Description
PRESENTATION ON IDEA
An Idea can change your life!!!
IDEA
“The brand of leadership that we seek to build, combines the virtues
of professionalism with the commanding power of the mind, heart and
soul.
The mind which has the intellect to perceive the right from the wrong, the heart which has an emotional bond with this great organization
that cannot be severed, and a soul that is indomitable.”
Mr. Kumar Mangalam Birla Chairman, Aditya Birla Group
“Our vision is to be in the Fortune
OUR VISION
To be a premium global conglomerate with a clear focus on each business
200 by 2015, with revenues of 65 billion dollars and an EBITDA target of 10 billion dollars”. Mr. Kumar Mangalam Birla Chairman, Aditya Birla Group, 2010
OUR MISSION
To deliver superior value to our customers, shareholders, employees and society at large.
OUR VALUES
Integrity Commitment Passion Seamlessness Speed
IDEA … an uncommon journey..
Idea’s journey to what it is today has been a story in itself, a unique and uncommon one in many aspects!
Integration of every entity executed well.. Embracing the best of what each entity had to offer
1997 2 Service Areas
2000 3 Service Areas
2002 5 Service Areas
2004 8 Service Areas
2006 – Aug 10 11 Service Areas to PAN India
Merged with Commenced operations in Maharashtra & Gujarat Tata Cellular (Andhra Pradesh)
Acquired RPG Cellcom (Madhya Pradesh) Commenced Delhi operations
Became a pan India 2G service provider Acquired Escotel (Haryana, UP(W), Kerala)
Partner in Indus Towers
Winner of 3G spectrum in 11 service areas
IDEA Cellular “FASTEST GROWING COMPANY IN INDIA” – 2010
Average 4 Year Sales growth – 59.6% Average 4 Year PAT growth – 102.2%
-
IDEA Cellular “EMERGING COMPANY OF THE YEAR 2009”
-
In Rs Cr.
Year
2006-07 2007-08 2008-09 2009-10 2010-11
Gross Revenue
4,387 6,737 9,971 12,141 15,638
EBDITA
1,486 2,269 2,755 3,054 3,326
PAT
502 1,042 956 1,030 838
All India Revenue Market Share%
14.0% 13.0% 12.0% 11.0%
11.7% 12.6%
13.6%
10.0%
9.0%
10.0%
Q4 08
Q4 09
Q4 10
Industry Revenue Growth 101,900 22.27% 107,110 5.11% 119,850 11.89%
Q4 11
In Rs. Cr Idea Revenue Growth 11,331 40.10% 13,250 16.94% 15,820 19.40%
Fastest growing major telco
FY 09 FY 10 FY 11
Source: TRAI Revenue Report
10.07
2.16 1.98 1.63 1.50 1.34 1.33 1.13 1.04 1.00
China Mobile
Q4 FY11
Bharti Airtel
Q4 FY11
AT&T
Verizon
Q3 FY11 Q2 FY11
China Unicom
YTD Sep CY 10
Sprint Nextel
Q3 FY11
Vodafone Essar
Q4 FY11
Idea
Q4 FY11
RCOM
Q4 FY11
T- Mobile
Q3 FY11
MOUs for Verizon on Estimated Basis.
100 90 80 70 60 50 40 30 20 10 0
89.5
95.04
No. Of Subscribers (Mn)
63.8
38.9
24
7.4 14 25-Jun-11 FY 06 FY 07 FY 08 FY 09 FY 10 FY11
65% Average Growth Rate Over the Past 6 Years
? ? ? ? ? ?
4th Buzziest Brand of the Year - 2008, 2009 & 2010 - Afaqs Effies 2009 Silver Award for “Democracy” campaign Effies 2008 for “Education for All” campaign Campaign of the Year – Awards for Brand Excellence Digital Brand of the Year 2010 – BBC Campaign India Silver ABBY for ‘Best Website with Social Media Integration’ for Mobile Roadie Hunt @ Idea & Silver Olive Crown for ‘Best Digital Campaign’
?
?
