Press Releases
Introduction:
Nowadays every newspaper sets aside source space for the corporate news. The news item prepared under this heading is prepared on the basis of the press release or handout supplied by various organizations.
Neither the organization issuing the press release nor the newspaper accepting them for publication have any monetary gains. But they help to boost image of the organization in the public if handled properly.
The press releases are usually issued by the public relation department of an organization. These releases cover various important events like seminars, conference, visits of VIP’s to the factory or office, launching a new product, entry into political market, important appointments, performance of the company during the previous year, information regarding expansion or diversification or tie-up with another company etc.
Some organization undertake Social Welfare Projects or Sponsor Sports or Cultural Events in school, colleges or universities. They are interested to highlight these activities in the press as they get good mileage out of it. So whenever such an event takes place, they issue a press release to all the newspaper with a request to publish the same.
The newspapers have the right to publish it with or without editing it or rejecting it in total.
A press release is different from a press report.
A press report is written by a correspondent representing a newspaper or a news agency.
Whereas a press release is a matter sent by a company for publication prepared by its own staff. Quite often correspondent prepare their reports on the basis of the release issued to them. In fact the release comes out to be quite handy for both the company and the correspondent. The correspondent gets readymade material to prepare the press report, while the company hopes for satisfaction that its image will not be destroyed by the correspondent. It is an information statement made available to print media. All the organizations have their public relation department to distribute newsworthy statements.
Guidelines For Writing Press Releases Are As Follows:
1. Include precise organizational information: Contact person, name of the organization and phone numbers.
2. Suggest a subject line: If well done, such a statement could be part of the headline for newspaper story.
3. Be precise about when the information may be released.
CHARASTERISTIC OF A GOOD PRESS RELEASE:
1. Brief:
A press release should be brief and precise. It is seen that newspapers are always hard pressed for space. If a release is brief and precise, its chances of getting included in the newspaper will be brighter. Press release for rational newspapers should be shorter than those which are meant for local newspapers.
2. Simple language:
Press release should be drafted in a simple language and conventional style. Incase the news item is not readable, the reader either avoids or decide not to read it which is as good as not reading. Hence the press release must be prepared in a lucid style.
3. Newsworthy:
Newsworthiness is the basic principle of a good press release. If the news dose not have has any news value, no one be will be interested in reading it and no newspaper would accept it for publication.
4. Factual truth :
Integrity is one of the important principles of business communication and factual truthfulness is a matter of integrity. One should realize that misrepresentation of the facts with a view to misleading the public might bring immediate benefit but it is bound to backfire sooner or later.
5. Suitable for publication:
A press release should be suitable for publication in the journal or newspaper to which it is sent. Company press releases should not be sent to literary sports or any of the film journals.
6. Answer to the 5 W’s:
One should make it sure that the relevant among the 5w’s- why, where, when, what, and who.
Why? should be taken care of? It may not be possible to answer why always. But if these details are included, they give depth to the release.
Where? It reveals the location, which is also important.
When? Since old is no news the timing of the press release is very important.
What? What happened that is newsworthy.
Who? Name the people involved as name are usually newsworthy.
There are a few other points that can be kept in mind while preparing press releases:
• Every release should be accompanied with a covering letter.
• The paragraph should be kept short and they should be provided with sub headings if desirable.
• Every release should be given a heading which is catchy and suggestive.
• The first two paragraphs should be interesting and give the gist.
Modes Of Press Release
There are many modes of press release for organizations but, following are important modes for press release through print media.
1. Newspapers:
Though broadcast media have become the predominant influence in our society, the newspaper retains a powerful passion. There is good reason that the popular impression of many people is publicity, getting something from newspapers. There is a psychological reason for this. The psychological reason is that most families in the world have one or more newspaper that they consider “their newspaper.” Each person will praise and defend it. It will influence him or her; perhaps more than any other medium it has the power to help articulate and shape opinions. Often it is most capable of motivating the reader to action.
Much of psychological power of the newspaper is due to its nature as a medium. Because most literate individuals read at least one newspaper a day, the newspaper becomes the habit. The citizens become addicted to certain features. The newspaper is a local thing, a lifeline between the citizen and outside world.
Advantages of newspaper:
1) The reader can read the newspaper whenever he gets time. The printed words wait for convenient time, while electronic messages must be grasped while they are there.
2) Being a regular medium, the newspaper lends itself to the cumulative build-up. It can be referred to repeatedly. The reader is alert when reading the newspaper- in contrast to relative relaxation when listening to the radio, watching television.
