Description
PRESENTATION ON LAKME VS LOREAL
LAKME VS LOREAL
LAKME …
It is an indian brand owned by unilever . LAKME
is named after the french opera ;LAKME in the
french form which means GODDESS OF WEALTH “LAKSMI” . LAKME was started in
YEAR 1952.
LOREAL… .
? L’OREAL GROUP is the world’s largest cosmetics and beauty company. With head office in paris.. ? Founded by Eugène Schueller in 1909 A CHEMIST. ? IT ENTER IN INDIA IN THE YEAR 1997..
? Its major concentrating zones are hair products and other cosmetics like 1.LOREAL PARIS
?
?
2. MAYBELLINE NEW YORK.
3. MATRIX
PRODUCT RANGE…
? LAKME ? 1. professional kit ? 2. skin care solutions ? 3. lakme saloons ? LOREAL ? 1. hair care products ? 2. LANCOME PARIS ? 3. GIORGIO ARMANI BEAUTY ? 4. Ralph Lauren
J O D I K H TA H A I V O B I K TA H A I . D O Y O U T H I N K C O M PA N Y I S L OYA L W I T H ITS PROMISE?
? LAKME ? LOREL YES NO LOREL LAKME 0 Column 1 200
? Ques 1. Out of the following brands which brand do you prefer? LOREAL ? LAKME 15 35
? Ques 2. which product have more exposure to market?
LOREAL ? LAKME
10 38
ACCORDING TO YOU WHICH BRAND WILL SATISFY THE FOLLOWING FEATURES…
1 INNOVATION
loreal
lakme
COST EFFECTIVE AND EASY IN USE
COST EFFECTIVE
LAKME
LOREAL
100 80 60 40 20 0
NO YES
TOP PRODUCTS
PRODUCTS
KAJAL 0 0 40%
60%
EYELI NER
DIVERSIFICATION
PRODUCTS FOR DIFFERENT AGE GROUPP….. LAKME HAS LESS DIVERSIFICATION AS COMPARED TO LOREAL…… 200 150 100 50 0 lakme loreal rich class midiocre youth section
WHICH
BRAND DO YOU RECOMMEND TO YOUR FRIEND AND WHY?
LAKME IS THE MOST COMMON ANSWER.. REASON 1. INDAIN BRAND ADVANTAGE.. 2. LESS EXPENSIVE
LAKME LOREAL
THEN LOREAL.
OVER ALL RATING
BUSINESSMEN’S VIEW POINT
100 80 60 40 20 0 lakme lorel profitable product more demand future growth future growth more demand profitable product
WHY LAKME OVER LOREL?
? LAKME ? 1. INDIAN BRAND. ? 2. LESS EXPENSIVE ? LOREAL ? PRODUCTS DO NOT SPECIFY THE BASIC NEEDS.
? 3. MORE GOODWILL OR
REPUTATION…
QUERIES ARE INVITED..
doc_401997446.pptx
PRESENTATION ON LAKME VS LOREAL
LAKME VS LOREAL
LAKME …
It is an indian brand owned by unilever . LAKME
is named after the french opera ;LAKME in the
french form which means GODDESS OF WEALTH “LAKSMI” . LAKME was started in
YEAR 1952.
LOREAL… .
? L’OREAL GROUP is the world’s largest cosmetics and beauty company. With head office in paris.. ? Founded by Eugène Schueller in 1909 A CHEMIST. ? IT ENTER IN INDIA IN THE YEAR 1997..
? Its major concentrating zones are hair products and other cosmetics like 1.LOREAL PARIS
?
?
2. MAYBELLINE NEW YORK.
3. MATRIX
PRODUCT RANGE…
? LAKME ? 1. professional kit ? 2. skin care solutions ? 3. lakme saloons ? LOREAL ? 1. hair care products ? 2. LANCOME PARIS ? 3. GIORGIO ARMANI BEAUTY ? 4. Ralph Lauren
J O D I K H TA H A I V O B I K TA H A I . D O Y O U T H I N K C O M PA N Y I S L OYA L W I T H ITS PROMISE?
? LAKME ? LOREL YES NO LOREL LAKME 0 Column 1 200
? Ques 1. Out of the following brands which brand do you prefer? LOREAL ? LAKME 15 35
? Ques 2. which product have more exposure to market?
LOREAL ? LAKME
10 38
ACCORDING TO YOU WHICH BRAND WILL SATISFY THE FOLLOWING FEATURES…
1 INNOVATION
loreal
lakme
COST EFFECTIVE AND EASY IN USE
COST EFFECTIVE
LAKME
LOREAL
100 80 60 40 20 0
NO YES
TOP PRODUCTS
PRODUCTS
KAJAL 0 0 40%
60%
EYELI NER
DIVERSIFICATION
PRODUCTS FOR DIFFERENT AGE GROUPP….. LAKME HAS LESS DIVERSIFICATION AS COMPARED TO LOREAL…… 200 150 100 50 0 lakme loreal rich class midiocre youth section
WHICH
BRAND DO YOU RECOMMEND TO YOUR FRIEND AND WHY?
LAKME IS THE MOST COMMON ANSWER.. REASON 1. INDAIN BRAND ADVANTAGE.. 2. LESS EXPENSIVE
LAKME LOREAL
THEN LOREAL.
OVER ALL RATING
BUSINESSMEN’S VIEW POINT
100 80 60 40 20 0 lakme lorel profitable product more demand future growth future growth more demand profitable product
WHY LAKME OVER LOREL?
? LAKME ? 1. INDIAN BRAND. ? 2. LESS EXPENSIVE ? LOREAL ? PRODUCTS DO NOT SPECIFY THE BASIC NEEDS.
? 3. MORE GOODWILL OR
REPUTATION…
QUERIES ARE INVITED..
doc_401997446.pptx