Description
PRESENTATION ON TVS
SWOT ANALYSIS
COMPETITOR
IILM ACADEMY OF HIGHER LEARNING JAIPUR
STUDENTS NAME-NEERAJ NAGORI SIJO JOHN PGDM 12-14
www.tvsmotor.in
1
INTRODUCTION
TVS Motor Company Limited is the Fourth largest two-wheeler manufacturer in India. It is the flagship company of the TVS
Group employing over 40,000 people 15 with an estimated It
million
customers.
manufactures Motorcycle, Bikes, Scooters, rickshaws.
2
www.tvsmotor.in
Mopeds
and
Auto
HISTORY
TVS Motor follow its origins back to the entrepreneurial spirit of Trichur
Vengaram Sundaram Iyengar who
gave up lucrative careers in
the Indian Railways and in banking to
set up his own business. He began
with Madurai's first bus service in 1911 and founded T.V.Sundaram
Iyengar and Sons Limited. When he died in 1955 his sons took the company ahead with several forays in the automobile sector.
www.tvsmotor.in
3
MISSION
“TVS are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmental friendly, personal transportation products
under the TVS brand, for customers in Asian markets and to provide fulfillment and prosperity for employees, dealers & suppliers”.
www.tvsmotor.in
4
VISION
TVS Motor - Driven by the customer “TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the
right product, at the right price, at the
right time.”
www.tvsmotor.in
5
MANUFACTURING EXCELLENCE
1. The Total Employee Involvement
2. Daily Work Management 3. The Inspiration Moment
4. The Total Quality Management
www.tvsmotor.in
6
STRENGTH OPPORTUNTIES
WEAKNESS THREATS
www.tvsmotor.in
7
COMPETITORS
1. Hero Motocorp 2. Honda 3. Bajaj
4. Yamaha
5. Suzuki
www.tvsmotor.in
8
BRAND AMBASSADOR
www.tvsmotor.in
9
BRAND AMBASSADOR
www.tvsmotor.in
10
BRAND AMBASSADOR
www.tvsmotor.in
11
PRODUCTS
www.tvsmotor.in
12
1.Sales Executive
2.Area Manager 3.Territory Manager 4.SAP FICO Consultant 5.Assistant Manager 6.Brand/Product Manager 7.Network Manager
www.tvsmotor.in
13
www.tvsmotor.in
14
doc_813468373.pptx
PRESENTATION ON TVS
SWOT ANALYSIS
COMPETITOR
IILM ACADEMY OF HIGHER LEARNING JAIPUR
STUDENTS NAME-NEERAJ NAGORI SIJO JOHN PGDM 12-14
www.tvsmotor.in
1
INTRODUCTION
TVS Motor Company Limited is the Fourth largest two-wheeler manufacturer in India. It is the flagship company of the TVS
Group employing over 40,000 people 15 with an estimated It
million
customers.
manufactures Motorcycle, Bikes, Scooters, rickshaws.
2
www.tvsmotor.in
Mopeds
and
Auto
HISTORY
TVS Motor follow its origins back to the entrepreneurial spirit of Trichur
Vengaram Sundaram Iyengar who
gave up lucrative careers in
the Indian Railways and in banking to
set up his own business. He began
with Madurai's first bus service in 1911 and founded T.V.Sundaram
Iyengar and Sons Limited. When he died in 1955 his sons took the company ahead with several forays in the automobile sector.
www.tvsmotor.in
3
MISSION
“TVS are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmental friendly, personal transportation products
under the TVS brand, for customers in Asian markets and to provide fulfillment and prosperity for employees, dealers & suppliers”.
www.tvsmotor.in
4
VISION
TVS Motor - Driven by the customer “TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the
right product, at the right price, at the
right time.”
www.tvsmotor.in
5
MANUFACTURING EXCELLENCE
1. The Total Employee Involvement
2. Daily Work Management 3. The Inspiration Moment
4. The Total Quality Management
www.tvsmotor.in
6
STRENGTH OPPORTUNTIES
WEAKNESS THREATS
www.tvsmotor.in
7
COMPETITORS
1. Hero Motocorp 2. Honda 3. Bajaj
4. Yamaha
5. Suzuki
www.tvsmotor.in
8
BRAND AMBASSADOR
www.tvsmotor.in
9
BRAND AMBASSADOR
www.tvsmotor.in
10
BRAND AMBASSADOR
www.tvsmotor.in
11
PRODUCTS
www.tvsmotor.in
12
1.Sales Executive
2.Area Manager 3.Territory Manager 4.SAP FICO Consultant 5.Assistant Manager 6.Brand/Product Manager 7.Network Manager
www.tvsmotor.in
13
www.tvsmotor.in
14
doc_813468373.pptx