Yahoo Big Chair Award for ‘Best Mobile Innovation’
Silver– Outdoor Advertising Awards (Plan of the year local)
“What an idea Sirji” campaigns offering simple solutions to complex problems
Developing capability Inspiring excellence Engage & Express Connect with the last mile Trust based leadership
Balancing work-life
Being a good Social citizen
“When a gifted team dedicates itself to unselfish trust and combines instinct with boldness and effort, it is ready to climb”
Trust based leadership
Connect with the last mile
Engage & Express Inspiring excellence Developing capability Enriching Life Being a good Social citizen
• Fostering ambition, aggression and achievement • Open & Transparent communication
With a strong foundation of values
• Decentralized structure • Leadership accessibility
Value Centric Culture
Leading by example – Walk the Talk
“I believe that great and lasting businesses are never built on the quick sands of opportunism. If living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it.” - Kumar Mangalam Birla
• “Value our values” workshop for every new joinee
• Employee handbook on “Values we value” • ABG Value Leaders Awards • Value Standards Committee
Integrity
Commitment
Passion
Seamlessness
Speed
Managing Director
CxOs
Operations
Circle Management Teams
Decentralized structure enabling highly empowered circle management
Trust based leadership
Connect with the last mile
Engage & Express
Inspiring excellence Developing capability Enriching Life Becoming a good Social citizen
63,718
Connected by One Idea
Crack Sales System:
Building Blocks:
? Bottom up approach ? Modular Structure to support Scalability ? Elements to bring in Commonality ? Market working linked with face time required for top customers/ business partners ? Focus on capability building through coaching
3000 2500 2000 1772 2370
2830
1500
1000 500 0 Apr '08 875
2800+ strong Rural Sales organization with our “Son of the Soil approach”
?A framework for structured interaction of the leadership of the company with the external stakeholders.
Apr '09
Apr '10
Apr'11
Regular Zonal Visits
Process roll-outs Initiatve updates Trainings/ workshops CMT updates
All Team Meets held in zones regularly
Instrumental in creating a better connect with the organization
What do !deans think !
Trust based leadership Connect with the last mile
Engage & Express
• High Confidence in business leadership in managing emerging challenges • Opportunities to learn and grow
Inspiring excellence Developing capability Enriching Life Becoming a good Social citizen
• Clarity on criteria for performance evaluation
• High confidence in ability to attract good talent
~80% of Leavers willing to rejoin Idea*
* Peoplestrong Exit Survey 2010
Growth of Idea
• 47% increase in Employee base • 70% increase in geographical footprint 98.4% participation in the last OHS
Sustaining & Driving Engagement
• Participation rate
consistently above 97% for each OHS conducted
Q12 Grand Mean
4.1 4 3.9
3.8
3.7 3.6 3.77
3.99
4.01
*Gallup Global Average Participation : 87%
OHS V
OHS VI
OHS VII
Impact of Q12 on overall engagement Q12 Grand Mean
Higher engagement levels - Superior business results !
Organization
High Performing & Engaged Team
Good People Managers
Inspiring ABG Manager Portal to help Managers in building their team effectiveness
OHS Surveys and Vaartalap to track team engagement
Strategy Meets at !DEA
Address by the MD to all employees on business performance, insights and way forward.
