Description
PRESENTATION ON ITC PRODUCTS
ITC Limited
Enduring Value
Presented By: Mohit Gagan Anup Namrata Suneel
HISTORY
• ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACCO COMPANY of India ltd’. • In 1974 company’s name was changed to INDIAN TOBACCO COMPANY LTD. • From September 18,2001, company’s name has effectively become ITC Ltd.
ABOUT THE COMPANY…
? Diversified group of companies with operations in various industry segments from cigarettes to apparels.
? Annual turnover is of the order US$2.4 billion ? One of the largest retailing network in the country ? Ranked 8th in the ET 500 survey. ? Products –Cigarettes, hotels, apparels, paper, etc.
ITC IS RATED AMONG THE
India's `10 Most Valuable (Company) Brands', by the Economic Times.
World's Most Reputable Companies by Forbes magazine
among Asia's 50 best performing companies by Business Week
India's Most Valuable Companies by Business Today.
FMCG & CIGRATES
HOTELS & I.T.
Agri Business
PAPERBOARD & PACKAGING 5
Product Mix of ITC Ltd
FMCG Cigarettes Foods Lifestyle Retailing Education Stationary & Hotels Paper boards & Packaging IT AgriBusiness Leaf Tobacco
Paper Boards
Packing
Agri Commodit ies e-Choupal
Safety Matches
Agarbaties
Hotels & Tourism
ITC’s Hotel Business
1.ITC made its entry into the HOTELS business in 1975 from chennai. 2.It consists of over 70 hotels across India 3.These include super deluxe and five star hotels, heritage palaces, havelis and resorts and full service budget hotels.
Category
Luxury Upper upscale Upscale - mid-scale Heritage
Brand
ITC Hotel: Luxury Collection WelcomHotel: Sheraton Fortune Hotels WelcomHeritage
Positioning
"Mansions of Luxury" "Passion for Quality" "Promise of True Value" "Unique Experiences"
FMCG PRODUCTS
1. 2. 3. 4. 5. CIGARETTES FOODS LIFESTYLE RETAILING PERSONAL CASE EDUCATION AND STATIONARY 6. SAFETY MATCHES 7. AGARBATTIS
FMCG - Cigarettes
ITC’s Cigarettes Business
1. Market leader in India. 2. Highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake. 3. Extensive FMCG distribution network 1. Direct servicing of 85000 markets &
2. Nearly two million retail outlets
11
Upper Class Brands: Insignia, India Kings and Classic, Berkeley Middle Class Brands: Gold Flake, Silk cut and Navy cut, & Scissors Lower Class Brands: Bristol, flake, & Capstan.
FOODS
The Foods business is today represented in 4 categories in the market. These are: 1. Ready To Eat Foods 2. Staples 3. Confectionery 4. Snack Foods
13
1. Kitchens of India –pickles, masalas, curry pastes, ready made foods
2. Aashirvaad – atta, salt, paste, chilli powders
AASHIRWAD FLOUR Aashirwaad Select atta Chakki atta SPICES Chilli powder Turmeric Ccoriander Pickle mirch INSTANT MIXES Gulab jamun Rava idli Rice idli Rice dosa Khaman dhokla Rasmalai Vada mix
KITCHEN OF INDIA
CURRY PASTES Butter chicken Fish curry Dum Aloo
CONSERVES
CHUTNEYS
BIRYANIS
DESERTS Jodhpuri Moong dal halwa Awadhi badam halwa
Strabbery & mint Shredded mango Noormahal Pineapple & green Mango & jeera Bohri pepper Mango & garlic Yakhni Pulav Apple & Cinnamon
3.Sunfeast – biscuits, cakes, pasta
4.mint-o – toffees-
5.Candyman – eclairs, fruity, different flavours
6.Bingo! – chips and snacks
FOODS
Mint
Minto cool blue Minto fresh Orange mint Lemon mint
Candyman
Fruit fun Butter scotch licks Eclairs Natkhat mango Natkhat guava Mango links Cofitino
SUNFEAST
BISCUITS SPECIAL SNACKY GLUCOSE DREAM-CREAM MARIE GOLDEN BAKERY FIT-KIT Butter Cashew Crunchy Coconut Chilli Orange flakes Milky magic Classic Nice salted Choco Orange Vanilla Orange Milk cream Coconut Vitamin Butter nut Multigrain Butter scotch
PASTA: MASALA FLAVOUR: Cheese, pizza, chicken, & benne vita
LIFESTYLE RETAILING
WILLS LIFESTYLE- “THE FASHION DESTINATION” INCLUDES-Wills Classic work wear ,Wills Sport relaxed wear, Wills Clublife evening wear ,Wills Signature, John Players
21
LIFE STYLE RETAILING
WILLS LIFE STYLE • • • • • Wills Classic Wills Sports Wills Clublife Wills Signature John Players
PERSONAL CARE Products- Fragrances, shampoos, shower gels, conditioners, beauty bath soaps.
ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel Di Wills' 'Vivel UltraPro', 'Vivel' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally.
23
PERSONAL CARE
VIVEL D’WILLS
ESSENZA ‘WILLS
SUPERIA
FIAMA D’WILLS
. SOAPS
EVERYDAY MILD SHEER RADIANCE SHEER CREAM YOUNG GLOW SATIN SOFT AQUA BALANCE SOAPS FRAGNANT FLOWER SILKY STRONG SOFT SANDAL
SHAMPOO SHINY BLACK VIBRANT GREEN SHAMPOO SHINE & GLOW SOFT & FRESH
EDUCATION AND STATIONARY
1.ITC’s stationery Brands are marketed as “Classmate” and “Paper Kraft”.
2.Expressions Greeting Cards.
3.CLASSMATE-India’s truly largest National brand
SAFETY MATCHES AND AGARBATTIS
1. Include popular brands like Mangaldeep, 2. Aim, Aim Mega and Aim Metro.
ITC’s Information & Technology Business
1.ITC InfoTech, a global IT services company, is today one of India’s fastest growing IT and ITES service providers.
2.Providing outsourced IT solutions and services to leading global customers. 3.ITC InfoTech has a strength of over 2,000 employees and delivery centers across North America, Europe and
28
4.Asia-Pacific that serve Fortune-listed companies in 42 countries.
5.ITC InfoTech conforms to the highest standards in international process Quality.
Paperboards, Paper & Packaging
ITC’s Paperboard business
1.ITC's Paperboards business has a manufacturing capacity of over 360,000 tones per year.
2.India's market leader across all cartonconsuming segments including cigarettes, foods, beverages any many more.
3.ITC is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology 4.It is the first-mover in the field of collecting and recycling post-consumer waste from residential localities, corporate and educational institutes
ITC's Paperboard products include : 1. packaging boards - coated folding box boards, 2. solid bleached sulphate boards, 3. white lined chipboards, 4. liquid packaging boards, 5. poly extruded coated boards for food and barrier packaging 6.cast coated papers and boards
Agri Businesses
ITC’s Agri-Business
1. ITC's International Business Division ( IBD) is the country's second largest exporter of agri-products with exports of over Rs. 1000 Crores (Rs. 10 billion). 2.IBD domestic sales of agri-products are in excess of Rs. 1500 Crores (Rs. 15 billion).
IBD currently focuses on exports of :
1. Feed Ingredients – Soyameal 2. Foodgrains - Rice (Basmati & Non Basmati), Wheat, Pulses 3. Edible Nuts - Sesame Seeds, HPS Groundnuts, Castor oil
4.Marine Products - Shrimps and Prawns
5.Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit Products, Fresh Fruits 6.Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and other Seed Spices
ITC’s E-choupal
1.IBD starts e-choupal for the Indian formers:
? Over 38000
villages linked through around
6400 e-Choupals
? Servicing ? Formers
over 3.5 million farmers
sell their products directly to the
company
•12 ‘Choupal Saagars’ operational; 8 more to be launched shortly (40 nos. over the next 18 months)
e-Choupal
1.To Tackle Challenges
? Fragmented farms ? Weak infrastructure ? Involvement of various intermediaries
2.e-Choupal unshackles
? low investment ? low productivity ? weak market orientation ? low value addition ? low margin ? low risk taking ability
41
42
43
Dominance & Revenue
Segment Dominance Contribution Revenue PBIT
Cigarettes
70% share
77.0%
87.7%
Paperboards & Packaging Agri business
No.1 in Asia
7.3%
10.7%
1 largest exporter in Asia ITC group Rank No.2 20% Share of Greeting Market , Aashirvad Atta is No.1 in it’s Segment
7.0%
3.7%
Hotels FMCG(others)
4.3% 4.4%
5.4% -7.5%
The BCG Matrix for ITC Ltd.
Stars •Hotels •Paperboards/ Packaging. •Agri business. Cows •FMCG-Cigarettes ? •FMCG- Others
Dogs • ITC Infotech.
CONCLUSION
ITC is innovating continuously to marry profit with social objectives. Chairman Y.C. Deveshwar believes that the “...aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value”.
NO FULL STOP FOR ITC!!