3) A photograph given along with press release has many advantages for publicity. A good photo may be syndicated to hundred of newspapers. Where hurried or lazy reader may not read a news story, he can at least see the picture. Seeing a picture, they will absorb the message at a glance.
4) It is comparatively economical mode of mass communication, so even common individual can get to know about corporate news.
2. Magazines:
The magazines may be considered as a combination of newspapers, designed to be read on the run. It contains corporate related information as well as general knowledge base articles. Many magazines are excellent vehicles for the explanation of a organizations policies. An effective article also tends to make a strong impression on the reader.
Consumer magazines can be classified into three major groups:
General magazines, news, illustrated magazines and specialized magazines.
Advantages of magazines:
1) As there are different types of magazines each of the three types, has different approach, has a different effect on its readership, and must be approached by different publicity techniques.
2) Magazines tend to be quite distinctive from each other, even within general category.
3) You can store and refer the magazine for future use.
Most Commonly Used Tools For Communicating With Media:
Several useful tools for communicating to the media are available to a public relations officer of an organization. The most commonly used tools for press release are press conferences and letters to the editor.
1. Press conferences:
Press conferences offer good opportunity for a public relation officer to forward his companies massages to the general public. In business organizations mostly press conferences are the result of any good or bad events. Preparation is the key for good press conference. When any organization holds a press conference they are expected to give the news media a package of materials called a Press Kit.
Format for press conference in general is:
1) A few minutes for an opening statement.
2) Distribution of spokespersons opening statement.
3) Questions from persons present.
Remember that everything said by the organisations responsible person during the conference and afterwards in QNA with reporters is considered on the recorded. So one has to be careful.
Rules in regard to press conference:
1. Call a press conference only if it will be of real service to the media and provide them something beneficial, which they could not get in simpler ways.
2. A press conference should be called in the case of major news events, such as launching of new products, seminars, visits of VIPs to the factory or office, a major accident, the sudden death of top manager or some other emergency.
3. The organizations office, board room, conference room or auditoriums are the best places for press conferences if it is convenient to invited people.
4. Some sort of refreshment should be given to the invited people like tea, coffee or soft drink.
5. Invitation may be sent in various ways, depending upon time available, such as letters, memos to editors, faxes or telephone.
6. The news conference should be geared to conveying the essential information. That means there should be a tight format and no frills.
7. Timing the news conference involves a number of considerations. If spot news is involved, it should be called immediately, even in the evening in case of real emergency.
2. Letter to the editor:
Letter to the editor is the effective way of achieving public notice through correspondence columns of newspapers or periodicals. A business manager or his representative can use a “letter to the editor” as an opportunity to comment and even correct the statement made in the publication. It is preferable that the senior executive most closely concerned should sign the letter with the subject. If it is an apology letter then it should be not be signed by the PRO. Surely if the letter is signed by higher authority of the organisation, more seriously will the letter be consider for publication by the editor. In such cases state the situation, provide a short background and offer a solution.
Such letters can be grouped into three categories:
1. Letters that comment on a topic of private or public concern.
2. Continue an existing correspondence.
3. Complain about a previously published item in the paper.
If a statement appears that affects the interest of the organisation then it is necessary to telephone the editor immediately and complain in strong terms about the offending item. It is rare they will correct it.
Specimen Press Releases:
Example 1:
A press release announcing launching of new product.
Hero Honda Launches “Pleasure”
Hero Honda, the world’s largest two-wheeler manufacture, has entered the scooter market with the launch of a 102 cc gearless vehicle named “Pleasure”. It is expected to hit the roads by mid November. However, the price of Pleasure is not yet decided by the company. The firm is expecting to sell about 100,000 units of its scooters in the first 12 months of its launch. In the near future, it also has plans to come up with geared models to challenge their rival Bajaj, leader in the scooter market. With its entry into the scooter segment, the company is expecting to increase the market share in scooters to 20% from the present 15% by the year ended.
Example 2:
A press releases regarding an important appointment.
Cover letter
Mahindra and Mahindra Limited
Kandivali, Mumbai.
June 18th, 2003.
The Chief Reporter,
The Economics Times,
Mumbai.
Dear Sir,
Subject: Press Release.
I am enclosing a press release relating to the appointment of
Shri. Anand Mahindra as our vice-chairmen. I hope it will be accommodated in your column ‘Executive Diary’. Mr. Anand’s photograph is also enclosed.
