Description
PRESENTATION ON TVS MOTOR COMPANY
MARKET POSITION
PRODUCT
Mayank Mohan(10BM60048) Prashant Saurabh(10BM60062) Sudeep Yadav(10BM60089)
Introduction
? The TVS group was established in 1911 by Shri. T. V.
Sundaram Iyengar ? The TVS group is today a leading player in automobile and automotive industry ? The group has 30 companies and employs more than 40,000 people ? TVS motor company is the largest among the group companies in terms of size and turnover
TVS Motor Company
? It is India’s third largest two-wheeler manufacturer
and one among the top ten in the world ? It has 4 manufacturing plants in country ? It has 15 percent market share in the two-wheeler industry in India ? More than 15 million customer ? Product offerings in all segment of the two-wheeler industry in India ? Product offerings in three-wheeler industry in India
Continued..
? Products exported to more than 50 countries
? The company entered into a technical know-how and
assistance agreement with Suzuki Motor Co Ltd of Japan in the year 1982 ? The TVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture on September 27, 2001
Products
? Two Wheeler ? Scooterette - Scooty Pep, Scooty Teenz, Scooty Streak ? Scooter- Wego ? Motorcycles- Sport, City, Jive, Flame, Apache ? Three Wheeler ? TVS King
Continued..
Market Position
Continued…
Performance
? Growth of 13.1 % in sales ( 15.2 lacs units )
? Impressive growth of 19.4% in scooters and 30.3% in
mopeds ? Profit of Rs. 88.01 Cr against 31.08 of 2009 ? Launched two new products catering entirely new segments of the market (Jive and Wego) ? Doubled it share in domestic three wheeler market with extensive sales of TVS King
My Project
Analysis and improvement of weekly servicing of model colours for both domestic & export markets” Learnings Expected ? How painting of products is finalized ? ( Market Research) ? How is it implemented ? ( Demand Variability ) ? Difference between Domestic and Export markets
Improve Upon “Significant reduction in generation of paint sludge has been achieved through process improvement, use of textured plastics and pigmented plastics.” ( Annual Report 2010)
Expectations
? How and Why it won the Deming Application Award in Quality Management ? To learn how the company has achieved TQM (Total Quality Management ) for
100 % participation of employees
? Understand how the company completed 1300 projects in one fiscal year through QC teams
? How is it dealing with rising input material costs through ‘global sourcing of products’ ?
? Any new product upgrades and strategy behind it ? ? Company is renowned for its R&D : Scope for Blue Ocean Strategy ? Environmental Management System (ISO14001:2004) and Occupational Health and Safety Management System(OHSAS 18001:2007)
Project title.
? Develop a model for 'production plan smoothening'
based on annual sales data. ? LEARNING PATH.
? Analyze the sales pattern and forecasting of the company.
? Study the strategic and marketing plans of the company.
? Study the levels of capacity, inventory and subcontracting of the
company/facility. ? Study the various constraints of production like capacity, stock outs, problems in supply chain and subcontracting. ? Study the production plan strategy followed in the company.
Expectations.
? To have an overview of 100% automated assembly line. ? To have an overview of various production processes and
strategies followed at the TVS motor company, Hosur facility. ? To get an exposure to various IT packages used in industry for various purpose like inventory management, PPC and MRP. ? To learn how the company is coping up with sudden rise and slump in demand. ? To have an idea of the contingency plan of the company.
Expectations
? Looking for hands on experience in a top most
automobile company of India ? Will be looking for the core values of the company that has helped it in surviving in the automobile market ? To understand the use of IT in manufacturing companies ? Learn the practical implementation of TQM ? To understand how the company developed its own R&D to cope up with the departure of Suzuki motors from the joint venture
doc_489936877.ppt
PRESENTATION ON TVS MOTOR COMPANY
MARKET POSITION
PRODUCT
Mayank Mohan(10BM60048) Prashant Saurabh(10BM60062) Sudeep Yadav(10BM60089)
Introduction
? The TVS group was established in 1911 by Shri. T. V.
Sundaram Iyengar ? The TVS group is today a leading player in automobile and automotive industry ? The group has 30 companies and employs more than 40,000 people ? TVS motor company is the largest among the group companies in terms of size and turnover
TVS Motor Company
? It is India’s third largest two-wheeler manufacturer
and one among the top ten in the world ? It has 4 manufacturing plants in country ? It has 15 percent market share in the two-wheeler industry in India ? More than 15 million customer ? Product offerings in all segment of the two-wheeler industry in India ? Product offerings in three-wheeler industry in India
Continued..
? Products exported to more than 50 countries
? The company entered into a technical know-how and
assistance agreement with Suzuki Motor Co Ltd of Japan in the year 1982 ? The TVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture on September 27, 2001
Products
? Two Wheeler ? Scooterette - Scooty Pep, Scooty Teenz, Scooty Streak ? Scooter- Wego ? Motorcycles- Sport, City, Jive, Flame, Apache ? Three Wheeler ? TVS King
Continued..
Market Position
Continued…
Performance
? Growth of 13.1 % in sales ( 15.2 lacs units )
? Impressive growth of 19.4% in scooters and 30.3% in
mopeds ? Profit of Rs. 88.01 Cr against 31.08 of 2009 ? Launched two new products catering entirely new segments of the market (Jive and Wego) ? Doubled it share in domestic three wheeler market with extensive sales of TVS King
My Project
Analysis and improvement of weekly servicing of model colours for both domestic & export markets” Learnings Expected ? How painting of products is finalized ? ( Market Research) ? How is it implemented ? ( Demand Variability ) ? Difference between Domestic and Export markets
Improve Upon “Significant reduction in generation of paint sludge has been achieved through process improvement, use of textured plastics and pigmented plastics.” ( Annual Report 2010)
Expectations
? How and Why it won the Deming Application Award in Quality Management ? To learn how the company has achieved TQM (Total Quality Management ) for
100 % participation of employees
? Understand how the company completed 1300 projects in one fiscal year through QC teams
? How is it dealing with rising input material costs through ‘global sourcing of products’ ?
? Any new product upgrades and strategy behind it ? ? Company is renowned for its R&D : Scope for Blue Ocean Strategy ? Environmental Management System (ISO14001:2004) and Occupational Health and Safety Management System(OHSAS 18001:2007)
Project title.
? Develop a model for 'production plan smoothening'
based on annual sales data. ? LEARNING PATH.
? Analyze the sales pattern and forecasting of the company.
? Study the strategic and marketing plans of the company.
? Study the levels of capacity, inventory and subcontracting of the
company/facility. ? Study the various constraints of production like capacity, stock outs, problems in supply chain and subcontracting. ? Study the production plan strategy followed in the company.
Expectations.
? To have an overview of 100% automated assembly line. ? To have an overview of various production processes and
strategies followed at the TVS motor company, Hosur facility. ? To get an exposure to various IT packages used in industry for various purpose like inventory management, PPC and MRP. ? To learn how the company is coping up with sudden rise and slump in demand. ? To have an idea of the contingency plan of the company.
Expectations
? Looking for hands on experience in a top most
automobile company of India ? Will be looking for the core values of the company that has helped it in surviving in the automobile market ? To understand the use of IT in manufacturing companies ? Learn the practical implementation of TQM ? To understand how the company developed its own R&D to cope up with the departure of Suzuki motors from the joint venture
doc_489936877.ppt