Description
Sales promotion is one of the seven aspects of the promotional mix
Marketing Sales Promotion Campaign Ideas For:
Promotional campaign theme, duration, and time of year:
The time of year that this campaign will run is during the early part of the Spring season. This is a time when homeowners are beginning to prepare their yards. The promotional campaign will run for 2 weeks. The campaign theme is:
Don’t Let Things Bug You—It’s Spring!
The Public Relations Event will be:
A Customer Event
? A ½-day workshop at Outsmart Pest Management’s office conference room. ? The free workshop is open to the first 50 people who arrive. ? The workshop will offer free advice on how to prepare healthy lawns and deal with lawn pests, insects, and diseases. ? Free juice, coffee and doughnuts will be provided. ? Estimated cost: $100 (food & drink items)
Promotion Idea #1:
Traffic Builder – Fly Swatter
Traffic Builder – Fly Swatter
? Outsmart Pest Management will order 200 plastic fly swatters. ? The fly swatters will have the company name, address, logo, and phone # on them. ? Fifty of the fly swatters will be given away at the free workshop; the other 150 will be handed out to customers who come to the store during the month of March. ? Estimated cost: $200 for fly swatters ordered from on-line source
Sales Promotion Idea #2: Product Sample – Household Insect Repellants
Off’s Lilac Sample
Off’s Rose Sample
Off’s Lavender Sample
Product Sample Household Insect Repellant
? Outsmart Pest Management will provide small ½ oz. packaged samples of Off’s new household insect repellant. The samples come in small round containers that you simply place on or under your counters. The samples come in 3 floral scents: Lavender, Lilac, and Rose. During the 2-week promotional campaign, Outsmart will order 500 of these and give the free samples to customers at their store (approx. 35 each day). Estimated Cost: $250 for product samples
? ?
?
Outsmart Pest
?
Sales Promotion Idea #3: Promotional Tie-In – Combined promotion activities with Redmond Greenhouse
utsmart Pest Management In
Promotional Tie-In – Combined promotions with Redmond Greenhouse
? Outsmart Pest Management and Redmond Greenhouse will join efforts to co-promote. Both businesses deal with insect, landscape, and lawn issues. They will run a week-long radio ad campaign on the local classic-rock station. They will have business cards, advertisements, posters, and flyers of each other’s businesses in their own stores during the week. Estimated Cost: $300 ($250 radio ad + $50 promotional flyers & posters)
Outsmart Pest
?
?
?
These Sales Promotion ideas for Outsmart Pest Management are certain to successful ones.
Don’t Let Things Bug You—It’s Spring! will be a successful promotional campaign theme.
It will create more customer awareness, and it will generate more sales. Customers will value Outsmart’s advice and expertise
Overall Cost: $850
?
you—It’s
?Don’t let things
doc_934083931.ppt
Sales promotion is one of the seven aspects of the promotional mix
Marketing Sales Promotion Campaign Ideas For:
Promotional campaign theme, duration, and time of year:
The time of year that this campaign will run is during the early part of the Spring season. This is a time when homeowners are beginning to prepare their yards. The promotional campaign will run for 2 weeks. The campaign theme is:
Don’t Let Things Bug You—It’s Spring!
The Public Relations Event will be:
A Customer Event
? A ½-day workshop at Outsmart Pest Management’s office conference room. ? The free workshop is open to the first 50 people who arrive. ? The workshop will offer free advice on how to prepare healthy lawns and deal with lawn pests, insects, and diseases. ? Free juice, coffee and doughnuts will be provided. ? Estimated cost: $100 (food & drink items)
Promotion Idea #1:
Traffic Builder – Fly Swatter
Traffic Builder – Fly Swatter
? Outsmart Pest Management will order 200 plastic fly swatters. ? The fly swatters will have the company name, address, logo, and phone # on them. ? Fifty of the fly swatters will be given away at the free workshop; the other 150 will be handed out to customers who come to the store during the month of March. ? Estimated cost: $200 for fly swatters ordered from on-line source
Sales Promotion Idea #2: Product Sample – Household Insect Repellants
Off’s Lilac Sample
Off’s Rose Sample
Off’s Lavender Sample
Product Sample Household Insect Repellant
? Outsmart Pest Management will provide small ½ oz. packaged samples of Off’s new household insect repellant. The samples come in small round containers that you simply place on or under your counters. The samples come in 3 floral scents: Lavender, Lilac, and Rose. During the 2-week promotional campaign, Outsmart will order 500 of these and give the free samples to customers at their store (approx. 35 each day). Estimated Cost: $250 for product samples
? ?
?
Outsmart Pest
?
Sales Promotion Idea #3: Promotional Tie-In – Combined promotion activities with Redmond Greenhouse
utsmart Pest Management In
Promotional Tie-In – Combined promotions with Redmond Greenhouse
? Outsmart Pest Management and Redmond Greenhouse will join efforts to co-promote. Both businesses deal with insect, landscape, and lawn issues. They will run a week-long radio ad campaign on the local classic-rock station. They will have business cards, advertisements, posters, and flyers of each other’s businesses in their own stores during the week. Estimated Cost: $300 ($250 radio ad + $50 promotional flyers & posters)
Outsmart Pest
?
?
?
These Sales Promotion ideas for Outsmart Pest Management are certain to successful ones.
Don’t Let Things Bug You—It’s Spring! will be a successful promotional campaign theme.
It will create more customer awareness, and it will generate more sales. Customers will value Outsmart’s advice and expertise
Overall Cost: $850
?
you—It’s
?Don’t let things
doc_934083931.ppt