Yours Sincerely.
For Mahindra and Mahindra Limited.
S. Kelkar
Public Relation Officer
Encl: (1) Press Release.
(2) Mr. Anand’s photograph.
Press Release:
Mr.Anand Mahindra, the new Vice-Chairman of Mahindra and Mahindra Limited.
Mr. A.K.Mahindra, personal Director Mahindra and Mahindra limited has been elevated to the position of vice chairman of the company. A mechanical engineer, Mr. Anand has been with the company since1980. He is the president of the Indian chamber of commerce and executive member of the western regional committee of the employees federation of India.
Mr. Anand Mahindra is a multi-dimensional personality gifted with visionary power as well as dynamism. His elevation to the position of Vice-Chairman is bound to take the company to new heights.
Example 3:
A press release announcing, a Joint Venture between two companies.
ONGC Plans JVs with LN Mittal Group
Oil and Natural Gas Corporation Limited (ONGC), the Indian public sector oil giant, is having talks with the UK-based Lakshmi Nivas Mittal steel to setup two joint venture in Europe. Both the companies are combining their forces to jointly acquire oil properties and energy related ventures. A MoU will be signed very soon by the companies. According to the agreement, ONGC will have 51% equity in the joint venture and LN Mittal group will have 49% stake. While one will concentrating on acquiring oil and gas companies, the other will focus on other energy related ventures. The Union Petroleum minister, Mani Shankar Aiyer expressed his delight saying that the two companies will have a lot of synergies to carry forward.
Example 4:
A press release announcing expansion.
Britannia to Expand its Portfolio
Britannia Industries Ltd; is all set to increase its product portfolio. It is planning to enter new categories in food business. Moreover, the firm is also considering acquisitions as a possible means to enter into new areas. At present, the firm is a dominant player in the biscuits segment. Britannia’s chairman Nusli Wadia says, “We have no intention of getting into the noodles or pasta segment; we may, however, look at snacks.” On the other hand, Britannia’s new factory at Uttaranchal, which recently started its commercial production, is expected to reach its full capacity by the year-end. The firm is also thinking of reducing the headcount in the next few years by giving its employees the choice of a VRS package.
Example: 5
A press release announcing, a seminar-cum workshop being organized by a company and inviting participants.
Seminar-Cum Workshop:
Managing beyond 2000 - concepts, skill and tools
In the present economic environment of aggressive and cut-throat competition, the company executive will find it a great challenge to retain their position in the corporate world. They have to display exceptional awareness, vision and skill.
In order to equip the executives to face the challenge of tomorrow successfully, Birla Export House Company is conducting a two day seminar-cum-workshop on the above subject on november2003.
Programme director and Dr R.K. Gupta, Managing Director
Keynote speaker Birla Export House.
Other important speaker (1) Shri V P Singh, M.D.Tatas.
(2) Shri D.R.Thakur personnel
Manager, U.P.Udyog Limited.
Date 8 & 9 November 2003.
9.00 a.m. – 5.00 p.m. both days.
Venue Conference Room, Birla Export House,
Nepean Sea Mumbai.
Phone: 23489359.
Those desirous of participating should contact the administration office, Birla export house by 20th October 2003.
Example: 6
A press release, about the performance of a company during the previous year.
Maruti’s quarter 4 net profit up by 39.1%
Maruti Udyog limited the passenger car major has reported a 39.1% rise in its net profit for the fourth quarter, ended march 31, 2006. Its profit rose from Rs. 853 Cr in Q4 of 2004-05 to Rs 1189 Cr during the same period in the current fiscal. The company’s net profit for the fourth quarter is Rs. 360.9 Cr. The company has announced to offer 70% dividend for the fiscal year 2005-06. The company’s total income went by 8.04% from Rs 3139.7Cr to Rs 3392.2 Cr. Maruti is planning to launch a new export model by early 2009 to cover its export revenues, which fell, 29% last year the proposed target for the new export model is estimated to be around 10000 units.
Bibliography:
1. Handbook of Public Relation & communication-Philip Lesly.
2. Public Relations Management- Romeo Mascarenhas.
3. Effective Executive (ICFAI University press) issue of September 2005.
4. Effective Executive (ICFAI University press) issue of December 2005.
5. Effective Executive (ICFAI University press) issue of June 2006.
Weblography:
1. www.google.com
2. www.managementparadise.com
3. www.press-release-writing.com
Introduction:
Nowadays every newspaper sets aside source space for the corporate news. The news item prepared under this heading is prepared on the basis of the press release or handout supplied by various organizations.