Redress Mechanism for Employee Concerns
Trust based leadership Connect with the last mile Engage & Express
Inspiring excellence
Implementation
• Extensive training conducted on using the Performance Highway • Templates of Goal Framework developed to support in writing of SMART goals
Impact
• More than 90% of the Goals set had defined performance measures
• Standardization of Goal Framework with top down goal low
Developing capability Enriching Life Becoming a good Social citizen
Aditya Birla Awards
Idea Rewards
• Outstanding Leaders
• !dea Star •Champion award • Excellence award • Selling Star award And SMILEYS!!! • Team Excellence award • Masterminds award • Best Zone award
Individual
• Distinguished Achievers • Exceptional Contributors • Young Professionals
Individual
Function/ Business
• Sun and Planet Awards –
organizational excellence
Team
• ABG Value Leaders
Others
• Making ABG an aspirational employer for women • Building an Environmentally Sustainable Organization
• Value Champions
Values
Trust based leadership Connect with the last mile Engage & Express
Distance Learning programs
HR Academy
E Learning
Gwiki
IMPACT – Online quiz KNOWLEDGE – SMS based learning Gyandhara Bahi Shal
Virtual
Webinars Pratibimb Gwiki
EXPERIENCE
Drishtikon
! Disha – Coaching Skills Management School
Inspiring excellence
Developing people capability
Learning Deployment
!Evolve - Grid Programs
Saksham
Development Assessment Centre Gyanodaya programs
Management Development Programs
Corporate Theatre Sales Training Business related trainings (MNP, 3G, UCS)
Enriching Life Becoming a good Social citizen
Face to Face
Performance Coaching Parivartan
Select
REACH
Mass
Talent Segmentation
Competency Framework
Potential Validation - DAC
Functional Competencies
Behavioural Competencies
Individual Development Plan (IDP) Competencies
Talent Review Discussion
Career Management & Succession Planning
Internal Assessment Center for selection of talents for key positions.
Trust based leadership Connect with the last mile Engage & Express Inspiring excellence
“Life Unlimited” is an online portal which provides two distinct types of services:• Counselling support to address and resolve issues that are important for employees and their family. • A knowledge portal with self help tools, like- stress audits, various articles on parenting, career issues, relationships.
Wellness@ Idea Health Initiatives @ Idea
Developing people capability
Enriching Life
Becoming a good Social citizen
Trust based leadership Connect with the last mile Engage & Express Inspiring excellence Developing people capability Enriching Life
Being a good Social citizen
Blood Donation Drives
Nanhi Kali Initiative
GiveIndia
A Payroll Giving Program
Teach for India
Our Gen Y Champions committed to the cause
We discovered the joy of giving
By opening our hearts!
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”
- Jack Welch
Thank You
doc_445138031.pdf
PRESENTATION ON IDEA
An Idea can change your life!!!
IDEA
“The brand of leadership that we seek to build, combines the virtues
of professionalism with the commanding power of the mind, heart and
soul.
The mind which has the intellect to perceive the right from the wrong, the heart which has an emotional bond with this great organization
that cannot be severed, and a soul that is indomitable.”
Mr. Kumar Mangalam Birla Chairman, Aditya Birla Group
“Our vision is to be in the Fortune
OUR VISION
To be a premium global conglomerate with a clear focus on each business
200 by 2015, with revenues of 65 billion dollars and an EBITDA target of 10 billion dollars”. Mr. Kumar Mangalam Birla Chairman, Aditya Birla Group, 2010
OUR MISSION
To deliver superior value to our customers, shareholders, employees and society at large.
OUR VALUES
Integrity Commitment Passion Seamlessness Speed
IDEA … an uncommon journey..
Idea’s journey to what it is today has been a story in itself, a unique and uncommon one in many aspects!
Integration of every entity executed well.. Embracing the best of what each entity had to offer
1997 2 Service Areas
2000 3 Service Areas
2002 5 Service Areas
2004 8 Service Areas
2006 – Aug 10 11 Service Areas to PAN India
Merged with Commenced operations in Maharashtra & Gujarat Tata Cellular (Andhra Pradesh)
Acquired RPG Cellcom (Madhya Pradesh) Commenced Delhi operations
Became a pan India 2G service provider Acquired Escotel (Haryana, UP(W), Kerala)
Partner in Indus Towers
Winner of 3G spectrum in 11 service areas
IDEA Cellular “FASTEST GROWING COMPANY IN INDIA” – 2010
Average 4 Year Sales growth – 59.6% Average 4 Year PAT growth – 102.2%
-
IDEA Cellular “EMERGING COMPANY OF THE YEAR 2009”
-
In Rs Cr.