47
doc_587865506.pptx
PRESENTATION ON ITC PRODUCTS
ITC Limited
Enduring Value
Presented By: Mohit Gagan Anup Namrata Suneel
HISTORY
• ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACCO COMPANY of India ltd’. • In 1974 company’s name was changed to INDIAN TOBACCO COMPANY LTD. • From September 18,2001, company’s name has effectively become ITC Ltd.
ABOUT THE COMPANY…
? Diversified group of companies with operations in various industry segments from cigarettes to apparels.
? Annual turnover is of the order US$2.4 billion ? One of the largest retailing network in the country ? Ranked 8th in the ET 500 survey. ? Products –Cigarettes, hotels, apparels, paper, etc.
ITC IS RATED AMONG THE
India's `10 Most Valuable (Company) Brands', by the Economic Times.
World's Most Reputable Companies by Forbes magazine
among Asia's 50 best performing companies by Business Week
India's Most Valuable Companies by Business Today.
FMCG & CIGRATES
HOTELS & I.T.
Agri Business
PAPERBOARD & PACKAGING 5
Product Mix of ITC Ltd
FMCG Cigarettes Foods Lifestyle Retailing Education Stationary & Hotels Paper boards & Packaging IT AgriBusiness Leaf Tobacco
Paper Boards
Packing
Agri Commodit ies e-Choupal
Safety Matches
Agarbaties
Hotels & Tourism
ITC’s Hotel Business
1.ITC made its entry into the HOTELS business in 1975 from chennai. 2.It consists of over 70 hotels across India 3.These include super deluxe and five star hotels, heritage palaces, havelis and resorts and full service budget hotels.
Category
Luxury Upper upscale Upscale - mid-scale Heritage
Brand
ITC Hotel: Luxury Collection WelcomHotel: Sheraton Fortune Hotels WelcomHeritage
Positioning
"Mansions of Luxury" "Passion for Quality" "Promise of True Value" "Unique Experiences"
FMCG PRODUCTS
1. 2. 3. 4. 5. CIGARETTES FOODS LIFESTYLE RETAILING PERSONAL CASE EDUCATION AND STATIONARY 6. SAFETY MATCHES 7. AGARBATTIS
FMCG - Cigarettes
ITC’s Cigarettes Business
1. Market leader in India. 2. Highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake. 3. Extensive FMCG distribution network 1. Direct servicing of 85000 markets &
2. Nearly two million retail outlets
11
Upper Class Brands: Insignia, India Kings and Classic, Berkeley Middle Class Brands: Gold Flake, Silk cut and Navy cut, & Scissors Lower Class Brands: Bristol, flake, & Capstan.
FOODS
The Foods business is today represented in 4 categories in the market. These are: 1. Ready To Eat Foods 2. Staples 3. Confectionery 4. Snack Foods
13
1. Kitchens of India –pickles, masalas, curry pastes, ready made foods
2. Aashirvaad – atta, salt, paste, chilli powders
AASHIRWAD FLOUR Aashirwaad Select atta Chakki atta SPICES Chilli powder Turmeric Ccoriander Pickle mirch INSTANT MIXES Gulab jamun Rava idli Rice idli Rice dosa Khaman dhokla Rasmalai Vada mix
KITCHEN OF INDIA
CURRY PASTES Butter chicken Fish curry Dum Aloo
CONSERVES
CHUTNEYS
BIRYANIS
DESERTS Jodhpuri Moong dal halwa Awadhi badam halwa
Strabbery & mint Shredded mango Noormahal Pineapple & green Mango & jeera Bohri pepper Mango & garlic Yakhni Pulav Apple & Cinnamon
3.Sunfeast – biscuits, cakes, pasta
4.mint-o – toffees-
5.Candyman – eclairs, fruity, different flavours
6.Bingo! – chips and snacks
FOODS
Mint
Minto cool blue Minto fresh Orange mint Lemon mint
Candyman
Fruit fun Butter scotch licks Eclairs Natkhat mango Natkhat guava Mango links Cofitino
SUNFEAST
BISCUITS SPECIAL SNACKY GLUCOSE DREAM-CREAM MARIE GOLDEN BAKERY FIT-KIT Butter Cashew Crunchy Coconut Chilli Orange flakes Milky magic Classic Nice salted Choco Orange Vanilla Orange Milk cream Coconut Vitamin Butter nut Multigrain Butter scotch
PASTA: MASALA FLAVOUR: Cheese, pizza, chicken, & benne vita
LIFESTYLE RETAILING
WILLS LIFESTYLE- “THE FASHION DESTINATION” INCLUDES-Wills Classic work wear ,Wills Sport relaxed wear, Wills Clublife evening wear ,Wills Signature, John Players
21
LIFE STYLE RETAILING
WILLS LIFE STYLE • • • • • Wills Classic Wills Sports Wills Clublife Wills Signature John Players
PERSONAL CARE Products- Fragrances, shampoos, shower gels, conditioners, beauty bath soaps.
ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel Di Wills' 'Vivel UltraPro', 'Vivel' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally.
23
PERSONAL CARE
VIVEL D’WILLS
ESSENZA ‘WILLS
SUPERIA
FIAMA D’WILLS
. SOAPS
EVERYDAY MILD SHEER RADIANCE SHEER CREAM YOUNG GLOW SATIN SOFT AQUA BALANCE SOAPS FRAGNANT FLOWER SILKY STRONG SOFT SANDAL
SHAMPOO SHINY BLACK VIBRANT GREEN SHAMPOO SHINE & GLOW SOFT & FRESH
EDUCATION AND STATIONARY
1.ITC’s stationery Brands are marketed as “Classmate” and “Paper Kraft”.
2.Expressions Greeting Cards.
3.CLASSMATE-India’s truly largest National brand
SAFETY MATCHES AND AGARBATTIS
1. Include popular brands like Mangaldeep, 2. Aim, Aim Mega and Aim Metro.
ITC’s Information & Technology Business
1.ITC InfoTech, a global IT services company, is today one of India’s fastest growing IT and ITES service providers.
2.Providing outsourced IT solutions and services to leading global customers. 3.ITC InfoTech has a strength of over 2,000 employees and delivery centers across North America, Europe and
28
4.Asia-Pacific that serve Fortune-listed companies in 42 countries.
5.ITC InfoTech conforms to the highest standards in international process Quality.
Paperboards, Paper & Packaging
ITC’s Paperboard business
1.ITC's Paperboards business has a manufacturing capacity of over 360,000 tones per year.
2.India's market leader across all cartonconsuming segments including cigarettes, foods, beverages any many more.
3.ITC is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology 4.It is the first-mover in the field of collecting and recycling post-consumer waste from residential localities, corporate and educational institutes
ITC's Paperboard products include : 1. packaging boards - coated folding box boards, 2. solid bleached sulphate boards, 3. white lined chipboards, 4. liquid packaging boards, 5. poly extruded coated boards for food and barrier packaging 6.cast coated papers and boards
Agri Businesses
ITC’s Agri-Business
1. ITC's International Business Division ( IBD) is the country's second largest exporter of agri-products with exports of over Rs. 1000 Crores (Rs. 10 billion). 2.IBD domestic sales of agri-products are in excess of Rs. 1500 Crores (Rs. 15 billion).
IBD currently focuses on exports of :
1. Feed Ingredients – Soyameal 2. Foodgrains - Rice (Basmati & Non Basmati), Wheat, Pulses 3. Edible Nuts - Sesame Seeds, HPS Groundnuts, Castor oil
4.Marine Products - Shrimps and Prawns
5.Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit Products, Fresh Fruits 6.Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and other Seed Spices
ITC’s E-choupal
1.IBD starts e-choupal for the Indian formers:
? Over 38000
villages linked through around
6400 e-Choupals
? Servicing ? Formers
over 3.5 million farmers
sell their products directly to the
company
•12 ‘Choupal Saagars’ operational; 8 more to be launched shortly (40 nos. over the next 18 months)
e-Choupal
1.To Tackle Challenges
? Fragmented farms ? Weak infrastructure ? Involvement of various intermediaries
2.e-Choupal unshackles
? low investment ? low productivity ? weak market orientation ? low value addition ? low margin ? low risk taking ability
41
42
43
Dominance & Revenue
Segment Dominance Contribution Revenue PBIT
Cigarettes
70% share
77.0%
87.7%
Paperboards & Packaging Agri business
No.1 in Asia
7.3%
10.7%
1 largest exporter in Asia ITC group Rank No.2 20% Share of Greeting Market , Aashirvad Atta is No.1 in it’s Segment
7.0%
3.7%
Hotels FMCG(others)
4.3% 4.4%
5.4% -7.5%
The BCG Matrix for ITC Ltd.
Stars •Hotels •Paperboards/ Packaging. •Agri business. Cows •FMCG-Cigarettes ? •FMCG- Others
Dogs • ITC Infotech.
CONCLUSION
ITC is innovating continuously to marry profit with social objectives. Chairman Y.C. Deveshwar believes that the “...aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value”.
NO FULL STOP FOR ITC!!
47
doc_587865506.pptx