Description
PRESENTATION ON VIDEOCON
MARKETING MIX
SWOT ANALYSIS
ABOUT
?
IDEOCON…
Videocon founded in 1979, at Aurangabad in Maharashtra is one of India's youngest companies to touch a turnover of Rs 50 billion. ? Founder - Late Nandlal Madhavlal Dhoot Sons envisioned Videocon International Ltd. ? Third largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.
ITS MISSION STATEMENT…
The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
Venugopal N Dhoot Chairman
ITS GLOBAL PARTNERS…
Price
Product
4 P’s
Place
Promotion
IDEOCON
Consumer Electronic
Home Appliance
Components
Office Automation
Internet
Petroleum
Power
CTV’s ________ _ B&W TV’s ________ _ Audio systems ________ _ Color Monitors
Refrigerator _________ Washing Machines _________ Air Conditioner _________ Dish Washer _________ Microwave Oven _________ Mixer & Grinder
TV, VCR & Audio Components ___________ Glass Shell for Color Picture Tubes ___________ B&W Picture tube ___________ Monitors ___________ Compressors ___________ Other Components
Digital Diaries _________ Kiddy PC _________ DATA Projector _________ Power Inverter ________ Digital MP3 Player _________ Palm Top
ISP ________ Content & Web Solution
Crude Oil Extraction
1050 Mw Power Generation
TELEVISIONS
REFRIGERATOR:-
WASHING MACHINE:-
AIR CONDITIONER:-
PRICE:?
?
?
? ?
Television:LED- 21,000 to 1,49,000. LCD- 13,490 to 44,000. Ultra Slim- 5000 to 8690. Flat TV- 5190 to 6990 Conventional TV- 4000 to 4190. Washing Machines:Automatic- 10,490 to 42,220. Semi Automatic- 6000 to 10,000. Refrigerator:Frost Free- 12,000 to 77,778. Direct Cool- 17,000 to 17,504. Air Conditioner:Split A.C.- 17,990 to 56,000 Microwave Oven:- 3,990 to 13,490
PLACE:Company
Distributors
Direct Distributors
NEXT, Digi world, Hyper city
Sub Dealer
Customers
Customer
Customer
Electronic market is comprises of Rs1600 crore in all over Rajasthan. ? Out of which Videocon comprises 25% of it. ? Out of 25% of Videocon targeted in Rajasthan 55% covered by the Jaipur belt (Jaipur, Alwar, kota etc). ? The company have over 4000 Dealers and sub dealers and Network of 100 service centers within Jaipur belt.
?
• *appr
*aprox. figure.
PROMOTION:-
Above the line promotion.
• Advertising on T.V , print media, word of mouth, dealer recommendations • Sponsors the events like IIFA 2011, CWG, BCCI, etc.
Below the line promotion.
• Launches special seasonal offers on different products, and the combo pack. • Free service camps and promotional campaigns should be organized to target specific areas (Canopies, Banners, On-Spot Demos).
KANCHAN ENTERPRISES
At persent a new offer is running at kanchan enterprises that is Jiyo Ajadi se ? There is two combo offer in this :1st is Azadi Primium in which by purchasing of 5 combo product , we can save Rs. 7740 . And 2nd is Azadi Regular offer in which by purchasing 5 combo products, we can save Rs.3980 .
?
VIDEOCON BRANDING
o New logo. Unveiled on 2nd July, 2009 o The new ‘V’ composed of two animated green showing going green, lava like shape called chow and mow.
VIDEOCON LAUNCHES AN ADVERTISEMENT OF CHOW-MOW IN WHICH ONE IS
SHOWING THE PHYSICAL STRENGTH AND OTHER ONE IS SHOWING THE INTELLECTUAL PART.
Recently Videocon promote itself by a mega trade fair on 3rd to 5th September at Ambedkar circle in Jaipur. ? The concept of DTH service is very new in presence of other player like ZEE TV’s Dish TV, Tata Sky, Airtel Dish TV, providing only set up box. ? Effective advertisement of Shahrukh Khan & Dhoni and Ritesh Deshmukh’s variety of advertisements.
?
COMPANY PROFILE:Annual Turnover is US 4 billion dollars. ? Videocon is the third largest home appliance and consumer electronic company in India. ? Since 1998 it has expanded its operations globally. ? Net Income of the company in the year 2010 was 407.02 crores.
?
CUSTOMER:Sales
5% 35%
60%
lower middle class middle class` higher class
COMPETITOR:-
PRESENTED BY:Abhishek Mathur ? Amit Yadav ? Bhupen Sharma ? Deepika Kachawa ? Monika Jain
?
Nijo Ninan ? Piyush Poddar ? Ravi Prakash Kumawat ? Sahil Yadav ? Shiv Bhagwan
?
doc_956721596.pptx
PRESENTATION ON VIDEOCON
MARKETING MIX
SWOT ANALYSIS
ABOUT
?