Year
2006-07 2007-08 2008-09 2009-10 2010-11
Gross Revenue
4,387 6,737 9,971 12,141 15,638
EBDITA
1,486 2,269 2,755 3,054 3,326
PAT
502 1,042 956 1,030 838
All India Revenue Market Share%
14.0% 13.0% 12.0% 11.0%
11.7% 12.6%
13.6%
10.0%
9.0%
10.0%
Q4 08
Q4 09
Q4 10
Industry Revenue Growth 101,900 22.27% 107,110 5.11% 119,850 11.89%
Q4 11
In Rs. Cr Idea Revenue Growth 11,331 40.10% 13,250 16.94% 15,820 19.40%
Fastest growing major telco
FY 09 FY 10 FY 11
Source: TRAI Revenue Report
10.07
2.16 1.98 1.63 1.50 1.34 1.33 1.13 1.04 1.00
China Mobile
Q4 FY11
Bharti Airtel
Q4 FY11
AT&T
Verizon
Q3 FY11 Q2 FY11
China Unicom
YTD Sep CY 10
Sprint Nextel
Q3 FY11
Vodafone Essar
Q4 FY11
Idea
Q4 FY11
RCOM
Q4 FY11
T- Mobile
Q3 FY11
MOUs for Verizon on Estimated Basis.
100 90 80 70 60 50 40 30 20 10 0
89.5
95.04
No. Of Subscribers (Mn)
63.8
38.9
24
7.4 14 25-Jun-11 FY 06 FY 07 FY 08 FY 09 FY 10 FY11
65% Average Growth Rate Over the Past 6 Years
? ? ? ? ? ?
4th Buzziest Brand of the Year - 2008, 2009 & 2010 - Afaqs Effies 2009 Silver Award for “Democracy” campaign Effies 2008 for “Education for All” campaign Campaign of the Year – Awards for Brand Excellence Digital Brand of the Year 2010 – BBC Campaign India Silver ABBY for ‘Best Website with Social Media Integration’ for Mobile Roadie Hunt @ Idea & Silver Olive Crown for ‘Best Digital Campaign’
?
?
Yahoo Big Chair Award for ‘Best Mobile Innovation’
Silver– Outdoor Advertising Awards (Plan of the year local)
“What an idea Sirji” campaigns offering simple solutions to complex problems
Developing capability Inspiring excellence Engage & Express Connect with the last mile Trust based leadership
Balancing work-life
Being a good Social citizen
“When a gifted team dedicates itself to unselfish trust and combines instinct with boldness and effort, it is ready to climb”
Trust based leadership
Connect with the last mile
Engage & Express Inspiring excellence Developing capability Enriching Life Being a good Social citizen
• Fostering ambition, aggression and achievement • Open & Transparent communication
With a strong foundation of values
• Decentralized structure • Leadership accessibility
Value Centric Culture
Leading by example – Walk the Talk
“I believe that great and lasting businesses are never built on the quick sands of opportunism. If living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it.” - Kumar Mangalam Birla
• “Value our values” workshop for every new joinee
• Employee handbook on “Values we value” • ABG Value Leaders Awards • Value Standards Committee
Integrity
Commitment
Passion
Seamlessness
Speed
Managing Director
CxOs
Operations
Circle Management Teams
Decentralized structure enabling highly empowered circle management
Trust based leadership
Connect with the last mile
Engage & Express
Inspiring excellence Developing capability Enriching Life Becoming a good Social citizen
63,718
Connected by One Idea
Crack Sales System:
Building Blocks:
? Bottom up approach ? Modular Structure to support Scalability ? Elements to bring in Commonality ? Market working linked with face time required for top customers/ business partners ? Focus on capability building through coaching
3000 2500 2000 1772 2370
2830
1500
1000 500 0 Apr '08 875
2800+ strong Rural Sales organization with our “Son of the Soil approach”
?A framework for structured interaction of the leadership of the company with the external stakeholders.
Apr '09
Apr '10
Apr'11
Regular Zonal Visits
Process roll-outs Initiatve updates Trainings/ workshops CMT updates
All Team Meets held in zones regularly
Instrumental in creating a better connect with the organization
What do !deans think !