Neither the organization issuing the press release nor the newspaper accepting them for publication have any monetary gains. But they help to boost image of the organization in the public if handled properly.
The press releases are usually issued by the public relation department of an organization. These releases cover various important events like seminars, conference, visits of VIP’s to the factory or office, launching a new product, entry into political market, important appointments, performance of the company during the previous year, information regarding expansion or diversification or tie-up with another company etc.
Some organization undertake Social Welfare Projects or Sponsor Sports or Cultural Events in school, colleges or universities. They are interested to highlight these activities in the press as they get good mileage out of it. So whenever such an event takes place, they issue a press release to all the newspaper with a request to publish the same.
The newspapers have the right to publish it with or without editing it or rejecting it in total.
A press release is different from a press report.
A press report is written by a correspondent representing a newspaper or a news agency.
Whereas a press release is a matter sent by a company for publication prepared by its own staff. Quite often correspondent prepare their reports on the basis of the release issued to them. In fact the release comes out to be quite handy for both the company and the correspondent. The correspondent gets readymade material to prepare the press report, while the company hopes for satisfaction that its image will not be destroyed by the correspondent. It is an information statement made available to print media. All the organizations have their public relation department to distribute newsworthy statements.
Guidelines For Writing Press Releases Are As Follows:
1. Include precise organizational information: Contact person, name of the organization and phone numbers.
2. Suggest a subject line: If well done, such a statement could be part of the headline for newspaper story.
3. Be precise about when the information may be released.
CHARASTERISTIC OF A GOOD PRESS RELEASE:
1. Brief:
A press release should be brief and precise. It is seen that newspapers are always hard pressed for space. If a release is brief and precise, its chances of getting included in the newspaper will be brighter. Press release for rational newspapers should be shorter than those which are meant for local newspapers.
2. Simple language:
Press release should be drafted in a simple language and conventional style. Incase the news item is not readable, the reader either avoids or decide not to read it which is as good as not reading. Hence the press release must be prepared in a lucid style.
3. Newsworthy:
Newsworthiness is the basic principle of a good press release. If the news dose not have has any news value, no one be will be interested in reading it and no newspaper would accept it for publication.
4. Factual truth :
Integrity is one of the important principles of business communication and factual truthfulness is a matter of integrity. One should realize that misrepresentation of the facts with a view to misleading the public might bring immediate benefit but it is bound to backfire sooner or later.
5. Suitable for publication:
A press release should be suitable for publication in the journal or newspaper to which it is sent. Company press releases should not be sent to literary sports or any of the film journals.
6. Answer to the 5 W’s:
One should make it sure that the relevant among the 5w’s- why, where, when, what, and who.
Why? should be taken care of? It may not be possible to answer why always. But if these details are included, they give depth to the release.
Where? It reveals the location, which is also important.
When? Since old is no news the timing of the press release is very important.
What? What happened that is newsworthy.
Who? Name the people involved as name are usually newsworthy.
There are a few other points that can be kept in mind while preparing press releases:
• Every release should be accompanied with a covering letter.
• The paragraph should be kept short and they should be provided with sub headings if desirable.
• Every release should be given a heading which is catchy and suggestive.
• The first two paragraphs should be interesting and give the gist.
Modes Of Press Release
There are many modes of press release for organizations but, following are important modes for press release through print media.
1. Newspapers:
Though broadcast media have become the predominant influence in our society, the newspaper retains a powerful passion. There is good reason that the popular impression of many people is publicity, getting something from newspapers. There is a psychological reason for this. The psychological reason is that most families in the world have one or more newspaper that they consider “their newspaper.” Each person will praise and defend it. It will influence him or her; perhaps more than any other medium it has the power to help articulate and shape opinions. Often it is most capable of motivating the reader to action.
Much of psychological power of the newspaper is due to its nature as a medium. Because most literate individuals read at least one newspaper a day, the newspaper becomes the habit. The citizens become addicted to certain features. The newspaper is a local thing, a lifeline between the citizen and outside world.
Advantages of newspaper:
1) The reader can read the newspaper whenever he gets time. The printed words wait for convenient time, while electronic messages must be grasped while they are there.
2) Being a regular medium, the newspaper lends itself to the cumulative build-up. It can be referred to repeatedly. The reader is alert when reading the newspaper- in contrast to relative relaxation when listening to the radio, watching television.
