Description
PRESENTATION ON LAKME FRUIT BLAST
PROS & CONS
PROJECT ON:
ABOUT THE COMPANY:
? Lakme founded in 1973 is an Indian brand of cosmetics, owned by Hindustan Unilever. ? Lakme started as a 100% subsidiary of Tata Group. ? Tata’s entered into a 50-50 joint venture with Hindustan Lever Limited in 1995. ? In 1998 Tata sold off their stakes in Lakme Lever to HLL, for Rs 200 Crore.
INTRODUCTION
? The name ‘Lakme’ is borrowed from Lakshmi, the name of the priestess. ? The rate is high in the skin-care segment as compared to colour cosmetics. ? In the skin-care segment, price and volume played an equal role in value growth. ? Lakme has a range of beauty products to offer to its consumers.
“Lakme Fruit Blast Face Wash Series”
? Lakme Fruit Blast ‘BERRY
LUSH’ Face Wash. ? Lakme Fruit Blast ‘MELON MELT’ Face Wash. ? Lakme Fruit Blast ‘CITRUS RAIN’ Face Wash. ? Lakme Fruit Blast ‘HONEY GLOW’ Face Wash.
USAGE REASON
? Pro’s: - It has tiny granules which are strawberry seeds for exfoliation. -It has got a gel-like consistency with a strong and nice fruity fragrance. -It is reasonably priced. ? Cons: -Many women have complained that it leaves a slippery feel on the face after its use. - Since it is soap free, it does not lather that well.
Lakme?s Fruit Blast „Melon Melt? face wash
? Pro’s: - It is reasonably priced for the quantity given. -Doesn’t cause skin to break out at all. -It smells of freshly cut melons and the aroma is just superb. ? Cons: -The granules in this face wash are quite rough.
Lakme Fruit Blast „Citrus Rain? Face Wash
? Pro’s: - It contains niacin amide or vitamin c which adds radiance to skin. -It smells of freshly peeled oranges. - It is another effective and new innovation from the Lakme company.
Lakme Fruit Blast „Honey Glow? Face Wash
? Pro’s: -Deeply revitalise and protect your skin from the winter. - The nourishing active ingredients; honey and avocado, are infused in this hydrating face wash.
CUSTOMER PERCEPTION
? Perception is the process through which we select, organise and interpret sensory input to achieve or grasp of our surroundings. ? The commercial ad definitely stays in one’s mind and is hard to forget. ? The customers perceive the Fruit Blast face washes as a natural and soap free way to protect their skin. ? The natural scrub particles and granules of strawberry seeds have been perceived well with the women customers.
MOTIVE
? Inferential -The customer becomes aware about a product by observing another person talking about the product. ? Explanatory -The commercial ad has shown the importance of fruit essence to a woman's skin. ?Predictions -If working women and college girls are motivated to keep their skin hydrated they will try to take care of their skin. ?Multiple Motives -Catching and understanding different consumer motivation leads to successful launch of the product.
SURVEY
? How often do you purchase Lakme Face Wash? -a) 60% - Once in a month b) 40% - Twice a month ? Out of the 4 types which face wash do you use? -a) 50% - Citrus Rain b) 50% - Others ? How do you find its pricing? -a) 30% - High b) Low – 5% c) Optimum – 65% ? Do you want any changes in the product? -a) 70% - Yes b) 30% - No.
doc_751941934.pptx
PRESENTATION ON LAKME FRUIT BLAST
PROS & CONS
PROJECT ON:
ABOUT THE COMPANY:
? Lakme founded in 1973 is an Indian brand of cosmetics, owned by Hindustan Unilever. ? Lakme started as a 100% subsidiary of Tata Group. ? Tata’s entered into a 50-50 joint venture with Hindustan Lever Limited in 1995. ? In 1998 Tata sold off their stakes in Lakme Lever to HLL, for Rs 200 Crore.
INTRODUCTION
? The name ‘Lakme’ is borrowed from Lakshmi, the name of the priestess. ? The rate is high in the skin-care segment as compared to colour cosmetics. ? In the skin-care segment, price and volume played an equal role in value growth. ? Lakme has a range of beauty products to offer to its consumers.
“Lakme Fruit Blast Face Wash Series”
? Lakme Fruit Blast ‘BERRY
LUSH’ Face Wash. ? Lakme Fruit Blast ‘MELON MELT’ Face Wash. ? Lakme Fruit Blast ‘CITRUS RAIN’ Face Wash. ? Lakme Fruit Blast ‘HONEY GLOW’ Face Wash.
USAGE REASON
? Pro’s: - It has tiny granules which are strawberry seeds for exfoliation. -It has got a gel-like consistency with a strong and nice fruity fragrance. -It is reasonably priced. ? Cons: -Many women have complained that it leaves a slippery feel on the face after its use. - Since it is soap free, it does not lather that well.
Lakme?s Fruit Blast „Melon Melt? face wash
? Pro’s: - It is reasonably priced for the quantity given. -Doesn’t cause skin to break out at all. -It smells of freshly cut melons and the aroma is just superb. ? Cons: -The granules in this face wash are quite rough.
Lakme Fruit Blast „Citrus Rain? Face Wash
? Pro’s: - It contains niacin amide or vitamin c which adds radiance to skin. -It smells of freshly peeled oranges. - It is another effective and new innovation from the Lakme company.
Lakme Fruit Blast „Honey Glow? Face Wash
? Pro’s: -Deeply revitalise and protect your skin from the winter. - The nourishing active ingredients; honey and avocado, are infused in this hydrating face wash.
CUSTOMER PERCEPTION
? Perception is the process through which we select, organise and interpret sensory input to achieve or grasp of our surroundings. ? The commercial ad definitely stays in one’s mind and is hard to forget. ? The customers perceive the Fruit Blast face washes as a natural and soap free way to protect their skin. ? The natural scrub particles and granules of strawberry seeds have been perceived well with the women customers.
MOTIVE
? Inferential -The customer becomes aware about a product by observing another person talking about the product. ? Explanatory -The commercial ad has shown the importance of fruit essence to a woman's skin. ?Predictions -If working women and college girls are motivated to keep their skin hydrated they will try to take care of their skin. ?Multiple Motives -Catching and understanding different consumer motivation leads to successful launch of the product.
SURVEY
? How often do you purchase Lakme Face Wash? -a) 60% - Once in a month b) 40% - Twice a month ? Out of the 4 types which face wash do you use? -a) 50% - Citrus Rain b) 50% - Others ? How do you find its pricing? -a) 30% - High b) Low – 5% c) Optimum – 65% ? Do you want any changes in the product? -a) 70% - Yes b) 30% - No.
doc_751941934.pptx