IDEOCON…
Videocon founded in 1979, at Aurangabad in Maharashtra is one of India's youngest companies to touch a turnover of Rs 50 billion. ? Founder - Late Nandlal Madhavlal Dhoot Sons envisioned Videocon International Ltd. ? Third largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.
ITS MISSION STATEMENT…
The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen
Venugopal N Dhoot Chairman
ITS GLOBAL PARTNERS…
Price
Product
4 P’s
Place
Promotion
IDEOCON
Consumer Electronic
Home Appliance
Components
Office Automation
Internet
Petroleum
Power
CTV’s ________ _ B&W TV’s ________ _ Audio systems ________ _ Color Monitors
Refrigerator _________ Washing Machines _________ Air Conditioner _________ Dish Washer _________ Microwave Oven _________ Mixer & Grinder
TV, VCR & Audio Components ___________ Glass Shell for Color Picture Tubes ___________ B&W Picture tube ___________ Monitors ___________ Compressors ___________ Other Components
Digital Diaries _________ Kiddy PC _________ DATA Projector _________ Power Inverter ________ Digital MP3 Player _________ Palm Top
ISP ________ Content & Web Solution
Crude Oil Extraction
1050 Mw Power Generation
TELEVISIONS
REFRIGERATOR:-
WASHING MACHINE:-
AIR CONDITIONER:-
PRICE:?
?
?
? ?
Television:LED- 21,000 to 1,49,000. LCD- 13,490 to 44,000. Ultra Slim- 5000 to 8690. Flat TV- 5190 to 6990 Conventional TV- 4000 to 4190. Washing Machines:Automatic- 10,490 to 42,220. Semi Automatic- 6000 to 10,000. Refrigerator:Frost Free- 12,000 to 77,778. Direct Cool- 17,000 to 17,504. Air Conditioner:Split A.C.- 17,990 to 56,000 Microwave Oven:- 3,990 to 13,490
PLACE:Company
Distributors
Direct Distributors
NEXT, Digi world, Hyper city
Sub Dealer
Customers
Customer
Customer
Electronic market is comprises of Rs1600 crore in all over Rajasthan. ? Out of which Videocon comprises 25% of it. ? Out of 25% of Videocon targeted in Rajasthan 55% covered by the Jaipur belt (Jaipur, Alwar, kota etc). ? The company have over 4000 Dealers and sub dealers and Network of 100 service centers within Jaipur belt.
?
• *appr
*aprox. figure.
PROMOTION:-
Above the line promotion.
• Advertising on T.V , print media, word of mouth, dealer recommendations • Sponsors the events like IIFA 2011, CWG, BCCI, etc.
Below the line promotion.
• Launches special seasonal offers on different products, and the combo pack. • Free service camps and promotional campaigns should be organized to target specific areas (Canopies, Banners, On-Spot Demos).
KANCHAN ENTERPRISES
At persent a new offer is running at kanchan enterprises that is Jiyo Ajadi se ? There is two combo offer in this :1st is Azadi Primium in which by purchasing of 5 combo product , we can save Rs. 7740 . And 2nd is Azadi Regular offer in which by purchasing 5 combo products, we can save Rs.3980 .
?
VIDEOCON BRANDING
o New logo. Unveiled on 2nd July, 2009 o The new ‘V’ composed of two animated green showing going green, lava like shape called chow and mow.
VIDEOCON LAUNCHES AN ADVERTISEMENT OF CHOW-MOW IN WHICH ONE IS
SHOWING THE PHYSICAL STRENGTH AND OTHER ONE IS SHOWING THE INTELLECTUAL PART.
Recently Videocon promote itself by a mega trade fair on 3rd to 5th September at Ambedkar circle in Jaipur. ? The concept of DTH service is very new in presence of other player like ZEE TV’s Dish TV, Tata Sky, Airtel Dish TV, providing only set up box. ? Effective advertisement of Shahrukh Khan & Dhoni and Ritesh Deshmukh’s variety of advertisements.
?
COMPANY PROFILE:Annual Turnover is US 4 billion dollars. ? Videocon is the third largest home appliance and consumer electronic company in India. ? Since 1998 it has expanded its operations globally. ? Net Income of the company in the year 2010 was 407.02 crores.
?
CUSTOMER:Sales
5% 35%
60%
lower middle class middle class` higher class
COMPETITOR:-
PRESENTED BY:Abhishek Mathur ? Amit Yadav ? Bhupen Sharma ? Deepika Kachawa ? Monika Jain
?
Nijo Ninan ? Piyush Poddar ? Ravi Prakash Kumawat ? Sahil Yadav ? Shiv Bhagwan
?
doc_956721596.pptx