PRESENTATION ON NEW MEDIA AND RELIANCE ENTERTAINMENT

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PRESENTATION ON NEW MEDIA AND RELIANCE ENTERTAINMENT

By: Sushant Palsra Vivek Kumar

: New media is a catch-all term for all forms of electronic communication that have appeared or will appear since the original mainly text-andstatic picture forms of online communication. New media usually includes any and all of these:
Online news, streaming video and streaming audio, 3-D and virtual reality environments and effects, highly interactive user interfaces, mobile presentation and computing capabilities, CD and DVD media, telephone and digital data integration, online communities, live Internet broadcasting

? 1989: Tim Berners-Lee completes the original software for the World Wide

Web (WWW). He envisions the WWW as a shared information space within which people communicate with each other and with computers.
? From 1991 to 1994 use of the original WWW server grows by a factor of ten

each year as the world begins to take note of a new information phenomenon.

? The Internet does not consist of a physical network. It is a loose system of

connections between different computers, located all over the world.

? The seed of “new media” is planted.

? On Demand Access any time

? Creative User Feedback
? Democratization Of Media Content ? Empowers his users to define their own news

agendas. ? Globalisation And New Media ? As Tool for Social Change ? Interactivity And New Media ? Industry

? Blogging
? Citizen and tradition journalism ? Social networking

? Viral marketing
? So many more…

Examples: Emails, Social Networking Sites,
podcasts, RSS, Chatting.

? Social networking: is the grouping of individuals

together into to specific groups, often using online networking services.
? People have always social networked but the internet

has opened up ways of doing it globally
? Social bookmarking: is a way of sharing, storing,

organising, searching, and managing web pages on the internet
14 December 2013 New Media

14 December 2013

New Media

• One of the most popular social networking services in

the world: over 100-million people have joined Facebook! • Networks: Regional, national and interest group based. E.g.: South Africa, Wits University, TAC support group, fans of “Freshly Ground” • Uses: 1. Search for groups related to your story 2. Put you in touch with sources 3. Search for events
14 December 2013 New Media

• The internet is defined as: publicly available worldwide system of

interconnected computer networks: made up of thousands of other, smaller business, academic, and government networks that provide various information and services, such as by electronic mail, online chat, and on the graphical, interlinked World Wide Web.
• Convergence is defined as: The process of coming together or the state

of having come together toward a common point.
• Thus, taken together, Convergence and the Internet means the

incorporation of the wide reaching and linking aspects of the internet with other mediums, in order to lead the technology toward a common point. This convergence has led to the development of new forms of media technologies. (http://wiki.media-culture.org.au/index.php/Convergence)
14 December 2013 New Media

? ? ? ?

Type Industry Founded Headquarters

? Key people ? Products

? Parent

Subsidiary Media 2005 Mumbai,Maharastra, India Anil Ambani, Chairman Radio, Movies, Movies Rental Reliance Anil Dhirubhai Ambani Group

? Reliance ADA Group acquired Adlabs Films Limited in

2005, one of the largest entertainment companies in India, which has interests in film processing, production, exhibition & digital cinema.

? Reliance BIG Entertainment made an entry into the

FM Radio business through Adlabs Radio Big 92.7 FM ? . Having won 45 stations in the bidding, BIG 92.7 FM was India’s largest private FM radio network with 12 radio stations

? Big Cinemas is India’s largest cinema chain with over

516 screens spread across India, US, Malaysia and Netherlands. ? The chain caters to over 35 million consumers. BIG Cinemas has established leadership in film exhibition in India with 253 screens and accounts for 10 to 15% of box office contributions of large movies.

? Reliance Broadcast Network Limited

Big 92.7 FM - Radio Division Big CBS - General Entertainment Channel Division Big Live - Events and BTL Activations Division Big Street - Out of Home Advertising Division Big Digital - Digital Content Development, Internet Radio, Push Pull SMS and New Media Division ? Big Productions - TV Production Division ? Big Broadcasting - TV Broadcasting Division
? ? ? ? ?

? Reliance MediaWorks Ltd
Big ND Studios Big Synergy - Non Fiction TV Production Division Reliance MediaWorks (formerly Lowry Digital) BIG Cinemas - Movie Multiples Chain ? Reliance Big Pictures - Movie Production & Distribution Division
? ? ? ?

? ? ? ? ? ? ? ? ? ? ?

Big TV - Direct To Home Satellite TV Division Big Music - Record Label Division BIGFlix - Online Retail & Distribution Division Bigadda - Online Social Networking Division DreamWorks Pictures (50% owned) Zapak - Digital and Online Gaming Division Jump Games (ParadoX Studios) Big Animation (AniRights Infomedia) Big Home Entertainment - Home Video Division Codemasters (50% owned) Reliance Media Works Studio - Filmcity Mumbai

? The company forayed into the largely untapped video

? ?

?

?

rental market in India by acquiring BIGFlix and started further expansion. The company plans to launch 20 TV Channels. In April 2008, Reliance Big Entertainment acquired DTS Digital Images, a digital film restoration company based in Burbank, California. On 15 July 2009, Reliance Big Entertainment and Steven Spielberg announced a joint venture with a funding of $ 825 million. Recently, Big 92.7 FM launched a radio station in Singapore considering 8% of the population residing there Singapore is Indian.

? The company joined hands with the Amitabh Bachchan family
? ? ?

?

for a JV worth 1500 crores. On January 15, 2010, Reliance reportedly joined the bidding for MGM. On April 5, 2010, they acquired a 50% stake in Codemasters. On May 28, 2010, they achieved the first ever Bollywood crossover into the Hollywood Box Office market in the opening weekend "Top Ten" list after releasing "Brett Ratner presents Kites (film): The Remix". The 2009 Malayalaam flick Kutty Srank, produced by Reliance Big Pictures, was adjudicated the best film of the year at the 57th National Film Awards instituted by the Indian Government.

? On January 10, 2011, RMW opened its Hi-tech Film

Studio in Filmcity, Mumbai made with an investment of rupees 100 crores. It is termed to be among the most hi-tech studios in the world. ? The studio is co-producing legendary director Steven Spielberg's upcoming film War Horse which is due for worldwide release in Christmas. Many other future projects from the director also have Reliance Entertainment as a major producer.

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