Description
Presentation on ThinkFarm
THINKFARM
84 MARCHMONT STREET
LONDON, WC1N 1AG
+44 20 7383 8838
WWW.THINKFARM.CO.UK
Attention
Customers
Investors
We help our clients get more…
…to drive:
Market share
Profits
Exit strategies
Pulling together to set the standard
Redefinition of
a global brand
ahead of
FTSE 100 listing
Global, synchronised,
one day launch
of internal and
external brand
Supporting
consolidation after
massive expansion by
geography, product
and acquisition
Over 5 years of
promotion, single
day revenue doubled
from £5m to 12m
(charity day)
Laying down the law
Positioning, naming
and creating a winning
strategy for a new
line of products
Taking the wider
View resulting in
a repositioning
of the whole
product range
Developing a
sales proposition
which chimed with
its law company
customer base
Achieved 133%
of the launch
revenue target,
15 x cost of sales,
20 x campaign cost
Its only rock’n’roll but we monetise it
Design of iconic
imagery and
merchandising
Merchandising
revenues of over
$120m per tour
In the top 10 and
top 5 grossing tours
of all time
Branding and
promotion of multiple
Rolling Stones tours
A sharp new proposition cuts to the chase
A clear brand story
was created to
take their new
messaging to
market and investor
Brand rollout
worldwide including
website, offices,
printed material, etc
Business sold
to TMX at a
high multiple
for A$10M
A swathing review
of the business shed
peripheral products
to focus on its best –
Razor
Recruiting brand strategists to add value
Working with
the CEO to develop
and implement a
brand & marketing
strategy
Successful merger
of companies
within the group
to strengthen
the business
Increased cross
selling opportunities
where previously
there was
competition
Clarified the
proposition for this
Barclays Ventures
backed recruitment
group
Helping a communications firm find its mojo
Worked with the
geographical heads
to define one,
international business
Developed the
value proposition
and brand story
for the market
The company
was sold rapidly
for £265m
following previous
unsuccessful attempts
Facilitated a
process of integration
in a dysfunctional
matrix organisation
Helping a white elephant perform new tricks
Positioning to
audiences as broad
as central and local
govt , sponsors,
public, promoters
Launched 2 years
after breaking ground
and 1 year later
voted the world’s
best music venue
The dome was
dead and The O2
established more
quickly than
anyone imagined
Brand consultancy
to AEG who were
turning the dome
into a major
entertainments venue
Success, dished up on a conveyor belt
Created the brand,
brand language,
identity and art
directed the
restaurant design
Hugely successful
launch & rapid growth.
Sold Yo!Sushi, kept &
licensed Yo! brand,
which led to Yo!tel, etc
Revenue and profits
growth, massive
ROI on exit and
continuous revenue
stream from brand
Worked closely
with ex-Dragon,
Simon Woodruffe
to develop the
concept of Yo!Sushi
We’re the people
behind the scenes
that have put these
ventures & many more
up front.
National institutions
Technology firms
Information providers
Entertainment venues
Media companies
Sports bodies
Rock bands
Restaurants
Manufacturers
Barristers & Lawyers
Financial services firms
Charities
Rights campaigners
Impresarios
FTSE 100 companies
Start-ups
Who we’ve helped
We tackle 4 key aspects to align for success
Work process
Sales workflow
Customer service:
product
personal
Measurement
Performance
Campaign
Conversion rates
ROI
People
Recruit & assess
Train
Manage
Compensation
Brand
Positioning
Messaging & USPs
Communications
Stephen Izatt Managing Director
Brand & marketing strategy, positioning, messaging & writing.
07785 351 609
Crispin White Marketing Strategy Consultant
Marketing strategy, campaign planning & performance measurement.
