Description
PRESENTATION ON SUZLON ENERGY
Wind Energy Market
Windmill Turbine Generators - Introduction
Suzlon Energy Ltd
Suzlon Energy Ltd:
Making Foray Abroad
Presented by
Anupam Iyer Arjun Ramakrishnan Bhoomika Diwan Chandni Agarwal Manish Singh Tarun Rustagi
1
Presentation Flow
• Wind Energy Market • Windmill Turbine Generators - Introduction • Suzlon Energy Ltd
– Introduction – Products & Services
• Vertical Integration
– Introduction – Varieties – Examples
• Windmill Turbine Generators
– Components – Manufacturing Operations
• Suzlon Energy Ltd
– Group Companies
• • • •
Advantages of Vertical Integration Differentiating Factor Problems & Challenges Future Strategy
2
Wind Energy Market
• • • • Security of Supply Economic Considerations Environmental Concerns Significant Facts:
– 2000-2010: Wind power generation grown by more than ten times – Global wind energy market to reach 240GW by 2012 – Competitive and lucrative as long as Oil Barrel costs > $40
3
Wind Energy Market
Windmill Turbine Generators
• Blades aerodynamically similar to airplane wings • Mounted 30m or above to take advantage of faster and less turbulent winds. The higher, the better. • Have emergency shut-off in case of storms • Technological trends increasing in complexity
5
Unconventional Designs
Suzlon Energy Ltd: A Brief
• • • • Est. 1995 by Tulsi Tanti Headquarters in Pune. Offices across 5 continents. 8th largest manufacturer in the world. Largest in India. In terms of net worth, world's most valuable wind energy company, though market value lesser than smaller companies • Operates largest wind park - 584 MW - Tamil Nadu • Operates and maintains Suzlon One Earth • Latest contract is by Caparo Energy for $1.28 billion
7
Suzlon Energy Ltd: Products & Services
• Windmill Electricity Generators
– S88 Mark II - 2.25 MW – S88 - 2.1 MW – S82 – 1.5 MW – S66 - 1.25 MW – S64 – 1.25 MW – S52 – 600 kW
•
Services
– – – – – Wind Energy Estimation Land Sourcing and Permitting Infrastructure Development Installation and Commissioning Operation and Maintenance
8
Vertical Integration: Introduction
Vertical integration is the degree to which a firm owns its downstream suppliers and its upstream buyers. Contrary to horizontal integration, which is a consolidation of many firms that handle the same part of the production process, vertical integration is typified by one firm engaged in different parts of production
9
Vertical Integration: Varieties
A company exhibits backward vertical integration when it controls subsidiaries that produce some of the inputs used in the production of its products. A company tends toward forward vertical integration when it controls distribution centers and retailers where its products are sold. Balanced vertical integration means a firm controls all of these components, from raw materials to final delivery.
10
Suzlon’s Vertical Integration
•Designing & Developing of Rotor blades in Netherlands
•Acquisition of Hansen Transmission, Belgium – Manufactures turbines gear box
•Acquisition of RE power, Germany – Manufactures high capacity turbines •Manufactures generators, panels, and towers •R&D and technology centers, manufacturing facilities and service support centers spread across the globe •Delivers projects through its project management and installation consultancy, and operations & maintenance services
12
Windmill Turbine Generators: Components
13
Manufacturing Operations
• Production
– – – – – – – – – Introduction rotor blades nacelles nacelle covers nose cones control panels control systems hubs generators
– –
• Services
panels tubular towers gear boxes (Hansen Transmission) offshore turbines (REPower) Slip Ring Generators (Elin EBG Motoren GmbH) – WTG Assembly – Retrofitting of blades for clients – Delivery and service of wind farms
–
– –
• R&D: Germany/India
14
Suzlon Companies
Location Company
Suzlon Structures Pvt Ltd Suzlon Energy Ltd SCL Suzlon Energy Ltd Suzlon Energy Ltd Suzlon Generators Ltd Suzlon Wind International Ltd SE Composites Ltd SE Electricals Ltd Suzlon Energy Ltd
Products
Tubular Towers Rotor Blades CEC Rotor Blades, WTG Assembly, Nacelles, Nacelle Covers, Control Systems, Nose Cones Rotor Blades, Tubular Towers Generators Nacelles, Nacelle Covers, Nose Cones Rotor Blades Generators, Control Systems Rotor Blades, Nacelles, Nacelle Covers, Control Systems, Hubs
India
Gandhidham Bhuj Vadodara Daman Dhule Chakan Padubidri Padubidri Coimbatore Pondicherry
China
Tianjin Suzlon Energy Tianjin Ltd Rotor Blades, Nacelles, Nacelle Covers, Control Panels, Hubs, Generators, Nose Cones
USA
Pipestone Suzlon Rotor Corp Rotor Blades, Nose Cones 15
Advantages of Vertical Integration
• • • • • • • • No gaps in supply chain No bottlenecks in supply chain due to demand-supply mismatch Low logistics cost Dedicated delivery capability Flexible response to local markets Expansion into markets (E.g.: REPower - Euro Markets) Supply Chain synergy Total solutions
16
Differentiating Factor
• • • • • • Turnkey (end-to-end) solutions Vertical Integration Global Integration Focus on QM and Health, Safety and Environment Customized products as per needs of individual customers Low cost producer, top-class design
17
Problems and Challenges
• • • • • Declining consolidated sales Declining share value and public opinion US economy slowdown Need to manufacture wider range of turbines New players entering a lucrative market
18
Future Strategy
• • • • • No further need for acquisitions Consolidate global businesses Product innovation Cost reduction To be order winner
19
Questions?
