Description
In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief).
CREATIVE COLOUR PICKER PEN
PROFIT MARGIN
Manufacturer
Cost: Rs. 300 Sells to retailer at Rs.435 Margin = 45% on cost
Retailer
Cost: Rs.435 Sells to consumer at Rs.500 Margin = 15% on cost
• DISTRIBUTION NETWORK
• It will be launched in major cities of India with more than 200 Stores.
DISTRIBUTION CHANNEL
• A distribution channel performs the work of moving the goods from producers to consumers. The distribution channel for our product will be as follows;
Manufacturer
Retailers
Consumers
Marketing flow
PHYSICAL FLOW
Suppliers A,B,C...
Warehouse ( Raw materials)
Manufacturer
Warehouse ( Finished goods)
Selective Retialer A,B,C,D....
Consumers
TITLE FLOW (Forward Flow)
Manufacturer
Retailers
Consumers
PAYMENT FLOW (BACKWARD FLOW)
Consumers
Cash
Retailers Cash/Bank Manufacturer Bank Suppliers
INFORMATION FLOW (Both Sided)
RISK FLOW
Manufacturer
Retailers
Consumers
PRICE
• COST OF PEN (PER UNIT) • Manufacturing Cost : 225 (Includes the following cost) • Colour Scanner and button: 90/• Metallic body: 50/• Ball types: 15/• Colour Ink Cartridge: 70/• Packaging Cost: 25 • S & D Cost: 50 Total Cost: 300 • Profit : 135 (45% profit on cost) Retailer’s cost: 435 • Retailer’s profit: 65 (15% profit on cost ) Price: 500
Integrated Marketing Communication Strategy
• MISSION Our aim is to create awareness of the product to the target audience and make them to use the product. • MESSAGE We want to communicate to our audience that 'Creative Colour Picker Pen' is India’s first artist's tool that can be used at anywhere at any time. It's completely user friendly product.
• MEDIA Advertising • TV • Professional Magazine (ART INDIA MAGAZINE) Sales Promotion • Free Trail
MEASUREMENT
• For measuring effectiveness of advertising and sales promotion tools we are going to use Sales Effect Research.
doc_407240355.pptx
In business and engineering, new product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief).
CREATIVE COLOUR PICKER PEN
PROFIT MARGIN
Manufacturer
Cost: Rs. 300 Sells to retailer at Rs.435 Margin = 45% on cost
Retailer
Cost: Rs.435 Sells to consumer at Rs.500 Margin = 15% on cost
• DISTRIBUTION NETWORK
• It will be launched in major cities of India with more than 200 Stores.
DISTRIBUTION CHANNEL
• A distribution channel performs the work of moving the goods from producers to consumers. The distribution channel for our product will be as follows;
Manufacturer
Retailers
Consumers
Marketing flow
PHYSICAL FLOW
Suppliers A,B,C...
Warehouse ( Raw materials)
Manufacturer
Warehouse ( Finished goods)
Selective Retialer A,B,C,D....
Consumers
TITLE FLOW (Forward Flow)
Manufacturer
Retailers
Consumers
PAYMENT FLOW (BACKWARD FLOW)
Consumers
Cash
Retailers Cash/Bank Manufacturer Bank Suppliers
INFORMATION FLOW (Both Sided)
RISK FLOW
Manufacturer
Retailers
Consumers
PRICE
• COST OF PEN (PER UNIT) • Manufacturing Cost : 225 (Includes the following cost) • Colour Scanner and button: 90/• Metallic body: 50/• Ball types: 15/• Colour Ink Cartridge: 70/• Packaging Cost: 25 • S & D Cost: 50 Total Cost: 300 • Profit : 135 (45% profit on cost) Retailer’s cost: 435 • Retailer’s profit: 65 (15% profit on cost ) Price: 500
Integrated Marketing Communication Strategy
• MISSION Our aim is to create awareness of the product to the target audience and make them to use the product. • MESSAGE We want to communicate to our audience that 'Creative Colour Picker Pen' is India’s first artist's tool that can be used at anywhere at any time. It's completely user friendly product.
• MEDIA Advertising • TV • Professional Magazine (ART INDIA MAGAZINE) Sales Promotion • Free Trail
MEASUREMENT
• For measuring effectiveness of advertising and sales promotion tools we are going to use Sales Effect Research.
doc_407240355.pptx