Trust based leadership Connect with the last mile
Engage & Express
• High Confidence in business leadership in managing emerging challenges • Opportunities to learn and grow
Inspiring excellence Developing capability Enriching Life Becoming a good Social citizen
• Clarity on criteria for performance evaluation
• High confidence in ability to attract good talent
~80% of Leavers willing to rejoin Idea*
* Peoplestrong Exit Survey 2010
Growth of Idea
• 47% increase in Employee base • 70% increase in geographical footprint 98.4% participation in the last OHS
Sustaining & Driving Engagement
• Participation rate
consistently above 97% for each OHS conducted
Q12 Grand Mean
4.1 4 3.9
3.8
3.7 3.6 3.77
3.99
4.01
*Gallup Global Average Participation : 87%
OHS V
OHS VI
OHS VII
Impact of Q12 on overall engagement Q12 Grand Mean
Higher engagement levels - Superior business results !
Organization
High Performing & Engaged Team
Good People Managers
Inspiring ABG Manager Portal to help Managers in building their team effectiveness
OHS Surveys and Vaartalap to track team engagement
Strategy Meets at !DEA
Address by the MD to all employees on business performance, insights and way forward.
Redress Mechanism for Employee Concerns
Trust based leadership Connect with the last mile Engage & Express
Inspiring excellence
Implementation
• Extensive training conducted on using the Performance Highway • Templates of Goal Framework developed to support in writing of SMART goals
Impact
• More than 90% of the Goals set had defined performance measures
• Standardization of Goal Framework with top down goal low
Developing capability Enriching Life Becoming a good Social citizen
Aditya Birla Awards
Idea Rewards
• Outstanding Leaders
• !dea Star •Champion award • Excellence award • Selling Star award And SMILEYS!!! • Team Excellence award • Masterminds award • Best Zone award
Individual
• Distinguished Achievers • Exceptional Contributors • Young Professionals
Individual
Function/ Business
• Sun and Planet Awards –
organizational excellence
Team
• ABG Value Leaders
Others
• Making ABG an aspirational employer for women • Building an Environmentally Sustainable Organization
• Value Champions
Values
Trust based leadership Connect with the last mile Engage & Express
Distance Learning programs
HR Academy
E Learning
Gwiki
IMPACT – Online quiz KNOWLEDGE – SMS based learning Gyandhara Bahi Shal
Virtual
Webinars Pratibimb Gwiki
EXPERIENCE
Drishtikon
! Disha – Coaching Skills Management School
Inspiring excellence
Developing people capability
Learning Deployment
!Evolve - Grid Programs
Saksham
Development Assessment Centre Gyanodaya programs
Management Development Programs
Corporate Theatre Sales Training Business related trainings (MNP, 3G, UCS)
Enriching Life Becoming a good Social citizen
Face to Face
Performance Coaching Parivartan
Select
REACH
Mass
Talent Segmentation
Competency Framework
Potential Validation - DAC
Functional Competencies
Behavioural Competencies
Individual Development Plan (IDP) Competencies
Talent Review Discussion
Career Management & Succession Planning
Internal Assessment Center for selection of talents for key positions.
Trust based leadership Connect with the last mile Engage & Express Inspiring excellence
“Life Unlimited” is an online portal which provides two distinct types of services:• Counselling support to address and resolve issues that are important for employees and their family. • A knowledge portal with self help tools, like- stress audits, various articles on parenting, career issues, relationships.
Wellness@ Idea Health Initiatives @ Idea
Developing people capability
Enriching Life
Becoming a good Social citizen
Trust based leadership Connect with the last mile Engage & Express Inspiring excellence Developing people capability Enriching Life
Being a good Social citizen
Blood Donation Drives
Nanhi Kali Initiative
GiveIndia
A Payroll Giving Program
Teach for India
Our Gen Y Champions committed to the cause
We discovered the joy of giving
By opening our hearts!
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”
- Jack Welch
Thank You
doc_445138031.pdf