doc_222261398.ppt
PRESENTATION ON SUZLON ENERGY
Wind Energy Market
Windmill Turbine Generators - Introduction
Suzlon Energy Ltd
Suzlon Energy Ltd:
Making Foray Abroad
Presented by
Anupam Iyer Arjun Ramakrishnan Bhoomika Diwan Chandni Agarwal Manish Singh Tarun Rustagi
1
Presentation Flow
• Wind Energy Market • Windmill Turbine Generators - Introduction • Suzlon Energy Ltd
– Introduction – Products & Services
• Vertical Integration
– Introduction – Varieties – Examples
• Windmill Turbine Generators
– Components – Manufacturing Operations
• Suzlon Energy Ltd
– Group Companies
• • • •
Advantages of Vertical Integration Differentiating Factor Problems & Challenges Future Strategy
2
Wind Energy Market
• • • • Security of Supply Economic Considerations Environmental Concerns Significant Facts:
– 2000-2010: Wind power generation grown by more than ten times – Global wind energy market to reach 240GW by 2012 – Competitive and lucrative as long as Oil Barrel costs > $40
3
Wind Energy Market
Windmill Turbine Generators
• Blades aerodynamically similar to airplane wings • Mounted 30m or above to take advantage of faster and less turbulent winds. The higher, the better. • Have emergency shut-off in case of storms • Technological trends increasing in complexity
5
Unconventional Designs
Suzlon Energy Ltd: A Brief
• • • • Est. 1995 by Tulsi Tanti Headquarters in Pune. Offices across 5 continents. 8th largest manufacturer in the world. Largest in India. In terms of net worth, world's most valuable wind energy company, though market value lesser than smaller companies • Operates largest wind park - 584 MW - Tamil Nadu • Operates and maintains Suzlon One Earth • Latest contract is by Caparo Energy for $1.28 billion
7
Suzlon Energy Ltd: Products & Services
• Windmill Electricity Generators
– S88 Mark II - 2.25 MW – S88 - 2.1 MW – S82 – 1.5 MW – S66 - 1.25 MW – S64 – 1.25 MW – S52 – 600 kW
•
Services
– – – – – Wind Energy Estimation Land Sourcing and Permitting Infrastructure Development Installation and Commissioning Operation and Maintenance
8
Vertical Integration: Introduction
Vertical integration is the degree to which a firm owns its downstream suppliers and its upstream buyers. Contrary to horizontal integration, which is a consolidation of many firms that handle the same part of the production process, vertical integration is typified by one firm engaged in different parts of production
9
Vertical Integration: Varieties
A company exhibits backward vertical integration when it controls subsidiaries that produce some of the inputs used in the production of its products. A company tends toward forward vertical integration when it controls distribution centers and retailers where its products are sold. Balanced vertical integration means a firm controls all of these components, from raw materials to final delivery.
10
Suzlon’s Vertical Integration
•Designing & Developing of Rotor blades in Netherlands
•Acquisition of Hansen Transmission, Belgium – Manufactures turbines gear box
•Acquisition of RE power, Germany – Manufactures high capacity turbines •Manufactures generators, panels, and towers •R&D and technology centers, manufacturing facilities and service support centers spread across the globe •Delivers projects through its project management and installation consultancy, and operations & maintenance services
12
Windmill Turbine Generators: Components
13
Manufacturing Operations
• Production
– – – – – – – – – Introduction rotor blades nacelles nacelle covers nose cones control panels control systems hubs generators
– –
• Services
panels tubular towers gear boxes (Hansen Transmission) offshore turbines (REPower) Slip Ring Generators (Elin EBG Motoren GmbH) – WTG Assembly – Retrofitting of blades for clients – Delivery and service of wind farms
–
– –
• R&D: Germany/India
14
Suzlon Companies
Location Company
Suzlon Structures Pvt Ltd Suzlon Energy Ltd SCL Suzlon Energy Ltd Suzlon Energy Ltd Suzlon Generators Ltd Suzlon Wind International Ltd SE Composites Ltd SE Electricals Ltd Suzlon Energy Ltd
Products
Tubular Towers Rotor Blades CEC Rotor Blades, WTG Assembly, Nacelles, Nacelle Covers, Control Systems, Nose Cones Rotor Blades, Tubular Towers Generators Nacelles, Nacelle Covers, Nose Cones Rotor Blades Generators, Control Systems Rotor Blades, Nacelles, Nacelle Covers, Control Systems, Hubs
India
Gandhidham Bhuj Vadodara Daman Dhule Chakan Padubidri Padubidri Coimbatore Pondicherry
China
Tianjin Suzlon Energy Tianjin Ltd Rotor Blades, Nacelles, Nacelle Covers, Control Panels, Hubs, Generators, Nose Cones
USA
Pipestone Suzlon Rotor Corp Rotor Blades, Nose Cones 15
Advantages of Vertical Integration
• • • • • • • • No gaps in supply chain No bottlenecks in supply chain due to demand-supply mismatch Low logistics cost Dedicated delivery capability Flexible response to local markets Expansion into markets (E.g.: REPower - Euro Markets) Supply Chain synergy Total solutions
16
Differentiating Factor
• • • • • • Turnkey (end-to-end) solutions Vertical Integration Global Integration Focus on QM and Health, Safety and Environment Customized products as per needs of individual customers Low cost producer, top-class design
17
Problems and Challenges
• • • • • Declining consolidated sales Declining share value and public opinion US economy slowdown Need to manufacture wider range of turbines New players entering a lucrative market
18
Future Strategy
• • • • • No further need for acquisitions Consolidate global businesses Product innovation Cost reduction To be order winner
19
Questions?
doc_222261398.ppt