3) A photograph given along with press release has many advantages for publicity. A good photo may be syndicated to hundred of newspapers. Where hurried or lazy reader may not read a news story, he can at least see the picture. Seeing a picture, they will absorb the message at a glance.
4) It is comparatively economical mode of mass communication, so even common individual can get to know about corporate news.
2. Magazines:
The magazines may be considered as a combination of newspapers, designed to be read on the run. It contains corporate related information as well as general knowledge base articles. Many magazines are excellent vehicles for the explanation of a organizations policies. An effective article also tends to make a strong impression on the reader.
Consumer magazines can be classified into three major groups:
General magazines, news, illustrated magazines and specialized magazines.
Advantages of magazines:
1) As there are different types of magazines each of the three types, has different approach, has a different effect on its readership, and must be approached by different publicity techniques.
2) Magazines tend to be quite distinctive from each other, even within general category.
3) You can store and refer the magazine for future use.
Most Commonly Used Tools For Communicating With Media:
Several useful tools for communicating to the media are available to a public relations officer of an organization. The most commonly used tools for press release are press conferences and letters to the editor.
1. Press conferences:
Press conferences offer good opportunity for a public relation officer to forward his companies massages to the general public. In business organizations mostly press conferences are the result of any good or bad events. Preparation is the key for good press conference. When any organization holds a press conference they are expected to give the news media a package of materials called a Press Kit.
Format for press conference in general is:
1) A few minutes for an opening statement.
2) Distribution of spokespersons opening statement.
3) Questions from persons present.
Remember that everything said by the organisations responsible person during the conference and afterwards in QNA with reporters is considered on the recorded. So one has to be careful.
Rules in regard to press conference:
1. Call a press conference only if it will be of real service to the media and provide them something beneficial, which they could not get in simpler ways.
2. A press conference should be called in the case of major news events, such as launching of new products, seminars, visits of VIPs to the factory or office, a major accident, the sudden death of top manager or some other emergency.
3. The organizations office, board room, conference room or auditoriums are the best places for press conferences if it is convenient to invited people.
4. Some sort of refreshment should be given to the invited people like tea, coffee or soft drink.
5. Invitation may be sent in various ways, depending upon time available, such as letters, memos to editors, faxes or telephone.
6. The news conference should be geared to conveying the essential information. That means there should be a tight format and no frills.
7. Timing the news conference involves a number of considerations. If spot news is involved, it should be called immediately, even in the evening in case of real emergency.
2. Letter to the editor:
Letter to the editor is the effective way of achieving public notice through correspondence columns of newspapers or periodicals. A business manager or his representative can use a “letter to the editor” as an opportunity to comment and even correct the statement made in the publication. It is preferable that the senior executive most closely concerned should sign the letter with the subject. If it is an apology letter then it should be not be signed by the PRO. Surely if the letter is signed by higher authority of the organisation, more seriously will the letter be consider for publication by the editor. In such cases state the situation, provide a short background and offer a solution.
Such letters can be grouped into three categories:
1. Letters that comment on a topic of private or public concern.
2. Continue an existing correspondence.
3. Complain about a previously published item in the paper.
If a statement appears that affects the interest of the organisation then it is necessary to telephone the editor immediately and complain in strong terms about the offending item. It is rare they will correct it.
Specimen Press Releases:
Example 1:
A press release announcing launching of new product.
Hero Honda Launches “Pleasure”
Hero Honda, the world’s largest two-wheeler manufacture, has entered the scooter market with the launch of a 102 cc gearless vehicle named “Pleasure”. It is expected to hit the roads by mid November. However, the price of Pleasure is not yet decided by the company. The firm is expecting to sell about 100,000 units of its scooters in the first 12 months of its launch. In the near future, it also has plans to come up with geared models to challenge their rival Bajaj, leader in the scooter market. With its entry into the scooter segment, the company is expecting to increase the market share in scooters to 20% from the present 15% by the year ended.
Example 2:
A press releases regarding an important appointment.
Cover letter
Mahindra and Mahindra Limited
Kandivali, Mumbai.
June 18th, 2003.
The Chief Reporter,
The Economics Times,
Mumbai.
Dear Sir,
Subject: Press Release.
I am enclosing a press release relating to the appointment of
Shri. Anand Mahindra as our vice-chairmen. I hope it will be accommodated in your column ‘Executive Diary’. Mr. Anand’s photograph is also enclosed.
