Presentation on SWOT Analysis

Description
"SWOT Analysis is a strategic planning tool that separates influences on a business’s future success into internal and external factors”

MANAGING Tough Times
A
PRESENTATION
ON
SWOT
ANALYSIS
BY
HARINADH KARIMIKONDA
MBA, NET, [Ph.D.(OU)]
ASST. PROFESSOR
SNIST-MBA DEPARTMENT
SNIST
SCHOOL OF MANAGEMENT STUDIES
MANAGING Tough Times
INTRODUCTION
• Who did develop SWOT Analysis?
– Developed at Stanford University
– Funded by Fortune 500 companies
– Took 9 years to develop, Involved 5000 interviews
• Who are users of SWOT Analysis?
– Individual, Group and Organisation etc..
• When does use SWOT Analysis?
– Situation, Problem, Decision etc..
• Why does use SWOT Analysis?
– Effective planning, Right Decisions, Future Success etc..

SNIST
SCHOOL OF MANAGEMENT STUDIES
MANAGING Tough Times
DEVELOPMENT
1. Definition
2. Elements
3. An Example of Firm
4. Strategies
5. An Example of Education Institution

SNIST
SCHOOL OF MANAGEMENT STUDIES
MANAGING Tough Times
Definition of SWOT Analysis
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SCHOOL OF MANAGEMENT STUDIES
“SWOT Analysis is a strategic planning tool that
separates influences on a business’s future success
into internal and external factors”
“SWOT analysis (alternatively SWOT Matrix) is a
structured planning method used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats
involved in a project or in a business”
MANAGING Tough Times
SNIST
SCHOOL OF MANAGEMENT STUDIES
Elements of SWOT Analysis
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SCHOOL OF MANAGEMENT STUDIES
Example : S-W-O-T of A Firm
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Strategies of SWOT Analysis
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Strategies of SWOT Analysis….Cont.
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SWOT Analysis of
An Education Institution
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SCHOOL OF MANAGEMENT STUDIES
MANAGING Tough Times
CONCLUSION
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SCHOOL OF MANAGEMENT STUDIES
?It is an important techniques which provide quality
information to the managers to take effective decision for
future development of organization.
?It makes to understand organizational Internal and
External Environment at a competitive position
?It is also provide basic and important areas of
organization that What to develop and What to Overcome

MANAGING Tough Times
Assessment Test
SNIST
SCHOOL OF MANAGEMENT STUDIES
1. SWOT Analysis is a ______________ techniques
2. Internal and controllable elements of SWOT Analysis
are _________________and_______________
3. Uncontrollable and harmful elements of SWOT
Analysis is _________________________
4. ___________university had developed SWOT Analysis
5. Low customer retention is a threat of firm.(True/False)

MANAGING Tough Times

Any Questions?

SNIST
SCHOOL OF MANAGEMENT STUDIES

Thank You

doc_236227182.ppt