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Stayfree® supports Menstrupedia’s Educational Workshops to Educate Girls on Menstrual Hygiene
Workshopsheld across various schools of Madhya Pradesh
Workshopsheld across various schools of Madhya Pradesh
Bhopal, 07thDecember 2023:As part of its efforts to increase knowledge and improve menstrual hygiene,Stayfree®, a leading brand in menstrual hygiene, in partnership with Menstrupedia, a fast-growing startup that offers high social impact educational materials conducted a series of educational workshops in schools across cities of Madhya Pradesh.
As a part of these fun and interactive workshops, Menstrupedia educators engage with adolescent girls between the age group of 9 – 15 years on various aspects of puberty and menstruation. During these sessions, Menstrupedia comic books were distributed followed by anin-depth discussion on the physical, mental, and hormonal changes associated with puberty. Conversations focusedon menstruation and menstrual hygiene, tracking the menstrual cycle,role of nutrition, along with myths surrounding a girl’s periods were bustedto inculcate body positivity and boostself- confidence. These workshops are aimed to adequately bridge knowledge gaps, address social taboosand normalize period conversations in an open environment encouraging questions and discussions.
In 2020, Stayfree collaborated with Menstrupediato bring alive its vision to educate young girls about periods to remove shame and fear associated with periods. Through comic books, animated videos andinteractive workshops around menstruation, Stayfree and Menstrupedia has strived to create an informed and empowered generation of youth. As an outcome of this partnership, over 6 lakh comic books have been distributed to girls across India, 12, 000 workshops have been conducted and over 25,500 schools have been tapped.
Manoj Gadgil, Vice President, Marketing and Essential Health Business Unit Head, Kenvuesaid"Our partnership with Menstrupedia aligns with our larger mission of normalizing conversations about periods and create a world where no girl feels shame, fear or discomfort about her periods. Through these workshops, the brand aims to educate young girls about menstruation, equip them with the right knowledge delivered through easy-to-understand content and provide resources to equip young girls to have a healthy relationship with periods in the longer term. We are confident that these workshops will help girls navigate their menstrual health journey with confidence.”
Speaking on the rationale behind the workshops,Aditi Gupta, Co-Founder, Menstrupedia said,“We are working towards a future where periods are not seen as a taboo, menstruation is normalized, and every girl and their parents have the mindset that it’s just a period.”
Stayfree in partnership with Menstrupedia has successfully organized over 85 period awareness workshops across various regions of Madhya Pradesh, including Akbarpur, Kalapani, Borda, Amarawatkala, Surya Nagar, Semri, Gudarighat, Ratanpur, Misrod,BhairagarhChichali, SalaiyaHinotiya Alam, Priyanka nagar Kolar, ChawniRaisen Road, Hinoti, Chichali Kolar Road, Mandoraand many more. In 2022, Menstrupedia along with My FM, hosted over45 workshops and distributed 5000 Menstrupedia Comic Mini Books across Madhya Pradesh to educate girls and women.
About Stayfree®:
Stayfree® knows that periods can be difficult. That’s why it has a long heritage of creating products that provide comfortable protection to help women feel at ease during their periods. The brand has been striving to build a healthy relationship between a young girl and her periods so that she can continue to pursue their dreams.
About Kenvue:
Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, Johnson’s®, Listerine®, Neutrogena®, and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we believe in the extraordinary power of everyday care and our teams work every day to put that power in consumers’ hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
About Menstrupedia:
Menstrupedia is a fast-growing startup that offers high social impact educational materials in the form of comic books, workshops, and animated videos. The materials developed by Menstrupedia are used by over 25,500 schools and hundreds of NGOs, Corporates and Government organizations across India and several other countries across the globe. Menstrupedia is a definitive step to initiate conversations around growing up and puberty which has long been neglected. Learn more about Menstrupedia
Media Contact:
Kenvue: Gitanjali Sabikhi: [email protected]
