns.
This report is a detailed diagnosis of the pressure cookers market to understand
the category and brand performance trends over the past 1 year.
Market Size and Structure
Out of the 17 million pressure cookers sold annually, 6.5 million pressure cookers units
were sold in south zone alone in the year 2011. South accounts for almost 40% of
pressure cookers sales in India.
Brand Performance
TTK Prestige is the market leader in this category with highest sales in South and West.
Hawkins is giving stiff competition to Prestige in West while it leads in North and East.
Irons: India Market Analysis
3
Channel and Distribution
There are close to 35,000 general trade outlets retailing pressure cookers with south
having the highest number of outlets selling the same. Kitchen Utensil outlets contribute
highest to the sales of pressure cookers.
Trade Scheme
Trade schemes include target based schemes with incentives like trips abroad. Other
trade schemes include free gifts over purchases of specific amounts and attractive
discounts.
Contents:
Introduction & Research Methodology
Summary of Key Findings
Chapter 1: Product Features, Range & Pricing
Chapter 2: Market Size & Structure
Chapter 3: Sales Channel & Distribution Network
Chapter 4: Category Insight
Chapter 5: Brand Performance: All India & Zone-wise
Chapter 6: Brand Performance: Key Cities
Chapter 7: Brand Performance: Key Cities
Chapter 8: Trade Dynamics
doc_428603056.pdf