07958 677 649
020 7383 8838
84 Marchmont St
London, WC1N 1AG
Thinkfarm
THINKFARM
84 MARCHMONT STREET
LONDON, WC1N 1AG
+44 20 7383 8838
WWW.THINKFARM.CO.UK
doc_477640860.ppt
Presentation on ThinkFarm
THINKFARM
84 MARCHMONT STREET
LONDON, WC1N 1AG
+44 20 7383 8838
WWW.THINKFARM.CO.UK
Attention
Customers
Investors
We help our clients get more…
…to drive:
Market share
Profits
Exit strategies
Pulling together to set the standard
Redefinition of
a global brand
ahead of
FTSE 100 listing
Global, synchronised,
one day launch
of internal and
external brand
Supporting
consolidation after
massive expansion by
geography, product
and acquisition
Over 5 years of
promotion, single
day revenue doubled
from £5m to 12m
(charity day)
Laying down the law
Positioning, naming
and creating a winning
strategy for a new
line of products
Taking the wider
View resulting in
a repositioning
of the whole
product range
Developing a
sales proposition
which chimed with
its law company
customer base
Achieved 133%
of the launch
revenue target,
15 x cost of sales,
20 x campaign cost
Its only rock’n’roll but we monetise it
Design of iconic
imagery and
merchandising
Merchandising
revenues of over
$120m per tour
In the top 10 and
top 5 grossing tours
of all time
Branding and
promotion of multiple
Rolling Stones tours
A sharp new proposition cuts to the chase
A clear brand story
was created to
take their new
messaging to
market and investor
Brand rollout
worldwide including
website, offices,
printed material, etc
Business sold
to TMX at a
high multiple
for A$10M
A swathing review
of the business shed
peripheral products
to focus on its best –
Razor
Recruiting brand strategists to add value
Working with
the CEO to develop
and implement a
brand & marketing
strategy
Successful merger
of companies
within the group
to strengthen
the business
Increased cross
selling opportunities
where previously
there was
competition
Clarified the
proposition for this
Barclays Ventures
backed recruitment
group
Helping a communications firm find its mojo
Worked with the
geographical heads
to define one,
international business
Developed the
value proposition
and brand story
for the market
The company
was sold rapidly
for £265m
following previous
unsuccessful attempts
Facilitated a
process of integration
in a dysfunctional
matrix organisation
Helping a white elephant perform new tricks
Positioning to
audiences as broad
as central and local
govt , sponsors,
public, promoters
Launched 2 years
after breaking ground
and 1 year later
voted the world’s
best music venue
The dome was
dead and The O2
established more
quickly than
anyone imagined
Brand consultancy
to AEG who were
turning the dome
into a major
entertainments venue
Success, dished up on a conveyor belt
Created the brand,
brand language,
identity and art
directed the
restaurant design
Hugely successful
launch & rapid growth.
Sold Yo!Sushi, kept &
licensed Yo! brand,
which led to Yo!tel, etc
Revenue and profits
growth, massive
ROI on exit and
continuous revenue
stream from brand
Worked closely
with ex-Dragon,
Simon Woodruffe
to develop the
concept of Yo!Sushi
We’re the people
behind the scenes
that have put these
ventures & many more
up front.
National institutions
Technology firms
Information providers
Entertainment venues
Media companies
Sports bodies
Rock bands
Restaurants
Manufacturers
Barristers & Lawyers
Financial services firms
Charities
Rights campaigners
Impresarios
FTSE 100 companies
Start-ups
Who we’ve helped
We tackle 4 key aspects to align for success
Work process
Sales workflow
Customer service:
product
personal
Measurement
Performance
Campaign
Conversion rates
ROI
People
Recruit & assess
Train
Manage
Compensation
Brand
Positioning
Messaging & USPs
Communications
Stephen Izatt Managing Director
Brand & marketing strategy, positioning, messaging & writing.
07785 351 609
Crispin White Marketing Strategy Consultant
Marketing strategy, campaign planning & performance measurement.
07958 677 649
020 7383 8838
84 Marchmont St
London, WC1N 1AG
Thinkfarm
THINKFARM
84 MARCHMONT STREET
LONDON, WC1N 1AG
+44 20 7383 8838
WWW.THINKFARM.CO.UK
doc_477640860.ppt