Yours Sincerely.
For Mahindra and Mahindra Limited.
S. Kelkar
Public Relation Officer
Encl: (1) Press Release.
(2) Mr. Anand’s photograph.
Press Release:
Mr.Anand Mahindra, the new Vice-Chairman of Mahindra and Mahindra Limited.
Mr. A.K.Mahindra, personal Director Mahindra and Mahindra limited has been elevated to the position of vice chairman of the company. A mechanical engineer, Mr. Anand has been with the company since1980. He is the president of the Indian chamber of commerce and executive member of the western regional committee of the employees federation of India.
Mr. Anand Mahindra is a multi-dimensional personality gifted with visionary power as well as dynamism. His elevation to the position of Vice-Chairman is bound to take the company to new heights.
Example 3:
A press release announcing, a Joint Venture between two companies.
ONGC Plans JVs with LN Mittal Group
Oil and Natural Gas Corporation Limited (ONGC), the Indian public sector oil giant, is having talks with the UK-based Lakshmi Nivas Mittal steel to setup two joint venture in Europe. Both the companies are combining their forces to jointly acquire oil properties and energy related ventures. A MoU will be signed very soon by the companies. According to the agreement, ONGC will have 51% equity in the joint venture and LN Mittal group will have 49% stake. While one will concentrating on acquiring oil and gas companies, the other will focus on other energy related ventures. The Union Petroleum minister, Mani Shankar Aiyer expressed his delight saying that the two companies will have a lot of synergies to carry forward.
Example 4:
A press release announcing expansion.
Britannia to Expand its Portfolio
Britannia Industries Ltd; is all set to increase its product portfolio. It is planning to enter new categories in food business. Moreover, the firm is also considering acquisitions as a possible means to enter into new areas. At present, the firm is a dominant player in the biscuits segment. Britannia’s chairman Nusli Wadia says, “We have no intention of getting into the noodles or pasta segment; we may, however, look at snacks.” On the other hand, Britannia’s new factory at Uttaranchal, which recently started its commercial production, is expected to reach its full capacity by the year-end. The firm is also thinking of reducing the headcount in the next few years by giving its employees the choice of a VRS package.
Example: 5
A press release announcing, a seminar-cum workshop being organized by a company and inviting participants.
Seminar-Cum Workshop:
Managing beyond 2000 - concepts, skill and tools
In the present economic environment of aggressive and cut-throat competition, the company executive will find it a great challenge to retain their position in the corporate world. They have to display exceptional awareness, vision and skill.
In order to equip the executives to face the challenge of tomorrow successfully, Birla Export House Company is conducting a two day seminar-cum-workshop on the above subject on november2003.
Programme director and Dr R.K. Gupta, Managing Director
Keynote speaker Birla Export House.
Other important speaker (1) Shri V P Singh, M.D.Tatas.
(2) Shri D.R.Thakur personnel
Manager, U.P.Udyog Limited.
Date 8 & 9 November 2003.
9.00 a.m. – 5.00 p.m. both days.
Venue Conference Room, Birla Export House,
Nepean Sea Mumbai.
Phone: 23489359.
Those desirous of participating should contact the administration office, Birla export house by 20th October 2003.
Example: 6
A press release, about the performance of a company during the previous year.
Maruti’s quarter 4 net profit up by 39.1%
Maruti Udyog limited the passenger car major has reported a 39.1% rise in its net profit for the fourth quarter, ended march 31, 2006. Its profit rose from Rs. 853 Cr in Q4 of 2004-05 to Rs 1189 Cr during the same period in the current fiscal. The company’s net profit for the fourth quarter is Rs. 360.9 Cr. The company has announced to offer 70% dividend for the fiscal year 2005-06. The company’s total income went by 8.04% from Rs 3139.7Cr to Rs 3392.2 Cr. Maruti is planning to launch a new export model by early 2009 to cover its export revenues, which fell, 29% last year the proposed target for the new export model is estimated to be around 10000 units.
Bibliography:
1. Handbook of Public Relation & communication-Philip Lesly.
2. Public Relations Management- Romeo Mascarenhas.
3. Effective Executive (ICFAI University press) issue of September 2005.
4. Effective Executive (ICFAI University press) issue of December 2005.
5. Effective Executive (ICFAI University press) issue of June 2006.
Weblography:
1. www.google.com
2. www.managementparadise.com
3. www.press-release-writing.com
Last edited by a moderator: